Top 12 tips to use social media effectively for Small Business

Top 12 tips to use social media effectively for Small Business

In this blog, we covered essential social media tips for your small business. If you are the owner of any business, you should have spent more time placing your brand on the common networks. Social media is one of the emerging trends that helps to increase the growth of any small business thrice than other media. Spending 10 minutes to one hour on any one of the social media bring for the opportunity for your business reach.

Why Social Media?

Being on social media helps to

  • Build brand awareness
  • Develop a strong relationship between owner and customers
  • Make direct sales on social media platforms
  • Business reach
  • Strong communication
  • More share and reach

Social media networks

 Here are 12 social media tips for your small business

  1. Start with a clear plan
  2. Choose a social media Platform
  3. Create a business account
  4. Connect with your Audience
  5. Increase your Audience
  6. Social Media Ads
  7. Build strong customer relationship
  8. Create social media Groups
  9. More attention to the latest trends
  10. Know about Social Media Analytical tools
  11. Create sharable content
  12. Optimize your Business Page 

1. Start with a clear Plan 

The first step in setting an effective social media strategy is planning. Start with a clear plan and fix a goal to measure the profile growth and ROI. Do not rush with things until you fix certain marketing goals or planning. Planning is more important to understand the marketing strategy and to run an effective social media campaign. Read the social media channels and pick suitable mediums for your business-like Facebook, Instagram, Linked In, etc. Every social media channel has its own benefits, it’s in your hand to choose the best option for your business. First, analyze why you are in social media and how social media helps to drive your business.

social media for business growth

2. Choose a social media Platform

After the planning process, the next step is choosing the right social media platform for your business. Active on every social media is a must for business growth. Choose an effective social media platform by analyzing which social media is best for your business.

Check out the monthly active users on top social media platforms.

  • Facebook: 1.28k billion
  • Google+: 500 million
  • Twitter: 220 million
  • Instagram: 200 million
  • LinkedIn: 180 million
  • Pinterest: 40 million

This analysis helps you to know your audience and which platform has more users before investing in the specific platform.  Not only the business growth depends on the volume of the audience, choosing the right platform matters.

social media for business

For image-based marketing choose Pinterest, Instagram, and Tumblr

For business, news choose LinkedIn and Twitter

For video-based marketing choose YouTube, vine, and Vimeo

For SEO Google+ and Google My Business is the best choice 

3. Create a Business Account

Instead of using your personal profile for your business marketing, signup with a business profile that creates more professionalism and takes your business to the next level. Having a business page on Instagram, Facebook, Twitter, Pinterest, and LinkedIn improves your business quality and reach. Having a separate business account on social media creates brand awareness, increases a strong customer base, also helps to connect with the previous and current customers.

Facebook page for business

Best social media platforms to create a business account

  • Facebook
  • LinkedIn
  • Quora
  • Twitter
  • Reddit
  • YouTube
  • Instagram
  • Pinterest

social media business page

4. Connect with your Audience

To connect with your audience on social media you need to analyze your target audience and find which social media platform they are active in. Connecting deeper with your target audience boost your business value and reputation.

What helps to connect with your target Audience

  • Speak to your audience directly
  • Instant Respond to your customer’s message
  • Create valuable Insights
  • Keep your content more informative and entertain
  • Ask for customer opinions and feedbacks

These are some tricks that help you to connect with your audience on social media platforms.

5. Increase your Audience

Engaging with your audience on social media helps to increase the volume of your audience. Just showcasing your product on social media is not social media marketing, to keep the social media user engaged with your content and increase the follower’s rate is the key reason for marketing on social media platforms. Here are some tips to increase your social media audience for your business growth.

  • Speak more about the trending topic of social media not just your brands
  • Arrange Q &A sessions and go live to interact with more users
  • Create a sharable content
  • Send Greetings to each customer personally on important occasions
  • Create more trust
  • Create visual posts instead of jumbling with words
  • Use proper hashtags
  • Create Polls
  • Frequent posts on social media

Update the latest trends on your social media platforms

6. Social Media Ads

Social media ads are the digital advertising on any one of the social media platforms. It brings more organic traffic to your site. Social media ads are one of the effective ways to connect with your target audience. Social media ads are profitable for business growth that brings more conversions and increase your sales. The main purpose of social media ads is for branding and to bring a quick response from their audience.

7. Build strong customer relationship

Building a strong customer relationship is a challenging task for every business. A strong relationship with the customer comes only by trust.

Social media Business profile

How to build the strong customer relationship

  1. Engage with your customers
  2. Instantly respond to the customer reviews
  3. Rewards your customer
  4. Deliver the best content
  5. Offer quality services

8. Create social media Groups

Creating groups on social media helps to connect with more customers and business owners from the same niche. Social media is a powerful tool for business growth and it drives more traffic as well as income. The main advantage of creating a group is to engage with the users and to get the latest updates

Effective social media groups

  1. Facebook groups
  2. Whatsapp groups
  3. LinkedIn groups

9. More attention to the latest trends

Social media become one of the main platforms of people’s lives and they spend more time to know the latest trends. So many people are addicted to social media by having the app on their mobile phones to check the news feeds. other people just spend their time scrolling the updates on social media. If you are a business owner then spend your valuable time solidly on social media by connecting with the latest trends.

Social media tips for business

10. Know about Social Media Analytical tools

Social media Analytical tools help to track the performance of your social presence and the growth of your business on social media. Check out some social media analytical tools used by the experts

Social media for business profile

  1. Hubspot
  2. IFTTT
  3. Hootsuite
  4. Google Analytics
  5. Facebook Analytics
  6. Instagram Insights
  7. Twitter Analytics
  8. LinkedIn Page Analytics
  9. Brandwatch
  10. Sprout

These are some of the help to get the report of the audience, posts, traffic, views, demographics, activity, and so on.

11. Create sharable content

Creating sharable content on social media helps to get more users and drive more traffic to your website. Choose a topic that triggers the user to share your content and do content on the latest topics. Make your business posts public and visible to everyone on social media.

12. Optimize your Business Page 

Optimizing the business page helps to improve the visibility of the business growth and a well-optimized Facebook Business page or  Instagram Page promotes your product and services to engage with the users. Free Facebook Business tools are available to organize your Business.

social media optimization for business

Tips to optimize social media Business page 

  1. Use your Brand name as a profile name
  2. Use your Brand Logo or high-quality image as a profile image
  3. Use Proper Hashtags
  4. Optimize the post scheduling option
  5. Conduct the keyword Research
  6. Use original content
  7. Run an effective campaign
  8. Give original information on Bio
  9. Customize your  page URL
  10. Highlight your Business contact number and address

Final Words 

Hope this blog helps to understand the need for social media and Important of social media for business growth. Create your business profile now and focus on the business growth on different social media channels.


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Karthiga Mohan
Jr. SEO Consultant, Blogger, & Content Specialist. Passion for writing in SEO, Digital Marketing & Tech-related Niches.
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