Tag: SEO

How to get started with SEO for a Brand new website?

seo-for-new-website

Search Engine Optimization is the way of optimizing the contents present in the website and making them easily crawlable by Google. The ultimate aim of the SEO is to rank the website on Google’s Search Engine Results Page for the user’s search query.

Here let’s see on how to get started with SEO for a brand new website.

1.Content & On Page:

The first and the most important thing to look upon is the content present in the web pages. Make sure that the content is unique and not copied from any other source.

seo for new websiteNext, you can get started with the On-Page optimization, That is optimizing the title tags, meta descriptions, URL, meta keywords, etc. Also, you should focus on adding alt text to the images, internal linking, etc.

Make sure to complete the On-Page SEO perfectly before moving into the Off-Page optimization.

2.XML Sitemap Creation & Submission:

Once the On-Page issues are fixed perfectly. Then its time for you to integrate the Google Search Console & the Google Analytics with the website.

Create the XML sitemap for your website, this sitemap will contain all the URL’s that is present in your webpage. Next, submit the XML sitemap to the Google using the Search Console.

Make sure the sitemap contains no errors and also it is easy for the Google bots to crawl and index the web pages.

get started with seo3.Off-Page SEO:

Once you fix all the On-Page issues right from the content to the page speed, then you can move into Off-Page optimization. Off-Page works mainly involve building high authority backlinks to the website.

You should try to build the links from the sites which is relevant to your niche. Avoid building the bunch of links from the same website. Google gives more priority to the quality of the links than the quantity.

Thus these are the organized ways in SEO which you can try for the brand new website and make it rank on SERP for the potential terms.

If you are new to SEO and want to learn how to do search engine optimisation for your business website, you can join the online SEO training academy

For any questions about SEO, join the SEO Consultants Facebook group

As you know SEO is very important when it comes to online sales because at the end of the day, your website has to bring in ROI for your business.

Website Redesigning Without Affecting SEO Elements

Website Redesigning Without Affecting SEO

Nowadays, re-designing a website is even tougher than designing a new website, where it takes a lot of other factors to be considered. One such thing is SEO while redesigning a website. People are having a misconception that, redesigning a website will cost them to rework on SEO factors from the scratch. But it is not the case, you can do this without much damage to your website in terms of ranking and traffic.

website redesigning affects seo

SEO Points to be Noted Before Redesigning A Website:

  • Available Pages in Your website:

    • List out the number of live pages/posts available in your website, so you know where you stand as a website for redesigning. It also helps in structuring the website.
    • Never re-design your website on live status, it will cause a hectic problem for you. Mostly, design with your subdomain, so it will be easy to shift.

  • Redirection and Testing:

    • Once redesigning part is completed, analyze the whole website from top to bottom.
    • If there is any issue, fix them immediately without any delay as they may cause a bigger issue later. It includes your requirement in re-designing, broken links, page speed, etc.,
    • The most important is to check the URL with its old version, so the SEO benefits/traffic you gained through that URL will not be lost. Meanwhile, Searchbot will also understand that URL of the particular page is changed.

Website redesigning

  • SEO Metrics:

    • The SEO metrics you have filled in every page, like title, meta description, focus keyword, etc., has to be maintained properly.
    • SEO plugins like Yoast, All-in-One are providing the liberty to export the data along with plugin configuration. So, having a backup of them will be efficient in worst case scenarios.

  • Search Console Process:

    • Check if your webmaster code is still present in the website or else no issues in re-verifying it. Make sure you resubmit the sitemap of your website.
    • If the newly changed URL doesn’t get indexed, make use of “fetch as Google” option in Google webmaster tool itself to get indexed soon.

How to build back links to improve the local SEO?

backlinks-to-improve-seo

Backlinks remain as the core factor in the Off-Page SEO. As an SEO consultant, you should be aware of the spam links and should avoid it.  Here lest see the organic way of building backlinks in SEO to improve the websites ranks gradually on the SERP.

Ways to build backlinks to improve the ranks for a local business,

  • Guest Posting
  • Local Citations

Guest Posting:

Guest Posting is the way of publishing your content on the relevant blogs owned by others and linking to our website from the same. Links from the high authority domains will help your ranks to climb up on SERP easily.

