Tag: SEO Strategy

5 Easy Ways to Improve Your Website’s SEO strategy

How to improve organic ranks and get more traffic

Nearly all businesses wanting to grow market share and reach among targeted prospects have to give search engine optimisation consideration.

SEO for better organic traffic generationThe process of improving search engine rankings as a company requires time and patience, however, along with the implementation of several strategies, often all at once.

Creating and following through with the right SEO strategy can have a drastic impact on one’s business, but it is a challenge knowing where to start.

According to UK-based 90 Digital Marketing Agency, search engine optimisation can be an easier task when a business begins with its online presence. Boosting SEO through a business website can seem more approachable to companies who are just getting started down the optimisation path. Here are five surefire ways to increase search engine optimisation efforts by focusing on your website.

Improve Site Navigation

The rationale behind search engine optimisation leans heavily on the fact that search engines, like Google, strive to provide the best results for users based on their search queries. This proves beneficial to search engines that are able to deliver, since users then have a positive experience in finding the products, services, or information they need on the almighty internet. When a business website is not easy to navigate as a potential visitor, search engines will look for another option with the same or better information.

For businesses large and small, having a difficult to read website means visitors will spend minimal time trying to find what they are looking for, and ultimately, navigate to a different site altogether. This increases what is known as bounce rate, which directly impacts search engine rankings. To improve this factor SEO is required and spending some time developing a well-thought-out site that is easy to use. Visitors need to be able to find what they need quickly and logically. Consider the SEO rule of thumb that users should be capable of navigating a site in three clicks or less.

Remove Duplicate Content

Unique content is the king and queen of SEO, given that search engines penalise sites that have repetitive, duplicate information. If a business site has similar phrasing on various pages internally, or it uses identical content compared to other industry-leading company sites, search engines decrease the site’s rankings over time. Fixing duplicate content can be as easy as using a tool that helps identify and resolve online plagiarism, or scouring through the site to determine where new, unique content can be added. For businesses that use contract workers or freelancers for content development, spot-checking written material before it goes live is a must. If you have a WordPress website you can also install a plugin that can check your website content and suggest SEO-friendly text.

Mobile Optimisation

The World Advertising Research Center estimates that more than 1.3 billion people will access online content via their phone alone by the year 2025. That means that having a site that is optimised forImproving website for more mobile users mobile use is a requirement for businesses, not an option. Mobile optimisation means designing or updating a responsive website. Regardless of the size of the screen a visitor uses to navigate a business site, the content fills the screen space in an organised and clear way. Google provides a free mobile-friendly tool to test any site.

If the site does not score well, consider compressing images to a smaller size, using a different font or text size, or changing web hosting to one that focuses on the mobile experience.

Decrease Load Times

One of the ways in which businesses can improve site SEO is to increase the speed at which information loads. A slow website drops in search engine rankings because this directly impacts the user’s experience. Increasing site speed often involves reducing file sizes for images on the site and implementing browser caching. If a site is still slow to load, consult with the designer of the website to determine what coding changes or file elimination can be done to increase speed. Looking into the web hosting services used might be another option as hosting the website on a faster server can help.

Focus on Valuable Content

The most straightforward task a business can tackle when it comes to improving site SEO is to provide content that visitors want or need. Having fluff content that is full of keywords and backlinks may get visitors to a page, but it won’t do much for search engine optimisation over time. Content needs to be of high value for users to engage with the site for more than a few seconds. Consider what information a target audience would want when visiting a business page, and plug that into written material on home and product/service pages, blog posts, and frequently asked questions. This shift toward high-value content as opposed to content for content’s sake is a critical factor in boosting business site’s SEO.

Link Building Strategy: Don’t Link to Pointless Content

Content Link Building Strategy

In all the talks of search engine optimization, there always be two major topics commonly covers, the first one is content and the next is link building. Everything in SEO revolves around these two factors, where the experts would like to play and rank at the top. Today, we will cover the latter part with some sensitive information around it. On behalf of basic understanding of SEO beginners/experts, there always a myth that you have to build link daily to increase the so-called website authority.

