Integrated Marketing: Why your business should be using integrated marketing?

Integrated Marketing

Integrated MarketingMarketing, in an increasingly desensitized society, is finding itself in unfamiliar territory. Markets are now becoming more and more fragmented and companies are finding it difficult to develop a coherent marketing strategy.  With the emergence of various social media platforms and the evolution of markets, is there still such a thing as effective marketing?

The common pitfall is the false dichotomy that it should be easier to reach markets with a plethora of available social platforms. However, marketers fail to realize that people use social media, email, TV, radio, and other platforms differently from one another. Gone are the days when cold calls and door-to-door operations were the core foundations of a company’s marketing and sales efforts. Nowadays, people are not just interested in your products–they’re also interested in how consistent your brand is.

In the advent of rapid digital innovation and consumers wanting more from companies, is there still a way to unify the customer experience?

What Is Integrated Marketing?

Integrated Marketing is the practice of unifying various marketing strategies and leveraging these strategies to ultimately complement each other.  Put simply, the overall purpose of integrated marketing is to create a holistic approach that will ensure consistent messaging across different communications platforms as well as align its goals with the company’s overall brand.

The common misconception is that integrated marketing is under the umbrella of marketing. However,  according  to  Data  Marketing  &  Analytics,  an  Association  of  National  Advertisers partner, integrated marketing “attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities.

This means that integrated marketing does not only deal with promotions, but it is also a process that combines different disciplines of marketing and communications to ensure that all messaging strategies are customer-focused and consistent across all channels. In integrated marketing, all channels should work in unison rather than in isolation.

Integrated Marketing vs traditional marketingFigure 1: The key differences between Integrated Marketing and Traditional Marketing

 

Why Is Integrated Marketing Important?

A recent article by ReachForce, a data management solutions agency, has described integrated marketing as a process that provides customers with a seamless brand experience across all channels. In other words, integrated marketing does not only rely on the quality of a company’s products and services but also in the quality of the company’s overall brand identity.

In the past, brand identity has been often overlooked as traditional promotions and advertising practices focused on mass marketing a brand/company’s products using print, television, and radio advertisements. Very rarely do these ads tell a story or are purpose-driven. That’s what sets integrated marketing apart.

Integrated marketing shines where other aspects of marketing and sales fall short— it prioritizes providing value. In the modern business landscape, where companies post the same ubiquitous type of content day in day out, consumers now care about authenticity and uniqueness from marketing efforts more so than the product itself.

How Does Integrated Marketing Provide Value?

Integrated marketing provides value through seamlessly bringing together all forms of communications with consistent messaging and branding strategies.  A unified marketing approach also increases the probability of your target audience actively seeking your brand. However, it doesn’t stop there.  Simultaneously, integrated marketing positively affects other aspects of a business such as:

Brand visibility

For example, a restaurant is planning to run a campaign that tells the story of a couple going to their restaurant for every milestone in their lives. Using integrated marketing, the story would be broken into segments with the bulk of the story featured in the company’s website while shorter parts/segments of the story will then be shared through visual content on social media, TV, or radio ads. The most important thing to remember is that posts on each platform should tie-in with the overall campaign strategy. This strategy will allow the restaurant to gain greater visibility (by generating interest) across all of its communications platforms.

Companies that know what customers want already to have a competitive advantage over other companies that don’t. The best way to craft a story is to know the conversations your target audience is having. Search marketing and SEO (search engine optimization) are great skills to utilize to develop content that is relevant to a company and its consumers.

Consistency in internal and external communications

In addition to consistent messaging, integrated marketing can also help with a brand/company’s creative consistency. In an integrated marketing campaign, ensuring consistency in graphics, copy, and other types of content are key for leads and customers to gain a holistic view of a brand and its products.

Consistency in communications does not only apply to customer-facing deliverables but also in employees exemplifying a company’s values.  Having employees “live and breathe” what a company stands for is important in integrated marketing as it bolsters culture-building initiatives. When your employees understand and embrace what the company stands for, the easier it is to deliver consistent messaging to customers.

Cost-effective

Being consistent in marketing communications means that a company can repurpose graphics, copy, and other multimedia content thus saving money by eliminating the need to address specialized content for every platform. If done correctly, integrated marketing helps optimize the marketing budget by allowing companies to allocate money toward the most effective strategies.

Build a following

Tools like social media, SEO, and search engine marketing have made it easier for companies to understand a customer’s journey. As a result, it has also become easier for companies to develop content that would resonate and reach their audiences better. However, an increase in visibility does not translate into an increase in engagement. Getting more hits and views on your website does not equate to building a following.

Building a consistent following will allow a company to nurture a greater relationship with its audience by further understanding what your following wants and what conversations they are having. Having a consistent following will also help establish a company as a thought leader in a congested and influencer-filled landscape.  Offering thought-provoking and insightful opinions about relevant trends and topics will also help position a business in the middle of the conversations your followers are having.

Customer-focused

Data plays an integral part in building a customer-focused integrated marketing campaign. Through data collected from search engine marketing efforts, companies will be able to understand customers better and create strategies in order to make the customer journey as seamless as possible.

With the right data (and a little bit of patience), companies will be able to gain key information about how customers interact with the company or the company’s product.

Word of Mouth Marketing

Word of Mouth Marketing (WOMM), in today’s digital landscape, has evolved from recommendations from one person to another to recommendations from one person to the world.  An increasingly connected society means word of mouth perfectly ties into integrated marketing campaigns through conversations made via social media platforms.

In building trust through customer-focused integrated marketing campaigns, companies are simultaneously creating brand advocates that are willing to share products or services with their respective audience. A Nielsen study in 2015 claims that 83% of consumers are likely to believe recommendations from family and friends over traditional advertising methods.

Word of mouth marketing has also paved the way for other types of modern marketing practices such as affiliate marketing and influencer marketing.

Step-By-Step: How to Create an Integrated Marketing Campaign

The most important thing to remember is that integrated marketing is data driven. Knowing who your customers are and what your customers search for and then optimizing your content to revolve around those search queries is a great place to start. Here are a few tips on creating an integrated marketing campaign:

  1. Develop SMART (Specific, Measurable, Attainable, Relevant, Timely) campaign objectives
  2. Keep your messaging compelling and consistent in every communications channel to ensure brand consistency
  3. There is no one-size-fits-all approach, spend time in defining your target audience and understanding customer decision-making.
  4. Create evergreen content (as much as possible, when possible). Evergreen content will be easier to repurpose and will have a longer content lifespan.
  5. After creating great content, carefully select your channels. In knowing your audience, you would be able to properly target the channels that your audience is using the most and allocating majority of your budget on those channels.
  6. Measure, analyze, and adjust accordingly. As with any campaign, integrated marketing is not perfect and requires a good amount of data analysis to determine whether or not you are achieving your goals.

The more time spent in creating a marketing campaign, the better the chances for companies to avoid scattered marketing efforts and inconsistent messaging. Integrated marketing also allows companies to better understand where the budget is going and where to allocate it in the future. Integrated marketing efforts may seem overwhelming and tedious at first but it’s a worthwhile investment as it keeps companies ahead of the curve.

About the Author

Aron FrostAron Frost is the technical SEO specialist at First Page Hong Kong. As an integrated marketing agency – it offers paid social, paid search, SEO, branding, and content solutions.

Aron enjoys looking into big data for insights and believes analytics and UX are big factors when it comes to online success. You can find him on Twitter, LinkedIn, and on his blog.

 

Musings of an SEO Guy

The Musings of an SEO guy

The Musings of an SEO guy

 

Playing Devils Advocate with SEO

A question came up about whether websites that link to your website need traffic, and yes a website having traffic can only be a good thing – I like to play devils advocate and see both sides of the coin.

This is because it is easy to logically assume that a website with no traffic means that the link is not very good.

You could perhaps argue that if a link with traffic is a 7 out of 10 then a link with no traffic is like a 3 out of 10.

So is there value in getting links from such sites and does it even help with rankings?

I listened to a guy called Greg Morrison, he is someone that is in the shadows behind the scenes in the SEO world, he is happy testing on his websites and just doing SEO every day. So you may not have heard of him but some regard him as the PBN king.

A PBN is a private blog network, where you buy websites that have decent power or relevance to the website you are trying to rank. Then you build the website out to a basic level, put some articles on it and in one of those articles link to your website.

These websites generally have no traffic or very little because they are no value, often they have spun content or just generic content – just to fill the website with something.

So Greg Morrison ran a test, and he wanted to find out a few things.

Can you rank a website with a curse word in?

Can you rank a website with just PBN’s? (plus a few directory links and Web 2.0 links)

Can you rank a website with PBN’s with little to no traffic?

Can you rank a website with none of the technical SEO techniques people use? (for example Schema)

Can you rank a website with no Name, Address or Phone Number for the business?

Can you rank a website with terrible content and brute force it with links?

miami seo bitch

So the website is called miamiseobitch.com and basically he wanted to break the BS around SEO and show that you can rank with pure links and a partial match URL website.

He has only just worked on it in the last 6 months to make it look a bit prettier and have a couple of those things because he found someone to send the leads to, he was ranking top 5 with his old version and was like hhmm i may as well do it up a bit and sell the leads.

His good friend Kotton Grammar has been ranking number 1 for Miami SEO for like 8 years and he wasn’t trying to outrank him just to make it to the first page to show what can be done.

kotton grammer media

You also have Ryan Stewarts Webris ranking at the top for Miami SEO and he just sold that for several million dollars.

webris

Now obviously the best leads that Ryan and Kotton got were probably not from their websites, but you can bet your bottom dollar that both Kotton and Ryan were investing in their website to make it rank higher simply for credibility when they talk to prospects.

I know at least Kotton was investing a few thousand dollars per month to keep his number 1 rankings (this was across many USA cities not just for Miami)

I really like this case study that Greg Morrison has created on miamiseobitch because it just throws out all the nonsense of SEO and shows that behind it all links are all you need and you can brute force it.

Now obviously google will become smarter and figure more of this out over time, it has already started going that way as you know.

But for me, this website is like a canary in the coal mine, as long as it stays top of the search the PBN’s are still alive and kicking (PBN’s done right of course).

Not that I would ever use PBN’s at this point, but it does fascinate me – just like Kyle Roof who ranked a website number 1 for rhinoplasty Plato (which is a decent-sized city in Texas) in 2 months with just lorem ipsum plus the main keywords and a few web 2.0 and directory links – that to me is like a Picasso or a Mozart – a rare peek behind the google curtain.

It was literally like this – lorem ipsum Rhinoplasty Plato lorem ipsum etc

Also, he did this in a competition against the top SEO’s in the industry and beat them all with it.

These 2 experiments show in the rawest form how powerful links are and content with your keywords are.

 

The Rollercoaster of Search Engine Optimisation

ups and downs of seo

We had a question from one of our clients, basically, we have taken their website from outside the top 100 for their number 1 keyword, and we got the website to 24th within a couple of months.

However just this last week it dropped from 20th to around 50th position. Below my thoughts on the matter.

My personal opinion is in each niche there are a handful of main money keywords that I don’t know how but perhaps google realises somehow these are the number 1 keywords that people are going for – and for those, it does funny things with.

For example, on Happy Koala (my personal SEO agency website) my longtails were like page 2 after a month and a half but SEO agency Birmingham was stuck down in 100.

Then it gets to 2 months and more long tails are moving up and SEO agency is bouncing in and out of top 100, then 3 months and more long tails are moving up and SEO agency Birmingham is bouncing around at the bottom of the top 100 and stabilising, then out of nowhere it bounced up from 80th to 20th in one day.

So for me, it makes sense that the main keyword is going to do weird things compared to the long tails, but if it has gone up to 20th position there is a good reason behind it – it’s like google letting you look behind the curtain for 5 minutes of what the future may hold.

The bouncing down is simply just stabilising because it has moved up fairly quickly from nowhere and it’s like the stock market – it bounces to new highs then drops to new lows which is a higher low than it was previously, then it steadies itself and bounces to new highs again.

If google thought the site was worthy of being 20th position then it means things are on the right track, Google isn’t just accidentally putting you in 20th position for no reason and it not like it is trying to test the site out because there is no traffic there, and since then all we have done is add more good quality links – just got to wait for it to kick in.

It’s sometimes a little bit of a rollercoaster with loop the loops and scary moments but all the while you’re moving forward around the track and getting closer to the finish line.

The Monthly SEO Agency Headache

monthly headache with invoice seo clients

Below is part of a conversation I was having with an SEO consultant about the headache of chasing clients each month to pay their monthly invoice.

Below is my reply, I am not a sales guy but I do like logic and I think the below answer makes the most sense.

I understand about the invoicing situation that is a difficult one.

On paper in my head – it makes sense to frame the client like this and say.

 

So let me ask you a question

Mr client, does it make sense to spend a couple of hours each month for the next 6 to 12 months chasing you to pay an invoice each month, not just that but then multiply that by all out clients.

this is valuable time that is wasted for both of us that could be used more productively with you running your business and us helping your website rank higher in Google

this is why we have an auto bill each month to keep it simple and easy for both of us.

you will be able to see everything that we have done and are going to do with our live report which you can access at any time.

and on top of that, you are free to cancel with 30 days notice if you are not completely satisfied so you are completely in control.

Does this make sense to you?

(what can they say here other than yes because it is a win-win for both parties)

 

Now, this makes logical sense and it’s being put over in a way that’s a benefit to them.

Like I say on paper this makes sense for both parties in my opinion.

Reality is obviously a lot different but try it next time you get a client and ask them if they think auto bill is right for them.

Monthly SEO Roundup – August 2019

images-vs-actions

 

Welcome to this months SEO roundup. We have found some interesting articles that you might like and can apply to your business.

We cover how to optimise your Google My Business, Googles new keyword changes in adwords & the new FAQ rich snippets.

 

Five Things We Discovered Analyzing 45,000 Google My Business Listings

Bright Local did an interesting study on Google My Business, they analysed 45,000 listings and found some things worth paying attention to.

One of the most interesting things they found was

The average GMB listing has 11 photos, which is pretty impressive. But photos aren’t just window dressing.

When we compared the number of images to the number of customer actions, we found that…

More images = more customer actions.

images-vs-actions

Listings with over 100 images get 20 times more website clicks than the average listing, while listings with only one image generated 65% fewer clicks than the average listing.

