Why local business owners should aim to build thriving digital brands
By Fernando BiZ
It’s without a doubt – the world is going online, with operations of businesses becoming digital and even the communications within a business are being disrupted towards digitalism.
The older generations were focused on communities, supporting the local community and businesses were always creating goodwill with the community as well. It’s important to understand that the fundamentals of digitalism is not changing this, it’s rather the fact that people don’t sit in one place.
In fact there are many more communities nowadays than there were decades ago. The difference is that they are online – online communities where people gather based on their interests.
The reason why it’s important to emphasize communities is the fact that a local business serves it’s local community. While the goodwill created will be gone quicker (as people come and go), it’s also easier to create, utilizing digital marketing.
Build authority local business sites
The success of local advertisement products, such as yellow pages and their online equivalents, have proven it – people like to search for local businesses near them. It’s convenient, easy and they trust them better.
For building your local businesses brand, this indicates that ranking on the top of Google for a local keyword, will be well worth the investment.
Depending on the type of business niche, you should work on a strong online website with authority presence on the web. The idea is to get your brand noticed whenever people search for general information on the local community. This is well observed in the funeral homes business websites.
Not all businesses have such general products, but there are still key things to keep in mind:
1. Community engagement
Engage and advertise your services on local Facebook community pages, forums and blogs. This is to create the brand awareness within the local community.
2. Guest content
If you can – get people known in the local community to share their thoughts on your blog. There’s nothing like having the local influencers on your platform.
3. Local partnerships
This is a great way to get your local brand associated with other local brands and to “borrow” their goodwill.
4. Social media post boosting
A very efficient method of getting your local business seen by many local residents.
Building your local business brand online will give a great return on investment
With a strong brand and authority local site, you can be sure it will increase your sales. First of all, it’s the brand awareness, but also you can capture your visitors contact details and offer promotions.
Capture peoples e-mails, addresses and numbers. All of this can be used to send out targeted promotions for increased revenues.
Online presence also allows you to differentiate and win business over other competitors offering the same service.
One of the main benefits will also be trustworthiness and credibility your business will create with your user base. This is crucial even if your business has been around for decades – the new residents might not know it and judge you by your online presence.