How Guest posting can help you boost your website’s SEO?

guest-posting-to-improve-seo

Backlinking is the old school SEO factor, which remains the same even though there are tons of updates rolled out by Google frequently. In this blog, let’s see about building the high-quality links to the website to rank on top of the SERP.

Backlinks From Reputed Sites:

Make sure that you don’t build links form the spammy or the penalized sites, It will harm the good SEO work that you have done so far. Try to build links from the high authority websites which has daily organic traffic.

guest post to boost your seo

Build links from the high domain age sites, Give more importance to the domain age than the domain authority. Google will move your web page to the top of the SERP if the linking domain has good domain age.

Type Of Website:

Give backlinks for your website from the most relevant niche. Consider giving links with the proper anchor text. More importance should be given to the quality of the links than the quantity.

Giving a bunch of backlinks from the same site doesn’t make any sense from the point of Google. Make sure to give fewer links with the SEO friendly anchors to move the site to the top,

Content Matters:

More importantly the quality of the content matters in SEO irrespective of the site from where you are getting links from. When you are backlinking, keep your strategy very simple and publish the blogs in the relevant niches.

guest posts to improve website ranks

This will make your backlink look more natural. Give equal importance to the no follow links. Don’t always rely on the do follow links.

These are some of the core factors which you should give more importance when you are backlinking. Guest posts will help you to improve the ranks rapidly.

We at ClickDo offer paid guest posts at tech.clickdo.co.uk, business.clickdo.co.uk and even in seo.clickdo.co.uk
If you need guest blogs mail us to dinesh@clickdo.co.uk. We will help provide you authoritative blogs relevant to your niche.

 

Checklist To Promote Your Blog Posts

Now, Most of the websites in the market are having blog pages to show that their website is regularly updated. It is an indication to both visitors and search bots, as visitors know what the business is performing regularly and search engines to understand the website is live and providing some good content to search users. The point to consider is whether the blog post has met its expectation of users. By keeping this in mind, we had created a checklist in a right way to promote a blog post.

Promote Your Blog Posts:

  • Visual Treat:

    • The hope of everyone is to make the content clear to the target audience and most of them achieve it. Where they lose is the way of treating the audience. The images/videos have to please the audience to engage and share with their community. If you have an idea of integrating infographic, it will be the best to give a visual treat. At the same time don’t forget to concentrate on website responsiveness.
  • Usual Optimization:

    • When I say usual optimization, even most of the bloggers missing these usual activities as well. Set up the blog with best SEO Practices you know or learn from the online SEO Training Course. The basic SEO includes,
      • Potential Target Keywords
      • Meta Description that reflects the actual content
      • Catchy SEO Title which drives audience in.
      • Internal linking between the related websites

Blog

  • Target Social Audience First:

    • Remember, a blog first audience will always be a social audience when you share it to the right set of peoples. Promote for the audience in the social media with a minimum budget to drive initial traffic. Build a relationship with influencers in your niche and ask them to promote your blog, only when you have a good quality of content.
  • Share it anyway:

    • Carry the blog to as many audiences as possible. Have a pride of sharing it to the maximum as you have the good content to showcase. No matter people whether people react or not, the motive of a blogger is to deliver and gain a attention that the blogger has the capability of showing more impressive content.

 

How Does CDN For SEO Will Impact?

CDN for SEO

CDN – Content Delivery Network is a set of connected servers in a network that works together from a different location to read/write the files faster by gathering it from a location next to the user who visits the website. The purpose of CDN Implementation is to cache the static files of the website, which includes HTML, CSS, JavaScript and image files. When a user loads the website far from where its hosted, these cache files respond faster like how you’re accessing next to it. Let’s start with the benefits of CDN.

  • Website Speed
  • Latency
  • Availability
  • Secured.

