13 Killer Ways To Get More Views On Snapchat

Tracing back to its humble beginnings in September of 2011, Snapchat’s growth has been astounding. The app currently boasts of 186 million daily users across the globe. With this huge membership comes the astronomical 3 billion snaps created every day. If you’re looking for ways to get more views on Snapchat, this post is for you.

Snapchat thrives and runs on the number of followers you have and the number of views on your posts.
Just like any other social media platform, it has created a new and exciting way for people to connect and communicate.
It is no secret; Snapchat has been a source of refuge for most millennials and centennials alike. According to some statistics in 2018, 78% of the users in Snapchat are between the ages of 15-24.
This has brought a shift in digital marketing with brands and marketers making a kill by targeting this audience on Snapchat.
Snapchat is an easy, smart, and very effective tool to help market your brand online.

Have you ever asked yourself; “Why don’t my posts get enough views?” My following is quite good but it does not translate to the same number of views; what could be the problem?”

Well, it’s easy. We at ClickDo have compiled a list of amazing tips that will truly help you get a higher number of views on your snaps;

Update your profile picture.

Sadly for Snapchat, the organic search feature is not readily available. It, therefore, means that it can be stressful and a little frustrating to discover others. But there is a magical stone. YourSnapcode.

ASnapcode is basically a QR code that is unique to your account. It also happens to your profile pic on Snapchat. Anytime a user takes a pic of your Snapcode, they are added to your list of followers. Create an amazing Snapcode and make sure to add it to all your popular posts. It will help you grow your followers which may convert to more views.

Even better, Snapchat allows you to customize your Snapcode. Using the Snap Tag Editor, you can change the background and the white ghost to an image of your choice. You may also download the Snapcode from the Snapchat website. You then use design apps like Canva to create your own branded profile pic.

However, there is a caveat here. You should not edit the Snapcode itself or else it will be rendered unreadable.

Change all your social media account profile pictures with the Snapcode for maximum results.

Post content more frequently.

In Snapchat, “the more the merrier” comes into play. The more you post, the more the followers which in turn translates to more views. It calls on you to share abundantly relevant content to your followers.

“Why?” You may ask. This is because public stories are added chronologically to your followers’ feed. The latest story shoots up to the top of the feed. There is where your posts ought to be.

To get more views, get to post more often which makes you stay on top of your follower’s feed. Remember, just like any digital content, your content should be clearly thought out. It should deliver pure gold to them. After all, they are investing their time in your posts.

Which brings us to our next tip:

Craft high-quality content

Like in any amazing marketing plan, great content is a must. There is no compromise. Great content will ultimately lead to more views. You also get a bonus of a loyal fan base. You followers will always get butterflies in their stomachs every single time they find your username on top of their feed.

For you to whip up the excitement in your followers, you need to come up with an amazing content strategy. You need to understand the audience that you are targeting with your pictures and videos.

Random snaps of how your day has been may appeal to your friends or family or if you are a celebrity. However, it may fail terribly to a wider audience as not everyone may be comfortable with your “oversharing”.

The value in your posts will depend on your branding and target audience. One easy way is through educating them through relevant content.

Have a clear-cut Snap structure.

Sticking on providing value to your followers, it would be prudent to have a definitive narrative for your posts. It helps to set expectations quite early. You will avoid frustrating your audience.

For us at ClickDo, if it takes you more than 3 snaps to hit your homerun, you have lost your audience. You have an average of 3 seconds on each snap to make an impact. Set precedence with the first 3 snaps. Give an assurance to your followers that the rest of the snaps will be worth their time.

An example would be informing your audience how you will teach them a skill in exactly 8 snaps or less. Trust me, it works wonders.

Create a call to action snap.

Picture this as your promotional snap. It is your personalized way of informing your friends that you’ve got a new snap out. Moreover, they need to check it out before it disappears forever.

You can create this informational snap through a short video or just a simple snap. You are selling yourself out that they need to check out your new story. It will sound something in lines of “Hey, I have come out with some amazing in my new story. Please go ahead and check it out before it disappears.”

Remember to be wise and not spam your followers! It’s bad for business. Create a captivating snap and insert a call to action to entice them to view it. Then, absolutely share it widely!

Use the power of influencer marketing.

