Benefits Of Breadcrumbs in SEO Through Google Bots
By Aslam Saah
Breadcrumb is a simple process in SEO, which can be implemented in a matter of minutes. It can be helpful for website designers and SEO Experts, as it lets the Google Bot or any other search bots to understand the hierarchy and structure of a website. Moreover, users who get inside the website can understand where they actually stay on the website.
Here, Let’s discuss the benefits that a website can get through the implementation of Breadcrumbs.
Benefits of Breadcrumbs:
Reflection on Bounce Rate:
- When a user enters into the website, they have literally no idea where they actually stand, in such case, Breadcrumbs in that landing page will show, how depth the user has gone into the website. Even in Google Search results, it shows the direction of a higher-level page to the lower-level page. It highly reflects on the bounce rate of a website positively.
User Interface And Experience:
- Users don’t want to get lost in a website like the one on an unknown island. Breadcrumbs give the credibility for the visitors to jump from one page to the desired another page. To put in very simple words, instead of repeatedly clicking on the back button of a browser, it enables them to switch in one click. Even search bots love that kind of linking between the pages.
Compact in Nature:
- By only taking the core idea of an easy switch between pages with help of breadcrumbs, you can only build it with navigation menus, Which looks highly complicated for the visitors. Meanwhile, when you compare these two methods(Traditional Navigation and Breadcrumbs), you can understand the compactness and easiness in the implementation of breadcrumbs, as takes only a minimal amount of space with a clear structure.
- As already said, Google Search Results will show a positive impact for your website. For your niche, when you rank on top where you have breadcrumbs implemented on your website and others didn’t, it can give an authentic look to the search users. If you ask how? you’re providing a hint of information to the user even before they click on it.
Mobile SEO and Breadcrumbs:
In addition to all the benefits, We always want to give a stress and impact of Mobile SEO everywhere we go. Morethan, a desktop version of a website, mobile version highly needs breadcrumbs as a user can only see the compact screen, where we have to deliver as much information as possible.