Website CDN SEO

  • Website Speed:

    • The thumb rule of implementing CDN is to speed up your website and deliver the content as quick as possible. The everything we do around the content delivery network is to keep our website responsive, regardless of, from where they are accessing the website.
  • Latency:

    • Latency in general means the delay in transferring the data between the source and destination. If a website is hosted in the US, people around the place can easily access the website, but what happens when someone accesses from Australia? – the latency increases. In such case, CDN can come handy and deliver the content from the cache file from the local server to the visitor to avoid latency getting worse. Meanwhile, bandwidth cost will be reduced to show a positive impact on web hosting.
  • Availability:

    • The availability of the website will be improved as the content can be accessed anytime. Many CDN providers ultimate aim is to deliver content in lightning speed, in that way, when too much of traffic appears in a website, load balancing will come into the picture to ensure no flaw in the data flow.
  • Secured:

    • If it’s not wrong the CDN providers second most concern will be the security of a website content. It will assist a website for being secure and avoid the external malicious attacks. If you’re a WordPress website user, you can easily tweak the settings to keep hackers and most of the threats away.

 

How will SEO impact when you implement CDN?

Even after reading all the benefits, do you think CDN will drop the SEO rankings of a website? It actually boosts up the website performance to engage a large number of users at the same time without any flaw. The engagement and quick delivery of content will reduce the bounce rate of a website and helps with SEO. Be wise in choosing the CDN providers and set up properly with the given guidelines.

 

E-Commerce SEO Strategies for Quick Daily Sales

Ecommerce SEO Strategies

Once Online Product Sellers were facing a lot of troubles to reach the audience through the digital medium. Now, the things are getting simple and easy when the right strategy is followed for the business. Most of the discussions will be around the URL structure, product description, product meta tags and more. Here, our only focus will be on strategies to performed for getting best out of Search Engine Optimization for your online products.

  • Strategic Keyword Research
  • Voice Search
  • Mobile Crawling

ecommerce seo

  • Strategic Keyword Research:

    • In SEO, everything starts with choosing the right keywords for ranking. It is like one lost – everything lost. The Strategic way of choosing the keywords is finding the long-term keywords that can get your business.
    • After reading this, most of the people will log in to keyword planner for finding long-term keywords. But the fact is you won’t get it there, instead of logging into keyword planner, log in to search console and google analytics to get it right.
    • The long-term keywords will help the audience in knowing detail about the topics, questions and problems, which they actually needed to know the most.
    • Competitor Analysis – Analyze your competitors and know where they stand as an online marketing business. Gather the keywords, link flow, basic strategies and much more.
  • Voice Search:

    • Voice Search is making it’s buzz everytime as it has the capability to change the complete search engine environment. When you’re co-relating voice search with the previous topic, you understand the importance.
    • Most of the user’s queries will be in a long-term when they do voice search. The ultimate purpose of the search engine is to provide the right solution to users problems.
    • Understanding the number of queries flow through mobile devices than desktop, considering voice search at the earliest will be handy.

voice search

  • Mobile Crawling:

    • By going with the flow, mobile website for an e-commerce platform plays a vital role, so keeping it clean and quick with the best user interface will show positive on both crawlers and users.
    • Interestingly, only for e-commerce websites, traffic from mobile and desktop is inverted.
    • 76% prefer to shop on desktop website and considered to be 85% faster, whereas only 9% prefer to shop on mobile website and considered to be 76% faster.

    • In between these stats, the websites start to lose some customers. And at the same time keep in mind that best performing mobile e-commerce website is taking all your online sales.

In Addition to this, an E-Commerce Website can run Facebook Remarketing Campaign for daily sales through targeting potential audience. If you don’t have an idea of setting up Facebook remarketing for your business, get access to our tailored Facebook remarketing course, where we educate from how to gather the potential audience and advertise them for conversion.

 

A Guide For Small Business SEO

Guide For Small Business SEO

Search Engine Optimization impacts every business which can be found online, whether it’s a small or big business.

SEO is getting more and more competitive, however, done right still your business can win the market and rank at top of search engines.

Every small business owners dream is to rank #1 on Google!

be-#1-on-Google

Is it possible to rank #1 on Google anymore?

