Why Bounce Rate in SEO is NOT Important at all?

SEO is always filled with the myth that turns out be a bigger topic after some time and added as a factor of it. Beginners and even experts are into this myth environment. One such thing is the bounce rate in SEO. Search engine optimization is a wide area where one has to understand the dynamics of the Google search algorithm and user activities as well. I happen often when the influential SEO people start to believe a myth and even spread around the social environment. Now, let’s get into the topic of bounce rates like how it helps and not in SEO or any way other.

What is bounce rate?

The rate at which users hop out of the landing page without much interaction. One can see the bounce rate statistics as one of the metrics in Google Analytics. It gives you the data with the numbers as a percentage out of 100. To be simple, the bounce rate is when a user visits a website after searching for a query and left soon after entering inside.

You have to consider bounce rate as a factor only when you feel the content in the website is not relevant to users search query. In such case, it is a major issue to sort out as quick as possible. Since content to the users is more important than anything else in your website to deliver.

Why you should not consider the bounce rate?

Let’s break the myth around bounce rate. First thing is first, bounce rate is not a major ranking factor when your website is not ranking in search results for a query. Bounce rate is just a metric given by Google to understand how users behave in your website similar to other metrics in Analytics.

Let me go with the instance for better understanding, when a user searches for “What is the abbreviation for SEO?”, the user will get into a website and reads that SEO stands for Search Engine Optimization. For the users, they got the information they need from a website, so they leave the website soon after entering. What will happen next? Yes! the bounce rate of that landing page will increase. Do you think, at such case, increase in bounce rate matters? Not at all.

Bounce rate completely depends on the user behaviour and purpose of the website at that instance. It doesn’t mean that the increase in bounce rate is a bad sign for a website SEO. We can see there are many websites with really good traffic has literally bad bounce rate and vice versa. So, believe in an SEO Factor only after some research around it and start to implement for your own website. Otherwise, it will be a waste of time and effort for anyone who works around it.

How to choose the right SEO company for your business in UK?

Well, we are living in the digital era. Each and every business needs the SEO Service to reach their potential customers organically and get more conversions at the end of the day.

In the UK, most of the businesses are dependant on the online search engine platforms like Google, Bing, etc. As the people started using the Google more to find any products or services they need, its must for every business to have a top ranking business website.

Business owners in the UK should think about multiple things before choosing an SEO Company. Since they are going to invest a lot in them, it’s very important to choose the right company. Here let’s see some important things to consider before choosing an SEO company.

Previous Success Stories:

As a business owner, you should go through the company profile and should find the previous success stories of the company.

Ensure that the company has worked with many tough keywords previously and ranked them. When it comes to the SEO, it always important for you to choose the company by checking the live results.

Client Portfolio & Reviews:

Have a look at the client portfolio, this will give you a good idea about the company. SEO Company which is giving good results will have the better client portfolio.

Also, Customer reviews are always the first thing you should take it into account. London’s #1 SEO Company like ClickDo Ltd. has the positive review from the valuable clients.

Check the ranks:

First, check the rankings of the particular SEO Company. If they don’t appear on the top of Google for the search terms related to their domain. Then it’s totally impossible for them to make your website to rank on top.

Choosing a company like ClickDo will help you get more leads from Google. ClickDo ranks #1 in the UK for the term “seo consultant london”, “ppc consultant london” by competing with the competitors in the own domain.

So below are summarized tips for choosing the best SEO company in London like ClickDo Ltd.

Check the previous works of the company
Check the client portfolio
Check the client reviews
Check whether they rank for the potential terms

Thus these are some of the important things which you should consider before hiring an SEO Consultant in the UK for your business.

How to optimize the images in the content for better SEO?

Optimizing the text content alone will not help your website to perform well on the SERP. It’s more than that. Google considers each and every media files present on the web page.

It is important to optimize the media’s like images on the webpage to make the content rank on the top of the Google SERP.

