Tag: google updates

2021 Google Algorithm Updates: “Google Page Experience”

2021 Google Algorithm Updates_ “Google Page Experience”

Google announces about the new algorithm update, the future update includes the factor called “Google Page Experience”. To handle the website without losing your page rankings you should adjust your website and optimize it so, the new algorithm change cannot affect your site traffic. This guide is to know how Google’s new algorithm affects your page rankings and the steps you need to take to stay on top of SERP.

Summary

This takes only a few second to go-through the summary to guess what the topics are covered in this article.

  • Google’s new algorithm update in 2021
  • This includes “Page Experience” as the main factor.
  • Google page experience includes page speed, mobile-friendly, user experience, safe browsing, stability, and interactivity.
  • How the site owners prepare themselves to make prior changes
  • How to optimize the website for Google’s new algorithm

Google Page Experience

We are sure that you all are aware of Google’s announcement of a new algorithm update in 2021 to include the new factor called Google Page Experience. This going to create a big impact on page rankings.

Google launched the tool called web vitals is an initiative to measure the performance and user experience. Web vital tool helps to find the quality of your website and fetch the possible opportunity to improve the page speed.

Web Vitals Includes  

Loading:  This is to measure the loading speed of the page. For a better user experience, the loading time should be under 2.5 seconds. The loading performance is measured by LCP.

LCP – Largest Contentful Paint

Interactivity:  This is to measure the time taken by the user to interact with a page, the interaction may be a click, scroll, tap, etc.  The interactivity was measured by FID. For better interaction, the page should have an FID of less than 100 milliseconds.

FID – First Input Delay

Visual stability:  To prevent the unexpected movement of website content. For better user experience the page should have CLS less than 0.1

CLS – Cumulative Layout shift

Google Algorithm update

 Here are the live results of the web vital report and page metrics for the site https://www.clickdo.co.uk/ The page speed and loading time differs from one web page to another based on the content and landing page. Here is the latest page report of the web vitals that shows the LCP, FID, and CLS range.

Google Page Experience

Now, the new Google algorithm update closely works on the organic search and brings more traffic through the organic search results to rank higher on Google.

Google Page Experience for site

Why consider Google’s new algorithm update?

Every website owner needs to consider the new metrics of Google page experience and optimize their site to improve the rankings on SERP.

Improve page experience to increase the user engagement to avoid droppings in the page ranking. Already Google has a set of aspects to rank the website on the top page, so the new update easily guides the people to optimize their page for a better user experience.

What is a bad page experience?

To increase the page experience to meet the metrics of new google update first you need to understand about bad page experience and how to improve it.

Slow page speed: If your website loads too slow then your customer gets frustrated and drops your site. It affects the page ranking and traffic.

Bad site design: Bad design of a website takes more time to crawl and navigate. If your site is not designed with proper content and structure, then it fails to deliver the proper information to the customer. It affects the user interaction. Avoid duplicate content for a better user experience.

No-proper engagement: Many websites fail to engage with the customer rather than they only concentrate on selling. Lack of user engagement with the website leads to a bad page experience.  

How to overcome the bad page experience?

You all know that bad page experience impacts the page ranking and slows down the page speed. We have enough time for the new update. Let’s utilize this time period effectively and optimize your page to meets the need for new page experience factors.

  1. Optimize your site
  2. Improve page speed
  3. Have separate CTA Button
  4. Optimize your Image with proper Alt text
  5. Focus more on Content

Optimize your site for better mobile-friendly

Optimize your site for better mobile search. Reduce the code, redirects, pop-ups and make your site more responsive for mobile search.

Googe page experience - Mobile friendly test

  • Check the page speed of your site.
  • Check the mobile-friendly status of your site using Mobile-friendly test https://search.google.com/test/mobile-friendly
  • Check your site has a secure connection and enable Https if not
  • Make sure you are not using any irrelevant content

Improve page speed

Research says the delay in page speed decreases the 80 % of the conversion rate for a second. There are several factors that influence the page speed. To overcome the page speed delays you should be aware of the following terms.