This is a tricky one. It involves building your brand and content in front of another influencer’s audience. If done perfectly, it rakes in more views than you would ever imagine. You also get to introduce your brand to a target audience.

This is made possible through shout outs and takeovers. A shout out involves getting a mention or “shout out” by an influencer on their account. It enhances your social proof and it is a huge step towards getting more followers. A share for share agreement may also work out for you.

The account takeover feature involves an agreement to get control over another person’s account for a set period of time. This is a more preferable option as you are able to powerfully get yourself out there to the audience to know you. Not just a mere contact or mention. The end result: more views

Feel free for a social media integration.

Simply put, you need to “cross-pollinate” your social media accounts. It would be a great idea to start by sharing your Snapcode on all your social media pages.Facebook, Twitter , Pinterest,Instagram, all of them. Even better change your profile picture in them to be our Snapcode.

People following you in these other social media accounts will soon start following you on Snapchat. The more the platforms the better the reach for your target audience. Don’t feel shy to frequently remind your followers of your Snapchat account. Utilize the hashtags on Twitter and Instagram to the maximum. They work magic in finally getting those beloved views you yearn for.

Bonus tip: Instagram is the best platform to utilize. Through the bio link on Instagram, you will easily promote your brand. Simply add your account name to the URL https://www.snapchat.com/add//on the bio link.

Make it more fun.

Bring out the creative and playful spirit in you to craft simple but effective competitions. You entice the audience to keep on following you for the rewards. The audience will participate in Snapchat exclusive competitions and stand a chance of winning.

The competition ought to be a simple one. It will reduce the hassle for you and for your followers. It may just include taking a screenshot and sharing it or a reaction in a ten-second video. Remember that you are committing yourself to go through all entries to pick out a winner. This might be important to factor in as it may be time-consuming.

When executed perfectly, competitions may get you astronomical views for your posts.

Follow back those who follow you.

As your account grows in numbers, it is vital to build a rapport and a relationship with your followers. To start with, it makes them feel appreciated. Additionally, it straightens your path for a good word of mouth for your brand.

One of the ways to create a rapport is to simply follow back. It will help you generate a larger followers’ list to build on your viewership. Follow as many people as you can to cement your online presence. It will be a solid foundation for a successful Snapchat account.

Top up on all of your posts

We have already established that having your post at the top of your follower’s feed is essential. One of the best methods to achieve this is through building on your story. You get to constantly add on the initial post keeping your posts at the top as they scroll downwards.

The benefit is that if they had missed the earlier post, they most definitely would not miss the second, third and fourth. Building on a story is quite easy. You may request feedback on your post and take screenshots of the responses. You then post the pics of the feedback to your Snap, keeping you on top of the buzz.

Make your followers feel valued.

Your followers are very important beacons in your Snapchat journey. They are your heart and soul. They are the ones who sacrifice 20 to 30 minutes each and every day to give you the views. You ought to make them feel valued.

One simple way is just to give them a simple shout out. It goes a long way in appreciating your loyal fan base. Find the serial Snapchat follower and give them a shout out on your account and you may have changed their Snapchat life.

You may also reward them with amazing offers and gifts that will definitely make you their favourite. They will always be smiling when they see your post at the top of their feed.

Call out the people you already know.

Are you struggling to improve your traffic to your Snapchat account? Are your followers too few to make a substantial impact on the views? You might be shocked that even the best of your friends might not be following your posts as avidly as you may have earlier thought.

So be a dear and send a call to action snap to all your friends and family and grow your following from there. The snap will remind them passively to check out on your new post and this might reignite their interest. Who knows, their views may turn out to be a daily routine for them.

Amazing apps that greatly improve your Snapchat experience.

There are many apps out there that may help you create a better Snapchat experience. Examples include Slinger and Ghostcodes.

Slinger is a beautiful app that has come to be commonly referred to as Snapchat’sBFF. This is because it works hand in hand with Snapchat to save and display your stories. You are also able to browse other profiles. Their vertical video feature is revolutionary to Snapchat video streaming. Here is a guide to using Slinger.

Ghostcodes is another amazing app that allows you to discover different categories such as brands, adventure, fitness and so much more.

