How businesses can utilize Google AdWords to facilitate organic SEO?


Well, SEO is a big deal nowadays, It’s not easy to budge the sites up to the top of the search results.

Even if you do so, frequent Google updates will let your business web page to drop for some potential terms.

google ppc for businessSo, To withstand the Google SEO fluctuations, you can choose the paid advertising campaigns like Google PPC.

This will help you bring in more conversions for your business.

Here let’s see more about how Google PPC works well for you when SEO doesn’t

Google Adwords for Business:

When your business fully depends on online sales. Then Google PPC will help you get more leads.

Even if your business website ranks in the top of the Google search for the potential terms, You may get only a few calls to your business.

The reason is that when the user makes any search in the Google, they will get the Google Ad results followed by map results and then the organic search results.

So Normal users tend to click on the Ads without scrolling down to the organic results.

This is the reason that you get very few calls for your business even though if your web page ranks on top of the Google.

ppc for businessGoogle PPC will help you get more calls for your business, You can target the potential audience who are looking for service from you.

Also, you can target the Ads based on location, language, time, etc.

This will help you to make only the potential buyers to visit your website.

Google PPC Vs. SEO:

SEO will help you to drive traffic to the website from the Google Organically.

But if you are starting a brand new website, then it will take some time to appear on the first page of the SERP.

SEO should be done in a very strategic way and as a business owner, you should be patient to get the best results.

google adsWhen you need quick results in SEO, well most probably it’s not possible. Hence as a business owner, if you are having a brand new website and if you need a good volume of traffic to your site from Google in a very short time. Then you can switch to Google Ads.

By using Google Ads you can get quality traffic to your site from the target audience. You need to pay to Google based on the number of Clicks that your Ads receive.

Based on your business and the keywords that you are targetting, the cost per click may vary.

When compared to the Google PPC, Though SEO is a long-term process, it will help you to get a good volume of organic traffic from Google regularly.

But in Google PPC, you need to pay to Google for every click that your website receives from the Google Ads.

google search adsEven if you need tons of sales daily, then you can focus on both the SEO and the Google PPC to rule the online business.

Not only Google Search Ads, as a business owner, but you can also even focus on Google Display ads to get more brand outreach.

Next, to Google PPC, you can get more leads from the Facebook Advertising, The main advantage about the Facebook Advertising is that you can target the custom audience based on the interest, job titles, etc.

In this case, you can use the Google Adwords to drive traffic to the website and increase the conversions.

As a business owner in London, If you would like to Setup the perfect Google Adwords Campaigns for your business. Then you can get in touch with me at for Google Adwords Setup & Training.



Author Profile

Dinesh Kumar VM
I'm an SEO Analyst and blogger outreach expert at ClickDo Ltd. & Expert at Building High Authority Local Citations, Also, I help Business Owners in the UK by flooding more Leads to their Business by ranking their website on top of Google for potential Keywords.

I'm an author and enjoys writing UK business blogs to help promote UK businesses online. You can also contact me for guest posting services as I manage over 100 top UK business websites.
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