Monthly SEO Roundup – August 2019
By Matt Hale
Welcome to this months SEO roundup. We have found some interesting articles that you might like and can apply to your business.
We cover how to optimise your Google My Business, Googles new keyword changes in adwords & the new FAQ rich snippets.
Five Things We Discovered Analyzing 45,000 Google My Business Listings
Bright Local did an interesting study on Google My Business, they analysed 45,000 listings and found some things worth paying attention to.
One of the most interesting things they found was
The average GMB listing has 11 photos, which is pretty impressive. But photos aren’t just window dressing.
When we compared the number of images to the number of customer actions, we found that…
More images = more customer actions.
Listings with over 100 images get 20 times more website clicks than the average listing, while listings with only one image generated 65% fewer clicks than the average listing.
So make sure you are adding at least 10 images to your Google My Business.
You can read more about it at Bright Local.
Google extends same-meaning close variants to phrase match, broad match modifiers
Over at Search Engine Land they have reported on Google’s latest changes to their Google Adwords keyword selection.
Phrase match and broad match modifier will match to same meaning queries
With the changes, Google is also changing its keyword selection preferences to prevent keywords from competing against each other.
Google’s reasoning for this stream of changes is that queries evolve and machine learning has advanced to the point where it can fill in those gaps for advertisers.
Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords.
Read more over at Search Engine Land
How To Increase Search Visibility With FAQ Rich Snippets
Matthew Woodward wrote an interesting article on how to get FAQ rich snippets underneath your search result in Google.
It is handy because your search result takes up more space, and makes you look more authoritative.
Read the article at Matthew Woodward
New Google My Business Rank Tracker
If you are a local business then it is worth knowing where you rank in Google My Business. That way you can look to increase your rankings in areas that you don’t rank as highly.
Geo Mapy is worth checking out.
This is especially important if you are in one of the niches in the table below because they have the most engagement on Google My Business.
And Finally – Congratulations to Happy Koala
Happy Koala are friends of ours in Birmingham, and they have successfully ranked their SEO agency website in the top 3 of Google for the search phrase ‘SEO agency Birmingham’.
They were up against some stiff competition from well-established agencies, but they managed to do it in less than 5 months which is a fantastic result.
If your business is based in Birmingham, check out Happy Koala to help rank your website higher in Google.