In Summary;

There you have them. 13 simple and effective tips that will help you boost the views on your post. For over 10 years now, ClickDo has been your professional and reliable digital marketing company here in the UK. At a time when social media is emerging as the most powerful marketing tool for serious brands, don’t be left behind. Snapchat is all about the image and impression you create. Strive to get as many views as possible via the above tips; the rest will fall in place seamlessly.

Easy Content For Your Social Media Marketing Strategy

First off before you begin your social media marketing you want to make sure you have created your social properties.

This includes Facebook, Twitter, Linkedin, Instagram, and Pinterest.

You also want to create your Web 2.0 profiles.

This includes Blogger, Tumblr, WordPress, and Weebly.

Make them look nice and then you are ready to start sending content to these branded properties.

Social Media Marketing Strategy

So now you have created your social profiles like Facebook, Twitter, and Linkedin – how do you get good content to post on them on a regular basis?

Well, there is a simple answer which is to use Buffer and Quuu.

They work together, sign up for both and link them together which can be easily done with a few clicks.

Then go on Quuu and simply type in your business niche.

What this will do is find great posts that will automatically be sent to your social media profiles up to 6 times per day.

Job done – you now have daily posts going to your social media profiles.

This is the foundation of your social media marketing strategy because you will have good relevant content being sent to your social media profiles every day.

This means if a customer was to look on your social media profiles, they will see an active profile.

A lot of businesses make the mistake of only posting self promotional social media posts.

When a customer goes to their social media page and all they see is promotional posts, it doesn’t look good.

But if they see you post all this interesting content and you have maybe 1 out of 10 posts that are promotional, then this will make a better impression.

By sending content to your social media it will help power them up, and over time your website will get powered up too.

Revealing the mystery of Instagram’s algorithm

I used to think that all the talk about the Instagram algorithm was just rumours, but after I learned more about it and put what I knew into practice I realised that it’s all too real!

It made such a big difference, it started increasing my reach on my posts, increase the engagement from my followers and I started gaining followers more frequently.

In this blog I will tell you what you need to know about the algorithm so that you too can increase traffic on your Instagram.

First of all, why is it important to understand the Instagram Algorithm?

Well, because many people have claimed that the new algorithm on Instagram has ‘ruined’ their posts or have found that they don’t get followers as much as they used to, or engagement from their current followers dropped.

If you have your own Instagram account, have you ever noticed that you tend to always see the same few peoples’ posts, even though you are following more than just those few?

That’s all due to the algorithm.

Some have tried to beat the algorithm by telling their followers to turn on their post notifications, so that whenever they post something their followers will get an alert notification and they don’t miss the posts.

Realistically, not many people do so as it can become annoying for followers and may not be as convenient for them to do so. The only way that I have found to beat the algorithm is to work with it.

The secret code of the Instagram algorithm

According to research the algorithm is based on three things:

relationships
timeliness
interest

So, when you post a picture on Instagram the algorithm will only show your post to people, who are assumed to have an interest in what you are posting, have some kind of relationship with you (friend or family) it will appear at a time Instagram think is suitable for your followers to see it.

Personally, it was hard to believe that Instagram has that kind of in-depth information about us, but when I took notice of my feed, it all turned out to be very true.

Instagram knew that in the mornings I like to see motivational posts, so on my feed I would mostly see motivational quotes from pages I was following or sponsored pages. Around lunch time I would start seeing any posts that my friends or family were posting. Then in the evening I would see posts of celebrities, who I was interested in seeing.

The fact that Instagram knew me so well was scary, but from a marketer point of view I had to think, how can I use the algorithm to help me, and it wasn’t long before I found out the secret everyone wanted to know.

How you can make it work for your Instagram account

It all made sense; Instagram is trying to keep people interested in using their platform. They don’t want to be another MySpace and be forgotten, they want people to keep using their features.

So, in order to stay on Instagram’s’ good side, it is vital that you use the features that it offers, such as the question sticker, and voting polls on the story. Instagram likes to know that you are engaging with your followers through their features, as that’s why they have created them.

Following other accounts and leaving comments on other profiles posts, will also give you an Instagram boost. That truly is the top secret of working with the algorithm!

If you don’t believe me, try it yourself and you will find that your posts will increase the reach of unique accounts, you will start getting followers a little more often than usual. It’s when you don’t really get involved with the app that it starts to de-prioritise your profile, making the algorithm work against you.

