Building Links Still Effective in 2018?

Building Links Still Effective

SEO has evolved incredibly over the past 15 years.

The way you rank a website on Google is not the same as you would do in 2003.

Back in the 2,000 era, you could just throw up a site and spam the crap out of it…

…and it would end-up ranking for your desired keyword.


You didn’t have to worry much about Google’s updates.

Their algorithms were no-where near as advanced as they are today.

You didn’t have to worry about the anchor text you used, type of link, quality of links, word count or even helping users.

All you had to do was put up a page and stuff it with the keyword you wanted the rank for.


You would load up a spam tool and blast it with thousands of links with rich anchor text.

Unfortunately, it’s not as simple as that anymore.

Google is on a whole new level and SEO’s are having to do more work than ever to get on the 1st ranking spot.

I would argue that the number 1 ranking factor for old school SEO was building links.


Now that Google has evolved so much, are links still effective?

In this post, we’ll be answering exactly that.

I’m going to skip all the blabbering and the useless talk and get to the point.

Yes, link building is still effective and is one of the most important variables if you really want to rank on Google.


Links aren’t as effective as they used to be.

Google puts a lot of weight on other things now.

For exmple…

User experience

user experience

If your website is not user friendly and people are bouncing straight off it…

…you’re probably not going to rank.

And it’s no surprise since Google exists to help users find exactly what they’re looking for, and if you’re not helping users, you’re not going to rank.

On page SEO is another important ranking factor

word count

If your page is not setup correctly for the term you want to rank for, you’re going to find it hard to rank.

It’s as simple as that.


If you’re on page SEO is on point and you have a great user experience, with great loading speed, multimedia etc.

…Links are what you’ll need to rank.

In fact, 9 times out of 10, the reason why I’m not ranking is because of links.


Links are still an important ranking factor and you should be building them.

However… there are other ranking factors that you should be optimizing for, like user experience and on page SEO.

If you want to learn more about ranking factors and how to build top quality links, check out the SEO Blueprint.

Author Profile

I'm an SEO Consultant and expert in SEO. I help businesses rank their pages in Google, bringing them new leads, customers and ultimately, I help grow businesses with ClickDo Ltd, one of the most highly rated marketing agencies in London. I'm notoriously known as the SEO who squishes the competition when paired with a business owner who's serious about his SEO because I build some of the most high authority backlinks a person can get their hands on. I also like adding some heat in the Google results pages by having a robust Google Adwords campaign running.
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