Things to consider while building links from guest posts,

  • Domain Age
  • The niche of the websites
  • Check the previously published Blogs
  • Try to build links from the existing posts

backlinks

Things to avoid in building backlinks

  • Avoid bulk links from the same website
  • Don’t build links from the spammy website
  • Don’t build links from the irrelevant Niches

The main thing to consider about building backlinks is that the domain authority is not important as long as the site looks natural with rich content.

Local Citations.

Local citation building is the way of representing the business information like Name, Address. Phone Number (NAP Information) in the business directories. This will help Google to understand about your business better. In addition to this, it builds authority for your brand in Online.

We at ClickDo build citations for your business in the UK manually. The citations build by the Expert Team at ClickDo will contain the information about the business like,

  • Name, Address, Phone Number
  • Social Media profile links
  • Small Description about your business
  • Images & Videos about your business
  • Testimonials, etc

Hence as a business people in London to build quality citations for your business or for guest posts services relevant to your niches, you can mail to dinesh@clickdo.co.uk

AI and Voice Search in SEO: Alexa and Siri

Voice Search In SEO

The growth of internet market has seen an exponent change, which sometimes ends up to be positive and sometimes not.

In recent times, the business owners and the marketers had seen a positive evolution through the latest technologies, which includes voice search and artificial intelligence. This evolution got bigger when the users change their mindset from the big screen(desktop) to small screen(smartphones).

In such progress, the perspective of SEO has raised its vertical peak over time.

Let’s discuss on how the technologies like Alexa and Siri introduced by big giants Amazon and Apple has given the wide view of the marketing industry.

Google Voice Search AI

How Voice Search Changed the Market?

As discussed, every business has seen a huge difference in the number of users from desktop and smartphone users. So, the smartphone environment has never seen a downfall in usage when compared to desktop. This wide range of usage enables the access to users to engage through voice search AI technology. The process is simple when a user asks for a query to the device, it will reply back with results with the assistance of AI like Siri and Alexa.

Though, the Amazon’s voice search – Alexa will provide the results only which looks to be authoritative and proven. The search through google voice search is reliable as always since it provides the top search results which are highly relevant to the search query.

The combination of AI and SEO can only bring the best out of it for voice search results, that are relevant to what the user search queries expect. The mind-blowing effect of artificial intelligence, data collection and data labeling tools make it a reality.

Google_Voice Search

What the AI Assisted voice search will do in Future?

It is because the AI voice search is itself a future for every business and marketers. The business/marketers have to ensure that all their platforms are integrated one with the other to make the things easily understood by the search algorithm. It most importantly includes integration of Google My Business and Your Website, where all your details mentioned appropriately.

Though the voice is changing the mind of the marketers, the ultimate goal is the same, which is providing rich content to the users in any form. At end of the day, you need to be on top of the SERP to get resulted in voice search as well.

Local Friendly Search Results through voice search:

What makes more easy for the search users is that the results they get in as expected around them. If the users are getting results as local businesses, then they will tend to expect the same through voice search. The AI integrated Voice Search devices are always built with the motive of providing relevant, accurate and real results in the result.

The SEO persons will wonder how it will likely work out for them to optimize for various local business at their place. The point remains the same for voice search when comes to SEO for local business, where they must possess Google business listings, local and user-friendly content with awesome designs for user interaction.

Voice Search With AI For SEO

 

Why Alexa and Siri are Marching towards Success?

With Cortana and Google Assitant is making efforts for some good results, the place of these AI is making difference from Alexa and Siri. Leaving the former two aside, let’s concentrate on the core voice search AI we are taking at this stage. The Alexa and Siri make the best AI Voice Search of the most with SEO being the considered highly. The combination of AI and SEO can only bring the best out of it for voice search results, that are relevant to what the user search queries expect.

Common SEO Mistakes To Avoid In 2018

common-seo-mistakes to avoid

Search Engine Optimization is the technique which one should do in a very strategic way to improve the ranks of their website on the SERP, Trying some crooked ways will simply blow up your site from Google resulting in the huge rank drops. Here let’s see some of the common SEO mistakes to avoid in 2018.