Here let’s see some Image optimization tips to make your webpage perform better on the SERP.

Choose the right images:

Use your own images captured by you rather than using the images from the web. You can also use the stock images from the platforms like Pixabay or Pexels.

Use the images in the correct resolution which suits your UI/UX design of the website.

Ensure to use the images which doesn’t affect the responsiveness of the website in both the mobile and the desktop.

Add Meta Information:

You should add the meta information for the images. Meta information may include the alt text and the title. Use the file name for the image relevant to the content.

The alt text will help the search engines like Google to understand better about the images, If the image doesn’t load on the webpage, then the Alt text will be displayed by the search engines in the place of the images.

Compress the images:

When you try to use the images which are captured in the high-end camera’s. You should compress the size of the images before uploading. By default image size will be huge,

You can compress the images by without losing the quality. Many open source softwares are available for this. By using the compressed images you can increase the loading speed of your website.

XML Image Sitemaps:

Use the XML Sitemap to make the images to be crawled and indexed by the Google.

As like you do for normal pages, XML Sitemap submission for the images is also mandatory.

You can also exclude some of the images being crawled by the search engines. Thus overall image optimization will help you to improve the ranks.

Summary of Image Optimization:

Choose the right images with the correct resolution
Use own images or stock images
Add alt text to the images
Add title & give a relevant file name to the images
Compress the images before uploading to the website
Create XML sitemap & submit to Google

These are some of the image optimization tips which you should follow to rank your content on the SERP for the target keyword.

Purpose of Internal Linking for SEO in 2018

Internal linking in SEO is the most commonly known and easy understandable topic. In many ways, when you do proper internal linking in your website, it will give a great positive reflex action in Google Search Results. So, internal linking of a website must have proper structure, relevant and meaningful to the users. Here, let me explain all about internal linking, which must know when you’re trying to grow your business website.

Purpose of Internal Linking:

The importance of Internal linking in a website is increasing higher every day. Since Google often updates its algorithm, they will not elaborate everyone with what is the update is all about, though people expect to happen in that way, Google feels it as spoon feeding. The basic understanding of the algorithm update is to enhance the quality of the search results by evaluating each website. This process includes each and every factor you learnt about SEO. There is a clue that, instead of providing links in the footer/header of a website, one can do daily blogging and give meaningful contextual links within the website.

The purpose of internal linking varies with regards to the situation. Now, we are about to discuss on two major motive of internal linking in the website.

Better User Experience – User Perspective
Index and Rank – Search Engine Perspective

Better User Experience – User Perspective:
- The very common motive of internal linking is to provide a better user experience in the name of providing additional value to the content.
- For an instance, when a user enters into the website for reading about a topic, where the topic itself will have subtopic which needs separate space to be elaborated clearly. In such case, a blogger will publish them as a separate article and provide a link between the two web pages for a better experience.
- When the day passes, instead of doing it in that way, people started to provide value-added content from one basic content with each contextual links from the main topic.

Index and Rank – Search Engine Perspective:
- The Process of Search Engine Algorithm is to crawl each and every URL within the website which are submitted as a sitemap for crawling.
- When people got to understand this behaviour, they start to internal between the new webpage and old webpage, so indexing process will take a longer time and crawler-bot stays within the website.
- It happens to be one of the major strategy followed by most of the SEO person to rank in Google Search Engine Results page. Yet, Google stands that their search user experience is always the first preference. So, improper way of internal linking may lead to bad quality of link structure in a website.

How Page Speed Influences SEO?

Page speed of a website is the one among the most spoken topic in and around SEO, as it includes some work to be performed from the designing side. Google and Experts who quickly understand it’s importance are setting up great value for page speed and stressing everyone to be perfect with regards to speed.

The importance is only to provide the good user experience. Whatever you do in SEO must be to enhance the user experience, as Google never compromise anything for their search users. Let’s look into the small keynotes on page speed and SEO of a website.