Recently, I have got a chance to attend the Google Search Conference, where I met people who work on the SEO part of Google. When one of mate rise up and questioned, I have been getting backlinks from high authority domains, still, my domain doesn’t rank on top, why does that happen? The answer is simple, does anywhere in Google Guidelines they suggest you to get backlinks from high authority domains? Is there anything called domain authority? Google never used suggest terms. The search algorithm’s biggest concern is quality content and content only.

Plan And Execute Linking Strategy:

Though it can be internal link or backlink, you have to plan and execute the strategy. Let’s start with internal linking that’s our today’s major topic speaks about. Everyone understands that internal linking is one of the key factors in on-page SEO techniques until you do it properly. The basic rule of internal linking is to suggest that there a page which is relative to this content which makes you understand the concept better. It doesn’t happen in that way most of the time. For this, you must know, what is the quality content available in your website that makes more sense to the audience and adds additional value to information on what you’re delivering on the landing page. So, make sure you interlink to the quality, relative and awesome content of your website. As already discussed, backlinks also have to be from the quality and relative content regardless of the domain authority as suggested by the experts of Google.

Is SEO Best Performed In-House or Via Outsourcing?

SEO-outsourcing

Many businesses go through a jittery phase when it comes to the decision-making process for implementing the SEO strategies. The main problem lies in the fact that they fail to figure out whether it’s good to recruit a team of professionals (in-house) for the SEO implementation or get it outsourced to a third-party team of professionals.

Focusing on the Advantages of an In-house SEO Team

As far as recruiting an in-house team to handle your company’s SEO needs is concerned, the beneficial parts stem primarily from collaboration, cost, and control.  If you want to observe the way your SEO team is performing, remaining in a close association is the key. You need to appoint an in-house team for handling the SEO. The team will remain close to you, and it would become easier to manage the same.

The in-house SEO professionals are totally dedicated to the organization they have been working for. On the other hand, if you assign the responsibilities to a third-party resource team, the effort would be shared with other business processes too. Third-party professionals will have multiple teams to manage. Also, the cost savings part is a major aspect of having an in-house team. You would never have to face price hike for handling multiple layers of strategic oversight.

What is the Need to Hire an Agency for SEO Services?

This is the second option to manage the SEO for your business. If you are planning to transfer the SEO responsibilities of your company to some kind of third-party SEO service providers, then focus on certain external matters followed by a strong level of experience and market expertise would be the key factors to benefit your organization.

The primary benefit of availing an SEO agency is the sheer market expertise and a wide level of experience. These experts would be involved in carrying out the hiring process. The experts would be involved in monitoring and manage the SEO strategies and implementation aspects. They would be involved in developing those methodologies that tend to have a standardized appeal and promise the highest level of efficiency and effectiveness. The acumen of an agency in handling the SEO services helps in paving a smooth path to take decisions. Due to the strong market experience and exposure, a reputed SEO agency would be able to handle the norms of a search engine perfectly, with higher chances of gaining recommendation and priority. Tayloright and the likes are of the opinion that working directly with the external team would help in focusing more on the user development, copy-writing, and creative idea conceptualization.

There are benefits associated with both the types of SEO services, internal or external. However, it depends upon your personal preferences and present financial status that would decide the option to avail. While in-house SEO teams can be controlled physically on a regular basis, external agencies definitely possess a  higher level of expertise and work experience to handle things that assure better results within a shorter time-level.

Author bio: Maria Jones is a digital art fellow and multidisciplinary artist who is into design and development for the last ten years. She now specializes in the responsive design and used to write blogs and tayloright.com about evolving graphics and web design concepts.

Best SEO Course Online for Beginners and Experts 2019

Best SEO Course

Are you looking for the best SEO course for beginners online?

SEO-Course-for-BeginnersWell, you’ve come to the right place.