If you search for “seo consultant London” you an see that ClickDo ranks at top, and that’s some hard work and done for over 3 years consistanly. And we still keep doing SEO with great content marketing and population on teh web.

See what we are doin here, we are reating great content and putting on the web to help people learn SEO, and that helps as us as SEo agency to rank higehr up on search engine.

We tend to believe that SEO is only for the businesses achieving high revenues or that try to sell the products/services with a higher cost per sale value. Here, we give you the ultimate guide for the small business and local SEO.

The points we are ready to discuss are:

  • Budget set for Branding
  • Content Writing Skill
  • Socializing
  • Main Factors to Consider in Small Business SEO

SEO For Small Business

  • Low Budget Branding:

    • In SEO, branding is the most important factor to be considered, which includes the company name, tagline, product and USP(Unique Selling Point). Create a logo and tagline that speaks for itself. The branding has to be done in a way that the business name defines all the trust, quality and reliability of the service or product. Remarketing strategy can help with the branding for the business.
  • Content Writing Skill:

    • Good content writing skills for small business advertisers can lead to a huge growth. Just leaving a website with a service or product doesn’t help any business, you have got a lot more space to elaborate and engage the audience within the website to understand its worth. A well-written content has the capacity to convince any visitor who comes across your business website.
    • Be a real and normal person while writing the content, which can be easily related to and understood for both search users and Google bots. When you choose a highly competitive niche, this well-written content can be a great marketing tool for your business.

content writing

  • Socializing:

    • The major missing aspect for most businesses. After crossing the line with a moderate brand value, you have to start socializing the products or services through different platforms to different people. It helps in two ways: one – the brand value will start to take its peak, second – you will start to see the revenue by selling products. Engage in the social media conversations to showcase yourself and make people listening to whatever you’re saying.
    • The key factor of socializing is to make people understand that such products/services exist, which are more reliable, trustworthy and cost-effective than most of the brands in your niche.
  • Main Factors to Consider in Small Business SEO:

    • The local and small business owners must do these four things to gain attention,
      • Google My Business
      • Customer reviews
      • Link Building
      • Searches that contain “near me”
    • Google My Business:
      • It is mandatory to have a Google My Business listing as that clearly provides the information about a company. You have to fill out every detail that includes working hours, direction, contact number, occasional offers, and a website link.
    • Customer Reviews:
      • Customer Reviews & Rating – We can say this as a user-generated content that describes a company from a common person. In Local SEO, these reviews can help your website to be more trustworthy than any other top companies in your same niche.
    • Linking Building:
      • Link Building from websites around your place which can be another small business or from a local business listing website. The local citation will add value to the business on Google, as your business details are spread all around your local place.
    • Searches that contain “near me”:
      • It has become a recent trend that, users started to search the keyword along with “near me”. For instance, when a user is about to read a book, they search it like libraries near me, bookshop near me. These can work when you do follow proper local SEO strategies.

When you’re about to build the local citation for your business, you can get services from us, as our experts are providing citations from 100+ UK websites. If you literally want to get SEO training from the #1 SEO Consultant in London, then visit and get access soon here:  https://clickdo.co.uk/seo-training-course/ – be fast as there’s a huge offer this week for the first 100 trainees.

Today the 06.11.2016 I wanted to update this article and let you know that if you are a small business owner in the UK, you can not get the local SEO blueprint done by Fernando and learn all about the SEO game and aim to rank higher on SERP’s in 2019.

I heard from Fernando that he is writing the SEO in 2019 guide as well and it will be in the Local SEO blueprint so join before the prices go up to 497.

Betslayer, UK’s #1 arbitrage betting software, hires ClickDo

Max Feller, the owner and creator of Betslayer.com, knew Fernando for a while via Facebook before contacting him to arrange a meeting. And so, a new success story with ClickDo begins.

First meeting

They met at the top of Canary Wharf – at Bokan rooftop bar in Novotel hotel on the 38th floor. With a stunning view over London they discussed how they can optimise the amazing Betslayer website for higher ranks on Google UK. Fernando told Max about ways of improving Max’s website to be found in searches on Google for certain high impact keywords.