This is something I have experimented with myself; the information comes from experience and further research.

That’s why at ClickDo we are specialists in social media marketing and recommend you let the experts handle it for you. As you can see, this is becoming an increasingly complex and competitive arena in online marketing, which can be very time-consuming.
Leave your Instagram and social media marketing to ClickDo experts and focus on your business, knowing it’s in good hands.

Get in touch with social media expert Esmiralda Vila by emailing to esmiralda@clickdo.co.uk

5 essentials for your Social Media Business Strategy

Instagram is becoming a very competitive platform for businesses to reach out to their target audience and increase their brand awareness, so it is vital to create a strategy that will help you stand out and reach further than your competitors by using the platform effectively.

It is still known to be one of the most cost-effective ways to promote your product or service, but I will show you how to maximise your traffic organically.

5 very important elements

The top 5 social media elements you will need when planning your Instagram strategy.

I will let you in on a secret that not many people know about and what I use to reach the maximum traffic without paying a penny. That secret is CHECT – it may not make any sense to you now, but it will make sense very shortly.

CHECT is an acronym that helps remember the 5 key elements to take into consideration when planning an Instagram Strategy. It stands for Content, Hashtag, Engagement, Caption and Tagging:

1.Content

Instagram is a visual platform so making sure that your feed is consistent and on brand is important, because it’s what people first see when they click on your profile. I would suggest writing up a strategy first of what it is that you want your brand to look like.

Do you want to keep it very professional and include your logo on every post? Maybe you want to make it more personal and use pictures that others tag you in or photos you take yourself?

If you decide to use your own photos make sure that they are good quality, you don’t have to invest in an expensive camera as a smart phone can take good quality photos, but bear in mind that even adding too many filters or over editing it can make the picture pixelated.

Plan how often you want to post and whether you want to post once a day, twice a day, every other day or once a week. This is something that you can measure yourself over time, as it works differently for different businesses. However, if you take weeks without posting, people will start to unfollow or lose interest.

2. Hashtags

These days you hear people talking about hashtags everywhere, but how important are hashtags really?
For starters, they increase reach depending on how popular the hashtag you’re using is.

The top 5 most popular hashtags in 2018 were #love #instagood #me #tbt and #cute, so whenever you used any one of these hashtags it meant that it was more likely to be viewed by someone who isn’t following you. Location tags increase engagement up to 79% so not only do people get an idea where your company is based but it also gets viewed by new audiences as that is the primary goal for using hashtags.
Research has shown that posts with at least one hashtag have an average of 12.6% more engagement, 30 is the maximum but from experience 11 seems to be the most effective amount to use on posts.

If there’s a hashtag people are interested in, they can now follow the hashtag on Instagram as if it was a profile account. So anytime someone uses that hashtag on their post it will be viewed on their feed, this is a good method to target you audience.

You can also create your own hashtag for people to use, so their pictures can be features on your page. This is the online ‘word of mouth’ method, where people will see the hashtag and find out more about it through others.

3. Engaging

It’s all about engagement, one of the fastest ways that I grew my Instagram was through engaging with the community, following accounts that had similar interests to the posts that I was sharing. In your case, it means engaging with your target market and influencers. There are various ways you can engage with your current followers; through your story using polls and questionnaires to get to know more about your audience. But also collaborating with relevant influencers and getting in touch with potential customers for new followers, these are considered ‘quality followers’ meaning they are more likely to convert into customers.

You can also engage by adding educational videos, taking videos of you or someone else using your product with step by step guides as it’s a great way for people to learn more about your product. If it’s a service you offer, it can apply to you too by recording a video of you giving the service to your customers. A dentist can do a short video of whitening a patient’s teeth for example, it’s educational and you start to slowly create that trust with your audience.

4. Caption

The caption on your posts allows your brand to have a voice and to display how you want to come across on Instagram. Do you want to be more formal and keep it professional or do you want to be more personal and share your thoughts and experiences? Perhaps you choose to keep it short and to the point, keeping it only informational. It’s totally up to you how you want to caption your posts, but consistency is key.

There is no wrong way to caption a post (providing it’s not offending anyone) but creating rules about how to caption posts is important, as in the future you may want to delegate this responsibility to someone else. This way they will have clear guidelines, as it is practically the voice of your brand.

