5 Business-Booming Ways PR Agencies Improve UK and London Businesses

how-Pr-agencies-help-business

how-Pr-agencies-help-business

If you have a UK or London business, why would you work with a PR agency? PR agencies can dramatically increase your business’ traction and bring you to levels of success that you never thought imaginable.

You might have trouble reaching an audience. Your ads may seem strange, cheap, and just isn’t attracting potential buyers. Honestly, your business will not survive if it isn’t reaching a large group of people. It’ll be hard to expand if your brand isn’t reaching people’s awareness, especially in a positive way. But luckily, PR agencies know exactly what to do to get your business the visibility it needs.

But, what does a PR agency do? And, how can they improve your UK or London business?

First off, PR agencies:

  • Don’t buy ads
  • Don’t use billboards
  • Don’t write stories for reporters
  • Don’t write cute phrases to persuade people to buy products they don’t need

PR agencies can help your UK and London businessWhat can a PR Agency Do For Your UK or London Business?

They promote businesses and individuals via editorial coverage. PR agencies do what is known as “earned media” or “free media” – which are stories that go on websites, magazines, newspapers, and on television. What they don’t do is “paid media” such as websites

PR agencies and ad agencies essentially have the same goal in mind, which is to promote clients, whether they are businesses or individuals, and make them seem as relevant, honest, important, and as valuable as possible. Yet, these two types of agencies do this in different ways. Paid advertisements can appear quite skeptical about potential customers. But articles, a television presence, social media, and having other businesses promote a business give your UK or London business the advantage of having validation from other business, social proof. This is seen as more favorable and will make your business more attractive.

How Will a PR Agency Manage Your UK or London Business?

  • Anticipation. 

    A PR agency will analyze, anticipate, and observe the public opinion, issues, and attitudes that might make a difference, whether good or bad, on the plans of the organization.

  • Help With Management. 

    PR agencies will coach and consult management at all different levels within the company in regards to the best plans of actions, policy decisions, and communication. While also keeping in mind the impact of their actions.

  • Constant Learning and Growth. 

    PR agencies will conduct research and evaluations constantly so they can find the best programs and plans of action that’ll best bring about the success of your UK or London business. The research and evaluation may include financial, marketing, fundraising, relations with the community or government, and other programs.

  • Planning. 

    PR agencies in the UK or London can implement your business’ efforts to influence public policy. They’ll set objectives, plan, budget, recruit the best and train staff, and create facilities that’ll help all facets of your business.

A PR agency does fantastic work that can dramatically raise your brand’s influence. People will gravitate towards your business after being constantly aware of what it can do to their lives. But, what does all this work involve? What do they do that’ll drive your business? Here are some of the tactics that PR agencies use to help your UK or London business.

  • Write press releases
  • Write speeches
  • Create pitches that send them directly to journalists and publications
  • Create special events for outreach
  • Do extensive and informative market research
  • Grow business contacts through networking and sponsoring at events
  • Copywriting and blogging
  • Making public relations strategies
  • Using social media to increase brand awareness

Any UK or London business should work with a public relations agency if they want to secure their business, enhance or build their reputations through multiple media. The best PR agencies can analyze any business, the voice and positive messages of ut, and create a message that can make positive and attractive media stories. Agencies know the marketplace, as well as their client.

5 Ways a PR Agency Will Improve Your UK or London Business

  • More Leads. Due to covering multiple media outlets, your business will be massively visible and will reach to a larger pool of people that can potentially be customers or clients.
  • Better Employees. A good business reputation will attract more qualified and quality employees. A good PR strategy establishes your business as a leader and increases your reputation to those who want to work for the best.
  • Better Brand Identity and Clear Message. A thoughtfully made PR strategy produces a clear understanding of your company’s key messages and brand. It won’t only be clear but better made to suit multiple forms of media.
  • Save Money. You don’t need to spend money on paid ads that don’t have the same power as advertisements through “free media”.
  • Be seen by potential acquirers. If your goal is to be seen by a larger firm, then working with a PR agency is a requirement. Visibility in all media outlets is necessary, and a PR agency can give you awareness and reach you need to be noticed.

