How Video Advertising Will Rule the Future?

Future of Video Advertising

Considering the recent growth on YouTube, video tutorials, news updates, motivations, etc., are reaching us as videos instead of reading content. YouTube has seen 400 hours of videos uploaded every minute, it shows the impact of the video content and its engagement. We can’t give better stats of any platform other YouTube in video streaming. The evolution of engaging users through different platform has been increasing every time when you look up for stats. It includes other social media platform like Facebook, Instagram, etc., Here, we are about to discuss two most used and user-friendly platforms to advertise your business, products, service, motivation or self-promotion.

  • How Can You Bring The Best Out Of YouTube?
  • How Facebook evolved as Video Advertising Platform?

YouTube Video Advertising

How Can You Bring The Best Out Of YouTube?

YouTube is a platform, which can be easily explored by even a common person to start a channel and advertise. When you start a channel to share content on regular basis, you will get your own set of an audience as subscribers to watch your videos. The audience can be local or wide open across the globe. You must focus on your goal in delivering best content without getting diverted to monetize and make money out of it at very early stages. Start slowly by providing regular quality content for the users, understand your audience dynamics and increase the subscribers to advertise. Once people feel the worth of your content, your future will turn big and rise up yourself as an identity for others.

Facebook Video Advertising

How Facebook evolved as Video Advertising Platform?

In recent times, even facebook videos started to get bigger reach and views in billions. The advantage of using Facebook over YouTube to advertise is that the audience has the liberty to share in different groups, profiles and their friend’s timeline. Here, I can pinch you with an idea of getting wide engagement. Do a video successfully by focusing only the audience of YouTube, see how the people react and use the same video on your facebook page and share them to groups based on the audience you gathered from YouTube. Promotion on Facebook will be wide when compared to YouTube, but later cannot be erased from the market of video platforms. So, make wise decisions in choosing the platform, content and advertising.

YouTube Marketing Tips

Optimise Your Videos For SEO:

A big mistake many businesses make is that they fail to optimize their videos for keyword searches.

Do keyword research for video topics just like you would for a web page. Many of your video topics will be focused on the informational searches people do on YouTube. Note that there is enough search traffic on YouTube now that Google added it as a category on Google Trends, so you can see that data exclusive to YouTube searches.

When you identify your main keyword target, you need to put it in the title of the video. This is done in with the editing tool on each video. Also try to use your keywords in the description section, and use keywords in the tags area.

If you’re video title is an exact match with your keyword, there is more chance of your video ranking higher up the results list. If the keyword you are trying to rank for is of low competivity then there’s more chance of your video maintaining it’s ranking. However if it is a highly competitive keyword then it all comes down to user metric; all of which can be viewed on the analytic tab underneath your video.

 

YouTube’s ranking factors are as follows:

  • Watch Time
  • Likes and Comments
  • Average View Duration

The best thing to do is get user metrics up early with your new video. Share it across all of your relevant social media sites and get staff and friends to watch it, like and comment. If the keyword is more competitive you can even turn to influencers to get some links to the page. The search algorithm does not (yet) analyse the verbal content of the video, so the keywords and user metrics play the main role in how the video is ranked.

 

Create a YouTube Channel Strategy:

If your business is well suited to tutorials and FAQ’s then YouTube Marketing can be a very effective tool for growing your business. Brand your channel with your logo, images and an introductory video to invite new subscribers in. Organise your videos into topics and playlists.

Embedding your video into blogs that got into further detail about the same topic. If you can optimise these well they will also be bale to claim their own spots on web searches.

Create a Call to Action:

Even though your videos are mainly informational, make sure you have a call to action that motivates people to engage with your business. Finish each video with an invitation to visit your website or contact you. Even more importantly, conclude the video with a suggestion that the next logical
step is to seek your help.

Include a direct link to your website at the top of the description. If your conversion goal is a phone call, include your number. You can also include your local address and links to your social media pages in the description.

In the editing set-up, add your logo for the brand overlay. Also, you can run a PPC overlay ad from AdWords to display on video with a stronger call to action:

 

Best of all, YouTube videos will serve as a natural step in the buying path of your customers. You provide them a service by answering their questions while creating awareness of your brand’s solutions. It’s the best way to connect with modern consumers using the internet to learn new things and solve active problems, whilst also selling your services.

Killer Youtube On Page SEO Tricks To Increase Traffic

Hot-Girl

So you have a Youtube Channel. But you don´t have enough subscribers, enough views, enough actions. What to do? On Page SEO will help you get more involvement, get more traffic and get higher authority on this humongous search engine. Let´s cut straight to the point:

1) Have A KickAss Description

You need to have a long ass description. Check out some of the best YouTubers for ideas. But just to give you some ideas, go for 300 words at least. Make sure the first two things that are repeated are the title (which should be a Keyword, d0h!) and your website.

After that, start the description. You would want to use ur Keyword 2-3 times again there, and use some minor keywords as well.

Make sure you have all the links to all of our social media and websites in the end of the description as well. Furthermore, include any websites or video links that you talk about, if they are high authority even better. All these links will make sure your video gets some nice authority.

Call to action in the end. Classic sales technique, ALWAYS include a call to action. If you made a nice video, you warmed up people and they will take action. Otherwise you´re letting potential subscribers go down the drain.

2) Custom Thumbnails Rock

Very simple, Youtube only gives you a few sample thumbnails. Sometimes they are nice. Sometimes they suck. Solution? Create your own. It´s very easy. Just screenshot a frame in your video that you like.

Then, put some writing on that. You can use your video editing tool (I use Adobe Premiere Pro) but you can even do it with Painter, up to you. If you put some writing people are much more likely to click, either they get attracted by picture, by words, or both. Bonus tip, try to have a hot girl on the thumbnail. Not trying to be sexists or anything, but that will increase the clicks by a shitload!

Hot-Girl
Have you ever wondered why there are super hot chicks on pics of popular youtube music mixes? Well, Sex Sells.

3) Tags are important.

Try to squeeze in as many as you can, but aim for at least 7.

A super gangsta tip: make sure your brand name is always tagged (with the same tag) – #bosslifehacks for example. In the long run, that will mean that more of your videos will show up on the right side when people click on any of your videos. Make sure you do that!

4) Annotations

I´m still learning how to do these myself. But the options of having the links to your other videos appear is crazy and if you´re not using it, you´re doing something wrong. Again, if the people love your video, they will want to see more. Classic sales/psychology, make it easy for people to do what you want. Example:

You ask people in the video to go to xyz site or find a xyz video

You ask people to click the link that appears in the video

What do you think will have more response rate? Yup, you guessed it, annotations rock.

You can also just add extra texts, pictures and other random things wit annotations.

Extra tip:

If you close your browser before finishing uploading a video, don´t worry. When you can, just open it again, go to Youtube, click upload and drag the same file you did before. It will pick up where it left 🙂

Sweet. Alright people, hope you liked this. If you learned something new, say thanks. Or even better, share this with someone who can benefit as well.

Wish you happy and gangsta SEO uploading on YouTube,

Bostjan