Improper Keyword Target:

You can able to achieve the success in SEO only if you chose the right keyword list. Don’t choose the keywords which are not going to bring any conversion to the business.

Don’t consider the keywords which have more search volume as the more potential keyword. It depends on the business, even some keywords which have search volume less than hundred are more important and have a huge competition to rank.

seo mistakes

Don’t Copy The Content:

Avoid using the copied content in your website. Google will boost the ranks of your website only if your site is rich in content. Using the plagiarized content will no more help you to rank well on SERP.

Website Not Optimized For Mobile Devices:

As the number of mobile searches is more when comparing to the number of searches made on the desktop devices. It is more important to optimize the sites to perform well on the mobile devices.

More common mistakes that people do is that they fail to optimize their sites for the mobile devices and they end up in losing the ranks.

Lack Of Image Optimization:

Don’t just focus on optimizing the text content. Give importance to the media files that are present in the web page as well. Optimize the images by reducing the image size, providing the alt tags, etc.

common seo mistakes

Adding the meta information to the images relevant to the content will help you to improve the ranks on the Google SERP very easily.

Thus these are some of the common SEO mistakes that you should avoid in 2018. Optimize the sites well for the frequent updates that are rolled out by Google to make your website perform well on SERP.

 

 

 

Is SEO Best Performed In-House or Via Outsourcing?

SEO-outsourcing

Many businesses go through a jittery phase when it comes to the decision-making process for implementing the SEO strategies. The main problem lies in the fact that they fail to figure out whether it’s good to recruit a team of professionals (in-house) for the SEO implementation or get it outsourced to a third-party team of professionals.

Focusing on the Advantages of an In-house SEO Team

As far as recruiting an in-house team to handle your company’s SEO needs is concerned, the beneficial parts stem primarily from collaboration, cost, and control.  If you want to observe the way your SEO team is performing, remaining in a close association is the key. You need to appoint an in-house team for handling the SEO. The team will remain close to you, and it would become easier to manage the same.

The in-house SEO professionals are totally dedicated to the organization they have been working for. On the other hand, if you assign the responsibilities to a third-party resource team, the effort would be shared with other business processes too. Third-party professionals will have multiple teams to manage. Also, the cost savings part is a major aspect of having an in-house team. You would never have to face price hike for handling multiple layers of strategic oversight.

What is the Need to Hire an Agency for SEO Services?

This is the second option to manage the SEO for your business. If you are planning to transfer the SEO responsibilities of your company to some kind of third-party SEO service providers, then focus on certain external matters followed by a strong level of experience and market expertise would be the key factors to benefit your organization.

The primary benefit of availing an SEO agency is the sheer market expertise and a wide level of experience. These experts would be involved in carrying out the hiring process. The experts would be involved in monitoring and manage the SEO strategies and implementation aspects. They would be involved in developing those methodologies that tend to have a standardized appeal and promise the highest level of efficiency and effectiveness. The acumen of an agency in handling the SEO services helps in paving a smooth path to take decisions. Due to the strong market experience and exposure, a reputed SEO agency would be able to handle the norms of a search engine perfectly, with higher chances of gaining recommendation and priority. Tayloright and the likes are of the opinion that working directly with the external team would help in focusing more on the user development, copy-writing, and creative idea conceptualization.

There are benefits associated with both the types of SEO services, internal or external. However, it depends upon your personal preferences and present financial status that would decide the option to avail. While in-house SEO teams can be controlled physically on a regular basis, external agencies definitely possess a  higher level of expertise and work experience to handle things that assure better results within a shorter time-level.

Author bio: Maria Jones is a digital art fellow and multidisciplinary artist who is into design and development for the last ten years. She now specializes in the responsive design and used to write blogs and tayloright.com about evolving graphics and web design concepts.

How Citations can help your Business in SERP?

how citations help business

Citations are now changing the way how people build trust towards their business website in 2018. In the recent study that we have made with our clients at ClickDo, we have found that the business with quality citations tends to perform well on Google than the other sites.

On the view of Google, more quality citations that a business has on the Internet, then more the business is trustable and offers the best services. Citations are the ones which will help the Google to better understand about your business and display more info about your business on the SERP.

citation building uk

How Citations Helps Your Business?