I remember when I first got into SEO…

…it was so overwhelming.

Not knowing where to start and how to do anything.

All I knew was I wanted to make money and SEO could get me there.

I simply had the drive to get stuff done and it was tough learning SEO all by myself.

In this post, I’ll be revealing why SEO Blueprint is the best SEO course online.

Covering things SEOs completely miss

Copywriting

 

Copywriting is writing to sell.

I can’t tell you the number of websites I’ve come across that are ranked on the top positions of Google…

…but their selling sucks.

By creating a persuasive copy, your conversions will go through the roof.

This is something that even the best SEOs’ don’t understand.

Sure, you’ll make some money depending on the keywords you rank for, but a good copy can 100X those results.

The quick way to choose a niche

 

If you want a successful SEO campaign, you need to specialize in a niche…

…but which one?

So many people spend months just choosing a niche when they should be concentrating on more important things.

This is something that can really choke your progress.

Picking the right niche for you is important.

When picking a niche it needs to be something you have knowledge of and needs to be profitable.

You can be completely sucked into this process and end-up delaying your site completely or you could choose a bad niche.

A bad niche is something that you don’t have much knowledge in, don’t enjoy creating content around it and unprofitable.

Picking a bad niche is disastrous because you’ll be working on a dead business and you won’t even know it!

In the SEO Blueprint, we have come up with a little system that allows you to come up with a bunch of successful niches in a few minutes.

This system is something that the ClickDo SEO experts have created just for you.

Keyword research

 

Keyword research is critical to the success of your SEO campaign.

Keyword research allows you to pinpoint what users are searching for.

For example, someone could be typing “best golf balls for kids”, that’s a keyword.

But how do you know what people are typing into Google without guessing?

That’s where keyword research comes in.

In the SEO Blueprint, we show you the most effective keyword research methods and…

…untapped keyword research strategies that few people know about.

 

User experience

 

User experience is the key to ranking first on Google.

You could argue that user experience is the most important ranking factor.

If your user experience is lacking then you won’t rank on Google, it’s as simple as that.

The whole point of Google is to serve users and that’s what you need to do.

You need to cater to the user’s search intent.

We teach you exactly how to give the user exactly what they want and in the best way possible.

The SEO Blueprint shows you how to keep users on your website the best way possible.

It shows you how to increase website speed without knowing any programming.

This SEO course is the best out there for beginners, there’s nothing on there that you won’t be able to do.

Everything in the course is explained step-by-step in a video format and…

…if you didn’t understand the video and want a better understanding of what was said…

…there’s an article to explain what each video went through.

Your Grandma could do it!

Affiliate SEO, E-commerce SEO, Local SEO and YouTube SEO

This course goes over every type of SEO you will ever use.

Including affiliate SEO, E-commerce SEO, local SEO and YouTube SEO.

Affiliate SEO

 

Ever heard of affiliate marketing?

To put it simply: Affiliate marketing is selling someone else’s products and you get a percentage from that sale.

Affiliate marketing is one of my favourite ways to make money online because it’s a passive income stream.

In the SEO Blueprint, we show you exactly how to find and rank affiliate products on the first page of Google.

It really is a beautiful thing.

I wake up every day to see how much money I earned in my sleep.

The other day it was $60, it was pretty fun…

…I could sleep and earn money.

E-commerce SEO

 

Do you own an e-commerce store?

Do you work on Shopify?

Well, you’re in luck.

You see, many people spend a lot of money on Google ads and Facebook ads but ignore SEO.

This completely blows my mind.

SEO is a 100% FREE traffic source and it’s consistent in bringing in traffic.

Paid ads, on the other hand, can be expensive and will completely shut down your traffic when you stop the ad.

The SEO Blueprint shows you exactly how to rank your E-commerce stores.

It’s a beautiful thing.

Local SEO

 

Do you want to rank local businesses?

How about rank your own business on Google?