So make sure you are adding at least 10 images to your Google My Business.

You can read more about it at Bright Local.

Five Things We Discovered Analyzing 45,000 Google My Business Listings

 

 

Google extends same-meaning close variants to phrase match, broad match modifiers

Over at Search Engine Land they have reported on Google’s latest changes to their Google Adwords keyword selection.

Phrase match and broad match modifier will match to same meaning queries 

With the changes, Google is also changing its keyword selection preferences to prevent keywords from competing against each other.

Google’s reasoning for this stream of changes is that queries evolve and machine learning has advanced to the point where it can fill in those gaps for advertisers. 

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. 

Read more over at Search Engine Land

Google extends same-meaning close variants to phrase match, broad match modifiers

 

 

How To Increase Search Visibility With FAQ Rich Snippets

Matthew Woodward wrote an interesting article on how to get FAQ rich snippets underneath your search result in Google.

It is handy because your search result takes up more space, and makes you look more authoritative.

example-search-result-with-faq-rich-snippet

Read the article at Matthew Woodward

How To Increase Search Visibility With FAQ Rich Snippets

 

 

New Google My Business Rank Tracker

If you are a local business then it is worth knowing where you rank in Google My Business. That way you can look to increase your rankings in areas that you don’t rank as highly.

Geo Mapy is worth checking out.

 

geomapy

 

This is especially important if you are in one of the niches in the table below because they have the most engagement on Google My Business.

 

images-vs-actions

 

And Finally – Congratulations to Happy Koala

Happy Koala are friends of ours in Birmingham, and they have successfully ranked their SEO agency website in the top 3 of Google for the search phrase ‘SEO agency Birmingham’.

They were up against some stiff competition from well-established agencies, but they managed to do it in less than 5 months which is a fantastic result.

If your business is based in Birmingham, check out Happy Koala to help rank your website higher in Google.

happy koala rankings for seo agency birmingham

Top 5 Tips For Hiring an SEO Agency

top tips for hiring an seo agency guide

When it comes to hiring an SEO agency it can be a tough decision because there are so many to choose from. 

So here are some of our top tips for when you hire your next SEO Agency.

top tips for hiring an seo agency

The Top 5 Tips For Hiring an SEO Agency

1. Make sure they have experience and case studies

You want to be sure that the agency you are going to work with has got top rankings in the search engines with other companies. 

Preferably you want to find agencies that have had success with companies in your industry because this will make it easier for them to get success for you.

You should do your due diligence and call these companies and ask them in person what their thoughts are about this agency, as this will give you a more accurate picture.

2. Don’t go for a cheap deal to save money

When it comes to SEO time is money, so the quicker you can get your website to the top of the search engines – the quicker you can get the lion’s share of the customers. 

Most people click on a top 5 result so if you are not there then you are losing out to your competition.

So you want to invest a good amount into your search engine optimisation efforts because it will pay off quite quickly once you reach the top of the search engines.

If you go for a cheap deal to save money then it will take a lot longer to get to the top and the opportunity cost of missing out on all those free customers every day will more than outweigh the cost saving of a cheap deal.

3. Make sure they use White Hat SEO techniques

SEO is expensive so the last thing you want is to get to the top of Google and then your website gets penalised because of using dodgy tactics to get you to the top.

So you want to know that the way your agency gets results is strictly in a white hat manner so that when they do get to the top – it means you will stay there.

4. Have good SEO goals

You want to be clear with what you are looking to achieve by doing SEO on your website. 

Are you looking to boost revenue for specific services, are you looking to build your brand awareness or are you looking to build your email list or free trial participants?

There are many reasons to do SEO, so just make sure you are clear with what you want because this will define the strategy from the beginning.

5. Take your time in choosing your SEO Agency

Hiring an SEO company should not be a quick decision because it is the basis of your future online success. 

You wouldn’t just buy the first car or house that you found, you would naturally do your research. 

It is the same for hiring an SEO agency, you want to do your research, take your time, have conversations with several different agencies and ask them good questions.

Good Questions To Ask SEO Agencies

  1. What SEO processes do you use to rank websites and why do you use them?
  2. What will you do to improve our search engine rankings on our specific website?
  3. Have you worked on similar websites and what were the results?
  4. What kind of reporting do you do, and how often do you send a report?
  5. How many hours per month will you be working on our website?
  6. What are the payment options and is there any extra fees on top?
  7. Can I cancel at any time?

Some Search Engine Statistics

Google currently holds 92% of the total search engine market share

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative

75% of people never scroll past the first page of search engines.

70 to 80% of people ignore paid search results, choosing to only click on organic search results.

Related SEO Blog Posts You May Be Interested In

10 Tips on How to Tell Your Business Story

Can You do SEO Yourself? – How to Save Money and Rank on Google

Best SEO Course Online for Beginners

How to Rank Higher on Google. 32 Steps to Get Your Website to the Top of Google

A Guide For Small Business SEO

Tips From Top Digital Marketing Agency Business Owners

Top Tips from Digital Marketing Agency Owners

We have asked top digital agency owners to give a good piece of advice for other agency owners, and we put the best on here.

Whether you are looking to start an agency or your running a digital marketing agency and are looking to scale there will be something on here for you.

You will find digital marketing insights and advice from some of the best in the business.

We asked them to answer one of these questions.

What advice would you give yourself if you could go back in time?

What advice would you give someone just starting an agency?

What challenging situation did you have that you overcome?

What advice would you give to someone who wanted to scale their agency?

Top Tips from Digital Marketing Agency Owners

Here is Some of the Best Advice and Insights We Got

 

Neil Patel

When I first started an SEO agency, I was a little kid – 16 years old and I had 5 major problems.

1. When your 16 – who wants to give money to a 16-year-old?
2. I didn’t have money
3. I didn’t have a college degree
4. I didn’t have any experience, it was really tough.
5. I was going to school and running my agency on the side

But I still made the SEO agency work, I got into 5 figures per month in high school.

I am not trying to brag but I am just trying to prove a point, that if I could do it when I was 16 anyone can do it.

That’s the first thing you need to know, if you want to start an agency and go and create something – don’t be afraid and just believe in yourself.

Neil Patel
www.neilpatel.com

Neil-Patel


Brian Dean

I think in the early days it is good to work a lot because you don’t know anything.

When I first started I worked a lot more, and I got more done.
there is something to the fact that if you have 10 hours a day then do something that will take 10 hours.

There is something to it where if you work 5 hours per day or you work 10 you are going to get more with 10 in most cases. That’s what I was doing most days when I was first getting started. I remember I had a cutoff, I would get up at 6 and start at 7 then I stopped at 7 in the evening.

The number of hours I put in was good because I got to figure out what worked, what didn’t – I tested tons of different stuff all over the place. If I was only doing it in small increments by only doing fewer hours per day I wouldn’t have learned that fast.

Over the years of doing it, I have been able to figure out what works best so I can focus on just doing that thing and ignoring everything else.

But in the early days, I didn’t know what to ignore and what to focus on but by constantly asking what works best and moving forward quickly in small increments that was a helpful exercise.

Brian Dean
www.backlinko.com

Brian Dean


Ryan Stewart

I am a process nut, and I firmly believe it is the most important aspect of any business but especially agencies because of how much there is to do.

A lot of businesses use a framework, which is a high-level template. But it is not enough.

For example, for SEO you know you need to do a technical audit, keyword research, onpage optimisation, content creation and link acquisition.

But this is a framework, it is not a process.

You can’t just go to an employee and say “Hey we are doing SEO – go run a technical audit or do some keyword research”.

They are going to do what they know and often times it is going to be wrong.

If you want to be an effective agency your people need to be on point and your service has to be amazing.

You can manage that by having a detailed process because that is a roadmap on how to execute that framework.

So break all your tasks down into micro step by step tasks so you can give the job to anyone and they will be just as effective as you would be.

This is what I have found to be one of the biggest keys to scaling my agency.

Ryan Stewart
www.ryanwashere.com

Ryan Stewart


Steve Napier

I’ve learned the best way to grow a business is to maximise client retention and you do that by keeping them happy through delivering results and ROI.

It’s much easier to keep a client than to convert a new one and the number of recommendations including second and third generation recommendations you can receive can be astonishing.

Steve Napier
www.seomark.co.uk

Steve Napier


Fernando

In the early stages, you need to get the systems right because it will save you so much time and headaches.

There is so much to do in an agency that finding ways to maximise your time efficiently is having well-built systems.

I was also reluctant to get the software I needed like accounting software and website checkers, and I was doing it manually to try and save money.

But what I was saving in money I was losing in time that could be best spent elsewhere.

So when I finally got the software I needed it helped me have a more streamlined system.

So any invoice issues could get solved easily and quickly and I was more effective at running my agency.

If you want to scale you need to get the tools that enable you to do the more important tasks.

The quicker you can get all the best tools the quicker you can get better results for your agency and your clients.

One last tip I wish I could go back and tell myself is to get customers on a direct debit payment plan because it would have saved a lot of headaches.

It’s tough to do as clients are reluctant at times to do the right thing, but it’s worth the pain of pushing the client to do it.

It allows you to have less wasted time and the ability to fully focus on getting results without the distraction of chasing payments.

Fernando
www.clickdo.co.uk/fernando/

Fernando ClickDo

 


Jacob Cass

Short and snippy pieces of advice I would give to my younger self.

  • Don’t undervalue your work.
  • Seek criticism, not praise.
  • Always keep learning & don’t be a static learner: do this by reading books, magazines, blogs and by practising.
  • Collect & share things.
  • Teach others.
  • Never give up.
  • Keep practising.
  • Failure is just lessons learned for next time.

Jacob Cass
www.justcreative.com

Jacob Cass

 


Ted Kubaitis

I had access to over 250 million Facebook fans in my past e-commerce days. What I found is every time we did promotions on social media, our brand searches would spike in search.

So do something popular on your social pages and immediately your brand searches go up in Google.

If you can, create gross revenue reporting that you can share with your clients. By being able to show they got this many sales from this many people which adds up to xyz revenue.

Once you do that, you have a seat at the executive table – you are no longer an outsider to their business but a valued asset.

Everything we do is data-driven, we let the data show us where to go, so when our data agrees we tend to go in that direction.

We are always testing to see what is ranking factors correlate on the top ranking websites using my SEO testing software, and then we let the data tell us what to do.

Ted Kubaitis
www.seotoollab.com

Ted Kubaitis


Kyle Roof

We have found transparent reporting to be a key relationship builder with our clients.

The biggest thing I can say we do, which has been fantastic is we will benchmark when we start a new project.

We will often take the average of the 3 months before showing stats for users, clicks, impressions – that sort of thing.

Then we keep that up as a benchmark so when that month’s stats come in the business owner can see where they were and where they are now.

Sometimes you will have a month that is kind of flat and using normal reporting it would be like “Hey this was a flat month” and the client is up in arms over what happened and you end up explaining your way out of it.

But by showing their previous 3 months on each report it gives a clearer perspective and it makes those flat months more manageable.

Kyle Roof
www.hvseo.co

Kyle Roof


Clint Butler

There are tons of project management tools, first off you need to find the one that your team is going to use.

I found the hard way that you can’t force a project management system on somebody.

We have tried nearly all the management systems, and really you need to test with your team to find out what is going to be best for you.

Your team needs to all be able to use it effectively so things can get done.

Clint Butler
www.digitaleer.com

Clint Butler


Josh Bachynski

We use the highest level of scientific experimentation to try and find out what the ranking factors are in Google. We do single variable tests on a constant basis to know exactly what ranking factors are important today.

Most SEO agencies use what I call GuesSEO because they read a blog or watched a video on Youtube that told them a piece of information that may or may not be correct.

Only through testing can you find out the truth, which is why through our scientific testing methods we are consistently able to get results for our clients.

The point of me saying this is you either need to run tests yourself to find out what is going on in the search engines or you need to join a group of people who are.

Being able to say to our clients that we know how to rank their website because we do scientific testing gives you a stronger position to negotiate from

Josh Bachynski
www.secretseo.guru

Josh Bachynski


Ruan M. Marinho

I ranked number 1 for New York SEO in less than 90 days.

A few months ago I was thinking what is the best city to target for SEO services, and one of them was Boston but the one that I wanted was New York SEO.
It’s kind of a funny story because when I was ranking this keyword my website domain authority wasn’t what it was today – it was low.

There was a lot of people telling me that I shouldn’t go for the keyword because my site is too small, there are people already ranking at the top and that has had this position forever the list goes on. In fact, some people even challenged me and said I couldn’t do it – so guess what I did – I went and did it.
What I did was very simple.

The first thing you have to do is put your mind to a big keyword, too many people go for little keywords inside of Google because they are scared of going for the larger keyword.

Once my mind shifted from fear of targeting a difficult keyword, I went in and started creating the content necessary for the page.

Then I did my research on the companies at the top of the search results and I started to notice that they weren’t all that special.

After I did all my SEO the website only made it to the third page but I instantly knew it was possible to make it to the first page.

So I started to think about some strategy to get it on the first page. So I made a video about buying links on Fiverr which now has over 30,000 views on Youtube. In the video

If more people click on your website and more people stay on your website, Google is going to think that you are popular and is going to rank you higher in the search engines.

So once I made that video thousands of people were typing in New York SEO into search, clicking on my website and having a look around to see what I was doing.

Literally in one day, Google ranked me at the top of the first page from the third page.

Neil Patel did a similar thing a while back, where he took out an advert on Instagram with a sexy girl holding up a sign saying ‘Who is Neil Patel?’ which got people to search his name and click on his website.

So think big, be creative and learn from other industry experts.

Ruan M. Marinho
www.develomark.com

Ruan M. Marinho


Daryl Rosser

I couldn’t run my agency how it is, without using virtual assistants. But I travel and move around a lot, so to do that I need good virtual assistants to manage my business properly.

Most of the SEO is outsourced to my VA’s, anything that doesn’t require any thinking – they are doing. Which means most of my time is spent on coming up with strategies and ideas to grow my agency. I have full-time VA’s and they have been with me for quite a while now.

When you are hiring people whether it is from Upwork or a full-time person, you want to do a few things to filter out a lot of people quickly.

You should put a test in your job description, something like “include the word purple in your reply”, then you know that they have read it.

Next, you need to get on a Skype interview because you want to test how well they can write and speak good English if they have some basic knowledge of SEO that’s a bonus.