Citations will help you to represent your business in many places on the web with the NAP information (Name, Address & Phone Number). Even many citations will help you to add more data about your business like Videos, Images, Social Media Profile links, etc.

Adding the basic information around the Internet on Various websites will make the users trust your business more. Also, this will gradually increase the traffic that you recieve organically.

What do we offer at ClickDo?

We at ClickDo help the business owners in London to get their companies listed on the high-quality business directories around the web. This will also help the business websites to climb up on SERP organically.

The Citations that are built by the ClickDo team will have more additional information about the business like Videos, Images, Testimonials, Social Profile Links, etc. This will build authority for your brand online.

Below is the sample of the citation that we built for our lovely client “Quick Wasters”.

citation building

uk citation building

If you need quality citations for your business, feel free to contact us at digital@clickdo.co.uk. Our expert team will work in building high-quality citations for your business website.

 

How to find guest posting opportunities on Google?

guest-posting-opportunities-on-Google

Guest posts are the organic way of getting backlinks for your website from the relevant niches. Guest post will help you to publish your own content on the others websites. Publishing more guest posts will help you to improve the ranks on the SERP organically.

Why should you look for guest posting opportunities on Google?

Backlinks from the variety of sites with the SEO friendly anchors will help you to improve the websites rank on the Google SERP gradually. Here let’s see on how to use Google to find the guest posting opportunities.

guest-blogging

Use Google Smartly to find guest posting blogs:

Search for the relevant terms that are related to your business. Find the top ranking websites and prepare a good website list. Give an E-Mail outreach to all the site owners from that list requesting for the guest posting opportunity.

Try to get connected with more people. This will help you to build your network and create a good natural backlink profile for your website.

Get Connected in Social Profiles ask for people if you can guest post on their blogs:

Facebook is the most used social platform nowadays. Facebook also remains as the platform where many business people use it in a beneficial way to promote their business.

guest-posting-opportunities

When it comes to guest posting, you can find easily many people offering guest posts via Facebook. There are many groups on Facebook which remain as the place to buy and sell the guest posts. Join those group to find the best website that is relevant to your niche.

What do we offer at ClickDo?

We at ClickDo help you get guest posts from the relevant niches. We also offer paid guest posts in our sites like https://tech.clickdo.co.uk/, https://business.clickdo.co.uk, https://seo.clickdo.co.uk/ and of course in https://clickdo.co.uk/blog/ as well.

If you need any guest blogs to be on our sites. You can mail us to digital@clickdo.co.uk. We also offer guest posts in all the niches which you are in need of.

You can talk to us about how to get published on sites like The London Economics. See an example https://www.thelondoneconomic.com/tech-auto/technology/how-clickdo-grew-from-one-freelance-seo-consultant-to-a-digital-marketing-agency/10/07/

And how we got published on ABC Money http://www.abcmoney.co.uk/2018/07/03/from-one-man-start-up-to-digital-marketing-agency-how-clickdo-ltd-grew-in-the-uk/

Guest posting is one of the best ways to get authentic backlinks to your business websites.

With guest posting, you can acquire quality backlinks to your website and that helps the SEO.

Guest posting helps with braiding as well and also get qualified traffic to your business website that will help the online sales.

Best SEO Course Online for Beginners and Experts 2019

Best SEO Course

Are you looking for the best SEO course for beginners online?

SEO-Course-for-BeginnersWell, you’ve come to the right place.

I remember when I first got into SEO…

…it was so overwhelming.

Not knowing where to start and how to do anything.

All I knew was I wanted to make money and SEO could get me there.

I simply had the drive to get stuff done and it was tough learning SEO all by myself.

In this post, I’ll be revealing why SEO Blueprint is the best SEO course online.

Covering things SEOs completely miss

Copywriting

 

Copywriting is writing to sell.

I can’t tell you the number of websites I’ve come across that are ranked on the top positions of Google…

…but their selling sucks.

By creating a persuasive copy, your conversions will go through the roof.

This is something that even the best SEOs’ don’t understand.

Sure, you’ll make some money depending on the keywords you rank for, but a good copy can 100X those results.

The quick way to choose a niche

 

If you want a successful SEO campaign, you need to specialize in a niche…

…but which one?