Max was impressed by Fernando’s knowledge and decided to hire ClickDo to personally do the on-page SEO work as well as some online marketing to boost his website’s performance and exposure.

Betslayer has only been around since 2016 and Max’s unique business model is getting increasing recognition. However, SEO is vital in today’s competitive markets and Max has turned to Fernando because of this development.

The masterplan in the making

Their plan is to create a page on the betslayer.com website with the keyword “betting tips” using an URL like: https://betslayer.com/betting-tips/. The ultimate goal is to build a super page with over 3000 words and to custom build it with the help of the ClickDo team doing all the core on-page SEO elements. Another main keyword they will focus on is “arbitrage betting“, which can achieve high ranks on Google according to Fernando’s expert research.

Fernando and everyone at ClickDo is very happy to be part of the success story of Betslayer as it is a great online solution and innovative idea created by Max.  We’re all looking forward to seeing this young UK online business thrive so watch this space.

 

How Local SEO Helps To Rank Business Websites in UK?

local-seo-to-rank-uk-business-websiites

What is Local SEO?

Local SEO is the way of optimizing the website to rank for the local location-based business searches. For example, if your search for “seo consultant London”, ClickDo will be ranking #1 in the Google SERP by competing for the business owners on the own domain.

To rank for the potential business terms based on the location, you need to do some off page works than On Page. Here let’s see some Off-Page optimization works which you should do to rank the websites for location-based business search terms.

How to rank business websites in the UK for location-based searches?

  • Google My Business
  • Local Citations

Google My Business:

Google search shows the map results before the organic search results for the location-based searches. Hence as a business people, you should make your Google Business listing optimized well by providing the information like address, phone number, operating hours, photos & videos about the business, etc.

google my business listing clickdo

Even you can do regular blog posts on Google My Business and can keep your customers engaged with you. Optimizing Google My Business will help you get more calls & clicks for your business website from map results for location-based searches.

Local Citations:

Local Business Citations are the most important thing to consider in the local SEO. Being a business owner in the UK, make sure that your business website is listed in many UK based business directories.

local seo by clickdo

Business Citations will contain the NAP (Name, Address, Phone Number) information about your business in many places on the web. This will allow the people to find your business easily & from Google’s point of view, it will help in improving your Local SEO.

We at ClickDo offer the local citation building services for the business websites in the UK. We will make your business website listed on the high authority UK based business directories.

Citations that we built at ClickDo:

local seo in uk

how local citiations helps seo

For Local Citation Building Services for your business in the UK, just drop us a mail to digital@clickdo.co.uk, we will build high authority business citations for your business.

How Guest Posting Impacts Your SEO?

how-guest-post-impacts-seo

What is Guest Posting?

If you are a blogger and if you are not satisfied with the level of traffic that you are receiving for your website from Google. Then you can try some alternatives to boost the website traffic. Once such an organic way of boosting your site traffic is the guest posting.

Guest Posting - How It Impacts SEO

Guest Posting allows publishing your own content or blogs on the other sites which has literally high reputation and more traffic than your website. Posting your blogs in high authority sites will help you to get SEO boost for your website as well.

How Google Treats The Links From Guest Posts?

Google is very smart these days, Your site will gain the SEO boost if your content is of high quality and also published in the relevant site under the relevant category. Avoid acquiring a bunch of links from the same site, as this will spoil all the good SEO works that you have done so far.

Google’s Matt Cutts elaborated that the guest posts will be treated as the high authority links by Google as long as the content is fresh and also published on a relevant niche website.

Advantages of Guest Posting:

Guest posting has many advantages other than boosting your website’s rank on SERP. Here let’s see some main benefits of guest posting,

  • Increase the authority of your site
  • Has more brand outreach, as the blogs are published in the name of your brand
  • New source for organic traffic
  • Quality backlinks are obtained
  • Capture a wider audience
  • Acquire new customers from the guest blogs

Guest Posting Impacts SEO

Though the guest blog contains more advantages, you should do it in a more strategic way to improve the sites SEO without blowing up. We at ClickDo provide guest posts from the high authority sites. If you wish to take some guest posts for your business websites, you can just mail to digital@clickdo.co.uk  we will send you the details to publish your blogs.