5. Tagging

You will find that at some point, your customer will upload a picture and tag you on it, it’s always best to ask first if you could use their picture and then mention them on the caption to give credits. This is an easy way of using content without creating it yourself, although don’t forget rule number 1: it still needs to match with your theme and be consistent with your feed.

When you upload your own content it’s useful to tag other relevant profiles, for example if you are a café based in London, you can tag popular London pages so that you get a chance to be featured. But also, when people are looking at their tagged photos, they can see yours too, thus reaching out to new audiences.

Planning your social media marketing strategy is an important element of your business’ online success. At ClickDo we can offer our support with this as we’re social media experts. If you have any further questions about planning your strategy for your business, please don’t hesitate to get in touch with esmiralda@clickdo.co.uk .

Choosing the Ideal Social Media Platform for Your Marketing Strategy

Social media has become integral to the digital marketing process and proven to be a cost-effective alternative to search engines. Though Google still leads the way in terms of marketing value, social media closely follows behind with over three billion internet users subscribed to at least one social media platform.

The reputation of social media once had as an unprofessional medium for business transactions has long since disappeared. In fact, many corporate entities now prioritise their social engagements over any other marketing endeavours.

If your business’s goal of lead generation doesn’t rest on a plan that involves social media, it might never be fully accomplished. Therefore, choosing a social media platform for your business is perhaps the most important step in social media marketing. Unfortunately, this is where many businesses get it wrong.

Some businesses simply settle for the social media website that’s most in vogue, while others take the ill-advised decision of subscribing to all popular social media platforms. However, both of these approaches have been proven to be ineffective. Below are a few tips that can help you aptly choose the right social media platform for your marketing needs.

Find Your Social Media Audience

As with traditional marketing, knowing where to find prospective consumers on social media is important if you want to successfully generate leads. This can be compared to an archer pointing an arrow at a round target in the distance. You must first find your audience on social media, before proceeding to implement the marketing plan that you’ve crafted.

Every business is part of a niche, which usually has lots of followers on social media. However, many of these followers are localised on one particular website. This is why specifically targeting a certain social media website will effectively increase the number of leads generated.

Many experts believe that locating your target audience on social media is the biggest challenge you’ll need to overcome if you wish to fulfil your digital marketing goals. If you successfully manage to navigate this hurdle, you’ll then need to implement a marketing campaign and subsequently reap the benefits of an increase in customer patronage.

One sure way to find your audience is to peruse the social media channels of competing brands, so as to identify the one that’s most effective. By doing so, you’ll glean first-hand information about the location of your audience.

Most successful businesses operating in your niche probably utilise multiple social media platforms. They will likely have one or two platforms that they specifically target for the successful execution of their marketing campaigns. This is the social media website you should be focusing on.

Study the Brand Features of All Social Media Platforms

Though all social media websites are identical with regards their principal function, they differ in several core features, as well as applications. The brand features that define each platform also make it a perfect digital marketing tool for certain types of businesses.

For example, Facebook is regarded as the ultimate digital marketing tool for businesses that use targeted ads in the form of written and visual content. This platform is home to over two billion internet users and allows the use of specific features to create promotional content that will convert users.

Web businesses often prefer to use Facebook as their social media marketing channel, because it provides the best integration model amongst all available platforms.

Instagram and Pinterest are two social media websites that are tailored to suit visual content – particularly images. This makes them the ideal social media marketing channel for businesses that deliver visually engaging services.

Business niches that tend to prefer the these two sites for various lead generation campaigns include travel, hospitality (e.g. restaurants, hotels, and bars), fashion, skin care, and DIY. Both these platforms have the capability to amplify the alluring quality of images, making them powerful digital marketing tools in the hands of a competent expert. They have also become the platform of choice for reputable influencers who are capable of pushing products to their followers.

News outlets, publishing businesses and the creative industry as a whole concentrate most of their social media marketing efforts on Twitter, which is perhaps the best platform if you wish to convey important information to your users.

The specificity of the site’s features mean that a digital marketing expert must adopt a strategy which fits the website and is also ideal to promote the business.