So many people spend months just choosing a niche when they should be concentrating on more important things.

This is something that can really choke your progress.

Picking the right niche for you is important.

When picking a niche it needs to be something you have knowledge of and needs to be profitable.

You can be completely sucked into this process and end-up delaying your site completely or you could choose a bad niche.

A bad niche is something that you don’t have much knowledge in, don’t enjoy creating content around it and unprofitable.

Picking a bad niche is disastrous because you’ll be working on a dead business and you won’t even know it!

In the SEO Blueprint, we have come up with a little system that allows you to come up with a bunch of successful niches in a few minutes.

This system is something that the ClickDo SEO experts have created just for you.

Keyword research

 

Keyword research is critical to the success of your SEO campaign.

Keyword research allows you to pinpoint what users are searching for.

For example, someone could be typing “best golf balls for kids”, that’s a keyword.

But how do you know what people are typing into Google without guessing?

That’s where keyword research comes in.

In the SEO Blueprint, we show you the most effective keyword research methods and…

…untapped keyword research strategies that few people know about.

 

User experience

 

User experience is the key to ranking first on Google.

You could argue that user experience is the most important ranking factor.

If your user experience is lacking then you won’t rank on Google, it’s as simple as that.

The whole point of Google is to serve users and that’s what you need to do.

You need to cater to the user’s search intent.

We teach you exactly how to give the user exactly what they want and in the best way possible.

The SEO Blueprint shows you how to keep users on your website the best way possible.

It shows you how to increase website speed without knowing any programming.

This SEO course is the best out there for beginners, there’s nothing on there that you won’t be able to do.

Everything in the course is explained step-by-step in a video format and…

…if you didn’t understand the video and want a better understanding of what was said…

…there’s an article to explain what each video went through.

Your Grandma could do it!

Affiliate SEO, E-commerce SEO, Local SEO and YouTube SEO

This course goes over every type of SEO you will ever use.

Including affiliate SEO, E-commerce SEO, local SEO and YouTube SEO.

Affiliate SEO

 

Ever heard of affiliate marketing?

To put it simply: Affiliate marketing is selling someone else’s products and you get a percentage from that sale.

Affiliate marketing is one of my favourite ways to make money online because it’s a passive income stream.

In the SEO Blueprint, we show you exactly how to find and rank affiliate products on the first page of Google.

It really is a beautiful thing.

I wake up every day to see how much money I earned in my sleep.

The other day it was $60, it was pretty fun…

…I could sleep and earn money.

E-commerce SEO

 

Do you own an e-commerce store?

Do you work on Shopify?

Well, you’re in luck.

You see, many people spend a lot of money on Google ads and Facebook ads but ignore SEO.

This completely blows my mind.

SEO is a 100% FREE traffic source and it’s consistent in bringing in traffic.

Paid ads, on the other hand, can be expensive and will completely shut down your traffic when you stop the ad.

The SEO Blueprint shows you exactly how to rank your E-commerce stores.

It’s a beautiful thing.

Local SEO

 

Do you want to rank local businesses?

How about rank your own business on Google?

We show you exactly how to do that inside the SEO Blueprint.

It doesn’t matter if you want to rank electricians, plumbers, barbers, dentists or any other business.

We show you everything about ranking local businesses.

By learning this skill alone, you can create a successful business.

SEO is a valuable skill that not many people have.

YouTube SEO

 

YouTube is currently the second biggest search engine and I believe it will eventually be the biggest search engine.

WHY?

Because video is becoming the main way we consume content.

Not through written words but content.

This doesn’t mean no one will read articles…

…there will always be plenty of people that read articles.

BUT…

More people will be watching videos, more specifically YouTube videos.

Since that’s the main place where people watch videos.

So understanding how to drive traffic to your YouTube videos is extremely important.

By knowing YouTube SEO, you won’t have a problem getting views and subscribers.

Correctly structuring your site

 

Correctly structuring your site is one of the most underrated ways to rank on Google.

We show you how to actually purchase a domain and set up the hosting.

We reveal what’s necessary to buy and not to buy when purchasing a new domain.

The SEO Blueprint reveals how to optimize WordPress for the best user experience and search engine optimization.