At ClickDo, our number one goal is to give your UK or London business the visibility and exposure you need to succeed. ClickDo is one of the most trusted and reliable digital marketing firms in the whole country and would be honored to work with you.

We’ve helped countless business in London and all around the UK, don’t you want an advantage against your competitors?

Contact us to see how our PR team and other services can build your business and create a breakthrough towards your success.

5 Business-Booming Ways PR Agencies Improve UK and London Businesses

PR agencies improve UK and London Businesses

If you have a UK or London business, why would you work with a PR agency? PR agencies can dramatically increase your business’ traction and bring you to levels of success that you never thought imaginable.

You might have trouble reaching an audience. Your ads may seem strange, cheap, and just isn’t attracting potential buyers. Honestly, your business will not survive if it isn’t reaching a large group of people. It’ll be hard to expand if your brand isn’t reaching people’s awareness, especially in a positive way. But luckily, PR agencies know exactly what to do to get your business the visibility it needs.

But, what does a PR agency do? And, how can they improve your UK or London business?

First off, PR agencies:

  • Don’t buy ads
  • Don’t use billboards
  • Don’t write stories for reporters
  • Don’t write cute phrases to persuade people to buy products they don’t need

PR agencies can help your UK and London businessWhat can a PR Agency Do For Your UK or London Business?

They promote businesses and individuals via editorial coverage. PR agencies do what is known as “earned media” or “free media” – which are stories that go on websites, magazines, newspapers, and on television. What they don’t do is “paid media” such as websites

PR agencies and ad agencies essentially have the same goal in mind, which is to promote clients, whether they are businesses or individuals, and make them seem as relevant, honest, important, and as valuable as possible. Yet, these two types of agencies do this in different ways. Paid advertisements can appear quite skeptical to potential customers. But articles, a television presence, social media, and having other businesses promote a business give your UK or London business the advantage of having validation from other business, social proof. This is seen as more favorable and will make your business more attractive.

How Will a PR Agency Manage Your UK or London Business?

 

  • Anticipation. 

    A PR agency will analyze, anticipate, and observe the public opinion, issues, and attitudes that might make a difference, whether good or bad, on the plans of the organization.

  • Help With Management. 

    PR agencies will coach and consult management at all different levels within the company in regards to the best plans of actions, policy decisions, and communication. While also keeping in mind the impact of their actions.

  • Constant Learning and Growth. 

    PR agencies will conduct research and evaluations constantly so they can find the best programs and plans of action that’ll best bring about the success of your UK or London business. The research and evaluation may include financial, marketing, fundraising, relations with the community or government, and other programs.

  • Planning. 

    PR agencies in the UK or London can implement your business’ efforts to influence public policy. They’ll set objectives, plan, budget, recruit the best and train staff, and create facilities that’ll help all facets of your business.

A PR agency does fantastic work that can dramatically raise your brand’s influence. People will gravitate towards your business after being constantly aware of what it can do to their lives. But, what does all this work involve? What do they do that’ll drive your business? Here are some of the tactics that PR agencies use to help your UK or London business.

  • Write press releases
  • Write speeches
  • Create pitches that send them directly to journalists and publications
  • Create special events for outreach
  • Do extensive and informative market research
  • Grow business contacts through networking and sponsoring at events
  • Copywriting and blogging
  • Making public relations strategies
  • Using social media to increase brand awareness

Any UK or London business should work with a public relations agency if they want to secure their business, enhance or build their reputations through multiple media. The best PR agencies can analyze any business, the voice and positive messages of ut, and create a message that can make positive and attractive media stories. Agencies know the marketplace, as well as their client.

5 Ways a PR Agency Will Improve Your UK or London Business

 

  • More Leads. Due to covering multiple media outlets, your business will be massively visible and will reach to a larger pool of people that can potentially be customers or clients.