For some businesses, written content and images aren’t enough to convey their brand messages. This is why the video-sharing site, YouTube, has become one of the most effective marketing channels, as it provides businesses with the opportunity to produce visually creative content for their marketing goals.

Analyse the Conversion Rates of All Social Media Websites

Another area where social media platforms differ is in the rate at which users can be converted into buyers. This is a factor you should consider before signing up for an account on any website, as this determines whether your business will benefit from an increase in revenue.

Regardless of the amount of traffic received by any social media platform, it will be an ineffective marketing channel if it’s unable to bring you buyers. For instance, even though Facebook has over two billion users and millions of daily visits, it might not be the ideal platform for your business if many of those users aren’t wired to be prospective customers.

You must thoroughly analyse each of the websites you intend using for your digital marketing campaign. Focus on both the amount of traffic each receives, as well as the conversion rate that’s expected for any business in your niche. This is the only way you’ll be able to choose the perfect social media platform for your business.

If you want to improve your conversion rate from a particular social media platform, you can set up a website and link it to your business’s social media account. There are several domain registration sites, that offer awesome deals on domains and hosting plans.

Conclusion

When deciding on a social media platform for your marketing needs, either make use of all the platforms available or select an ideal social media website for your business. Only the latter guarantees the successful execution of your digital marketing strategy and an increase in revenue.

Grow your business online with videos in 2019

If you want to grow your business online, build a strong brand and get more customers, you need to make and post videos on your social media channels and website.
Read this article and pay attention to it. I’ll uncover the most important video statistics, facts, myths and some tips for you.

Cisco has projected that more than 80% of all Internet traffic will be video by 2021. Hurry up or else you’ll find yourself way behind your competitors.

Do you know the number one website on the Internet all the users go to? Yes, it’s Google. And do you know the second one? Youtube. When you cook and look for the recipe. How many of your kids watch fairy tales on Youtube every day? If you want to buy an iPhone, you go on Youtube. When you need some motivation for your day – you go on Youtube. The list goes on.

You don’t have a Youtube channel? WHY?

5 billion videos are watched on Youtube every single day. Only “How-to” searches on YouTube are growing 70% year over year. (Search Engine Island)

Youtube does not only gives you free attention to your videos, but it also helps SEO to get the backlinks to your website. Let me ask you something because you are also a consumer of videos on a daily basis. Would you rather read 5 pages long pdf file or watch a 1-minute video? Do you trust a customer review when you actually see and hear a person or when you just read the text?

According to Forbes, 90% of customers are saying video helps them make buying decisions.

When we say ‘a picture speaks a thousand words’, it’s double for a video [at least]. If you own a small business or you’re an entrepreneur, you can get to people easier than ever. Well you already know that, but do you actually take advantage of it? Posting photos are not enough anymore.

Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in the text. (Wirebuzz)

The video is everywhere, and the point is that people – your potential customers are used to seeing video everywhere. So when they see your website or social media, it is weird to them that you don’t have a landing page video, or that you only post pictures and text.

76% of businesses reported an increase in traffic due to video. (Wyzowl)

You’ve got your customers, maybe not millions but they buy your products/services from you so show them what you do and how you do it. Explain, talk to them. Post. Every business should have an introduction and or promotional video about who they are, what they do. Make yourself more approachable and actually start a relationship with them by making a connection with them through video.

Want to hire someone?

A creative recruitment video will get more attention and you can target it precisely on Facebook, so only the group of people with the age/location/qualifications that you look for is going to see it. Great news for HR! You will get ‘rid off’ unqualified people. It will save you time and trouble.

Of course, you want more clients! Product videos are the most popular videos on the Internet, hand in hand with demo and explainer videos. People are more likely to buy the product online when they can actually see it and ‘test’ it through someone else’s experience.

It happened to me few times that business owners always agreed with me that video is very important and maybe the only medium in the future. There’s no advertising without a video. The content is more engaging etc.. However, did all of them actually start making videos for their business? No. So what is stopping them?

Maybe they think if it costs thousands of pounds and they can’t afford it. There are two things wrong with this. The first one is that nowadays, there are so many video agencies and freelancers, that are more and more skilled. So if you find the right people to work with, you can afford it, trust me. Secondly, you don’t only need a video maker but also a video expert first of all. Someone who gets to know your business and tells you exactly what kind of video will help your business the most. On every platform, you’re using.

