How Bounce Rate effects Your Search Engine Ranks?


What is Bounce Rate?

Bounce Rate is the percentage of the people who are visiting your website from the search results and reverting back to the SERP’s within the short period of time.

bounce rate effects seoThat is if the users visit your webpage and leave the site immediately without making any interactions with your site, then the bounce rate increases.

Increase in the bounce rate indicates that the content in the webpage is not fulfiling the users need and hence some tweaking should be done in order to make the users stay on your page,

Google uses the bounce rate as one of the main ranking signals.

How bounce rate impacts SEO?

More the bounce rate indicates that the content present in your website is not relevant to the users who are visiting your site searching for a particular keyword. Hence Google will not show your website on top if your site has more bounce rate.

How to Reduce the Bounce Rate?

There are many ways by which you can reduce the bounce rate of your website. You can add some media files like Infographics, Videos, etc. This will make the users to spend more time on your website.

bounce rate effects ranksIn the meantime, try to find out what the users are looking for and add update the web pages based on that. This will result in a low bounce rate.

If your website receives a very low bounce rate, then from the Google’s view, your website has quality content what the users are looking for. This will result in the rank boost for your website.

Not only the content matters, but even the website interface also plays a vital role in reducing the bounce rate.

Even though the site has quality content, users will bounce back to the SERP if the interface doesn’t look to be pleasing.

Hence overall you should make the webpage look good with fruitfull contents to reduce the bounce rate and improve the ranks on the Google SERP.

Google RankBrain and the Bounce Rate:

Google’s RankBrain is the AI which modifies the ranks on the website based on the user’s behavior on the Google SERP.

Bounce rate has a huge impact in the effecting the ranks of your website.

Let’s take a scenario here, say your website is ranking at #2 for some keyword if the users landing on your webpage from Google bounces back to the SERP in a quick time without taking any action on your website.

The same user if visits the webpage which is ranking on #4 or #5 and if spends more time there. Then Google’s RankBrain will note this action.

If Google finds similar actions from many people around the web, then it will give a rank boost to the website which is ranking at #4 or #5

impact of bounce rate on seo

That is the Google’s RankBrain AI uses the dwell time as the important factor in the ranking of the webpage. If the user spend more time on the website, then it has more dwell time which is a good sign for SEO.

Nowadays, AI plays a vital role in defining the ranks of the webpage by monitoring the users activity on Google SERP.

Hence as an SEO Consultant, you should give importance to reduce the bounce rate of the website and engage the users in the website for more time.

It’s fine to build lnks and move it to first page. But to sustain the ranks on the Web, you should be smart enough to engage the users with your website for more time.

You can get in touch with the ClickDo team and can get some ideas on making the perfect landing page design to engage the users in the website.

Why Bounce Rate in SEO is NOT Important at all?

Bounce Rate in SEO is Not Important

SEO is always filled with the myth that turns out be a bigger topic after some time and added as a factor of it. Beginners and even experts are into this myth environment. One such thing is the bounce rate in SEO. Search engine optimization is a wide area where one has to understand the dynamics of the Google search algorithm and user activities as well. I happen often when the influential SEO people start to believe a myth and even spread around the social environment. Now, let’s get into the topic of bounce rates like how it helps and not in SEO or any way other.

What is bounce rate?

The rate at which users hop out of the landing page without much interaction. One can see the bounce rate statistics as one of the metrics in Google Analytics. It gives you the data with the numbers as a percentage out of 100. To be simple, the bounce rate is when a user visits a website after searching for a query and left soon after entering inside.

You have to consider bounce rate as a factor only when you feel the content in the website is not relevant to users search query. In such case, it is a major issue to sort out as quick as possible. Since content to the users is more important than anything else in your website to deliver.

Why you should not consider the bounce rate?

Let’s break the myth around bounce rate. First thing is first, bounce rate is not a major ranking factor when your website is not ranking in search results for a query. Bounce rate is just a metric given by Google to understand how users behave in your website similar to other metrics in Analytics.

Let me go with the instance for better understanding, when a user searches for “What is the abbreviation for SEO?”, the user will get into a website and reads that SEO stands for Search Engine Optimization. For the users, they got the information they need from a website, so they leave the website soon after entering. What will happen next? Yes! the bounce rate of that landing page will increase. Do you think, at such case, increase in bounce rate matters? Not at all.