Points to consider in Page Speed:

The strategy behind page speed is to provide the better user experience at first impression. While designing a website, you must make sure that the website loads properly and designed with the convenience to the user understanding.

Here, let me list why you should consider page speed factor for your website.

First thing is first, website speed is a ranking signal in SEO.
When your website loads fast, then not only users will get benefitted, but also the crawlers, where it can be easy for them.
The purpose of having a website and doing SEO is to make a conversion for the business. So, letting people to easily access you with a high-speed website will help in good conversion rate.
When this all happens around the website perfectly, then bounce rate of your website will be reduced.

These each point has its in-depth explanation to say, page speed is one of the bigger ranking signal to consider as quick as possible. For instance, if your website has a good user experience, navigation that leads to better crawling speed when compared to your competitor, then your website will be preferred more than other.

It is as simple as that to understand, as already said, Google puts their user experience to first priority, so they literally want to rank a website that gives a better experience to the search users.

Every input you are providing your performing with regards to speed is always going to be the betterment for your website and its ranking in Google Search Engine Results Page(SERP).

Meta Description – Are still a ranking factor in SEO?

Well, When it comes to SEO there are many core factors which remains the same even though there are multiple updates rolled out every day by Google. Meta Descriptio is one such factor which remains ass the core factor in the On- Page SEO.

Here let’s see about the importance of the meta description and its importance.

When it comes to writing meta descriptions think less about SEO and more about the Click Through Rates (CTR). Meta descriptions are the small snippets which are displayed on the SERP below the site links.

These small descriptions should be in a way that it should make the users click on the link and visit the website. Descriptions should be catchy and should contain the target keywords in it.

Having the crispy meta description will help you to increase the Click Through Rate (CTR) of the website. This will help you to gain more traffic from the Google SERP.

Do’s & Don’ts while writing the meta description:

Make sure you write the unique description for the post or the web page that you are going to publish. Don’t copy the content and directly paste in the meta description section.

Try to embed the target keywords in the meta description section, but make sure that you don’t stuff the keywords.

Write a crispy short description without exceeding the character limit of 160.

Try to have a call to action like phone number, mail id or something else in the meta description.

Avoid writing the irrelevant meta descriptions to the content present in the web page, as this will lead to an increase in the bounce rate of the website.

Don’t overdo the meta description by stuffing the target keywords or by updating with the irrelevant content.

These are some of the tips for you to write a good pleasing meta description which will look positive for both users and the search engines.

Updating the crispy SEO friendly descriptions will help you to improve the ranks of your website on the Google SERP.

To learn more about SEO & explore more skills. Have a look at the SEO Training course by the #1 SEO Consultant in London, Fernando Raymond – https://clickdo.co.uk/seo-training-course/

Duplicate Content in SEO and How to Find and Fix?

Duplicate content is the topic which is easily understandable, yet wide open to informative people in SEO with right thoughts, either they can be a newbie or an expert. Duplicate content is simply the presence of the same content in the two different URL, regardless of knowing it can on your same website or two different websites. One thing to know about the myth around duplicate content that, “it will lead to the penalty on your website”. To be honest, it will not lead to any penalty action but will impact your SEO process negatively. At the same time, copying content from other websites may end up with copyrights claim on you legally.

What does Google Say About Duplicate Content?

Here, let’s read what actual statement define,

“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.”

It directly or indirectly means any intent of scrap, spin or copy content will be determined as copied content (duplicate). At times, Google can understand that regular call to action kind of stuff on all pages and keep it away from duplicate content status. From this one has to understand, too much of anything is good for nothing.

How should you do when it happens on the same website?

It often happens on the same website itself when there is a URL change, unknowing repetitive publishing, mobile & desktop versions etc., These are the situations you must be tricky enough to handle and not add sauce to the mess. Let me list the possible ways you can handle, where it depends on the situation.