This is not a game of one amazing video

…that will sell you thousands of products for 10 years. You need to post videos every day and you have to do it yourself as well. Put your face out there, talk about your brand, show you’re passionate about it. People are attracted by other people passion.

You have to show everyone your passion and you have to do it through your videos, stories on Facebook and Instagram. Show them your satisfied customers, your production or how your service looks like. Do you say you don’t look on camera, or it is embarrassing for you to do it? You don’t like your voice? Etc…. You can watch my video, where I give you some tips to overcome it and become good at it.

Everybody feels the same, also some of the most successful actors/actresses are feeling uncomfortable to see themselves in the movies. This is no excuse for you if you’re a business owner or someone building your brand. This is the game of the 21st century, this is the game of social media. You have to put your face out there if you want to succeed. In anything.

A great example of how to break social media is Will Smith. I know, I know, he’s famous and all. But he was always social media shy AND he’s 50 years old, so there really is no excuse for you anymore, no matter who you are.

Will Smith created his Instagram in 2017, currently, he’s got 27,5M followers and 90% of his posts are videos. Don’t think it’s easy for him to get himself millions of followers because he’s famous. Social media is current, people follow people who are current. So he got himself a Youtube channel to support it as well and completely broke down the social media.

If you want to start making videos and taking advantage of this day and age, which our grandparents could only dream of, when they started their business, here’s what you can do:

Do it yourself

Basically, all you need is a smartphone, you can film your products, you can do some vlogs and just put it online the way it is. This is the easiest and cheapest way, it’s very good to start. But then you have to step up your game because the video content on social media is getting better and it’s looking better. The quality of videos, especially the right editing to create a catchy video that keeps the viewer engaged and interested is very important.

Hire a videographer/video editor

You can hire someone who will edit the videos that you shot throughout the day or of course they will come and film you themselves. But as I mentioned before, it’s important for you to post every day. So you do the work as well. We can edit your videos, we can make you explainer videos, GIFs, photo collage. Anything that pumps up your social media and catches the attention of your buyers.

Don’t think that you need a huge budget for one video. Video production is not cheap but you can try to cut some costs, with for example using your employees or yourself as an actor. Or if you locate the shoot in your office/company, you will save money on renting office space.

Either way, don’t wait anymore and start now. Not tomorrow or next week. Start today. Get in touch with ClickDo, we’re excited to help you with your videos. Let’s create something great together and step up your game!

Impact of Social Media Signals in SEO

Social Signals plays a vital role in the Search Engine Optimization (SEO), Google uses the social signals as one of the important ranking factors of the websites.

Google+ is considered as the powerful social media tool in impacting the search engine ranks, But Google has recently announced that it is going to close the Google+ as the usage is very less.

Here let’s see some smart tips on how to use the social media to improve the ranks.

Quality Backlinks from Social Media’s:

You may put more efforts in finding the quality sites to build backlinks to your website.

But you can use the social media’s like Reddit, Plurk, etc to build quality links.

Sharing the blog posts or any important updates of the website on the platforms like Reddit will help you get backlinks to your website.

These links are more natural and will help you to boost your ranks organically on the Google SERP.

Increases Visibility:

Social Media increases the visibility of your content, which will make more users to know about your blog or business website.

Also, Social Media’s will help you get more traffic to the business website.

Social Media’s are the place which will help you get more reach for your posts.

Build the Brand:

When it comes to online business, it’s all about building the brand and making it visible to more people.

You can get more brand reach for your business in the Social Media’s.

You can use the Paid Advertising on Facebook & Instagram to get more conversions for your business.

You can target the custom audience for your business by using the Facebook Advertising.

As a business people, if you would like to start a Facebook Advertising Campaign, Then you can get in touch with us. Our experts will help you in setting up the Facebook Advertising Campaigns by custom targeting the audience.

Impact Of Social Media Marketing:

As the online presence of the people has increased in the social media platforms like Facebook, Instagram, etc. As a business people its always important for you to promote the brand on Social Media’s

By using Facebook Advertising, you can target the custom audience based on their interests, Job TItle, Life Events, etc.

Thus it’s the right time for you to adapt to the latest trending digital marketing strategies and increase the sales/conversions.

