Modern Web Design Trends For 2016 And Beyond

In this article I decided to covered the Modern Web Design Trends For 2016 And Beyond from my experience during the last 5 years as web developer.

  1. Single page, Long scroll content.

    In this modern digital era, people discover new methods for making the access easy everything. So web design industry single page website concept comes along the way of making easy for the user to browse the page contents with less click / scroll moments. Especially when we consider about User Experience, most of the people are not much technology savvy except technology professionals. So the possibility of clicking on each links and buttons is not happening by all the people. So in this concept in Client (website owner) aspect, they can display the content of the website in a layout of top to bottom with scrolling action, Because the possibility of scrolling and browsing the content is higher than clicking on each links and discovering new website inside pages.

  2. Rich Animations

  1. Loading animations
    Loading animations is a quite good trick to keep the user around the website till the heavy page contents load. So in User experience (UX) aspect it’s better to use some faster animation effects to make it more attractive in page loading events.
  2. Hover animations
    Website visitors usually move the mouse cursor over every elements on the web pages, so if you have added some smooth nice animation on the widgets, objects, images you have added in the page, it will make a boost on the User Experience and the visitor will love clicking on those stuff with good impressions.
  3. Parallax Scrolling animation content.
    Parallax scrolling animations is one of the most attractive effect we can add on modern websites. As an example, we can see the vertical background animations while page scrolling.
  1. Videos

    Another trend of web design is using videos on web pages as Welcome videos, Testimonial videos, Product demos. So the user attraction will be more powerful since people love to watch videos rather than reading text contents. And also setting up a video background on a web page is an another modern concept to deliver the content or the message to the website visitor.

  2. Responsive Design

    Building responsive (mobile friendly) websites is a must on this digital era since the most of the people browse the web from mobile devices rather than desktop devices.

  3. Storytelling concept

    This is a kind of different thing rather than traditional website. When the user visit the website, he will drive through a story type scenario from the beginning and deliver the content / message.

  4. Minimal Design

    Nowadays, we all know, we don’t like reading big heavy paragraphs on websites. Instead, reading those big paragraphs we do scroll from top to bottom and try to catch the content through headlines (most probably on articles). So here this concepts comes in. With less contents and big typography content is presented with more blank spaces. So the visitor will read the heading and small description lines rather than disliking big paragraph contents.

  5. Small menu

    In modern websites, now we don’t use large menu list items and all shrinks to a single menu button which shape as a “Burger menu” style. So the visitor won’t be get distracted to the design with many menu links and and will drive through menu button to navigate the website content easily.

  6. Material Design

    Material design concept is introduced by google last year and it has a quite different approach on User Interfaces when we compare with traditional web pages.


    It’s a must to be up to date in the industry to keep growing and moving fast. So we belive above web design trends will help you guys to go an extra mile when implement your future projects. Let us know your thoughts in the comments below with your experience on latest web design trends.

Author Profile

Madhura Darshana
I'm senior web developer at ClickDo Ltd. and has over 5 years of experience in web design, development and web application creation.
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