Evergreen Content: What It Is, Why You Need It, and How to Write It?
Evergreen content. As a content writer or marketer, this is one phrase you will hear continually for most of your career. If you’re a newbie to the content creation and marketing world, the concept of creating evergreen content may seem like the age-long agenda of forcing kids to eat broccoli. Everyone says it’s important but no one ever really explains why.
For essay writers, creating evergreen content may not necessarily be a burning issue. However, if you’re a content marketer trying to stay on top of the competition, then you definitely need to create and leverage this type of content for your marketing strategy. But what exactly does the phrase “evergreen content” mean and why do you even need it? Well, you’re about to find out.
Evergreen Content: What Is It?
“If the content is king, then evergreen content is the crown”
Evergreen content is SEO content that can stand the test of time. It remains relevant and popular over time, even after decades may have passed. Usually, the target audience for this type of content doesn’t lose interest in the topic or niche regardless of how much their tastes and habits may have changed.
Put simply, evergreen content is just like cheese. Whether you let it age, serve it plain, or repurpose it to suit your audience’s taste, it still stays appealing.
Benefits of Creating Evergreen Content
There are several reasons why content marketers and writers alike should focus on creating evergreen content. For starters, this type of content helps to significantly reduce your workload. Evergreen content can be shared consistently over time, thereby reducing the amount of content you have to produce. In cases when you run out of content ideas, you can share an old post or repurpose it to fit into a new format.
Another reason why evergreen content is so important is that it helps with SEO ranking. With evergreen content, you will get consistent traffic on your website, and over time, the Google algorithm will take note of your website’s popularity and begin to rank it high on people’s search results.
Tips for Creating Evergreen Content
When it comes to creating evergreen content, some formats such as listicles, how to create strong content, and product reviews are often more useful than others. However, using these formats alone doesn’t make your article or content evergreen. You also need to source for evergreen topics and add some flavor to your piece to give it the longevity you desire. Here are some extra tips that you may find useful:
It should be targeted at beginners
Usually, evergreen content is aimed at beginners. This is because regardless of how much time has passed, there will always be people searching for information on a topic they know nothing about. For instance, you could create a blog post on “how to play the guitar”. With a title like this, one can already guess that the content is for beginners who know next to nothing about playing the guitar. As such, it will attract people who want to learn the basics of guitar playing, as well as people who want to sharpen their skills.
Thus, when creating evergreen content, first ensure that it is targeted at the right audience: beginners. This will help you create an in-depth piece that your audience will find useful.
Narrow down your topics
If you’re trying to break even in the marketing world with evergreen content, you should avoid general topics like the plague. Sure, the keywords search volume for common topics is typically high, but most readers tend to go for more specific and actionable pieces. For instance, if you create a piece titled “Top ten Yoga poses”, it will most likely lose relevance after a while.
Rather, you should go for other alternatives that are more precise and specific, such as:
“Top ten Yoga poses to boost creativity”
“The best Yoga poses for writers”
“Top ten Yoga poses you should try out once you hit 50”
This way, you can make your content more appealing to readers.
Present it in an easy-to-digest format
A major key to creating evergreen content is to present it in a format that your audience will love. Just like we mentioned earlier, there are several common formats that most people find easy to follow and digest. However, try as much as possible to diversify your content. For instance, don’t stick to only listicles. Alternate between different formats to give your audience a new experience each time they visit your website.
Creating evergreen content can be a challenge, but once you’re armed with the right tips (like the ones listed above), you’re well on your way to creating lasting digital footprints. However, don’t rely solely on this type of content if you’re trying to achieve marketing success. Rather, your content marketing strategy should include a mix of both evergreen and timely pieces to ensure that your audience gets the best of both worlds.