Facebook Remarketing will help you to get in touch with the customers who have visited your website previously. That is you can retarget the customers with some special offers and make them buy.

Nowadays even big corporate giants are increasing their sales by more than 30% with the help of Remarketing.

Targeting the right customers by showing Ads on the Social Media’s will help you get more reach for your brand.

Even you can promote the latest products/services that you have launched recently. This will help the target audience to know about the latest launches.

More than updating the site regularly, You should make sure that those updates are well known to the target customers.

By using the Facebook Marketing, you can get more ROI when compared to the Google Ads.

As a Business People in London, you can get in touch with the ClickDo Ltd team to plan the Social Media Marketing Campaign and increase the sales.

We will help you in getting more sales by promoting in Social Media’s like Facebook, Instagram, etc. Having good online reputations will help you increase the authority of your website on Google and will help you rank on top for the potential keywords.

For Facebook Advertising & Remarketing, just drop a mail to digital@clickdo.co.uk, Our team will get back to you!

How to Use Pinterest and Increase The Traffic Growth?

Social Media has been viral on any activity you perform around it, which can be a positive or negative. The stats update says that most used applications in mobile are social media. Though there are different social media platforms, each one stand for its uniqueness. One such social media platform is Pinterest, which may look complicated to use but effective as well. Here, let me list out the points in a way you can use Pinterest to grow your business or personal brand.

How to Use Pinterest:

Pinterest is similar to a visual medium, where you highly see images of greater quality. The most used Pinterest users are photographers, to share their images and get ideas from other experts as well.

It’s all about choosing between create a pin and save form a site. If you have an image, you can create a pin with a clear description and add them to your collection. In another case, you can drop the URL of a website, where it will fetch all the images from that URL, where you have to choose one and describe the purpose. In both cases, you will be linked to a website URL, when a user interest in the topic, they will visit to your website from such links.

It can only help when you build a proper audience around your profile. Choose the topic which is relevant to the content you’re sharing, follow and gain followers for your profile with quality sharing.

Start Using Pinterest Regularly:
- It is the most spoken topic on any medium since people drop the process in a halfway mark when they’re about to grow their audience in that particular medium. So, keep posting on Pinterest, so the people who are noticing will be a follower of your account.

Business Account:
- When you’re using Pinterest for business exposure, it is highly recommended to switch from personal account to business account. Since you will get a wide area of analytics after the integration between Pinterest and your website.

Social Media Engagement and ROI For Your Business

The social media platforms get expanded, it directly impacts the number of internet users as well. It will be a false statement if someone says smartphone users are not a freak for social media. Every smartphone users’ app usage lists tops with social media, which truly can’t be avoided at some point in everyone’s life. In such case, social media engagement had played a huge role in both personal and business purposes. These social media engagement for a business is measured with various metrics that depends on the motive of the business and the audience they would like to reach. Here, Let’s discuss on how you can measure the metrics and ROI for your Business,

Metrics To Consider For ROI Through Social Media Engagement:

The Goal of Your Business:
- Increase brand awareness for your business and get an identity based on the Unique Selling Point of your service/product. It is based on the number of followers for your business and the like-minded audience around them.
- Gain some traffic through social media platforms, which you can track through Google Analytics. In case, this traffic can be useful for remarketing purpose. If possible create a dedicated landing page and convert them into a lead.
Time Taken:
- Once a goal set for your business, the streamline the work which has to be processed one by one. It is similar to designing a software where you develop module by module to result in a final product.
- The time taken includes selecting best of your product/service and strategy you are building around it to enhance the audience engagement towards your business.

Choose a campaign:
- There are two different campaigns, one is to reach the audience based on the interest and another one is to reach the audience who already shown interest towards your product/service.
- The first way is direct marketing and the other is remarketing. A new business must start with a direct marketing campaign to get the exposure, whereas some experienced business can start with targeted marketing and can soon get into remarketing as they have a high/regular flow of audience into the website.
Understand the Audience:
- When you run a campaign understand the audience at where they engage a lot or what type of content they actually expect from your business.
- The type of content can be text, image, video, infographic, sample showcase, customer review, owner review, etc.,

We at ClickDo have specialised consultants for each marketing platforms, who dedicatedly work for that platform, starting from strategies build to lead flow to your business.

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