7 Important Things To Know About SEO Website Design
Creating a website is the first step in starting your own online business.
It’s also one of the most important because your website will be the face of your company and the first impression potential customers have of you.
That’s why it’s so important to make sure your website is designed professionally and optimized for SEO.
A good website design company will know about SEO and can help you optimize your website for better search engine visibility.
Here are several important things to know about SEO website design.
Table of Contents
1. The website should be easy to navigate
Customers should be able to find what they’re looking for easily on your website. Use clear and concise titles and descriptions, easy-to-navigate menus, and helpful search functions. This connective guide to SEO website design shows you how to make your site easy to use. For instance, customers should be able to find your contact information easily or be able to locate your store if you have one.
Additionally, your website should be designed mobile responsively, meaning it should adjust to fit any screen size. This is important because more and more people are using their mobile devices to browse the internet. If your website isn’t mobile responsive, potential customers will have a hard time viewing it and may just leave.
If your website takes too long to load, potential customers are likely to give up and go to a different site. There are a few things you can do to improve your website’s speed, like optimizing your images and using a content delivery network (CDN).
You can also use Google’s PageSpeed Insights tool to see how well your website is performing and get recommendations for how to improve its speed.
2. The website should have keyword-rich content
Your website’s content should be keyword rich so that it can be easily found by potential customers when they search for your products or services. Use relevant keywords throughout your site, in the titles and descriptions of your pages, and the alt text of your images. Try to use long-tail keywords, which are three or four keyword phrases that are specific to what you’re offering.
For example, if you own a pet store, some of your long-tail keywords could be “pet supplies,” “dog food,” or “cat toys.”
Including keywords in your content makes it SEO friendly and helps potential customers find your website more easily and also tells search engines what your website is about. This can help you rank higher in search results, making it more likely that people will click on your site.
3. The website should have high-quality content
The content on your website should be well written and informative. It should provide value to potential customers and answer any questions they may have. The more helpful your content is, the more likely people are to stay on your site and purchase from you.
Make sure to write for your audience and not just for search engines. While it’s important to use keywords throughout your content, stuffing keywords in where they don’t make sense will only make your content less readable and less likely to be shared.
Additionally, your website’s content should be updated regularly. This shows potential customers that you’re keeping up with the latest trends in your industry and that you’re invested in your business. It can also help you rank higher in search results because search engines favour websites that are regularly updated.
4. The website should have links to social media
Make sure your website has links to all of your social media accounts. This makes it easy for potential customers to find you on social media and follow you. It also allows you to share your content with a wider audience.
Including social media links on your website helps you build relationships with potential customers and gives them another way to connect with your business. Also, be sure to post share buttons on your blog so people can easily share your articles on their social media accounts.
5. The website should have a call to action
Your website should have a call to action (CTA) telling potential customers what you want them to do next. This could be something like “sign up for our newsletter,” “download our eBook,” or “buy our product.”
Your CTA should be clear and concise, and it should be placed in an easy-to-find spot on your website. The more visible your CTA is, the more likely people will be to take action.
Additionally, your CTA should be relevant to your target audience. If you’re selling a product, your CTA should be something like “Buy Now.” But if you’re trying to get people to sign up for your newsletter, your CTA could be “Subscribe” or “Sign Up.”
6. The website should have an SSL certificate
An SSL certificate encrypts data that is sent between your website and visitors’ browsers. This helps protect sensitive information, like credit card numbers, from being intercepted by hackers.
You can tell if a website has an SSL certificate by looking for the “HTTPS” in the URL. Most web browsers will also display a lock icon next to the URL of websites that have an SSL certificate.
If your website doesn’t have an SSL certificate, potential customers may not feel safe entering their personal information on your site. This can hurt your conversion rate and make people less likely to purchase from you.
Additionally, Google has announced that it will give preference to websites that have an SSL certificate when ranking search results. This means that having an SSL certificate can help you rank higher in search results, making it more likely that people will find your website.
7. The website should have contact information
Make sure your website has your contact information prominently displayed. This could be your phone number, email address, or physical address. Having your contact information on your website makes it easy for potential customers to get in touch with you.
If you have a brick-and-mortar store, include your store’s hours and directions so people can easily find you. You should also include your contact information on every page of your website, not just the home page. Also, be sure to include a form on your contact page so people can easily send you a message.
Your website is often the first impression potential customers will have of your business, so it’s important to make sure it looks professional and is easy to navigate. SEO website design is important because it can help you rank higher in search results, making it more likely that people will find your website. Additionally, a well-designed website can help you build relationships with potential customers and give them another way to connect with your business.
Follow these seven important tips to make sure your website is optimized for SEO and looks its best for the ultimate user experience.