Firstly, don’t disallow the copied URL to crawl, may be a sign of acting unorthodox to the search algorithm.
Do 301 redirection and remember, you should not repeat the copied content activity and redirect again and again.
Follow HTML markup to indicate it is duplicate content, rel=canonical (which is vast topic to be covered separately).

Google itself confirms that 20 to 30 percent of content on the web is duplicate. So, At End of the day, all you should need to do is keep your website as true as possible, first to the user and then to search engine. Be a good content writer to make your website fresh and unique that builds trust for the user to engage.

Different Types of Backlinks For your Business Website to Boost the SEO

Backlinks are the core part of the Off-Page SEO which you should do in a very strategic manner to improve the ranks on the SERP. Google will consider only the quality of the backlinks and not the quantity. It’s up to you to find the best websites relevant to your niche and build quality links using those sites.

Directory Links:

Usually, these links may take some time to reflect back in the search console. These are powerful links which point to your sites from the business directories and even from local citations. These links will also generate some traffic for your website if listed in the right places.

In ClickDo We have an expert team working in the local citations who will help you to build high-quality authority links to your websites from the local business directories in the UK.

Blog Comments:

You can get links from the blog commenting as well, But it’s important to make sure that the links are spam free and from the relevant niches. Mostly the links from the blog comments will be no follow.

Don’t just focus on to build the do follow links, give equal importance to the no-follow links as well. This will make your backlink profile look more natural and will help you to improve the ranks on the SERP.

Guest Posts:

Guest post is the way of publishing your own content in the other websites and getting backlinks to your website. Guest posts will help you to improve the ranks on the SERP.

Guest posts from the relevant niches with the SEO friendly anchors will help you to move to the top of the SERP. Don’t try to boost the ranks by giving links from the direct keyword anchors as it will spoil your good SEO.

We at ClickDo offer paid guest posts from all the niches to help the business people to improve the ranks of their business websites on Google.

Get in touch with us if you need your business to be listed on high authority UK based local citations. Also, we offer paid guest posts from all the niches. For details mail to dinesh@clickdo.co.uk

Google’s Knowledge Graph – Expand Your Reach and Strengthen SEO

There used to be a time when ranking high in search results was the only way to garner maximum attention and reach out to customers far and wide. With the evolution of SEO, the method of gaining maximum outreach has also changed. Search engines are continuously striving to present the most appropriate answers to search queries. Google is keen not only to provide the right information but also show it convenient ways so that searchers can consume it instantly without having to look around. In its endeavour to understand the relationship between entities in the real world and the intent behind searches, Google came up with Knowledge Graph. The impact of Knowledge Graph has changed the face of the search for the business, consumers, and brands.

The Knowledge Graph panels that you see in SERP aim at giving searchers access to highly relevant information straight away. Searchers can consume the information without thinking about looking elsewhere for something more relevant and appropriate. It saves enormous time for searchers and gives them the satisfaction of having the right information served by search engines just like restaurants serve food against orders. It also offers marketers a golden opportunity to make their brands more visible.

To know the speciality of Knowledge Graph and how you can enhance its use for driving more traffic to websites, keep reading this article.

Google Knowledge Graph

Google is in the process of building the largest knowledge warehouse that has a huge information database of facts and entities and intends to use it for understanding how these connects to one another in the real world. As Google wants to discover the intent behind searches, by navigating through the repository of information it becomes possible to look beyond keywords when interpreting it so that search engines can get closest to user intent. The focus shifts from trying to know the literal meaning of search queries to understanding the underlying intention behind searches. The Knowledge Graph helps to dive deep into the information repository and extract information that matches almost exactly with what searchers are looking for.

By using the Knowledge Graph Google wants to transform its identity from being an information engine to knowledge engine. Google is not happy to present some basic information that matches closely with the search terms. Instead, they are trying to make broader connections between various data by analyzing massive amounts of data to present the most comprehensive result.

