Can You do SEO Yourself? – How to Save Money and Rank on Google
Can you do SEO yourself?
Do you want to learn how to save money when trying to rank on Google?
In this post, we’ll be going over exactly that.
I’ll be revealing if you should be outsourcing SEO and if you should actually learn it.
Also, I’ll be revealing 3 do it yourself SEO tactics that are easy to implement and will skyrocket your rankings.
Do you need to hire a marketing agency?
In short, no. There’s no need to hire a marketing agency if you want to rank on Google.
You can learn SEO and do it all yourself.
If you’re a business owner and don’t have the time to be fiddling with a website…
…it’s probably worth it to hire a marketing agency to do the SEO.
If you’ve already given SEO a shot and decided it’s not something you want to do…
…this is also a great way to outsource the things you don’t enjoy doing.
Even if you’re outsourcing your SEO to a marketing agency, I would still recommend at least having a basic understanding of the topic.
So you know exactly what’s going on with your website.
You’ll be able to understand what the agency is doing to your website and identify any shady tactics.
Interested in outsourcing your SEO? Email me at firstname.lastname@example.org
3 do it yourself SEO tips
Focus on user experience
User experience is critical to SEO.
If you’re not serving users as best you can, you can forget about ranking on Google and…
…you may as well forget about learning any more about SEO since user experience is the foundation when it comes to ranking.
Optimising your posts for user experience doesn’t take a lot of time or money.
You just need to think like a user.
Every time you create a piece of content, ask yourself these questions:
- Am I catering to the user’s search intent?
- Am I getting straight to the point?
- Do I have multimedia that help cater to the user’s search query?
These questions are critical.
First of all, if you’re not catering to the user’s search intent, you’re not going to rank.
For example, if a user is searching for “How to play Monopoly” and you’re not teaching them how to play monopoly…
…you won’t rank.
Because you didn’t cater to the user’s search intent.
A proven strategy I use to help me find out what the user is looking for is to see what my competitors are doing.
I would go ahead and search for “How to play Monopoly” and click on the top 10 results…
…I would see what my competitors have written and what their headings are.
This way I would be getting a better understanding of what the user is searching for.
The reason why I would only check the top 10 results is that they’re ranking on the first page…
…so there’s a good chance they’re catering to the user’s search intent because Google has decided to put them on the first page of Google for the user to see.
Make sure you’re getting straight to the point.
Users don’t want to be digging around your content to find what they’re looking for and…
…they want to know they’re in the right place.
One way to make sure the user knows they’re in the right place is to address the “Who”.
For example, in this post you were looking for an answer to, is it possible to do SEO for yourself? and/or how to save money when trying to rank on Google.
I addressed this as soon as you landed on this post by saying:
“Can you do SEO yourself? Do you want to learn how to save money when trying to rank on Google? In this post, we’ll be going over exactly that.”
I then went on to answer your question and added anything in this article I thought you were looking for an answer to.
I tried my best to go above your expectations and answer everything about this topic.
Make sure you have multimedia to help cater to the user’s search query.
Sticking with the Monopoly example…
I had a look at the search results for the “How to play Monopoly” and found a website that used multimedia very well, check it out…
FULL CREDIT TO WIKI [IMAGE SOURCE]
As you can see, this website has clearly used images to their advantage and have clearly helped the user.
This page has managed to rank in the top results of Google because they helped the user, thus increasing the value of their page.
Create big posts
When I first started publishing articles, they were very short. Only a few hundred words long.
Because of this, my posts didn’t rank.
In fact, there have been many case studies that have told us…
…the average word count for a number 1 rank on Google is 1,900 words long.
One way I dramatically increased the rankings was by increasing the word count of my previous posts.
They were originally 300 to 500 words long and I went on to layer them with more words.
Higher Google rankings and more traffic.
When creating a post, make sure to at least have 1,000 words.
If you’re still struggling to rank, go back to that piece of content and update it with more words.
Build authority backlinks
Backlinks are very important when it comes to ranking.
Without backlinks, you’re going to have a tough time ranking.
Sure, you may rank for some keywords but you can take your SEO to a whole new level with a good backlink profile.
What is a backlink?
A backlink is a link from one website to another.
It really is that simple and it’s not complicated to leave a link.
Not every link is created equal.
Your links should mainly come from niche relevant websites.
For example, if you’re a bodybuilding website, you should be getting links from other bodybuilding websites or fitness related websites.
Make sure you build social profile links.
Social profile links are links from your Facebook page, Pinterest profile, Twitter profile etc.
By creating social profiles for your website, you’re increasing your site’s trust and signalling to Google that you’re a legit website and not a spammer.
Links building can be a long and tough process but it’s well worth it.
How do I learn SEO myself?
There are so many ways you can learn SEO on your own.
You can read blog articles, immerse yourself in YouTube videos, listen to podcasts and even read infographics.
There’s one BIG problem with this…
…and that is…
You see, SEO is constantly changing and you won’t know if these strategies you learn are outdated or still working.
You’re going to have to figure it out for yourself by doing a lot and I mean “a lot!” Of testing.
How to short-cut the process and learn SEO as fast as possible…
If you want to learn SEO quickly, easily and learn proven ranking methods that will last for years…
…you need to purchase a good SEO course.
So which SEO course should you buy?
Now you’re probably thinking, “I bet this guy is going to start selling me on his bloody course”.
Just hear me out…
You see, when I first got into SEO I struggled incredibly.
I learnt so much and it was information overload. My head felt like it was about to explode and I kept burning myself out.
A while later, I decided to buy a course which taught SEO…
…this was the biggest mistake of my SEO career.
In that course, this guy was teaching outdated SEO techniques and these techniques could easily get your website banned from the Google search engine.
I was there taking in everything that this guy was saying and thinking it was all relevant information.
And in the end… I did not rank on Google and was even further behind than before.
This is why you need to purchase a course that’s actually relevant.
So recently I put together a course called the SEO Blueprint.
If you’re serious about ranking on Google and want to make money, check out the SEO Blueprint.
You won’t regret it.
I hope I put to rest the “Can you do SEO yourself?” question.
I revealed if you should be learning SEO and how to learn SEO in the most effective way.
Do you want to learn SEO from an SEO expert?
If you do, then check out the 1 on 1 SEO Coaching page.