I hire untrained people the reason for this is because I create training videos so they can do the tasks I give them.

It is a win-win, you can hire full-time people for as little as $350 per month and they get a valuable skill and decent money for their country. Plus when they are working for you longer you can raise their pay and give them bonuses.

They also need to be fast with their responses, as I want people who can do things quite quickly.

Then if they qualify I give them a free trial, which is a small task like a 500-word article and I give each of them the exact same article title.

I do it in batches of 3 or more and this lets me compare them which is an easy way to see exactly how good they are. Then i put them on a 2 week paid trial and go from there.

Daryl Rosser
www.lionzeal.com

Daryl Rosser


Tim Kitchen

You should focus on your message for your agency in other words, what are saying and how are you saying it.

This defines everything about your business which includes what you say on your social media, what you say on your website and what you say over email or on the phone.

Then you need to understand the driver behind the decision makers.

Why are they making the decision?
What are their criteria for choosing their supplier?
What are their needs and pain points that you are solving?

You need to make sure your message really identifies and really talks to these people.

Next is how do you reach these people.

Where are they spending their time online?
What are the blogs or magazines they are reading?
Which of the social channels are they spending the most time on?

A lot of people are surprised that actually, their target audience is spending a lot of time on Facebook.

Most people think of Facebook as a B2C marketplace. But think about it we are all people and every one of those decision makers has a Facebook account.

Which means you can get right in front of exactly who you want with the offer for specifically for them.

Tim Kitchen
www.exposureninja.com

Tim Kitchen


Dan Ray

If I could go back in time and give myself some advice, this is some of the tips I would give myself.

Tip 1 Choose a type of SEO, there are loads and loads of different things you can do within SEO. My philosophy is just do a single service and do it very well – I chose link building.

Tip 2 Choose a single person to follow and stick with whatever they teach, at least for a little bit because you don’t want a lot of advice that contradicts each other.

Tip 3 Fail and fail again, succeed and fail. You want to constantly be calibrating, learning from your successes and your failures. Get better and better because the more experience you have, the more confidence you will have with it. Figure out what is working for you and just keep doing that.

Tip 4 If you’re looking for clients, you will be surprised how many business owners you, your team or your friends and family probably know. Whether it is your dentist or chiropractor they probably need your help, so find their contact info and tell them you will do some work for them for free in exchange for a video testimonial, as a video testimonial is absolutely essential.

Tip 5 Go to meetup’s in your city, whether this is BNI or meetup events. I went to a meetup called the Yorkshire Mafia where a handful of billionaires get on stage and people can ask them questions. So you can imagine the types of people this attracts. Also, don’t just go to marketing meetups where you will bump into people in your field, you want to get out your bubble and go to a lawyer meetup for example as you will be the only SEO consultant there.

Tip 6 Put anyone that enters sends you a message into an email autoresponder which sends out an email each week with a case study. This will keep you top of mind so when they are ready, you will be on their short list.

Tip 7 Have a win-win money back guarantee type of deal. What I like to do is “if you’re not seeing a traffic improvement in the first month you can have your money back if you want”. If you are doing the work right, it is very unlikely that you will not get traffic improvements.

Dan Ray
www.danray.me

Dan Ray


Chase Reiner

Whatever type of service you are selling in your agency – make sure you can streamline it. I mean because if you can’t scale it – then you can’t really sell it.

Because if you are just doing all this stuff manually or you don’t have processes in built in – to kind of show how to do these tasks in a streamlined way. Where you are taking somebody from point A to point B in 3 steps.

Then you are going to end up spending a bunch of your time just trying to figure all this stuff out for every new client.

Trying to personalise what you are doing to everybody, its a lot easier to say “OK we do SEO for plumbers or we do PR for Accountants, these are our case studies and this is how we do it”.

Simply just showing people in a transparent way what you are doing goes a long way.

Chase Reiner
www.chasereiner.com

Chase Reiner


 

Bradley Benner

What I have found as a marketing consultant running my agency, I found that most of the time I have been able to secure clients is when I am going out and doing outbound marketing – where I am contacting them.

I know you can get inbound leads but personally, for my own business, I don’t get a lot of inbound leads. Most of the inbound leads I do get are from referrals from existing clients.

But I don’t get a whole lot of cold leads coming from Google. I rank well for SEO Virginia and things like that, but I don’t typically get a lot of leads from that.

What I get my most leads from, was me doing the outreach. I hate cold calling and sales – I absolutely despise it.

So I built a video lead generation system so now instead of cold calling I shoot videos and send them with email prospecting.

Videos are a great way to get noticed or get a conversation started with potential prospects. Because think about this – if you are just starting to build your own agency – I can tell you now – it is a saturated market out there when dealing with local businesses.

Business owners get hammered – relentlessly by marketing and advertising companies. All the time they are getting some solicitation whether it is cold emails or cold calls and there are even people knocking on their door.

So you need to get through all that noise which is why having a video lead gen system is a great way to separate yourself from the rest of the pack.

Bradley Benner
www.semanticmastery.com

Bradley Benner


Ryan Scollen

The key thing I have learned since becoming a consultant is how much time admin sucks up.

I always imagined by day being 7-8 hours of doing the work that I enjoy doing.

But the hard reality is that 40% of my day is sucked up with work such as invoicing, chasing, sales and general day to day admin work.

The key thing to overcome this is processes.

If you can get into a routine and have a structured process to follow, the laborious admin side of being a consultant doesn’t feel so bad.

Ryan Scollon
www.ryanscollon.co.uk

Ryan Scollen

 

Top Tips From Digital Marketing Agencies

So that’s all folks – this has been the top tips by agency owners for agency owners.

If you are a digital agency owner and you would like to contribute to this post – feel free to send us a message.

We will pick the best and add them to this page.

If you are looking to learn how to start a digital marketing agency read the guide by Neil Franklin

How to Rank Higher on Google. 32 Steps to Get Your Website to the Top of Google

How to rank higher on Google 32 steps to get your website to the top of the search engines

One of the most common questions we find website owners have is

How can I improve my SEO ranking and get my website to the top of Google?

As they say, there are many ways to skin a cat, and SEO is a complex subject, Google says there are over 200 ranking factors.

Some of you may be on a budget and are looking to roll up your sleeves, and are happy spending the time learning and building your website or start your own a blog.

How To Increase Your Ranking For Free On Google

So we will start off with the easiest and quickest wins that you can get because the quicker you can get to positive results the better.

These will be free and just require a little bit of work to do.

It means you will stick with it and that website could potentially be a life-changing asset for you, your business and your family.

Further down the guide will be more tricky or longer-term SEO strategies.

Some of these will require investment because getting your website to the top of Google means you will be up against competitors who have invested in their website.

What really makes the investment pay off is all the steps before it has been done, because it will make the strategies work even better.

There are a lot of other great guides on how to rank higher on Google, but in our opinion, they throw everything at you but in no particular order.

So it is easy to get lost and confused about what to do first.

The main assumption of this guide is that you want to learn how to do search engine optimisation yourself for your website. Also that you have a small to medium budget to invest with as you move through this step by step guide.

This is a step by step roadmap to get you moving in the right direction in the search results.

Don’t skip steps as this will an efficient roadmap to increase your rankings in Google. If you have already done the step then move on to the next section.

Follow this step by step SEO guide as we show you how to improve your Google ranking with your WordPress website in 32 steps.

To give you a general philosophy to keep in mind when going through this process.

The philosophy to rank higher on Google is trust and authority.

This means every step that you do will help build your trust and authority in Google’s eyes.

The higher these two aspects of your website is the higher you will rank your website in the search engines.

The reason for this is because Google’s mission is to answer each search query as fast as possible and send people to the best website with the best answer.

This is why we start with the fundamentals first because if you have a slow loading website for example, then it will be bad user experience. So in this example, Google would rather rank a faster loading website.

Once you have fixed your foundations and done all the fundamental steps in this guide, your website will rank higher in the search engines and hopefully eventually reach the top.

How to rank higher on Google 32 steps to get your website to the top of the search engines

1. Set up Google My Business

It sounds illogical right to do this first but think about it – if you are a real business you should be on Google My Business (GMB).

Simply go to rank higher on Google website and sign up.

google my business

You will want to verify your listing which you can do by entering your details and asking Google to send you a postcard with a verification number on.

It should take about a week to come.

The benefits of this are it will help you rank a little higher because Google knows you are a real business with a real address.

This is mainly for local businesses, so if you are not a local business simply skip the steps where it is for local businesses who are looking to show up in Google Maps search results.

Google will trust you more.

There are a few important things you need to do when you sign up for Google My Business (GMB).

  1. Fill out all your details completely, this includes description, opening hours, services, area served and everything else that you can possibly fill out.
  2. Get as many images as you can, you want images for all the sections including inside the business, outside the business, staff members, products, etc.
  3. If you are a local business then before you upload your images to Google My Business you will want to Geotag your images with an Image Geotagger this helps with ranking in the Google Maps.
  4. If you have any videos you will want to upload your videos

These are things that a lot of websites don’t do with their GMB listing.

So if you are doing them, then Google will like you more and trust you more so you will get a boost in search and in Google Maps.

The next step is to get a GMB website, it is free and you can find it within the GMB dashboard.

It is simple and easy to create and you can get it up and running in 10 minutes.

It uses a lot of the information you have already put into your Google My Business listing which is why it is quick to get set up.

This is mainly for businesses but it won’t harm doing it because Google likes it when you use their services.

Get your Google My Business Website here.

google my business website

The next step is to make some posts which you can do inside Google My Business. This is great for businesses because these posts show up when people view your map listing. But also because you can get your keywords in the posts which help you rank in Google Maps better.

The final step is to get reviews. This is an ongoing step that you should be doing in the background as you go along. This step is mainly for businesses because getting more reviews is one factor that helps you rank higher in Google Maps.

You will want to get reviews from previous customers by sending them an email or making a phone call. If you can’t do that then get employees to leave a review or friends and family.

Just get 10 or so reviews for your business and you will be on your way.

One tip is to ask your customers to describe what product or service they have had from you and whether they liked the service.

This will get some of your keywords in the review which again will help you rank higher on Google.

2. Google Analytics

Google Analytics is a great free tool from Google that shows you data about your website.

You will be able to see the number of visitors to your website, where they have come from and what they did when they got to your site and much more.

When you look at the reports they all give you interesting information about the people visiting your website.

It helps you to measure your progress and spot ways to improve your performance.

It is an essential part of your digital marketing strategy. 

google analytics dashboard

You can see the demographics of the people visiting your website, their age, gender and where they are located. This can give you a better idea on how to market your business better to these demographics.

google analytics demographics

You can set goals like ‘user fills out contact form’ or ‘user adds to cart’. This will help give you a good idea of how well your website is converting.

google analytics goals

 

You can see what channels your traffic is coming from whether that is organic search, direct, paid or referral.  This is useful because you see what traffic sources are working best for your website, and perhaps spot opportunities to increase your traffic to your website.

google analytics traffic

 

The users flow is interesting because you can see how people use your website, you can see what pages they go to and what journey they have.

It is a good idea to also use Hotjar or Smartlook to record your visitors so you can see exactly what they are doing.

But the user’s flow gives you a 20,000ft view which is a nice foundation to start from when analysing what people do on your website.

google analytics users flow

The first step is to create a Google Analytics account.

The signup button will take you to the new account page, simply fill out all your details and select your industry category.

The next step is important because Google will give you a piece of code which is your Tracking ID.

This code needs to go on every page of your website.

When you install Google Tag Manager you will be able to put the code into Google Tag Manager which is the easiest way to do it.

You need to copy and paste the Tracking ID code directly into your HTML, immediately before the closing </head> tag.

It sounds scary but it is simple to do in WordPress.

In order to add the Google Tag Manager or Google Analytics code to your website follow these steps.

Step 1

In your WordPress dashboard, select Appearance then Theme Editor.

Step 2

On the Edit Themes page, there is a sidebar menu on the right-hand side. Scroll down until you see Theme Header and select it.

Step 3

Copy and paste the Tracking ID directly into the Theme Header text stylesheet, you put it just above the closing </head> tag. (scroll down to find the </head> tag)

Step 4
If you are adding the Google Tag Manager code you also need to add a tracking code just below the <body> Tag.

Step 5

Save it and then go back to Google Analytics and verify it has been installed correctly.

Step 6

Wait 24 hours and you should start seeing data in your Google Analytics.

google tag manager insert code

3. Set Up Google Search Console

Google Search Console is another great free tool from Google to help you monitor and improve your website.

It shows you valuable data on where you rank in the search results, how many impressions you are getting and how many clicks – you can find this in the performance tab.

On top of that, it shows you other important things like whether you have any errors, page speed, sitemap installation, what websites link to your website and your mobile usability.

Google search console

So it is important to set it up straight away.

Simply go to the Google Search Console website and log in with your Google Analytics login details.

Step 1

Click on ‘Add a Property’ at the top of the page

Step 2

Enter the URL of your website in the URL Prefix box on the right side
(remember the https:// and the http:// version are different in Google’s eyes so make sure you enter the right one)

google search console verify

Step 3

Verify your website

There are 4 options to choose from

  1. Using your Google Analytics account login after you have added the HTML code to the header of your theme file like explained in the Google Analytics section.
  2. Add the HTML tag code to your theme header in your WordPress Theme Editor before the </head> in the Theme Header section.
  3. Use your Google Tag Manager account which is a plugin you can install on your WordPress theme and you can find it by going to Add Plugins.
  4. Add the DNS code to your Domain Name Provider DNS Configuration. The other 3 options are a lot simpler.

search console verification 2Step 4

Create your sitemap, you do this by installing Yoast SEO plugin or All in One SEO plugin which will automatically generate a sitemap for you.

4. Google Tag Manager

Google Tag Manager is a great little free tool from Google that allows you to easily add tags (snippets of code) to your website without having to add any code to your website.

Simply go to Google Tag Manager and sign up.

Then simply click on install Google Tag Manager in the admin menu

install google tag manager

and copy the code and place it in the header of your website and the second code in the body like in the image below.

google tag manager insert code

Once they are linked up you can put all your tags into it which includes Google Analytics, Google Ads, Facebook, Crazy Egg, Hotjar, Twitter and many more.

This makes it very easy to quickly add connections to all the main websites that you need to be connected to.

