6 tech industries in UK that should utilize SEO for their website to become a top online brand
By Fernando BiZ
Technologies are becoming more advanced and as people spend more time online, the demand for digital solutions and services is increasing enormously. Some technology startups address issues in the physical world by utilizing technology, however, there’s an increasing number of solutions that solve digital issues are are parts of fully digital value chains.
In these value chains, the closer your business is to the end consumer, the more important it is to reach them in an efficient manner. Given the nature of the business – a digital business, it is usually the case that they are advertised online – where the customers are and will use the product once they get it.
Another reason why digital businesses utilize digital marketing is that you can track the results easier than with any offline campaigns.
In this article, we look at the top 6 digital industries that should be looking at utilizing digital marketing and especially SEO.
E-commerce is one of the biggest digital industries in the world, it’s not only massive in the developed world but also the developing countries as well. There are tens of thousands, if not hundreds of thousands, of e-commerce sites of all sizes on the web.
The competition is massive and so some sites work with small margins – everything goes into user acquisition. It’s incredibly important to source the clients online – this allows to track where exactly they’re coming from and how much each visit costs.
2. Digital media
The digital media consists of two main types of players – offline media coming online with an existing brand name and readership or an online media channel that has been born on the internet, for the internet. For the latter, the entry barriers are once again incredibly low – anyone can start a blog.
Digital media outlets make their money from advertisement and so advertising for themselves makes little financial sense. The options – SEO or social media. Usually both are utilized, but SEO is the best as it’s the more passive and lower cost option, after the initial setup costs.
3. Travel agents
Travel agencies coming online is an increasing trend – it’s hard to imagine walking in a travel agencies retail outlet to purchase a holiday. This now happens on the internet, the fundamentals driving it are strong – increased audience and decreased costs of running the business.
The beauty of this exact digital industry is that the margins are good, so you got options – paid advertisements, social media, SEO and others.
4. The legal industry
The world has produced a lot of lawyers over the recent decades and with the increased globalization and low entry barriers due to the opportunities provided by the internet, there is an incredible demand for all kinds of legal documents and legal services. People require NDA’s, contracts, invoice templates and much more – all of this can be found an bought with a few clicks.
There are also all kinds of services popping up that address the modern needs of international business. For instance, a company in the UK can be registered for £40 in 10 minutes over the internet. It’s unimaginable for such a service to be advertised anywhere else than the internet.
5. E-learning – courses, games and edtech
EdTech is a very hot startup segment and a massive industry. Some of it touches the physical world – addressing issues in schools by the virtual means of technology. But there are other aspects – online games, online tutorials and courses.
It would once again be quite hard to imagine these things being advertised online and because of the nature of the products – digital paid content, they offer high margins to be advertised by any of the online marketing channels – be it SEO or social media.
6. Lead generation
While there was a form of lead generation before the internet, it can be argued that the industry was really born out of the internet. The basics of any lead generation business is essentially use the tools available online to take the masses using the internet and find specific, very niche and targeted audiences to pass them onto service providers.
Because the value added is essentially sorting the masses and using ones digital marketing skills, there is a lot of margins in this type of business. In fact, lead generators expect to buy their traffic in masses and simply resell it in shorter quantities for a premium price.
SEO versus the other channels
At this point in the internet history, digital marketing has been around for a while and there are many options – from paid CPC and CPM to social media as well as SEO.
Choosing for some industries will be obvious – such as with the digital media industry where the profits are not big enough to do any type of paid traffic and businesses have to relay on cheap, passive type of traffic sources. SEO and social media are the only options and SEO is simply easier – do a proper on-page macro optimization and then put in the meta-tags for each article and you’re good to organically rank as you start publishing.
The other beauty of SEO is that it is simply way cheaper than the alternatives, such as paid ads, in the long term.People browse around in retail stores, but as many of these services comes online – they do so also on the internet. This decreases the profitability of paid traffic. It might be better to rank for “holiday deals” and collect people’s email addresses and send out regular deals, for those spontaneous holiday buyers.
Another major advantage of SEO is that it in-itself is quite targeted if you rank for buyer keywords, some keywords have massive search volumes and if you do it right your competitors will find it harder to compete against you while you receive thousands of highly targeted visitors to your site monthly.