Bounce rate completely depends on the user behaviour and purpose of the website at that instance. It doesn’t mean that the increase in bounce rate is a bad sign for a website SEO. We can see there are many websites with really good traffic has literally bad bounce rate and vice versa. So, believe in an SEO Factor only after some research around it and start to implement for your own website. Otherwise, it will be a waste of time and effort for anyone who works around it.

How To Reduce Bounce Rate & Improve Ranks On Google SERP?


What is Bounce Rate?

Bounce rate is the average single page session by the users on your website. It is calculated by dividing the single-page session by total page sessions. Usually, the bounce rate on the analytics is triggered if the users visit your web page and bounce back to the SERP quickly without making any interaction.

reduce the bounce rate of the website

Is High Bounce Rate a Negative Signal?

It depends,

If your website’s conversion depends on users visiting more pages, Then the high bounce rate will literally effect you. If the users land on the home page, then the user should navigate to other pages to avail any service or buy products from you. Instead, users bouncing back to the SERP will affect your sales.

How to reduce the bounce rate?

There are significantly many ways to reduce the bounce rate.

  • Add some attractive content on your landing page
  • Add more media like Videos & Images
  • Make the users engage with your site
  • Avoid Pop-ups & Don’t distract the users
  • Add compelling content

reduce bounce rate and improve ranks on SERP

Less Bounce Rate! More ROI!

Reducing the bounce rate of the site will help you get more ROI. Reducing the bounce rate in the sense, You are making the users to engage with our website for more time. When the users spend more time on our website, then he/she will literally avail services from you.

We at ClickDo worked in a very strategic way to reduce the bounce rate of the “69dropsstudio” website. Our plan worked well and we reached incredible bounce rate reduction.

less bounce rate more roi

69dropsstudio site has the average user session duration of 3:08 minutes and the bounce rate of only 3.85%. this makes the site to rank for top-notch search terms on Google’s SERP.

Thus being a website owner or an SEO Consultant, spend some time to reduce the bounce rate of the website. As it will help you to improve the ranks on the SERP and get more ROI.


The BEST Way to Reduce the Bounce Rate Ever!

Reduce The Bounce Rate Of a Website

The Bounce rate of a website is still an unrevealed topic to sort out in search engine optimization. This factor may look simple, but it requires a lot of other factors to be fixed.

“The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).”

– Google defines Bounce Rate

The first and foremost thing to understand is that higher bounce rate indicates the poor performance of a website, so reducing it to the maximum will helps in a good cause.

Here, We have listed the Very Most Important Factors to be considered for reducing the bounce of a website.

  • Keyword Relevancy of the Landing Page:

Be wise in choosing a keyword for a landing page. When you’re ranking high on google search results, but if the content inside the URL is completely contrasted to target keyword, then there is no point for all the efforts you put in to rank a website. Users never encourage misleading content.

  • Interactive Design:

Design a website in a way that, a visitor can engage for a very long time. Insert catchy images, video content, transitions, game at a side as a widget and any other possible creative way. Remember that in the name of creativity you should not get away from easy user experience inside the website.

  • Bring the Most Out Of Mobile:

In 2018, traffic through the mobile device has been increased from 50.3% to 52.2%, which will improve even further in the forthcoming years. By considering these stats, one must understand the importance of a website user-friendliness. Design your website dynamically that suits to different resolution of devices, so the users will feel the responsiveness.

Mobile SEO - Reduce Bounce Rate


  • Website Loading Time:

If a user enters into the website only to wait for it to load for a long time, without delivering the content in the appropriate way gives a poor impact on website visitors. As already said, more than other devices loading time of a website is even more important in mobile.

  • Navigation:

Navigation of a website will give an easy-to-use effectiveness for the users. Build a proper menu structure and try to implement breadcrumbs for your website, so a user can switch between the parent page and its hierarchy easily.

Website Navigation - Reduce Bounce Rate

  • Ads and Pop Up:

Try to avoid too much of pop-ups from your website, which really frustrates anyone and leaves a negative impact. At the same time, having ads along the content is no wrong, but it should distract the readers. Image ads are considerably better than text link ads.

  • Links:

Regarding links, we must fix the followings.

  1. Proper Internal Linking with relevant anchor text
  2. Avoiding Broken Links
  3. Fix the pages with 404 errors or redirect it to the appropriate page
  4. Ensure that links are opening on new tabs, as helps to reduce the bounce rate.

All these steps listed factors are simple to be fixed on a single, so never neglect and lead your website to the highest bounce rate.