To add a new tag simply go to ‘add new tag’, select your tag type and on what pages the tag will trigger on.

The tags allow these websites to record user data so you can use it to see what people do on your website, what demographics, and to be able to target them with ads.

5. Technical Audit

This is the first place to start when it comes to diagnosing a website.

You want to look at the on-page optimisation and the off page.

First off you want to download Screaming Frog.

screaming frog 404 errors

 

Then enter your website and see all the different issues it finds.

The main ones to look out for are

  1. Page Titles (there should only be 1 H1 page title on each page)
  2. Page Meta Descriptions (Meta descriptions are what shows up in the search results and should be fully filled out on each page)
  3. Image File Size (images should be less than 100kb’s and preferably less than 50kb’s)
  4. Image ALT tags (ALT tags are a description of the image as if you were explaining it to a blind person)
  5. 404 error on pages (any 404 errors you will want to use a redirect WordPress tool to point them to a working page)
  6. Check if you have your keywords in your H2, H3, H4 and H5 titles

Fixing these things alone will help boost your rankings in Google because most people get these wrong or just leave them unfixed.

Google will appreciate that you fix yours and will reward you accordingly.

Once you have done this you will want to check your page load time with GT Metrix or Web Page Test.

Take a look at the waterfall to see what parts of your page are slowing it down.

Very often times this is images, slow server response time, too much Javascript or CSS files.

web page test waterfall

 

Then make sure you install some good speed improvement plugins like W3 Total Cache, Auto Optimise or WP Rocket.

Next, you want to look at off page optimisation, you can do that with either Ahrefs, SEMrush or Moz.

These tools will tell you how strong your website is, including how many backlinks it has going to it.

Backlinks are a key indicator of how well a website ranks because they are like votes of confidence from other websites.

So you will want to take a look at what backlinks you have and what your competitors have, then plan accordingly.

In the tools, you will also be able to see your anchor text ratio which is important because you don’t want this to be over optimised.

(anchor text is the text that links to your website from another website) 

Ideally, the most used anchor text is normal kind of things like

  1. Your business/brand name
  2. Your website address (both www.website.com and https://www.website.com
  3. Generic terms like click here and visit website

You don’t want to have too much of the exact match keyword anchor text.

Exact match keyword anchor text is the keywords that are the most valuable and that everyone is trying to rank their page for.

However you do still want it, so when you do things like Guest Posts and Sponsored Posts – you will be able to get your keywords in the anchor text.

But at this stage of doing the technical audit, you just want to take note of what your anchor text is, so you can send the right types of links later on.

6. Page Speed

Page speed is important and it is one of the things Google takes into consideration when ranking pages.

The reason is simple – it’s because page speed affects user experience, and every extra second a website takes to load the more people get frustrated and bounce back to the Google search results.

Also if someone is using their mobile on a 4G connection, then they may stop browsing your website because it loads too slow.

To check your pagespeed you can use the tools GT Metrix and Web Page Test.

web page test

They both give you stats on your page load time, and both give you a waterfall diagram showing exactly what loads when and how long each element takes to load.

So you can quickly see if for example, you have a plugin that is taking too long to load or an image that is oversized, or simply that it takes too long for your host to send your page.

There are many technical things that you can do to increase your page speed.

Mainly it comes down to getting a good cache plugin like W3 Total Cache, Auto Optimise or WP Rocket.

Then go to the options menu and tick the boxes for

  1. Minify JS
  2. Minify CSS
  3. Enable Gzip Compression
  4. Leverage Browser Caching

This will all help to speed up your website and make it more search engine friendly.

If you don’t want to do it yourself than you should hire someone to do it for you.

We recommend Cerontek’s Premium WordPress Speedup Gig.

7. Optimise Images

Images are one of the top things that people don’t do well on their website.

Most images on websites are

  1. Too big in terms of file size
  2. Too big in terms of the length and width of the image
  3. Has no ALT tags
  4. Poor Quality or is a Stock Image

You want to make sure that you reduce the file size of your images to the smallest possible size without losing quality that you can.

This is because images are one of the biggest causes of a slow loading website.

So by reducing the size of your images, you reduce the page load speed.

Think of the person at the bus stop who is on a 4G connection on their mobile phone.

Your 10mb images just used up all their data.

We use this online image optimiser to help reduce the file size of images.

 

optimizilla

You also want to have the images the right size in terms of dimensions.

If the image is 600×400 pixels on the website then you don’t need an image that is 1200×800 pixels.

You should shrink it to the right size, this will save more image size which is great.

We use this image resizer to change the length and width of images.

 

pic resize

 

You also want to make sure you have ALT Tags on each image.

ALT Tags is simply a brief description of the image as if you were talking to a blind person – because that is what the ALT tags are for.

Naturally, this will get your keywords in which is good to help with SEO, but don’t abuse it or try and force your keywords in.

Lastly, you should get unique images that are good quality and you want to stay away from stock images.

The reason for this is because Google likes original content, and also from a user perspective – people can tell when an image is real or staged like in a stock image.

Bonus Tip

If you are a local business or a local type website, then you can Geotag your images.

Google will like you for it because it will give it more information that it likes which can sometimes mean a little increase in your rankings around where your images are Geotagged to.

Geotagging is simply adding the longitude and latitude coordinates of your business to your images.

So if you have a place where people can visit then you can Geotag your images to that location.

If you are a service business for example, then you can Geotag the images at the place where you visited your customers.

This helps Google understand the radius of your service area and is great to use for local service businesses.

The tool we use to Geotag images is Geotag Online.

8. Add Images and Videos

Images and videos are an important piece of any webpage because as they say a picture says a thousand words.

You want to break your text up with images and videos as this helps reduce the overload of text.

If you have a “click to enlarge image link” under your images, then it gives people the opportunity to click on your website.

It is best to use high-quality images that are unique to your website rather than stock images.

You can use this lightbox plugin for a nice looking enlarged image popup on your website.

This is a good indicator of interest in Google’s algorithm, so you want to give your users lots of opportunities to interact with your page.

For video, it can be even better because not only does the user click, but by watching the video they are staying longer on the page.

Staying longer on the page is another good indicator of interest Google uses in its algorithm.

On top of all this, you also get an SEO benefit by adding images and videos.

Images, for example, have ALT text which is a great place to add your keywords in a creative way.

Videos are great for SEO too because you can get your keywords in the title of the Youtube video.

Also, Google owns Youtube so they like it when you add a video to your website.

You basically get extra points for having a relevant video, that is unique and has the keywords in the title and description of the video.

Then when it is placed on a page that is all about whatever the video is about – that page gets a boost.

So by having images and videos on your page

  1. People will stay longer on your website
  2. People will be more engaged on your website
  3. You will help increase your rankings a little bit

9. Fix Broken Links

So you have gone through all the effort to get someone on your website, and then they click a link and it takes them to a 404 error page – the page has disappeared.

All of a sudden the trust goes a little bit, and their user experience on your site has been interrupted.

So it is important to fix any broken links on your website because

  1. The user experience is critical so having broken links is bad
  2. Google will rank you lower when you have broken links

A broken link could be something as simple as you have updated an old page, and perhaps changed the title and the website address of the page.

This means all the pages that linked to that old page are still linking to that old page and they have to be transferred over to the new page address.

Think of it this way

www.website.com/old-page-2017

Redirects to

www.website.com/new-page-2019

This is good for the user experience because anyone who clicks on a link on your website that goes to the old page will now be sent to the new page automatically.

Also if you have any external backlinks from other websites that were linking to the old page – their power will now be passed on to the new page.

The easiest way to create a redirect is in WordPress is to get a redirection plugin.

Just add it on your website and it will automatically find any 404 errors that people on your website click on.

Then you simply add that 404 page to be redirected to the new page inside the tool.

Next, you want to get Screaming Frog and run a scan on your website.

This will show you all the 404 errors it finds, which then you just put them into the redirection tool, and add the page you want them to be redirected to.

redirection tool

10. Footer Optimisation

It is amazing how many websites we see where the footer is not optimised properly.

The whole point of the footer is

  1. It’s a logical place for users to find contact information
  2. It’s a place users go to when they are a little lost

With this in mind, you want to make sure that your full business name, address, phone number, and a contact email is clearly displayed in the footer.

You will also want to include a footer menu, which is a bit different to the normal menu at the top of the page.

In the footer menu, you should include

  1. A link to your Privacy Policy page
  2. A link to your Terms of Service page
  3. A link to your Blog
  4. A link to your Contact page
  5. A link to your main Service pages

The footer is also a good place to show social media icons so people can easily go to your social media pages.

You can add extra things to the footer like for example a Facebook or Twitter feed and even a Google Map.

The social media feed is a great way to give your website fresh content every day (assuming you are posting every day).

This means every time Google comes back to check your website, it sees new relevant content which it loves.

So because of this, you will get a slight boost in the search results – nothing major but every little helps.

11. Titles and Meta Descriptions

One of the easiest wins you can get and often one of the most overlooked aspects of onpage optimisation is the Titles and Meta Descriptions.

Quite simply this is what is shown in the Google search results when someone does a search.

The title is in blue and it should contain your main keyword from the page.

The meta description is the text underneath which is a brief description of your page.

You want these to describe what the page is about but also be catchy so someone will click on it.

titles and meta description

You want to have a look at what your competitors are putting in theirs and create something similar for your page.

This is the first thing someone will see of your website when they do a search in Google, so you want to make it stand out.

Some people put their phone number in the title or meta description.

But generally, this is a bad idea because if someone calls you up because the phone number is in your description and doesn’t click on your website then Google doesn’t see the click.

Google will rank you higher if more people click on your website in the search results, so you want to get people to click.

A lot of people forget about doing the titles or meta descriptions which means Google will fill it in with details it finds on your page.

But this isn’t ideal because every time Google chooses something on your page it means your title and meta description changes – which has an effect on where you rank.

So make sure you tell Google exactly what the page is about in the title and meta description and make it user-friendly and interesting so people click on it.

If you look at the search results you will see words that are in bold because Google sees these words as related to the search term.

So you will want to look at the search results for the keyword you are looking to rank a page for, then see what words are bolded – then add those into your title or meta description.

This will help give relevance and it will also make your website listing stand out a little more.

12. WordPress Plugins

When it comes to WordPress plugins, you want to delete all the ones you are not using and update all the ones that you are.

If you haven’t got updated plugins but your competition has, then Google will probably give your competition a little bit more boost in the search engines.

Simply because this tiny little thing means that someone is looking after the website.

Also, you want to delete the plugins you are not using because even though they are not active, they will still be on your website and loading in the background because of the plugin code that is placed in your websites code.

As for the best WordPress plugins, well there are many good ones but here are a few good recommendations.

  • All in One SEO Pack (helps with page titles, meta descriptions and OG data when sharing a page on social media)
  • Auto Optimise (helps to minify CSS and Javascript)
  • Dublin Core Metadata Generator (helps rank website better in Bing)
  • Easy Accordion (helps for a good FAQ accordion)
  • Enable Media Replace (helps with replacing images)
  • Google Tag Manager (one place for all your tracking codes for things like Google Analytics and Facebook Pixel)
  • Redirection (helps with redirecting old pages to new pages)
  • Responsive Lightbox & Gallery (makes your images enlarge in a popup)
  • Social Media Flying Icons (good looking social media icons)
  • Updraft Plus (helps with backing up your website in case it gets broken)
  • WP Forms Lite (simple easy to use contact form)
  • W3 Total Cache (helps with speeding up your website)

13. Mobile Friendly

It is important that your website works well on mobiles because a lot of people use their phones to make Google searches. 

Go to the Google Mobile Friendly Test to see how well optimised your website is for mobile.

Google mobile friendly test

You can also check in your Google Analytics where your traffic is coming from.

Have a look and see how much is coming from mobile – you might be surprised.

So you need to make sure of a few things to make your site mobile optimised.

  1. Load time needs to be quick because people may be on a 3G or 4G connection. So having large images or slow loading pages means people may click back to Google in frustration.
  2. Your website needs to be responsive, this means on a mobile the website changes its size to fit on a phone screen. This is important because it looks professional and people can use your website properly.
  3. Your website needs to be laid out well for mobile users. This means short sentences with space in between. It is good to go on your website to see what it is like on a mobile phone. You will quickly see how well it is laid out and how you could improve it.
  4. You need to make your phone number click to call, so when someone is on their phone they can tap a button on your website and they can instantly call you.

If you can’t do these things on your website to make it mobile friendly, then you may need to build a new website.

But in the short term just do what you can do to improve it, and if you need to – start planning for a new website to be built.

14. Finding Quick Wins with Google Analytics

One of the easiest ways to find quick wins for your website is to use Google Analytics to find the keywords you are ranking for on the 2nd or 3rd page.

They are already pretty close to the first page so with some effort you can get them ranking on the first page where all the traffic is because very few people go to the second page of Google.

So you take these pages and then optimise them with the onpage optimisation techniques in this guide, and then you find ways to send links to them.

You can do this easily with blog posts on your own website, or you can get sponsored blog posts on other peoples websites.

Google Search Console Queries

How to find your keyword rankings in Google Analytics

When you are logged into Google Analytics, go to Acquisition on the left-hand sidebar.

Then click search console – and then click on Queries.

This will show you all the search terms you rank for.

You can also simply go to your search console and find the same information there.

Next, you want to click on average position so the search terms are arranged in ranking order in Google.

Then simply find all the search terms that are above the 10th position up to 30th position – these search terms are the ones on the 2nd and 3rd page.

 

15. Finding Related Keywords

The reason you want to find related keywords is because you want to include them within your content.

This is because Google has linked those keywords together which means they are relevant, and you should have them on your page.

There are two ways to find related keywords

Keywords Everywhere

This is a chrome plugin, which shows you related searches and their search volume whenever you do a Google search.

It is really handy to quickly see what keywords are good to include on your page.

Googles Related Searches

This is located at the bottom of the page on whenever you do a Google search.

This is what Google thinks are the search phrases that closely match the search term you have entered.

The best way to use these related searches is to use them for your H2 to H5 heading tags.

They will help you structure your page so it is good for readers but also it will tell Google that your page covers everything in one page – so it will rank you higher.

16. Find Out What Customers Are Searching For

This one may sound obvious, but you would be surprised.

Sometimes we name things with technical industry jargon.

But the only people who know that jargon are people in your niche and maybe your customers don’t know what it means.