 

  • Better Employees. A good business reputation will attract more qualified and quality employees. A good PR strategy establishes your business as a leader and increases your reputation to those who want to work for the best.
  • Better Brand Identity and Clear Message. A thoughtfully made PR strategy produces a clear understanding of your company’s key messages and brand. It won’t only be clear but better made to suit multiple forms of media.
  • Save Money. You don’t need to spend money on paid ads that don’t have the same power as advertisements through “free media”.
  • Be seen by potential acquirers. If your goal is to be seen by a larger firm, then working with a PR agency is a requirement. Visibility in all media outlets is necessary, and a PR agency can give you awareness and reach you need to be noticed.

At ClickDo, our number one goal is to give your UK or London business the visibility and exposure you need to succeed. ClickDo is one of the most trusted and reliable digital marketing firms in the whole country and would be honored to work with you. We’ve helped countless business in London and all around the UK, don’t you want an advantage against your competitors? Contact us to see how our PR team and other services can build your business and create a breakthrough towards your success.

 

An Entrepreneur’s Guide to PR

Public-Realtions-Entrepreneur-Guide

The term public relations (PR) by definition simply means maintaining a favourable public image, but there is more to PR than meets the eye. Let’s take a closer look at how the term public relations has evolved over the years and how you as a business owner can benefit from it.

The formal practise of PR began in the 1900s and Basil Clarke is known to be the founder of the profession in Britain. I’m fairly certain, however, that human obsession with public image can be traced back over centuries. Society as a whole has placed great importance in how others perceive us.[1]  Warren Buffet states that, “It takes 20 years to build a reputation and five minutes to ruin it.” Hence maintaining a positive image in public relations is truly important. In the 1980’s PR was defined as something which helps an organization and its public adapt mutually. By 2012 this definition was updated to say that “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” So, in other words PR is a carefully thought out communication process which will allow you to portray a positive image to your customers so that both parties have gained reciprocally. This is precisely the reason why every start-up in the U.K. needs PR services. You as a business owner need to carefully think about how you are going to communicate with your target audience so that you gain by making a sale and they in return purchase a solution to a problem they have. The right kind of communication can bring about a mutually beneficial transaction.[2]

While it might seem like common sense there are many facets to public relations and you will need to master them in order to excel in this arena.[3]

Let’s take a closer look at the management functions of public relations.

  • Public relations requires one to anticipate, analyse and interpret public opinion. What this means is that before you pitch a sale you must research your target audience so that you can predict how they will respond. This means you research attitudes and issues that might have a negative impact on your business or product.
  • Public Relations requires “counselling management at all levels in the organization,” so that when policies and decision are made they encompass the organizations social responsibilities. In other words, if you want to maintain a positive public image don’t go making policies which can have a negative impact on customers, suppliers, shareholders and most importantly, your employees.
  • Safeguard the reputation of the business.
  • Public Relations requires continuous evaluation and understanding of the target group so that you can identify purchasing patterns and trends which will enable you to better market your product.
  • PR isn’t only about portraying a positive image, it is taking the initiative to be that positive image. What does this mean? It means you need to deliver what you promise, and the sure way to do that is to manage your resources, develop facilities and obtain the necessary training for peak performance.
  • In order to win your target audience you need to choose your words wisely, therefore content is key, the content you create should engage and entice your target audience as that will lead to a sale.

PR demands communication which will bring about mutually beneficial transactions and that requires hard work, dedication and continuous assessments. It involves building credibility and trust with your customers. We all know that building trust is difficult but if done correctly it will leave a lasting positive impact on both you and your business, after all isn’t that what you want?

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[1] https://www.cipr.co.uk/content/policy/careers-advice/what-pr. Accessed 07/17/18 at 10:14 a.m.

[2] http://www.ipr.org.uk/. Accessed 07/17/18 at 11:10 a.m.

[3] https://www.prsa.org/all-about-pr/. Accessed 07/15/18 at 9:32 p.m.