How Creating Videos Can Improve Your Marketing Plan
By Safa Ahmed
Video marketing is holds many benefits. This is because video really aids in really capturing and grasping the attention of your possible customers.
Instagram, Snapchat, Facebook, Pinterest, Twitter, and LinkedIn are all capitalising in on how their users can watch and make videos, for example, Facebook and Instagram have a ‘videos only’ feed. Therefore videos, weather organic or paid, remain the best option to get noticed.
Video marketing has increasingly become easier, and if you are not already aware and benefiting from this, you’re going to fall behind:
- It’s less costly to create
- New apps allow creating videos quickly and allow you to go live easily.
Where Can I Go Live?
Facebook: If your using this for your personal profile or to build your personal brand or your business page, Facebook gives users the choice of broadcasting from either a smartphone or a desktop computer
- Twitter: Twitter’s choice of live broadcasting is mobile only, with the integration of Periscope
- Instagram: This is the possibility I recommend trying first if you need to build up your individual comfort level with live video
- YouTube: The videos can also be watched live on any channel where you’ve shared the link.
Mobile Video Opportunities?
- Facebook: Alongside live broadcasting, Facebook has also introduced a video-only news feed for mobile users
- Twitter, Pinterest, Instagram & LinkedIn: All the other social networks offer video content viewing in their mobile apps
Its proven that video is getting the attention of mobile users- and it’s doing it well. The ways to turn that attention in to real business thrive. How will you decide to fit in social mobile video into your marketing plans?