So if they don’t know what the industry jargon is, then they will put in a search term that makes sense to them.

So the best thing to do is to go and do some Google searches and see what comes up in the autosuggest from Google.

You can also use the Keywords Everywhere chrome extension which shows you all the related searches to your keyword.

keywords everywhere

You should go on forums to how people talk and how they phrase things.

This is especially true if you sell products on your website because you may call those products a certain thing.

For example, you may call a category “Trinkets” or “Accessories That Make The Outfit” when no one would search for that phrase instead they may search for “Gifts For Her” or “Women’s Necklace”.

Then on a product page, you may call the product by its technical name that only people inside the industry know.

For example “The Paris Collection Women’s Necklace” compared to “Women’s 16ct Gold Necklace with Pendant”.

The second one is something someone would put into Google when searching for a necklace, whereas only people who know what the Paris Collection is would search for the first one.

17. Use Heading Tags Correctly

Header tags are the headings in your content.

You have the main heading which is a H1 – this is usually the page title, then you have subheadings H2, H3, H4 and H5.

The H1 is the most powerful heading and it scales down in power as you move down to H5.

Header tags are one of the most important factors when it comes to ranking in Google.

They can make a big difference as Google uses them to figure out what your page is about.

If you don’t have your keywords in the header tags then Google won’t give you as much credit for those keywords.

Think of it like you want to explain your website or business in short headlines.

So you start off with the main keyword in your H1.

Then you do a Google search for your main keyword and look at the bottom of the search results for Googles related searches.

Then use these related searches as your H2, H3 and H4 headings.

For your last heading on the page whether that is a H4 or H5, you want to say your main keyword in a slightly different way to how you did in the main H1 title.

related searches for plumber london

For example, if you had a page for a plumber in London

H1 – Plumber in London
H2 – 24/7 Emergency Plumbing Service
H3 – We Cover All Parts of London
H4 – London Plumber Rates
H5 – Get the Best Plumber in London

You can see that simply using the related searches I have created the skeleton of what a good page should look like.

There might be more sections I can add to this later but it’s a good solid foundation to build from.

18. Use Keywords

At the end of the day, Google is not a person, it is a reading machine hooked up to an A.I. learning machine.

So if you don’t have the keywords that you want to rank for on the pages you want to rank, then how will Google know?

It is important to have the keywords on your page, which includes in your headings and your content.

If you write your content as if it is for a 15-year-old or an 80-year-old then you should naturally get your keywords in.

The best thing to do is write great easy to read content first, then go back over it and sprinkle keywords in.

Don’t go overboard – 1 or 2 of each main keyword on the page is enough for Google to recognise the page is about that keyword.

Of course, some keywords will naturally be used often.

For these keywords, you want to find other ways of saying the same thing.

For example on a plumbing website the word plumber, plumbers and plumbing are going to come up a lot on nearly every page.

So finding ways of saying the same thing for example – The technician or your  Heating expert.

Just replace a few of the most overused words with slight variations but do it where it makes sense – again we are writing for the reader first and Google second. 

19. Use LSI Words

LSI words are words that surround your main keyword in a conversation about it.

So if you are talking about plumbing, then words around that topic and related to that topic will come up if you were to have a conversation with someone about it.

For example
Get a Free Quote
Gas Engineers
Heating Engineers
Boiler Repair
Boiler Installation
Fully Qualified
Excellent Customer Service
Blocked Drains
Tap Repairs
24 hour emergency service

So basically if you look at all these, not once is the main keyword mentioned which is “plumber London”.

But you can look at that keyword list and as a person, you can summarise that this is all describing a plumber without actually saying plumber.

This is what Google does, it takes everything that you are saying into consideration and adds it all up and then comes to a conclusion on the quality score of your content.

You can do this manually by looking at the top 5 websites ranking for the keywords you want to rank for.

Then simply write down all the keywords that come up that you would use if you were talking to a real person.

Make note of the keywords that come up on a few of them as they are most likely more important to use.

The best tools we have found to find LSI keywords are Page Optimiser Pro, Cognitive SEO and Cora.

90 score in cognitive seo 

20. Better Content on Pages

You may have heard the phrase “content is king”, it is basically saying good content helps you rank on Google and it helps you make more sales.

Although content is not everything when it comes to ranking on Google if it is done in the right way it can help quite a bit.

The way you want to make your content is to write it out as if you are talking to a person who has very little clue about what it is you are writing about.

Remember there is a person on the other end reading it, so make it easy to read and interesting.

The 3 most important elements to good content are

  1. Text that a person would want to read and tells Google what your page is about.
  2. Good high quality and unique images
  3. Relevant videos

Text Content

When it comes to text you want to break it up so it is not one long wall of text.

We like to put a space between each sentence.

This makes it easy to read on mobile phones which is a large percentage of search traffic.

You want to write for a person and take them step by step why it is a good idea to do business with you.

Think of it like they need to justify this buying decision to their significant other, business partner and friends or family.

If you can give a person the answers to the questions that these people will bring up, then you will put them in a more secure mindset.

Build the trust with the person, and use all the tactics you can to get them to buy.

Things like money back guarantees, testimonials (video work best) and examples of past results all help to put a person at ease.

Most companies don’t do this, so if you are taking the time to put your customer’s at ease – then you are ahead of the game.

You then want to give them a big promise that you know you can fulfil.

People are naturally curious, so if you give them a big promise they want to know more to see if what you say is true.

Just make sure it is true!

“If your product or service can help someone or improve their lives, then it is your duty to do everything in your power to get that person to buy.”

John Carlton

You want to write the text in a simple jargon-free form because it should be able to be understood by a 15-year-old and an 80-year-old.

A lot of technical type businesses use a lot of industry jargon that only people in the industry understand.

These people spend a lot of time inside their industry, so they assume everyone knows what their jargon means.

The most important thing you want to do when it comes to writing your content on your pages is this.

Find out what Google is already ranking for that search term.

By this I mean, do a search for the keyword you want to rank for and see what Google is ranking in the top 10 results.

Are they blog pages, are they directory websites, are they homepages or are they a service or product page, or perhaps a category page.

Once you find out what types of pages Google likes for that search term you can then base your page around that style.

So if for example you find that most pages on the first page of Google are inner pages on websites, that are service pages specifically for that service.

Then that is what you replicate.

Then you notice they all have around 1000 words on their page, and 5 headings, roughly 3 or 4 images and a video.

So that forms your template for what you need to do, but it is good to add a little more so 1300 words instead of 1000 etc.

By replicating what is already being ranked at the top of the search results, you are telling Google “Hey, we see that you like this type of page, so we built one which is similar for you”.

In essence, the answer to ranking at the top of the search results is hiding in plain sight, on the first page of Google.

So if you can do these 6 things you are ahead of most websites.

  1. Break up your text with space in between each sentence.
  2. Write, so a 15-year-old and an 80-year-old can understand it.
  3. Remove as much technical jargon as possible.
  4. Answer difficult questions that important people in your customer’s life will ask them about their purchase.
  5. Give a big promise to hook people in.
  6. Find out what Google is already ranking at the top of the search results and replicate it

Optimising Content For Google

Now you have your great content, it is now time to optimise it for Google.

You can try and do it manually and type in your main keyword in Google search and look at your top competitors.

Then go through the painstaking process of finding out what keywords they use in their titles and in their content and everything else.

Instead, it is best to use tools to shorten the process.

You still want to take a look manually to see what pages Google likes to rank at the top for that search term, so you can replicate the style.

But the tools you should use to optimise for Google are

Page Optimiser Pro

This is a great tool that is low cost and for people on a budget.

It tells you what you need to do on your page to make it rank better.

This includes things like

  • what keywords you should use
  • what type and how many title tags you need
  • How many images, videos, schema markup you need
  • what alternative words you can add that are similar to your main keyword

Great little tool, that basically compares your page to your top competitors, and then tells you what things you need to have on your page to rank higher.

You can get it at Page Optimiser Pro.

page optimiser pro
Cognitive SEO

This one is a little more expensive than Page Optimiser Pro, but it is a really nice tool.

What it does is analyse your text on your page, and then analysing your top competitors text on their pages.

Then it tells you what keywords, related keywords and other general keywords that your competitors use.

This is great because it can often find important topics that you just haven’t talked about on your page.

Something that is so obvious to you because you are living and breathing in the industry, that is very often times so simple you forget to even mention it.

By using Cognitive SEO you can fill in the blanks and write a more complete page that answers all the questions that a customer would have.

You can get it at  Cognitive SEO.

cognitive seo

Cora

Last but not least is the king daddy of them all, Cora is the most expensive but when it comes to analysing the competition it does more than any other tool on the market.

It measures around 1000 ranking factors, so you can really go in-depth on what to tweak.

Out of those 1000 factors it then gives you a list of the most important factors that will move the needle.

A brilliant tool which is best used when the other two haven’t quite got the job done because of it being a bit more pricey.

You can get it at Cora.

Cora SEO tool

21. Internal Linking

Google views each page on your website as a different website.

So when one page links to another, it is like you are getting a link from a different website.

It is not quite one for one – as it is more powerful to get a link from a different website than it is your own.

But the principle still applies and you want to link to different pages on your website strategically.

You want to use anchor text (which is the text that is usually highlighted in blue and links to another page or website) to link to your different pages.

The anchor text you use should be search terms that are around your main keyword for that page.

Basically, think of a 10 or 20 different ways you can describe your product or service in a few words and use that as your anchor text.

This means sometimes you will get the main keyword in naturally, and other times you will get similar or related keywords in naturally.

This gives you a diverse range of anchor text which is all similar but different.

This then basically tells Google what that page is about.

In regards to your main keywords that you want to rank a page for, you will want to save that anchor text for external websites because it will work better.

This means when you get a link from an external website that is your main keyword, then you should not have many exact match keyword anchor text linking to that page.

But you will have lots of similar match and related match anchor text going to that page.

So when getting a link from an external website to your page with exact match anchor text it will have a much bigger impact.

This also keeps your anchor text more balanced and it makes sense to Google’s algorithm that something should be described in multiple different ways but mean the exact same thing.

It is unnatural to have the same anchor text over and over again.

Where To Use Internal Linking

You want to use internal linking where it makes sense to do so.

So many people link way too much which causes over optimisation issues as they have a hundred internal pages linking to a page with the same anchor text.

It makes sense to use internal linking on the Home Page linking to other main pages and category pages.

Also, it makes sense to link category pages to product or service pages.

Basically, think of internal linking as a user experience mechanism – it is simply there to help the people visiting your website to navigate it better.

The best place to use internal linking is on your blog posts.

The reason for this is because you get to write about a topic that is about your product or service, and then link it to the product or service page.

If you write 5 blog posts around the topic of each product or service page.

Then link to that product or service page using different anchor text which is similar or related to the main keyword.

This builds a lot of relevance and it gives Google what it wants which is interesting and unique content.

You want to make these blog posts as good as possible and not just phone it in.

So you should make a good effort to write something that is over 1000 words and covers the topic quite thoroughly.

This will help the blog post get noticed by Google, and if it is good then it will start ranking in the search results.

It might not rank on the first page because you need to get links generally to do that.

But, simply because it is being ranked Google will give the rest of your site more credit and everything will be pushed up.

The reason is that Google knows it can trust you a bit more and it likes you a bit more because you are giving it what it wants.

(I am not saying you don’t get the ranking benefit if your blog post doesn’t rank in the top 100 – but it makes sense that if you do rank in the top 100 Google likes you more)

So when this blog post is linking to your product or service page, then that page will get some credit and it will be pushed up in the search results.

So basically you are getting 4 benefits with one piece of content.

  1. You are providing quality content for people who visit your website can read
  2. You are giving Google what it wants with fresh and unique content
  3. If your blog post is good it will rank in the top 100 of the search results
  4. If your blog post ranks in the top 100 the rest of your website will get a boost, and especially the internal pages it links to

22. Outbound Linking

Outbound linking is where you link to another website from your website.

There are many reasons why you should do this but the main reason is you when you want to link to a piece of content that covers the topic in more detail.

For example, if there was a news article or a study then it is good to link to those pages when you are talking about that subject.

Or perhaps you link to a local page like your local council page to give more relevance for the location.

Or perhaps you link to a page explains what something is in factual detail like Wikipedia.

Generally, you will be linking to authority websites that have in-depth content on the subject that you are writing about on your page.

When it comes to outbound linking you should use it sparingly on your product and service pages and use it a lot on your blog pages.

You only want to link to high-quality sources that you trust and you would gladly recommend that website to a good friend.

If you wouldn’t recommend it to a friend then you probably shouldn’t link to it.

There is an argument over whether you should make your links Do Follow or No Follow.

Do Follow passes power to the website it links to, which helps it rank.

No Follow links don’t pass as much power to the website it links to because it is saying to Google that you don’t know if you can fully trust that website.

Personally, if I link to a website on my webpage I use a Do Follow link because I would happily recommend that page to a friend of mine or my nan or my customer.

In my eyes, if I link to high-quality authority websites in my industry with Do Follow links, it makes my referrals carry more weight in Google’s eyes.

This is just my opinion so take it with a pinch of salt.

But it makes sense to me that Google would prefer a website that has a lot of Do Follow links to lots of trustworthy and high-value websites in the industry.

Compared to a website that links to other websites but most of their links are No Follow.

Again this is my opinion, so do what you feel is best for your website as both ways work fine.

23. Schema Markup

This is very important for SEO

Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs. Reffer to https://moz.com/learn/seo/schema-structured-data

24. Get Directory Links

Some of the first links you should get are directory links. 

Directories are websites like Yellow Pages and Yelp where you list your business details like your business name, address, phone number and website.

It is good to have your basic social media accounts registered first because in some directories you can add your link to your Facebook, Twitter, Youtube and other social websites.

Some of them let you add a video, so it is good to have at least one video done – even if it is a basic slideshow type video with some basic information about your business.

The main things to note when it comes to filling out your details on directory websites is that you want to fill your profiles out fully.

This includes descriptions, logos, images, products, services, opening times, social profiles, videos etc.

Give them everything they ask for because a good directory listing helps it get found by Google, not only that but you never know – someone could see that one day and if it is not good then you may have lost that customer.