We show you exactly how to do that inside the SEO Blueprint.

It doesn’t matter if you want to rank electricians, plumbers, barbers, dentists or any other business.

We show you everything about ranking local businesses.

By learning this skill alone, you can create a successful business.

SEO is a valuable skill that not many people have.

YouTube SEO

 

YouTube is currently the second biggest search engine and I believe it will eventually be the biggest search engine.

WHY?

Because video is becoming the main way we consume content.

Not through written words but content.

This doesn’t mean no one will read articles…

…there will always be plenty of people that read articles.

BUT…

More people will be watching videos, more specifically YouTube videos.

Since that’s the main place where people watch videos.

So understanding how to drive traffic to your YouTube videos is extremely important.

By knowing YouTube SEO, you won’t have a problem getting views and subscribers.

Correctly structuring your site

 

Correctly structuring your site is one of the most underrated ways to rank on Google.

We show you how to actually purchase a domain and set up the hosting.

We reveal what’s necessary to buy and not to buy when purchasing a new domain.

The SEO Blueprint reveals how to optimize WordPress for the best user experience and search engine optimization.

We’ve created criteria when it comes to picking a WordPress theme. We show what should look for in a theme and what’s considered a bad theme for your site.

In the best SEO Course, we reveal the best plugins for your site that will help you rank on Google and engage your audience.

You see, having a lot of plugins can be bad for your site because it adds a lot of bloatware and slows your site down.

If you get the plugins we tell you to get…

…you won’t really need another plugin.

You’ll have everything you need to rank on Google.

By correctly structuring your website, you’ll have an easier time ranking and banking $$$.

Fatal mistakes you will make on your SEO journey

 

On your SEO journey, you’re going to be making mistakes…

…this is inevitable.

Some mistakes will be minor and some will be major!

The SEO Blueprint will reveal these fatal mistakes and you’ll be able to see them and best of all…

…avoid them.

If you make these fatal mistakes…

…it could set your SEO career back many years.

Don’t let that happen!

As I’m writing this, I genuinely wish there was a course out there like the SEO Blueprint.

I would be so much further in my career.

If you’re serious about ranking on Google and making money, the SEO Blueprint is something you must get.

This is truly the best SEO course online.

11 common SEO myths

 

In the SEO Blueprint, we reveal the most common SEO myths.

Some of these myths are unknown to even the experts and it goes under everyone’s nose.

We expose these SEO myths and teach you how to avoid them.

The myths I covered in the SEO Blueprint, are myths I believed in. I thought they were real.

And do you know what happened because if it…

…my SEO massively suffered and I paid for it dearly with money and an insane amount of time.

Please avoid these mistakes if you want to succeed in search engine optimization.

How to take your business to the next level

We teach you how to grow your business by learning how to outsource effectively.

When your business gets to a certain level whether you’re doing local, e-commerce or affiliate SEO…

…you will need people to help you.

We show you what to look out for when hiring someone and what you should look for when hiring.

We show you how to create a process where your workers can go and know what to do without having to ask you any questions.

There are many places you can hire online and we reveal to you the high-quality platforms.

Overall, the SEO Blueprint shows you how to outsource effectively and efficiently.

Conclusion

So those were the reasons why the SEO Blueprint is the best SEO course online for beginners and even the experts.

Experts don’t know everything ;).

Everything you need to know about ranking number 1 on Google and making money is covered in the SEO Blueprint.

It’s laid out in a step-by-step format. You can’t go wrong in this course.

This course was made to take a complete beginner of internet marketing and take them to an expert level.

If you just about understand how to use a computer, you will understand what’s in this course.

We really have made it that simple to understand.

Make sure you get the SEO Blueprint.

You won’t regret it.

Checklist To Promote Your Blog Posts

Now, Most of the websites in the market are having blog pages to show that their website is regularly updated. It is an indication to both visitors and search bots, as visitors know what the business is performing regularly and search engines to understand the website is live and providing some good content to search users. The point to consider is whether the blog post has met its expectation of users. By keeping this in mind, we had created a checklist in a right way to promote a blog post.

