How Many Backlinks Should A Website Have?


Have you ever wondered, how many backlinks should a website have?

Well in this post we’ll be going over exactly that.

I’ll be covering how many links you should be building to a new website. A website that’s been around for a little while, a really old website, and expired domains.

Also, I’ll be going over the number of backlinks you need to rank.

A new website

You shouldn’t simply start a massive link building campaign on your new site. It’s new so naturally, it won’t be getting many links.

Here’s what you should do instead:

The soonest links you should be building to your website are branded links. These include social profiles, branded web 2.0s, and local citations if you’re doing local SEO.

I would recommend waiting 1 month and just building out your social profiles and putting up content to fill your site up.

By building up a social profile, this is going to help justify the links you build.

A website that’s been around for 2 years

If your website has a decent amount of age, 2 years in this case. You can build as many links as you want. Now, this doesn’t mean as soon as you publish a post, you go balls-to-the-wall on the backlinks you build to that page straight away.

No, let it sit for at least a week and collect some traffic. And then build links. WHY? Because if your post has got 0 views on it, it’s going to look a little weird that people are linking out to it.

With a site that’s 2 years old. You don’t have to worry much about the amounts of backlinks you build to it.

Just don’t purchase a link package from Fiverr and blast a load of links to it. That’s going to kill your site.

An old website (10+ years)

With a really old website. You can pretty much go balls-to-the-wall crazy with your links. Build as many links as you want.


Make sure these are quality backlinks and not some links from sites like Fiverr or using a piece of software like GSA to do it.

Expired domain

So what about expired domains? How many links can I build to an expired domain?

Well that all depends on the age of the domain. How old is it? You can easily get the answer by putting the domain into

As you can see, ClickDo was registered in the year 2013

How many backlinks do you need to rank?

This is super-tough to answer since there are so many factors and variables.

I can’t take a look at your website and tell you how many links you need to rank.

However, I can give you some awesome tips. Make sure to take these variables into account:

  • Keyword Difficulty
  • Word count
  • User experience
  • Multimedia
  • On page SEO
  • How many links point at your competitor’s URL

Make sure to take these into account when creating your post and when you’re checking out the competition.

Quantity over quality

Let’s say your competitor has a lot more backlinks pointing at their page than you.

There’s no need for you to replicate all those links.

Instead, you can reduce the number of links by focussing on the quality of the links.

What makes a quality backlink?

  • The domain authority
  • Domain’s niche
  • The topic of the page
  • Social shares
  • Traffic coming to the page
  • Tiered link building


So there you have it. How many backlinks should a website have is answered. There are so many variables and I covered them all.

If I left anything out then please comment below and let me know.

Author Profile

I'm an SEO Consultant and expert in SEO. I help businesses rank their pages in Google, bringing them new leads, customers and ultimately, I help grow businesses with ClickDo Ltd, one of the most highly rated marketing agencies in London. I'm notoriously known as the SEO who squishes the competition when paired with a business owner who's serious about his SEO because I build some of the most high authority backlinks a person can get their hands on. I also like adding some heat in the Google results pages by having a robust Google Adwords campaign running.
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