There are 3 types of directory websites

  1. National directories that most people have heard of like Yell and Yelp. These bigger national directories help to validate your business as a real entity in Google’s eyes.  They are also usually quite powerful and help with passing that power over to your website.
  2. Local directories like your cities newspaper as they also have a business directory section on their website. Local directories let Google know you are in that area so it gives you relevancy for your location.
  3. Niche relevant directories which are specifically for your industry – for example, a directory for dentists. When you list your business on a directory that has lots of other businesses similar to yours, it gives your website more trust because you are listed where your peers are.

There are 2 ways to find directories to get on.

The first is the easiest which is sign up for Bright Local and add your website and Bright Local will find all the directories you should get on.

 

Bright Local

The second way is to do it is manually and type in Google

Business directories
Dentist directories
London directories

Then manually go through them.

Personally, I think Bright Local is amazing and I use that first, then if I want more listings I then start doing research to find directories I am not on.

You will also find that people have done the work for you and created top 30 directory lists, so if you Google 

Top business directories
Top dentist directories
Top London directories

You will find lots of lists which can save you time.

So when you put these two tactics together you should be able to find all the best directories to get your website listed on.

25. Get Social Media Links

The reason to get your business on social media platforms is because 

  1. Your customers may find you there at some point in the future
  2. It is what normal businesses do so you should too
  3. They help you rank higher so it is good to get on a bunch of them
  4. They give you an alternative way of marketing
  5. They help build your brand across the internet

So the best way to see all the social media platforms you can get on is to go to Knowem which lists them all.

Knowem

 

Basically, register for all the ones that look good to you.

Make sure you fully fill out your profile on each one.

When you do it is a good idea to have some images, a video and some content you can use.

This is so if someone does visit your social profile, at least there will be something there.

When you are filling out these social profiles fully make sure to add links to your website, your other social properties and your Web 2.0’s.

This is good because you have high powered websites linking to other high powered websites, and then they all link to your website.

This all helps you rank higher in Google because you are acting like a brand.

You are saying to Google that you want to be everywhere that your potential customers are.

The reward for this is because you are acting like a brand you will get treated like a brand and be taken more seriously in the search results.

The top social sites you should be on are

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • Pinterest
  • 500px
  • Linkedin
  • Flickr
  • Disqus
  • Gravatar
  • Reddit
  • Vimeo

26. Get Web 2.0s

Web 2.0’s are all the other sites on the internet that you can get a profile on that aren’t social media or directories.

You can use Knowem to find all the Web 2.0’s you can get listed on.

So this includes things like sites you can create a blog on like Blogger, WordPress or Weebly.

blogger

It also includes bookmarking websites where you can save your favourite links, this includes sites like Trello and Instapaper.

Then there are other sites like Slideshare where you can upload a slideshow (you can use the same slideshow that you used to create your first video). 

One trick with Slideshare is that you can add a backlink on the 4th slide and onwards.

To do this, simply open your slideshow in Microsoft Powerpoint or Google Slides.

Then on the page you want to link from (4th slide onwards) you simply add a link.

Then when you upload the slideshow to Slideshare you will have a high powered link to your website.

ISSUU is a site where you upload PDF files to. 

The easy way to make a PDF is to create a Word document or Google Doc with content in and make sure you have links to your website and other social properties. 

Then save that document as a PDF.

Just like the social profiles and the directories, you want to fill out your Web 2.0’s fully.

Add content to the pages which include images and videos, then fill out all your details.

You also want to add links to your other Web 2.0’s, social properties and your website.

For example, on your Blogger blog, you can link to your website, your Facebook, your Tumblr, your WordPress, you Twitter – so on and so forth.

The reason for getting all these Web 2.0’s and socials is to build your brand across the internet.

It also gives you places that you can send content which links back to your website – which in turn helps you rank higher in Google.

It is mostly for SEO purposes to rank higher in Google as most people are probably not going to see them.

But they are super useful to help nudge your website in the right direction.

The blogging websites which includes Blogger, WordPress, Weebly, Tumblr and Live Journal – they are the most useful.

Tumblr

This is because when you write a new blog post on your website you can use IFTTT to send your latest post out to these blogging websites.

Within that blog post should be a link to one of your product or service pages using a keyword you want to rank higher for.

By sending the blog out to the blogging websites and social properties like Facebook, Twitter and Linkedin – it means you get more power and more relevance about that topic for your website.

In turn, this all helps give you solid foundations and pushes you up the rankings because most likely your competition is not doing this.

They may have 1 or 2 social accounts like Facebook and Twitter, and that’s it.

So when Google can see you all across the internet on lots of sites it knows and trusts, and your competition isn’t there – then it is probably going to trust you a little more.

The main Web 2.0’s you should get on are

  • Blogger
  • WordPress
  • Live Journal
  • Weebly
  • Tumblr
  • About Me
  • Google Site
  • Medium
  • Trello
  • Evernote
  • Pocket
  • Diigo
  • Slideshare
  • Instapaper
  • ISSUU
  • Flipboard
  • Quora
  • Buzzfeed

Remember to link each Web 2.0 to all your other Web 2.0’s and social properties and of course your website.

The most efficient way to do this is to open each account, then go back to each one and put all your details in.

This way you will have all the links to your other Web 2.0’s and social properties ready.

27. Google Maps

There are two types of Google Maps.

There is your Google My Business map which if you fill out your Google My Business fully it will be well optimised.

Then there is the Google My Map which you can create in your Google Drive.

Find Google My Map

The Google My Map that you create in Google drive can have a lengthy description and you can put all your social and web 2.0 links in too.

This means all your social and web 2.0’s are getting a link from Google which is good.

Also once you have verified your Google My Business, you can get a Do-Follow link to your website.

ClickDo Google MyMap

A do-follow link is more powerful than a no-follow link so it is a good backlink to get.

When you Google My Business has been verified, your business will come up with a green marker.

This will then give you Do Follow link with your business address in.

Simply click add to map and then you have created it.

You want to call the My Map your business name, and then add a layer and use your main keyword as the title of that layer.

So it looks like

Joe’s Dental Practice

Orthodontist in London

Then when you have created this Google My Map, you will want to embed it on all your web 2.0 properties.

.share your google map

The websites you can’t embed it on, you should make a link to it like on your Facebook, Twitter etc.

To get the right link to share you want to take the link that Google gives you and put it through a 301 Redirect Checker.

This will all power the Google My Map up and because you have a Do-Follow link going to your website – it will power your website up too.

28. IFTTT

IFTTT stands for If This Then That.

It basically takes content from one place and puts it in other places across the internet.

These other places are the social profiles and Web 2.0’s that you have created signed up for.

So you can post in one place, and that will get sent to all your other web properties which saves you time and effort.

Not only that but all the places IFTTT puts your content gives you a link back to where the original content was.

So this helps give you a little boost in the search results.

Before you begin, you want to set up all your social profiles like Facebook and your web 2.0’s like Blogger.

Then once you have done that, simply go to IFTTT.com and create apps that link your properties together.

IFTTT

 

First off you want to start with your RSS feed (so when you post a new blog post it gets sent to your social and web 2.0 properties).

Your RSS feed address is usually www.yourwebsite.com/feed 

To find the apps on IFTTT you simply search for

RSS to Facebook
RSS to Twitter
RSS to Tumblr
RSS to Blogger
RSS to WordPress
RSS to Google Drive
RSS to Evernote
RSS to Weebly
RSS to GDrive
RSS to Evernote
RSS to Diigo
RSS to Pocket
RSS to Pinterest
RSS to Trello

 

RSS IFTTT Apps

You also want to link your Youtube to these properties too

Youtube to Facebook
Youtube to Twitter
Etc

You can also send your tweets from Twitter out to your bookmarking sites

Twitter to Pocket
Twitter to Diigo
Twitter to Google Drive
Twitter to Evernote
Twitter to Trello
Twitter to Bitly

IFTTT twitter syndication

On top of that you can also automatically tweet messages from authority profiles in your niche or industry.

The reason for doing this is it fills up your Twitter with relevant content.

By doing so your Twitter gains authority and trust, and because these tweets are being sent out to your bookmarking sites they are getting links.

Your Twitter then links back to your website which powers it up a little bit more.

To retweet automatically just type in

Retweet by user

retweet tweets on twitter

 

A good rule of thumb is to pick just a few good accounts to retweet their messages on Twitter.

The last thing you want to do after all this is to sign up for Quuu and Buffer.

Quuu will automatically send relevant content to Buffer each day.

Simply go to the social profile settings in Quuu, then click on your social account – then add interest categories.

get social media content on quuu

Buffer will automatically post this content to your Facebook, Twitter and Linkedin.

This is a great way to get extra content on your social profiles, and once it is set up it runs automatically in the background.

The one problem is sometimes you may find Quuu doesn’t have content on the niche that you’re in.

But it does for most main niches and industries.

Unfortunately, if Quuu doesn’t have content for your niche, you will have to do it the old fashioned way and do it yourself.

However you can use Buffer to create posts which can be sent out to your Facebook, Twitter and Linkedin.

This will at least save you some time posting to each one of these.

Then when you add the IFTTT syndication where it sends those posts out to all your other social profiles and Web 2.0s, it means your content will be spread across the internet in lots of good places.

Which one thing to keep in mind is to not just talk about yourself and your business.

Create posts linking to other websites in the industry because this creates relevance and makes you more of an authority in the space because you are connected to other authority websites in your business niche.

Once you have set up your IFTTT, you are now ready to publish your blog posts because when you do, it will be sent out to all your social and web 2.0 properties.

This will help your website rank a little higher across the board, but more specifically it will help the target product or service page you have linked to from the blog post.

This is because of the power of the links from the IFTTT syndication going to your blog post which passes that link power to your target page.

29. Create Videos

If you have no videos then you need to create a least one and upload it to Youtube.

The easiest way to create a video is to create a basic slideshow video with a little bit about your business.

The reason for this is because you can add it to social media, blogs, directories and your website.

To create images for your slideshow go to Canva and click on create a design and use the custom dimensions 1200×720 so it is the size of a Youtube video.

Then find a template that suits the style of your website and add your images and some text on each slide about your business.

Then you need to get a Slideshow Maker and create a slideshow, and you should save it as a video.

Then simply upload to Youtube and you have a video.

The important thing about videos is that you

  • Add you keywords in the title in a natural manner
  • Add a unique description with your keywords in of about 300 – 500 words
  • Add a link to your website and some of your social properties in the description
  • You should create a playlist and add the video to it, then find top videos which are related and add them to that playlist because this will give it a boost.
  • Add some tags to the video about 10 is plenty

The ideal way to use videos for SEO is to have a video for each page of your website. 

This is because you will have your keywords in the Youtube video which has a link to your page exactly about that topic.

Then on your website you will have a page with that Youtube video that is exactly what that page is about.

This works quite well for giving a boost to pages. 

It even works when you do add someone else’s video on which is super relevant to the page.

If you haven’t got a video then on your blog posts add someone else’s video as a placeholder until you have created your own.

For your main product or service pages you should create a professional video for each one.

A great place to find someone to create videos for you is Fiverr and Upwork.

There is a lot on there, and you will have to dig through a whole bunch to find the ones that suit the style of your business.

But when you do, you can now create good videos to add to your products and services pages.

The thing is, most people don’t usually watch videos on websites so it is mainly there for the SEO benefit you get from it.

But there will be some that watch is so make sure it is at least decent and its good to have as high quality as you can get without breaking the bank.

You can always upgrade them later, when your beginning good enough is good enough.

Also just like all the directories, social properties and Web 2.0’s you want to fill out your Youtube profile as much as possible.

This includes logo, cover photo, description and you want to add links to your website, social properties and Web 2.0’s in the about section.

You can add about 20 links here, which means the 20 links you add will gain some power from Youtube.

Youtube links

30. Create Blog Posts

Blog posts are important because of 2 things

  1. They should be helpful to your customers and give them information or knowledge which is either interesting or helps them understand your product or service better.
  2. They help you rank higher on Google

So the best way to write a blog post is to find a topic that your customers search for. learn about blogging skills here.

You can do this by going to Answer The Public and type in your niche, and it will give you all the questions people ask.

answer the public

 

Then simply find one that relates to a page that you would like to rank and do a blog about that.

To figure out what to write you should do a Google search for that question and see what is ranking in the top 5.

Then you can use this as inspiration to write something similar.

If you take the best parts of the top 5 and rewrite it, and add some extra from your own expert perspective – then you will have a good blog post.

The most important things to remember when writing a blog post is

  1. It should be written for people and not Google
  2. It should be inspired by the blog articles ranking at the top of Google
  3. It should have images and a video
  4. You should link to authority websites from the blog article (the best way to do this is to find an interesting sentence or part of a sentence and do a Google search and link to one of the top websites)
  5. You should link to your target product or service page with keywords that you want to rank for
  6. You should link to other blog posts that are related
  7. It should be 1000 to 1500 words so it goes in depth enough to cover everything

Before you publish your blog post, you will want to have set up your IFTTT network.

This is because once your IFTTT is set up, it will automatically send your newly published blog post out to all your social properties and your blog websites.

This is a key part because this gives you automatic links every time you post a new blog post.

The way to do it is to add your RSS feed to IFTTT.

Your RSS feed is usually www.yourwebsite.com/feed

The platforms you want to send your blog posts to are

  • Facebook page
  • Twitter
  • Blogger
  • WordPress
  • Weebly
  • Tumblr
  • Trello
  • Pocket
  • Diigo
  • Evernote
  • Gdrive

To find the apps on IFTTT you simply search for

RSS to Facebook
RSS to Twitter
Etc

RSS IFTTT Apps

So before you post blog posts you will want to set up all your social properties like Facebook and Twitter, and all your Web 2.0’s like Tumblr and Weebly.

Ideally, you want to create 3 or 4 blog posts which link to each service or product page you want to rank higher.

If you don’t have time to write them yourself, go on Upwork and find writers that specialise in your niche or are good at rewriting content.

Whichever way you decide, just give them links to the top 5 pages ranking for that keyword and ask them to write a 1000 words writing something similar.

It costs between $15 and $30 for a 1000 word article from Upwork.

Get 1 a week and you will soon start building up a good supporting foundation on your website by having good blog posts that link to your main product or service pages.

Another good way to get good content on your blog is to create an infographic.

The best infographic designer I have found is Leoramos on Fiverr.

infographic design

Once you have made your infographic and posted it to your blog, you can then post it on infographic websites which will give you a link back to your website.