Promote Your Blog Posts:

  • Visual Treat:

    • The hope of everyone is to make the content clear to the target audience and most of them achieve it. Where they lose is the way of treating the audience. The images/videos have to please the audience to engage and share with their community. If you have an idea of integrating infographic, it will be the best to give a visual treat. At the same time don’t forget to concentrate on website responsiveness.

  • Usual Optimization:

    • When I say usual optimization, even most of the bloggers missing these usual activities as well. Set up the blog with best SEO Practices you know or learn from the online SEO Training Course. The basic SEO includes,
      • Potential Target Keywords
      • Meta Description that reflects the actual content
      • Catchy SEO Title which drives audience in.
      • Internal linking between the related websites

Blog

  • Target Social Audience First:

    • Remember, a blog first audience will always be a social audience when you share it to the right set of peoples. Promote for the audience in the social media with a minimum budget to drive initial traffic. Build a relationship with influencers in your niche and ask them to promote your blog, only when you have a good quality of content.

  • Share it anyway:

    • Carry the blog to as many audiences as possible. Have a pride of sharing it to the maximum as you have the good content to showcase. No matter people whether people react or not, the motive of a blogger is to deliver and gain a attention that the blogger has the capability of showing more impressive content.

 

What is Parasite SEO? – 2018 Parasite SEO Guide

WHAT IS PARASITE SEO?

I recently got this question in a Facebook live stream.

“Almin,” asked me “What is parasite SEO?!

Immediately, I knew I had already heard of it before.

I’ve heard a ton of people talking about it.

In this post I wanted to talk about, is parasite SEO relevant in 2018 and does it still work?

First of all…

What is parasite SEO?

parasite-seo

When you say “parasite SEO”, it doesn’t sound like a clean SEO tactic you’d want to use.

It kinda sounds like a tactic from 2003 that’s completely outdated.

Parasite SEO is creating and ranking content on a subdomain.

For example, .Medium.com, .Weebly.com, .Squidoo.com etc. These are all subdomains.

So why exactly would you create and rank content on someone else’s domain?

Why not focus on ranking your site’s pages instead?

You see, parasite SEO was created because people had a tough time ranking their own sites.

So, what did they do instead?

They went ahead and leveraged the authority of other people’s sites so they could rank higher on Google.

That’s pretty much the secret sauce of parasite SEO. Leveraging other people’s websites to rank your own.

In their parasite, people would give a call to action for people to visit their site or even sell products and services on the parasite.

Honestly… this is a really smart way to do SEO if you ask me.

So the big question is…

Does parasite SEO work in 2018?

parasite-SEO-work-in-2018

In short: Yes, parasite SEO still works in 2018.

HOWEVER…

…it’s nowhere near as effective as it was a few years ago.

You can’t sign up to an authoritative subdomain, put up some content, blast it with links, and expect to rank.

In fact, if you do what I just described, you’d get slapped with a Google penalty and you won’t even rank your parasite.

You need to treat the subdomain or web 2.0 as it can be referred to, as a real blog.

  • You need to fill the blog with helpful content
  • Do the on-page SEO
  • Create high-quality backlinks.

By doing this, you’ll have a better chance of ranking your parasite.

So how do you create a parasite that actually ranks?

It’s actually simpler than you think.

Just treat the parasite like your own blog.

Take your time to create content, make sure it’s helpful, and build high-quality backlinks like social profiles.

By building social profiles to your parasite, you actually make it look like a real website and it will get indexed by Google.

With a parasite, you can let the link building quality slip a little.

You see, normally I’m strongly against buying links from Fiverr because they can really damage your site, despite what the vendor days about their gig.

You can purchase some links from Fiverr like web 2.0s and social shares to really give your parasite a boost.

Choosing how to monetise the parasite

First, you need to figure out how you’re going to make money from your parasite.

