Tag: website

Website Redesigning Without Affecting SEO Elements

Website Redesigning Without Affecting SEO

Nowadays, re-designing a website is even tougher than designing a new website, where it takes a lot of other factors to be considered. One such thing is SEO while redesigning a website. People are having a misconception that, redesigning a website will cost them to rework on SEO factors from the scratch. But it is not the case, you can do this without much damage to your website in terms of ranking and traffic.

website redesigning affects seo

SEO Points to be Noted Before Redesigning A Website:

  • Available Pages in Your website:

    • List out the number of live pages/posts available in your website, so you know where you stand as a website for redesigning. It also helps in structuring the website.
    • Never re-design your website on live status, it will cause a hectic problem for you. Mostly, design with your subdomain, so it will be easy to shift.

  • Redirection and Testing:

    • Once redesigning part is completed, analyze the whole website from top to bottom.
    • If there is any issue, fix them immediately without any delay as they may cause a bigger issue later. It includes your requirement in re-designing, broken links, page speed, etc.,
    • The most important is to check the URL with its old version, so the SEO benefits/traffic you gained through that URL will not be lost. Meanwhile, Searchbot will also understand that URL of the particular page is changed.

Website redesigning

  • SEO Metrics:

    • The SEO metrics you have filled in every page, like title, meta description, focus keyword, etc., has to be maintained properly.
    • SEO plugins like Yoast, All-in-One are providing the liberty to export the data along with plugin configuration. So, having a backup of them will be efficient in worst case scenarios.

  • Search Console Process:

    • Check if your webmaster code is still present in the website or else no issues in re-verifying it. Make sure you resubmit the sitemap of your website.
    • If the newly changed URL doesn’t get indexed, make use of “fetch as Google” option in Google webmaster tool itself to get indexed soon.

Top 5 Best CMS That You Should Use for a Business Website

Best CMS for Business Website

Want to know the top 5 CMS That You Should Use for Business Website? – Then let’s get to know the best 5 content management systems for your business website.

The days are getting easy for the lazy with the technologies. In this scenario, CMS [Content Management System] has made website designing easy for most of them to build a complete website in a day or two. We do agree that a hard-coded website can make more impact than creating one with the CMS, but it helps for small business websites in time consumption and cost evaluation. Let’s see what are the top content management system you can use to build your business website with the great professional look.

Website CMS

  1. WordPress:

    • As always, WordPress keeps its top position among the other CMS. The most important for people to consider this as their first preference is, it is user-friendly for both the users and search engines. It gives an endless customization option with varied tools to make a website responsive enough to the user. You can also check the WordPress help & support services website for more information.

  2. Hubspot:

    • Hubspot is highly considered by small marketing business, because of it’s easy understanding and out-of-box tools. The range of speed on keeping requests in mind, since it is a hosted platform. The benefit of the doubt in Hubspot is its shorthand in customization.

  3. Squarespace:

    • The purpose of using Squarespace is to minimize the efforts of building a website and keep it as simple as possible. The simplicity comes along with the cost if customizing a website. People started to look for other platforms when they don’t want to compromise on customization.

  4. Drupal:

    • In opposite to Squarespace, Drupal gives the space for developers to do as much as customizations as possible. Since it has too much customization options, user-friendliness highly reduces and takes time for learning it to turn in and out.

  5. Joomla:

    • People who prefer e-commerce will know about Joomla and its capability. This platform has already inherited with too many tools for customization. Joomla is an average ranking person in the class of WordPress and Drupal when you consider its ease of use.

We didn’t mention Wix, because we thought the Wix is not SEO friendly until we did the Wix SEO review.

With all that being said, our best recommendation is for you is to register a domain name for your business website st SeekaHost and host it on WordPress and start a self hosted WordPress website.

How Does CDN For SEO Will Impact?

CDN for SEO

CDN – Content Delivery Network is a set of connected servers in a network that works together from a different location to read/write the files faster by gathering it from a location next to the user who visits the website. The purpose of CDN Implementation is to cache the static files of the website, which includes HTML, CSS, JavaScript and image files. When a user loads the website far from where its hosted, these cache files respond faster like how you’re accessing next to it. Let’s start with the benefits of CDN.

  • Website Speed
  • Latency
  • Availability
  • Secured.

Website CDN SEO

  • Website Speed:

    • The thumb rule of implementing CDN is to speed up your website and deliver the content as quick as possible. The everything we do around the content delivery network is to keep our website responsive, regardless of, from where they are accessing the website.

  • Latency:

    • Latency in general means the delay in transferring the data between the source and destination. If a website is hosted in the US, people around the place can easily access the website, but what happens when someone accesses from Australia? – the latency increases. In such case, CDN can come handy and deliver the content from the cache file from the local server to the visitor to avoid latency getting worse. Meanwhile, bandwidth cost will be reduced to show a positive impact on web hosting.

  • Availability:

    • The availability of the website will be improved as the content can be accessed anytime. Many CDN providers ultimate aim is to deliver content in lightning speed, in that way, when too much of traffic appears in a website, load balancing will come into the picture to ensure no flaw in the data flow.