For a good list of all the top infographic sites go to ClickDo’s Infographic List.

Some are free and some you have to pay for.

It is worth getting the free ones and the low cost ones because they are good links.

The way you get content for the infographic is the same as you would for creating a blog.

Find some good content that ranks at the top of Google, make your own version of it and send it to Leoramos on Fiverr to make a beautiful infographic for you.

Then when you post that infographic to your blog, you can also add the text that you wrote for the infographic and put it underneath.

Remember to link to a product or service you want to rank from this text.

So when the infographic websites are linking to your blog post with your infographic on, it will pass this link power onto the product or service page that the infographic blog post links to.

Usually, infographics are top 5 or top 10 lists.

Short and punchy but with interesting content.

They are meant to give a lot of information quickly and in a nice way.

So write some good content, find some interesting statistics and format it in a top 10 list.

You can also get inspiration by typing in infographics in your niche on Google.

31. Guest Posting

Guest posting is the cherry on the cake to everything else.

It is basically posting a blog post on someone else’s site which links back to your website.

You want the website to be relevant to your business and have other articles that are related.

The way to find guest posts is to type in Google

Dentist “guest post”
Dentist “submit post”
Dentist “write for us”
Dentist “become a contributor”
Dentist “submit an article”

Replace Dentist with whatever your niche is. 

You may need to go broader if there aren’t many websites about your niche.

So instead you should search for your industry which will have a higher chance of finding websites you can add a blog post too.

You will find lots of great websites to submit a blog article too.

Sometimes you have to pay for these and they can range from $30 to $100.

You want to target websites with a high domain authority (DA) – 20DA and over is usually good.

You can see websites domain authority by installing the Moz Bar for Chrome and Firefox internet browsers.

moz bar

 

When you are in the Google search results after searching for one of the Guest Post searches above, the Moz Bar will show the domain authority (DA) of each website.

You want to pick the websites with higher domain authority as they are generally more powerful.

If you are looking to get a little more technical you should put these websites in Ahrefs or SEMrush to see what traffic they have, and what their backlink profile is like.

But to keep it simple, use the Moz Bar and pick high domain authority sites (DA).

Also, use your eyes, does the website look like a good website?

If it looks good to you, then chances are it’s a good website especially partnered with having a high domain authority.

Then all you need to do is simply contact them through email or their contact form.

Then send the article and payment if they ask for it.

To get a good article you do the same as what you do to write your own blog posts.

Which is find good topics to write about, then do a Google search and send a content writer links to the top 5 websites and get them to write a similar article.

You want the guest post to be about a topic you want to rank for, so it is good to get your keywords in the title because this gives you a lot of relevancy.

Don’t keyword spam, but be creative and find ways of getting your keywords in the title.

You can also get your keywords in the anchor text which is the text that links to your website.

For the anchor text you want to get your main keywords in but also keep it quite general like 

Get a good dentist in London
Dental Practice
Joe’s Dental Practice
www.joesdentalpractice.com
Orthodontist treatment
London Dentist
Invisalign Teeth Straightening

You can see how these are quite general, if you don’t know what you are doing, it can be easy to over optimise on your anchor text.

The real power comes from the title, the URL (the webpage address) and the topic of the blog post and website.

So you want to get on niche or industry related websites, but you also want to get on local websites in your city.

You can do some Google searches for websites in your city.

This will give you some variation on the types of websites linking to you.

If you don’t want to go through all this then you can hire SEO agencies to do it for you.

A few good ones are

ClickDo Guest Posts

ClickDo has used their 100+ guest post network to rank themselves number 1 for SEO Consultant London and all their clients at the top of Google. Their prices are good and the websites they use are high quality with real traffic.

ClickDo Guest Posting Service


Quality Guest Posts
Quality Guest Posts are more expensive, their service is excellent and they are recommended by a lot of people in the SEO industry.

quality guest posts

Outreach Mama Guest Posts
Outreach Mama is also one of the top guest post providers in the industry. They are a little more expensive but the quality is high.

outreach mama guest posts

You want to link mainly to your homepage from the guest posts.

Once you have built up around 10 to 15 guest post links going to your home page, you can then send 1 or 2 to each of your main product or service pages.

You also want to link some guest posts to your best blog posts.

Then keep sprinkling guest posts to different parts of your website including your home page and blogs.

This will then power up all your website which will push the whole website up in the search results.

32. Google Ranking Tools

When it comes to ranking tools there are some essential ones to use which can help a lot with ranking your website higher on Google.

Website Rank Tracking Tools

You need to know where your ranking for each of your keywords. You can do this in Google Analytics but a dedicated rank tracking tool will make it a lot easier to see what is going on.

A lot of the time when you are doing SEO to your website, you will see long tail keywords go up and then your main keywords stay in place or go down.

This is why a rank tracker is important that can track all your keywords.

For example, you may see the short keyword ‘Dentist London’ go down in rankings, but the longtail keyword ‘dentist for braces in London’ may go up.

What this shows is that Google is responding to the SEO you are doing, and the higher rankings for your long tail keywords will mean that they will pull up your main shorter keywords over time.

You will very often see all the long tail keywords move up to the first few pages, then a few weeks later your main keywords will pop up to higher rankings.

The keyword rank tracking tools we recommend are

Pro Rank Tracker
Pro Rank Tracker is lower cost than most and is a good starting rank tracking tool. 

Microsite Masters
Microsite Masters is good if you have a larger site because it tracks more keywords. It is more pricey but it is very good.

If you use Ahrefs, SEMrush or Moz you will get a keyword rank tracker included in the package.

Website Analysis Tools

These tools will help you rank higher on Google because you will be able to see how your website is doing compared to your competitors and how to fix the issues.

Google has a lot of great free tools that help to rank your website higher these include:

  • Google Keyword Planner
  • Google Analytics
  • Google Search Console
  • Google Mobile Checker
  • Google Page Speed

GT Metrix
This shows you the speed of your website and what you can do to improve it.

Webpage Test
This also shows you the speed of your website

Screaming Frog
This allows you to see a lot of basic technical issues on your website like the size of images, titles, meta descriptions etc. This tool is a great place to start any technical audit of a website to find out what needs fixing.

Schema Markup Generator
Schema is important because it is the language that all search engines understand. So you should have it on your website. This markup generator is simple and easy to use, then you simply just copy it onto your website.

Knowem
Although it is not technically a ranking tool, by registering your websites on 50 to 100 sites that Knowem suggests. Then it will help create your brand entity and also to help give you a boost in the search engines.

Ahrefs
Ahrefs is one of the best website analysis tools because it has a larger database than Moz or SEMrush.
This means its data is more accurate and you can get more information from it when you understand how to use it.
Things like being able to easily see your competitors backlinks, their top pages and it also has other great tools like their content gap analysis tool. It also comes with a keyword tracker which will save you money.

SEMrush
SEMrush is another good website checker, the database is not as big as Ahrefs so the data is not as accurate. But it is decent and gives a good overview of whatever website you put into it. It also has nice looking graphs and charts which make it easy to understand the data. It also comes with a keyword tracker which will save you money.

Moz
Moz is OK, the best part about Moz is their free Moz bar which tells you quickly what the domain authority is of the website you are on. One interesting thing about Moz is you get access to a forum full of SEO experts, so that might be helpful, and it comes with a keyword tracker to save you money.

Similar Web
This tool is good for finding out what adverts your competitors are running. You can see their Google ads and their display ads. It is a good tool to find out what adverts are working so you can take the idea and mould it into your own adverts.
You can also see what websites your competitors are getting traffic from. This allows you to approach those websites with your own advert knowing that the traffic is already proven because your competitors get a lot of people visiting their website from it.

Bright Local
This is one of the best tools to track directory listings for your website and your competitors. You can quickly and easily see where your top competitors have a business listing and then add your business to that directory.

Buzz Stream
If you are looking to get blog posts on other peoples websites, then Buzz Stream is a great tool to find relevant websites, email them and organise all your outreach efforts. You can even find social media influencers which is good if they have a blog or you want to do some Facebook or Instagram marketing.

Press At
Press At is a good UK press release service at a decent price.

Press Advantage
Press Advantage is a good USA press release service and they have dedicated content writers to provide a completely hands-off service.

The tools that have been listed here are the ones we use, but there are many other tools that are available. To see more tools take a look at 30 Awesome Keyword Ranking Tools for SEO.

 

Resources

Google Properties

Google Drive
www.google.com/drive

Google My Business
www.google.com/business

Google Search Console
www.search.google.com/search-console/welcome

Google Analytics
www.analytics.google.com

Google Tag Manager
www.tagmanager.google.com

Google Mobile-Friendly Test
www.search.google.com/test/mobile-friendly

Google Site
www.sites.google.com

 

Social

Quuu
https://quuu.co

Buffer
https://buffer.com

Knowem
https://knowem.com

IFTTT
https://ifttt.com/

 

Guest Posts

ClickDo Guest Posts
https://www.clickdo.co.uk/guest-posting-service/

Outreach Mama Guest Posts
https://www.outreachmama.com/

Quality Guest Posts
https://www.qualityguestposts.com

Buzz Stream
https://www.buzzstream.com

Hunter Email Finder
https://hunter.io/ 

 

Infographics

ClickDo Infographic List
https://www.clickdo.co.uk/infographics-submission-sites-list/

Infographic Designer Leoramos
https://www.fiverr.com/leoramos/create-an-extraordinary-infographic 

 

Directories

Bright Local
https://www.brightlocal.com/

ClickDo UK Directory List
https://business.clickdo.co.uk/top-100-uk-business-directories-list/ 

 

Freelance Websites

Upwork
https://upwork.com/

Fiverr
https://www.fiverr.com/

Speed Up WordPress Fiverr Gig
https://www.fiverr.com/cerontek/ 

 

Images and Slideshow

Icecream Slideshow Maker
https://icecreamapps.com/Slideshow-Maker/

Canva
https://www.canva.com/ 

 

Blogging

Answer The Public
https://answerthepublic.com/

Buzzsumo
https://buzzsumo.com/

Blogger
https://www.blogger.com

WordPress
https://wordpress.com/

Weebly
https://www.weebly.com

Tumblr
https://www.tumblr.com/ 

Press At
http://www.pressat.co.uk/ 

Press Advantage
https://www.pressadvantage.com/

 

Onpage Optimisation

Screaming Frog
https://www.screamingfrog.co.uk/seo-spider/

Cora
https://seotoollab.com

Cognitive SEO
https://cognitiveseo.com/

Page Optimiser Pro
https://pageoptimizer.pro/

Hotjar
https://www.hotjar.com/

Smartlook
https://www.smartlook.com/

Geotag Images
https://geotag.online/

Keywords Everywhere Chrome Extension
https://keywordseverywhere.com/ 

 

Website Checkers

Ahrefs
https://ahrefs.com

SEMrush
https://www.semrush.com/

Moz
https://moz.com

Similar Web
https://www.similarweb.com/

GT Metrix
https://gtmetrix.com/

Web Page Test
https://www.webpagetest.org/

301 Redirect Checker
http://www.redirect-checker.org/ 

 

WordPress Plugins

Auto Optimise
https://en-gb.wordpress.org/plugins/autoptimize/

Dublin Core Metadata Generator
https://wordpress.org/plugins/dublin-core-metadata-generator/

Easy Accordion
https://en-gb.wordpress.org/plugins/easy-accordion-free/

Enable Media Replace
https://en-gb.wordpress.org/plugins/enable-media-replace/

Redirection Plugin
https://en-gb.wordpress.org/plugins/redirection/

Responsive Lightbox & Gallery
https://en-gb.wordpress.org/plugins/responsive-lightbox/

Social Media Flying Icons
https://en-gb.wordpress.org/plugins/floating-social-media-icon/

Updraft Plus
https://en-gb.wordpress.org/plugins/updraftplus/

W3 Total Cache
https://en-gb.wordpress.org/plugins/w3-total-cache/

WP Forms Lite
https://en-gb.wordpress.org/plugins/updraftplus/

WP Rocket
https://wp-rocket.me/

Yoast
https://en-gb.wordpress.org/plugins/wordpress-seo/

 

With that being said, if you would like to learn more about SEO, you can learn it online at https://www.clickdo.co.uk/seo-training-course

 

ClickDo SEO Training Course

How to start a successful agency and grow it profitably scaling

how to start a successful agency

how to start a successful agency

So we think we have figured one of the key aspects of improving your agencies success.

We have worked with quite a few top agencies up and down the country,
and after 6 to 12 months into our partnership, we get told a similar story from a lot of them.

Whether we are partnered with PR agenciesSEO agencies or Web Development agencies…

The story usually goes something like

“It has been such a load off our shoulders, knowing we have a reliable guest posts provider.

It means we can concentrate on making sales and looking after our clients and not have to worry about link building”.

Number 1 Focus For A Successful Digital Marketing Agency

You see there is a clue in this…

The number 1 thing your agency should focus on is making sales and looking after your clients.

Like we said in the last email we have over 100 business websites that we use for ourselves and our clients to get top rankings in Google.

For example, we just recently ranked Angel Orthodontics number 2 for the search term Orthodontist London using our Guest Post Network.

This search term gets 1900 searches per month, so they are very happy right now.

Which you can see the Google results here

We have lots of case studies we can show you,

So we made a page with some examples and more information about our Guest Posting Results.

So this all leads to the question…

Would you like to post on our Guest Post Network?

We will also give you 1 extra Guest Post on your first order – free of charge.

Simply use the special code GPN when you visit our Guest Post page.

How To Start a Digital Marketing Agency

Now what has been described up to now is all about how to get good backlinks going to your client’s websites that you can rely on to help them improve their rank in Google.

Here comes the chicken and the egg scenario, where it is all well and good to have great backlinks you can use for your clients – but how do you get the clients in the first place?

Well, this is where you should be entirely focused on making sales. 

What is recommended is to niche down into either an area like a city or a business type like lawyers or dentists.

Then whatever way you can go get a client in that niche.

You may have to work for a low fee, to begin with, just to get a success story under your belt.

You could also structure the deal so that when you attain certain results like for example get them on the first page of Google, or bring them a certain amount of traffic that your fee goes up.

Businesses are generally more happy to pay you more when they see results.

Quickest ways to start

One of the quickest ways to get business results is to set up a Google Ads campaign so they are getting qualified traffic going to their website and some of them will become customers.