We’ve created criteria when it comes to picking a WordPress theme. We show what should look for in a theme and what’s considered a bad theme for your site.

In the best SEO Course, we reveal the best plugins for your site that will help you rank on Google and engage your audience.

You see, having a lot of plugins can be bad for your site because it adds a lot of bloatware and slows your site down.

If you get the plugins we tell you to get…

…you won’t really need another plugin.

You’ll have everything you need to rank on Google.

By correctly structuring your website, you’ll have an easier time ranking and banking $$$.

Fatal mistakes you will make on your SEO journey

 

On your SEO journey, you’re going to be making mistakes…

…this is inevitable.

Some mistakes will be minor and some will be major!

The SEO Blueprint will reveal these fatal mistakes and you’ll be able to see them and best of all…

…avoid them.

If you make these fatal mistakes…

…it could set your SEO career back many years.

Don’t let that happen!

As I’m writing this, I genuinely wish there was a course out there like the SEO Blueprint.

I would be so much further in my career.

If you’re serious about ranking on Google and making money, the SEO Blueprint is something you must get.

This is truly the best SEO course online.

11 common SEO myths

 

In the SEO Blueprint, we reveal the most common SEO myths.

Some of these myths are unknown to even the experts and it goes under everyone’s nose.

We expose these SEO myths and teach you how to avoid them.

The myths I covered in the SEO Blueprint, are myths I believed in. I thought they were real.

And do you know what happened because if it…

…my SEO massively suffered and I paid for it dearly with money and an insane amount of time.

Please avoid these mistakes if you want to succeed in search engine optimization.

How to take your business to the next level

We teach you how to grow your business by learning how to outsource effectively.

When your business gets to a certain level whether you’re doing local, e-commerce or affiliate SEO…

…you will need people to help you.

We show you what to look out for when hiring someone and what you should look for when hiring.

We show you how to create a process where your workers can go and know what to do without having to ask you any questions.

There are many places you can hire online and we reveal to you the high-quality platforms.

Overall, the SEO Blueprint shows you how to outsource effectively and efficiently.

Conclusion

So those were the reasons why the SEO Blueprint is the best SEO course online for beginners and even the experts.

Experts don’t know everything ;).

Everything you need to know about ranking number 1 on Google and making money is covered in the SEO Blueprint.

It’s laid out in a step-by-step format. You can’t go wrong in this course.

This course was made to take a complete beginner of internet marketing and take them to an expert level.

If you just about understand how to use a computer, you will understand what’s in this course.

We really have made it that simple to understand.

Make sure you get the SEO Blueprint.

You won’t regret it.

Don’t Do Simple Mobile SEO Mistakes

Simple Mobile SEO Mistakes

The Topic is going all around the SEO Market to show the importance of Mobile SEO. Google and its algorithm changes are stressing the impact a mobile website can create with regards to SEO. The future is getting tighten up in properly performing SEO strategies, so the design of the website is even more important than the content of a website when we consider mobile search engine optimization. Meanwhile, the web developers are not ignoring the rise of mobile and bats an eye everytime they design.

Modern Web Designing:

The designers are having a tough task in building a website with too much of things to consider beyond a perfect website. Regardless of the platform, the website has to be responsive. The most important thing to note for a designer is,

  • Check all the pages works well across platforms
  • The layout of a website has fit to its resolution.
  • Text size of all the pages.
  • Any main section/layout missing from the original.

Mobile SEO mistakes

A website must be installed with SSL to say the visitor and google bots that it’s secure. At the same time, it is rare to see a website without https as well in recent times. Check what Google fundamental actually says to the globe,

You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.

Loading Time of A Website:

The biggest concern for any website developer to make a website Mobile SEO Friendly is reducing the loading time with too of HTML, CSS, JavaScript and image files. Make sure you follow the below step and make your site to load in lighting speed.

  • Scale your images on the website by considering its resolution and file size.
  • If you’re using a WordPress Website make use of Smush.it Plugin or else put your image in Photoshop -> File -> Save for web with little tweak in the pop window will produce a lossless image with less file size.
  • Make your website optimized for progressive rendering from above the fold to end of the web page.
  • Implement cache system in your website with plugin or Content Delivery Network(CDN).