There are a ton of ways to do this.

If you’re new to this, I would recommend doing affiliate marketing. This is where you’re promoting someone else’s product and getting commisions from each sale.

Make sure you research which product you want to promote.

Make sure the product is high-quality, has lots of positive reviews and something you would actually buy.

If it’s not a product that you would buy, then why would someone else?

There are a ton of different affiliate networks you can choose from.

Don’t want to do affiliate marketing?

No worries.

If you have your own product or another idea in mind, just do that.

Keyword research

When creating your parasite, you need to do the correct keyword research.

If you’re new to this, make sure you go ahead and pick a low competition keyword.

When doing your keyword research, I would recommend staying away from the keyword tools to give you a competition score.

Instead, you should type in the keyword you may want to target into Google and see what the competition looks like.

Creating the content

When you’re creating content for your parasite, it needs to be super helpful and enjoyable content.

Don’t just hire some writer from the Philippines or England.

The person who cares about your content more than any other writer in the world is you.

So you will do a better job than any other writer out there.

Remember…

…you want the content to be spectacular.

I’m not talking about just publishing a 500 word article. (You can do that if you believe 500 words will be enough)

Go above and beyond, create a 3,000 word article or maybe even 5,000 words. Heck, you can go even higher.

The more content, the better.

HOWEVER…

You don’t want the content to be fluff you just added. This will make the bounce rates go crazy and you’ll have a tough time ranking.

You want to make sure the content is as lean as possible. Make sure the reader is constantly getting all the meaty, juicy details.

Make sure you have multimedia like images and videos in your content.

Make some jokes in the content and show your personality. You want this piece of content to be absolutely killer!

Sure, it’s going to be a lot of work, but no one got anything great by being lazy.

Take it one bite at a time. You don’t have to pump it all out in one day or a week.

By doing this, it’s going to ensure low bounce rates, better conversions and rankings will actually stick.

Pick a link building budget

You’re not going to be doing all the link building yourself. Or at least you don’t have to.

You see, you’re not going to be going to some expensive marketing company to do outreach and get you links.

No.

Instead, you’ll be using sites like Fiverr and Konker.

WHY?

Because they’re cheaper and you can let the quality of your links slip.

But don’t get the wrong idea…

…You can’t just fire up a tool like GSA and blast the crap out of your parasite.

You will need to get some high-quality links. Or at least what passes as high-quality on sites like Fiverr.

I would recommend starting with $60 and working your way up. I would try not to go over $300 unless I’m seeing a return.

The links to buy:

Social profiles – Remember, you want your parasite to look like a legit site. Make sure you don’t point them at the article you want to rank, this is a big mistake. Make sure you point it at your homepage. If there is no homepage on your parasite, point the links at your profile.

Social signals – This is a tricky one. You don’t want some crappy social signal gig from sites like Fiverr. You want manual social signals to be made. I would recommend going to PBN Butler to get your social signals.

At this point you want your parasite to sit for a week. Don’t build any links until then.

20 Tumblr web 2.0s – Tumblr is an epic web 2.0 to use to really give you a boost in the SERPs.

Other web 2.0s – It’s important to get some other web 2.0 links to really diversify your link profile.

Diversity links – The are a bunch of different links to help diversify your link profile. Links from image sharing sites, powerpoints, video sites and more. You get the idea.

If you feel like you need to purchase more links, go ahead and do that.

Anchor text

The anchor text is going to be pretty simple:

50% Branded

10% Naked URL

30% Miscellaneous terms

10% LSI keywords

You don’t have to have the exact percentage of anchor text shown above. I just wanted to give you an idea of what it would look like.

 

Watch me create an effective parasite/web 2.0

Do you want to learn how to create an effective parasite step by step?

Do you want to learn how to pick a great product for your parasite?

How to do the keyword research, create the content and more?

Are you having a tough time ranking in the Google search engine?

If you want a solution, check out the SEO Blueprint.