You can set up a phone number so you can track and record all the calls, then you simply send the business owner the recordings and let them know that you have already sent them customers and you have only just started.

This short term tactic can be used consistently in the background of any major overarching tactic like doing SEO, PR or digital marketing in general.

Become a success story

When you have that success story you can use it as a testimonial that you can send to many other businesses in that niche.

That success story could be after a month of being in partnership with this business using the above tactic.

This is because they can clearly see you have bought the business and their investment is working.

Which means they will be happy to do a video testimonial about how good your services are.

This is powerful because people want to know that you have done this before and that what you are promising can be done for them.

Get testimonials from clients

What better way to do this than a video testimonial, where they have one of their peers saying how great of a job you have done.

Now what I would recommend is to stick to one niche and master that niche because you will find the same issues come up over and over again.

But because you have already dealt with similar issues you will be able to quickly figure out a solution.

What business owners want?

Business owners love it when you can describe to them a problem they are having better than they can describe it themselves.

It inspires confidence in your ability and skills. It also assumes that you know how to fix it.

Add this to the recordings of phone calls and you have a client who will be sticking with you for the 6 months or so it will take for your main strategy to start to take hold.

A couple of useful tools you may want to have a look at is Convert Kit which is an email tool so you can automatically send emails to a list of businesses you have got. A similar tool which is also good for this is Buzzstream.

This cuts down a lot of the manual work and makes a little bit easier to do a lot of prospecting in a personal and non-spammy way.

Until next time

Related Articles on How to Start an Agency

How To Get More Clients For Your Agency With Testimonials

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On Page SEO Checklist 2019: On Page SEO Audit Techniques To Boost Ranks

This article is an On page SEO Optimisation Checklist – all the most important factors that we as an agency come across time and time again. Get these things right and you will be ahead of your competition.

You may have heard the phrase ‘content is king’, and it is quite true.

Good content on your website will

  1. Help Google understand what your website is about
  2. Help users to find the answers they are looking for on your website
  3. Flow nicely so they stay on your website longer
  4. Get people to become a prospect or a customer

So this is why content is king – it is the foundation of any good website on the internet.

The Best On page SEO Tools

As you can see from the image below ClickDo have the best content rating for the search term SEO Consultant – according to our content analysis tool Cognitive SEO.

seo consultant content quality rankings

You can also see that as a general rule the better the content the higher the website ranks for that search term.

 

If you look at the content rating for the top websites for this keyword you can see higher quality content gets ranked higher and lower quality content gets ranked lower.

Good content will help with dwell time which is how long someone stays on your website. Google uses dwell time to figure out if your website is good or not. So you want to make your website have lots of interesting aspects to it.

For more on this read our article on dwell time.

Of course, there is a multitude of other factors involved like how many good quality backlinks are going to the website, how old it is, the user experience and many more factors.

There is also technical onpage optimisation which is things like page speed, and error fixing and just generally getting your website in line with Google’s standard practice rules for websites.

When it comes to technical onpage SEO you want to make sure you have the following sorted out

  • Make sure you have Image ALT tags
  • Make sure your images are 50kb’s or less
  • Make sure you have meta titles and meta descriptions on each of your pages
  • Make sure you have your site set as HTTPS
  • Make sure you have no 404 errors and you redirect old pages using a 301 redirect to your new pages
  • Make sure you have at least one H1 and H2 title for each page (and only one H1 per page)
  • Make sure you have your keywords in your titles and your content

The way to check these is with a great tool called Screaming Frog, simply put your website in and it will tell you what issues you have to fix from the list above.

You will also need a plugin to add your meta titles and meta descriptions to each page which a couple of good ones are
All in One SEO and SEO Press.

Onpage optimisation is the foundation for any good SEO campaign and will help you rank higher in the search results.

Page Speed Load Time Optimisation

One of the most common issues we find with most websites is that their website loads really slowly, or at not as fast as it could be loading.

You have to imagine the guy at the bus stop on his mobile 4G internet.

If you have a slow loading website and it take 10 seconds to load a page, will that guy at the bus stop stay on your website or will he go back to Google and go to your competitor?

This is why having a quick load time is important.

You can check how fast your website is at GT Metrix.

It will show you why your page is loading slow and what you can do about it.

For example below is an image of the number 1 lawyers in London

page speed score gtmetrix

As you can see they have a slow website and they are getting bad ratings on their performance scores.

This company ranks number 1 on Google for London lawyers, so page speed isn’t the be all and end all when it comes to ranking on Google.

But from a user experience perspective it is quite important.

Slater Gordon Lawyers could do with having a look at improving their page speed.

A few good tips to improve your pagespeed

  1. Get a cache plugin for your WordPress website like W3 Total Cache or WP Super Cache
  2. Reduce the size of your images (images should be 50kb’s in size or less) with Reduce Images or Image Resize
  3. Reduce the amount of embeds like videos and maps on your pages
  4. Sign up for a Content Delivery Network (CDN) like Stackpath or Amazon
  5. Get premium hosting on a fast hosting service like Siteground or Seekahost

There are lots of little technical things we could go into but just doing these 3 will put you in a better position page speed wise than your competition.

Schema Markup On page Optimisation

So the last most common issue we find with websites is that it has no Schema markup.

Schema markup is a language that Google reads and it is basically its native language.

So if you have Schema Markup on your website you are basically talking to Google in the language it likes to have a conversation in.

If you are one of the few people in a crowd of people who are speaking Google’s native language

Do you think you will have a higher chance of being noticed and get more priority in the search rankings?

The answer is a sort of yes.

It is just one factor of hundreds of factors that Google takes into consideration when ranking websites.

But you can be sure that Google will appreciate you taking the time and the effort to communicate in the language they prefer most.

If according to Google your website and your competition’s website was equal in everything that it takes into consideration, but you have Schema Markup on your website.

Then Google will put you above your competition in the search engine results.

So think of Schema Markup as the cherry on the cake.

Once you have done everything else right, it is good to add Schema to your website.

If you want to do it yourself you can go to a Schema Markup Generator Website and simply fill out your details. 

You want Local Business Schema, Website Schema, and Organisation Schema.

You then need to put the Schema codes that it gives you onto your website.

Which you do that by adding it into the head section of your website.

To add it to the head section simply go to Appearance then your Theme Editor

Then find the Theme Header on the right hand side.

Then find the place where </head> is and paste your Schema code above there.

put schema markup in header

So this is how you do Local Business Schema, Organisation Schema, and Website Schema.

However, you can also add Schema on particular pages  

For example, you may have a contact us page – so you can add Contact Us Page Schema.

Or you may have some products or reviews so you can have Product Schema or Review Schema on your page.

To add unique Schema to particular page download a WordPress plugin by typing in ‘SOGO header’ like in the image below.

insert header plugin for Schema Markup

Then simply go to that plugin and add the code from the Schema Markup Generator and your done.

You need to go to the page you want to add Schema Markup to, then scroll to the bottom of the page to underneath where you write your content.

That is where you will find the add script to the header of the page box.add your Schema Markup code to SOGO wordpress plugin

This is great when you want to add unique Schema to a page for that particular page.

If you would like us to take care of your Schema Markup so you can concentrate on doing what you do best – which is running your business. Then will happily do that for you.

Related On page SEO Optimisation Articles

Top 5 On Page SEO Techniques that You’re Probably Not Doing

Quickest Way to Boost Your Rankings as a Beginner

Internal Links vs External Links in SEO

Interlinking Structure – Best Metrics to Boost Your SEO

Meta Description – Are they still a ranking factor in SEO?

How To Get High Quality Backlinks For Free

Get High Quality Backlinks For Free

There are many ways to get high quality backlinks for free for your new website. We cover the main 3 ways to get the best links for your website.

Get High Quality Backlinks For FreeHigh Quality Directory Websites

So the easiest backlinks a business can get is from directories like Yellow Pages, Yelp and Thompson Local.

There are many great directories on the internet and you should be on as many of the good ones as possible because

  1. You never know where your next customer will find you
  2. It is easy backlinks from good trusted websites
  3. It builds a brand across the internet
  4. It gives your business more trust and relevance in Google’s eyes
  5. They help you rank in the local search results and in the Google map results

Directory links are always the first place we look to get good foundational links to a website.

Bonus

We have put together the top free local business listing sites UK to get listed on.

There are 3 different kinds of directory links

  1. General directories like Yellow pages –  type in business directories in Google and you will find a lot
  2. Niche relevant directories like Trust a Trader – type in lawyer directories if you are a lawyer or dentist directories if you are a dentist.
  3. Local directories like All in London or Birmingham Post –  type in London directories

The general directories are usually the biggest so give you authority.

The niche relevant directories are specific to your business so give you relevance.

The local directories are specific to your location so they give you trust.

Bonus

We have put together the top free local business listing sites uk to get listed on.

High Authority Niche Relevant Backlinks

We don’t think there is ‘1 thing you can do to rank at the top of Google’

But out of the hundreds of different things you can do, one of the most effective is called Guest Posts.

A guest post is an article on a high powered website that is relevant to your niche.

They are great because

  1. They are high powered so will help build your authority
  2. They are relevant so they help build your trust and relevancy
  3. You can get your keywords in the title and the anchor text
  4. You can choose what the article is about
  5. A good business should be linked to by websites in their industry

We use guest posts for our own website, which is why we rank number 1 for SEO consultant London in Google.

Which you can see here

seo consultants london number 1 Google ranking

We also use guest posts for our clients which is why they rank at the top of Google.

For example, we just recently ranked Angel Orthodontists who are a London dentist number 2 for the search term Orthodontist London.

This search term gets 1900 searches per month, so they are very happy right now.

Which you can see here

angel orthodontist rankings

We have a whole load of case studies we can show you, so we made a page with some examples and more information about our Guest Posting Services.

How to find websites to Guest Post on

  1. Go to Google and type in

[keyword] “write for us”

[keyword] “guest post”

[keyword] “Submit an article”

[keyword] “guest blog”

 

So it will look like

guest blog

Then simply contact each one through email or their contact form, and ask them how you can get a guest blog on your websites.

You may have to write your own articles or some of them will write one for you. It varies from site to site.

Sometimes they will ask for a fee to post on their website.

But if you get in contact with enough people you will find websites that will happily post good quality niche relevant content for free.

Which means you can with some rolling up your sleeves and putting in the work get high quality backlinks for free.

High Quality Web 2.0 Backlinks

One of the most common missed opportunities that we see on people’s websites, is that they have not built a moat around their castle (their website).

What we mean by this is that there are social websites like Facebook, Twitter, Youtube, Pinterest, and Instagram. Most businesses are only on a couple of these.

There are also other websites that we call Web 2.0’s – these are simply other places you can put a branded page about your business on.

For example, there are blogging websites like Tumblr, Weebly, WordPress, and Blogger.

One of the most fundamental aspects of your search engine optimisation strategy should be Web 2.0’s.

These are websites across the internet that you can get a branded page to put your content on.

When you create a blog post on your website, it can be sent out to all these social websites and Web 2.0 websites.

This gets you easy links which help you rank, and it also makes you look like a serious business in Google’s eyes so you will rank higher in the search engines over time.

For a full list of Web 2.0 websites, to get your business on visit Knowem.

Until next time

P.S. If you would like us to do the hard work for you, we are partnered with over 100 business websites in the UK and can manage your guest posting for you. Click Here to see our Guest Posting Service 

Other Link Building Articles

How Guest Posts can be used to build natural links?

How Infographics Helps to Boost Your SEO & Improve the rankings

Do Tumblr Backlinks Still Work

Are Nofollow Links Valuable?

Easy Content For Your Social Media Marketing Strategy

Easy content for your social media marketing strategy

First off before you begin your social media marketing you want to make sure you have created your social properties.

This includes Facebook, Twitter, Linkedin, Instagram, and Pinterest.

You also want to create your Web 2.0 profiles.

This includes Blogger, Tumblr, WordPress, and Weebly.

Easy content for your social media marketing strategyMake them look nice and then you are ready to start sending content to these branded properties.

Social Media Marketing Strategy

So now you have created your social profiles like Facebook, Twitter, and Linkedin – how do you get good content to post on them on a regular basis?

Well, there is a simple answer which is to use Buffer and Quuu.

They work together, sign up for both and link them together which can be easily done with a few clicks.

Then go on Quuu and simply type in your business niche.

get social media content on quuu

 

What this will do is find great posts that will automatically be sent to your social media profiles up to 6 times per day.

Job done – you now have daily posts going to your social media profiles.

This is the foundation of your social media marketing strategy because you will have good relevant content being sent to your social media profiles every day.

This means if a customer was to look on your social media profiles, they will see an active profile.

A lot of businesses make the mistake of only posting self promotional social media posts.

When a customer goes to their social media page and all they see is promotional posts, it doesn’t look good.

But if they see you post all this interesting content and you have maybe 1 out of 10 posts that are promotional, then this will make a better impression.

By sending content to your social media it will help power them up, and over time your website will get powered up too.

More Content For Social Media Marketing

The second part to this is you want to send your blog posts out to your social profiles like Facebook and your Web 2.0’s like Tumblr and Weebly

First of all, to find great topics to blog about, you can type in Google “your niche” blog. Then look through their blogs and find good articles that you can create a similar type of article.

find blog topics to write about to send to social media and web 2.0s.

Or you can go to Buzzsumo and type in your niche, then find good blogs that have received likes, shares, and links. Then again take influence from it and create your own version.

find good topics to write about for your blog

 

Once you have created your blog (but before you post it to your website) you want to set up your blogs to be sent out to your social media and Web 2.0 properties.

You do this by signing up for IFTTT and typing in RSS to (insert social / Web 2.0 property).

send blog posts to social media and web 2.0s

 

To get your RSS feed URL that you need to put in, you simply put in this https://www.yourwebsite.co.uk/feed/

add your blog feed to IFTTT so it can be sent out to social media and web 2.0 properties

 

You want to do this for all your social and Web 2.0 websites.

Once you are done you can post your latest blog and it will be sent out to your branded properties across the internet.

Now you have content that is automatically sent out to all your social and Web 2.0 websites whenever you create a new blog post.

This will build your brand across the internet and over time help you rank higher in Google.

This content is the foundation of any good social media marketing strategy.

Related Social Media Articles

5 essentials for your Social Media Business Strategy

The Impact of Social Media Signals in SEO