  • Secured:

    • If it’s not wrong the CDN providers second most concern will be the security of a website content. It will assist a website for being secure and avoid the external malicious attacks. If you’re a WordPress website user, you can easily tweak the settings to keep hackers and most of the threats away.

 

How will SEO impact when you implement CDN?

Even after reading all the benefits, do you think CDN will drop the SEO rankings of a website? It actually boosts up the website performance to engage a large number of users at the same time without any flaw. The engagement and quick delivery of content will reduce the bounce rate of a website and helps with SEO. Be wise in choosing the CDN providers and set up properly with the given guidelines.

 

Google Ranking Suddenly Drops – Fix To Recover Quickly

Google Ranking Suddenly Drops

Every SEO Experts across the globe must have faced the issue of the rank drop. Instead of saying this as an issue, the rank has affected because of some other issue, which we left without showing much concern. At first, you can see the rank drops in Google search results for your potential keyword then the analytics will show it’s reflection as a drop in the traffic graph. Here, Let us list out the point where you must check and take immediate response.

  • Crawl Errors in Search Console:

Already your website must have a webmaster console, as sitemap is submitted through that for indexing. In the same platform, you can navigate like “Crawl > Crawl Errors > List of Page Errors”.

Crawl Errors - Quick SEO Fix

Start to fix the URL errors with proper redirection or correction in format. It mostly happens when you start a new website or a website you want to redesign. Google bots will consider this as a regular URL of the website, but it leads to not found pages which is the greatest sign of negativity in SEO.

  • Search Engine Penalty:

    When you start to violate the guidelines of Webmasters, then you will face the consequences. Mostly you will be caught by the human reviewers in Google, who will send a notification to your Google Search Console in the Manual Actions section. One such reason can be your website is hacked, which can’t be taken into your control beyond a point – Make sure you take regular backup. Other than hacking, most of the process can be solved on your own. The most common issues are listed,

    • Risky or Unnatural Links to the website
    • Cloaking – Content shown to search bot is different from what user actually see in your website
    • Duplicate Content
    • Improper Redirects

  • Algorithm Update:

It’s the most common thing to happen for rank drops in search results. Google doesn’t always intimate before releasing an algorithm update. SEO Experts around all the places will face the rank drop at the same time, where they can come to a conclusion that Google algorithm update is processed. We can’t take this in our control, as it some leads to positive results as well. So, just follow the guidelines of Google to avoid rank drops to the max.

Google Algorithm Update

  • Lost Backlinks:

Monitor the number of backlinks and the quality backlinks in it. When these numbers reduce as loss of low-quality backlinks cause no problem. The issue arises when you lost a huge set of high domain authority backlinks. It can happen when the decides to remove, or the webpage/website itself closed permanently. So, keep on building backlinks from valuable websites, so the loss of backlinks from other websites can be bearable to a certain extent.

The BEST Way to Reduce the Bounce Rate Ever!

Reduce The Bounce Rate Of a Website

The Bounce rate of a website is still an unrevealed topic to sort out in search engine optimization. This factor may look simple, but it requires a lot of other factors to be fixed.

“The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).”

– Google defines Bounce Rate

The first and foremost thing to understand is that higher bounce rate indicates the poor performance of a website, so reducing it to the maximum will helps in a good cause.

Here, We have listed the Very Most Important Factors to be considered for reducing the bounce of a website.

  • Keyword Relevancy of the Landing Page:

Be wise in choosing a keyword for a landing page. When you’re ranking high on google search results, but if the content inside the URL is completely contrasted to target keyword, then there is no point for all the efforts you put in to rank a website. Users never encourage misleading content.

  • Interactive Design:

Design a website in a way that, a visitor can engage for a very long time. Insert catchy images, video content, transitions, game at a side as a widget and any other possible creative way. Remember that in the name of creativity you should not get away from easy user experience inside the website.

  • Bring the Most Out Of Mobile:

In 2018, traffic through the mobile device has been increased from 50.3% to 52.2%, which will improve even further in the forthcoming years. By considering these stats, one must understand the importance of a website user-friendliness. Design your website dynamically that suits to different resolution of devices, so the users will feel the responsiveness.

Mobile SEO - Reduce Bounce Rate

 

  • Website Loading Time:

If a user enters into the website only to wait for it to load for a long time, without delivering the content in the appropriate way gives a poor impact on website visitors. As already said, more than other devices loading time of a website is even more important in mobile.

  • Navigation:

Navigation of a website will give an easy-to-use effectiveness for the users. Build a proper menu structure and try to implement breadcrumbs for your website, so a user can switch between the parent page and its hierarchy easily.

Website Navigation - Reduce Bounce Rate

  • Ads and Pop Up:

Try to avoid too much of pop-ups from your website, which really frustrates anyone and leaves a negative impact. At the same time, having ads along the content is no wrong, but it should distract the readers. Image ads are considerably better than text link ads.

  • Links:

Regarding links, we must fix the followings.

  1. Proper Internal Linking with relevant anchor text
  2. Avoiding Broken Links
  3. Fix the pages with 404 errors or redirect it to the appropriate page
  4. Ensure that links are opening on new tabs, as helps to reduce the bounce rate.

All these steps listed factors are simple to be fixed on a single, so never neglect and lead your website to the highest bounce rate.