  • Minimize the redirects.
  • Enable fine compression
  • Improve the response time
  • Check caching and size of image files
  • Enable CDNs content delivery network
  • Optimize images and other media files

Google page experience - Page speedHave separate CTA Button

To improve the user interaction with your site, you should add CTA(call to action) button for your site. CTA may be any actions like to subscribe our page, asking for an appointment. Filling the contact details, request call back, booking services, etc.

Clear about the action needed for your website from your customer and design the CTA button naturally to enlighten your need.

Google Page Experience - CTA

Optimize your Image with proper Alt text

We already stated image compression increase the page loading speed. Optimize your image with Alt-text is also another factor that improves the page experience. Alt text helps crawlers with indexing and rankings. Keep the alt text as short with relevant keywords to boost-up the organic reach.

Focus more on Content

Unique content is the key factor for better page ranking. Quality and good contents push up the page ranking automatically and bring more visitors to your page organically.  If you feel your website is not flooded with quality content then optimize it with proper SEO factors before the Google algorithm updates take place.

Final Words:

Once your webpage is properly maintained with all the essential key factors that help to bring organic traffic, you no need to worry about the updates or new changes in the Google algorithm.

What Google Says About The August Core Algorithm Update?

google-algorithm-update

Many are wondering about the freaky funky Update that has been rolled out by Google recently since August 1st, 2018. This core update has affected many websites. Some sites were nowhere in the SERP but suddenly moved to the top 3 and some websites which were ranking on top of the SERP were dropped dramatically.

This was the biggest Google algorithm update for over a year. Many business websites were affected and moved from their ranks.

However, Google doesn’t reveal any reasons for the update, Google has only announced that the core algorithm update is a very extensive one with lots of fluctuations occuring two to three times per year.

More than that, Google doesn’t give any valid explanations or reasons for the rank drop of some of the top ranking websites. Some SEO bloggers and experts speculate that it’s all about the content and that Google focus on validated and useful information.

What does the Google Core Algorithm Update actually mean?

google updateGoogle creates tons of minor updates every year but the core update comes in big waves only two to three times annually.

Google undertakes a lot of research and makes at least one change in its core algorithm per day.

These small changes may not noticably affect the websites, but the core updates will do so.

Core updates of Google will actually make changes in valuing the different kinds of ranking signals.

Not many, but some sites may be affected by this when their ranking factor depends upon very few signals. However, it can’t be claimed that this is the reason for the rank drops unless Google confirms this.

How to bring the lost ranks back?

google algorithm updateUnless Google reveals a few reasons about the update, you should not try any weird and unreasonalbe things on your website.

Google may work on many things once the update is rolled out, you can see the fluctuations in the ranks even after a few days of the update being rolled out.

Usually, Google doesn’t give any static reason behind the rank drops.

Mostly Google pays more attention to the content presented on the website, hence its important for all the site owners to work on the content and make it more useful for their readers and visitors.

Was your website affected by the August 1st Google core algorithm update? 

If yes, just follow Google’s quality guidelines to bring the ranks back.

Do not give up on SEO if you want your ranks back and enjoy the ranks that give you leads, sales and help you make money from the Google ranks on Google.

You should focus on long tail keywords and add more quality content to your business websites.

At ClickDo we’ve seen many websites drop as well as many moving up.

To be honest we feel there wasn’t anything specifically that we could rectify for the shuffles. Some of the client websites we just started working on bounced to the first page with very little backlinks and work being done. So we think this could be that Google tries to give a chance to everyone and make the rankings more transferable.

This morning when I searched for “google core algorithm update I saw this article > Google: August core algorithm update still rolling out

google-core-algorithm-update-2018

You can read more on Google, but all we can say is have patience and chill for a bit.

In the meantime, you can join the ClickDo online SEO training academy and lean the SEO skills to Rank & Bank.