 

Page Speed a Ranking Factor – But WHY?

Page Speed a Ranking Factor

In a recent social release through Google webmaster team, they have strictly shown the indication that page speed of a website as a ranking factor, where the websites which take long time to load will face the consequences in Google Search Results Ranking. So, SEO experts and website designer across the world has started to concentrate and do some research to solve high loading time of a website.

It is clear that, in addition to meta title, meta description, content, etc., Google will highly consider page speed of a website on both Desktop and Mobile versions.

In recent Google’s blog, they clearly stated how well a page speed of the website can change the course of a website positively. Here, you can read as they stated,

Page Speed a Ranking Factor in SEO

If you’re using a WordPress website, then your life can become easier in implementing page speed optimization for a website. Below, we had the given some few important and crucial tips for decreasing the page speed.

  • Cache Implementation:

The cache system is one of the best ways to reduce the loading time of a website. When your web page cache is stored, the content can be delivered fast to the visitors. When a visitor comes into the website, the page will be delivered from the cache instead of taking it from the server as it takes a long time. If you’re a WordPress website user, then you can install plugins like W3 Total Cache to set up caching system in your website.

  • Reduce the Size of Images:

Most of the website’s speed is spoiled only by the bigger size of the images on the landing page. It is the core part of page speed optimization, once it’s perfectly done, more than half of the problems will be solved. Here, you can use Smush.it plugin, as it is the best in the market for compressing the size of images on the website.

  • CSS Sprites:

CSS sprites is one of the cool technology, where it combines multiple images into a single image and gives the best performance for the website. The CSS sprites will reduce the overhead to fetch the several images. You can implement as many as CSS Tricks to avoid the overload of a website.

CSS tricks to reduce page speed

  • Server:

Nothing can give a better solution than choosing a best and reliable web server for your website. When you have a dedicated web hosting server for your website, you no need to worry about any other kinds of stuff in page speed. After hosting your website on the best server, just install the cache plugin as before to resolve the loading issue. In our recommendation, you can host your website in SeekaHost, as they provide reliable, trustworthy service and support in the web hosting market.

In addition to this, highly concentrate on Mobile speed of a website, as the concern on Mobile SEO by Google has been increasing day by day with comparatively more traffic than the desktop version of a website.

Local Business Citations – How It Helps SEO?

how-local-citations-helps-seo

Local Business Citations:

A Local Business Citation is any mention of the Name, Address or Phone Number of the business on the online platforms like directories. This will help the users to discover your business more easily.

The Local Business Citations will also help you in improving the local search rankings. These citations will contain all the information about your business which the users are looking for.

how local citation impacts seo

What Kind of Information do Local Citations Contain?

Local citations contain the information which a normal user is seeking for. The citations contain business services, hours of operation, detailed description about the business, images, videos, map (location of business), contact information, testimonials, social media profile links, website link, etc.

That is with the help of the local citations, the users can gather all the business information without visiting your website.

local business citations

How it impacts SEO?

Local citations directly or indirectly will impact the SEO and the site rankings on the Google. The search engines like Google will give a rank boost to your website if it is listed on the directory with high domain authority.

We at ClickDo help the business people in the UK by listing their websites on the high authority UK based directory sites. The citations that we offer will contain the business information like operating hours, location, description, contact info like phone number & mail id, link to the business website & social media profiles, testimonials, etc.

local business citations to improve seo

Accurate citations that we offer contain the same kind of business information in all the places, This will make Google to give a positive approach to your website on SERP.

As the citations that we build are from high authority websites, this will indeed increase the authority of your website as well. Being a business owner in London, you should focus on building high authority citations for your business.

For Local Business Citations Services – https://clickdo.co.uk/citation-building-services/