The gain for marketers

In its earlier form, the Knowledge Graph used to display static results, but it has now changed. You can now interact with various sites mentioned in the Knowledge Graph and even listen to songs or buy movie tickets. Brands can now use the Knowledge Graph to reinforce brand authority and enhance visibility. The shift in Google’s way of presenting information has also affected SEO. Earlier the measures of optimization used to revolve around search rankings only and today its focus on optimizing data for use in Knowledge Graph that has immense powers of driving traffic and encouraging more clicks provided you have a brand in place. The best thing about Knowledge Graph is that it allows you to take its full control, as you can have an influence on the content and even suggest changes.

Knowledge Graph can trigger instant business

The Knowledge Graph has given marketers a shot in the arm as they can use it as a business card that helps to publicize the brand, drive more traffic and earn more clicks and conversions. Knowledge Graph panels are ideal places to showcase your brands, logos, and mascots so that viewers can closely engage with it by using the information nicely grouped. It becomes an invitation card for participating with your business as, besides the description of brands and products, you can also provide information about price and stock.

When viewers are browsing the information on the Knowledge Graph panel, they can click on to the link to reach your website or social media profile directly. The Knowledge Graph card can help mobile users to browse products by accessing search boxes depending on the type of business.

You must know the resources that Google uses for its Knowledge Graph so that you know how to tap at the right ones for gaining more visibility for your brand.

Schema mark up on the homepage

Schema markup is extremely important for ensuring that the Knowledge Graph picks up information about your business. Provide all information about the business from organization to a person to the local company so that Knowledge Graph easily picks any data using schema.org elements. The experts at Kotton Grammer Media can guide you in selecting what types of markup to use for customizing Knowledge Graph.

Optimize Google Plus Business Page

For small businesses, it is critical to set up Google My Business Page, and Google Plus profile correctly so that it becomes easy to convey all important business information to viewers. The information about business hours, phone number, address, location, etc. should be accurate. Optimize Google maps so that users can easily reach your address by using the directions.

Be active on the social media

Use your social media accounts regularly so that you can closely interact with customers, earn local citations and acquire new reviews. Social media accounts are important because the more active you are across social media, easier it becomes for Google to identify your business if it is difficult to reach your website. Make sure that you have verified social media accounts. By looking at your social media profile, Google can connect the business to the brand.

In the last step, relate your business to the brand by requesting Google to accept that you are the official representative of the brand by establishing your ownership of the business. You can request Google to make necessary changes in images, logos, social profiles, URLs, etc. and await their email confirmation about acceptance of the changes.

The Knowledge Graph empowers marketers as they can bring their business right in front of customers.

Why Your Website Ranks Drop Suddenly?

Rank drop is a phase which every website must have come across in their process. For certain reasons, it happens frequently for some websites. The website owner or the person who is into SEO must have the capability to understand where the website actually lags in case of rank drop or traffic fluctuation. Here, we listed some few key points to note that may affect your website and its ranks.

Avoiding Local Search:
- Local search what people and google search algorithm expects. Experts from itself suggest every SEO person to work
- on local search as they want to build a better user experience. Analyze the keywords which will be searched by the people around you, so it will turn around as a potential keyword and traffic

Backlink Activities:
- The SEO experts still believe that they can rank any website with the huge set of backlinks generated to the website. It is not the case now, as Google considers the quality of a backlink to help a website to move up in search engine results page. There is no point in getting backlinks which have low health status or not relative to the landing page niche, then it will not help you at case any cost. In turn, it will bring a downfall to your ranking
- Understand the health and its backlinks flow, then get backlink from that particular website, since quality and relevance is more important than numbers.

On Page Practices:
- The Search Algorithm will always to do competitor analysis for a certain keyword. In such a process, the Google search algorithm can easily understand which website has followed best practices at the most to show their favour to rank at the top for a particular keyword.
- While doing on page SEO practices, avoid too much of target keywords, improper internal linking, broken links, an image without alt tags, improper design and most importantly irrelevant content
- While filling up a page with content write it with quality, relevancy and give it at one shot. So, Google understands the quality of content at first index itself.