Why Ranking #1 on Ads is Harmful Sometimes

Being #1 Always is not recommended.

Every person who runs a PPC Campaign will blindly believe that ranking #1 will fetch them a lot of quality traffic. But, thats not the case in the recent days. Ranking Number One is sometimes dangerous and drains your money easily. This is caused due to various factors, that I have listed below:

Painful Competition:

It’s not something new that I am showcasing. It has been into existence for a long time and Google has already taken measures to prevent Invalid clicks. When you are running on tight budget with a heavy competition, you will be more likely to face the issue of your competitors clicking on your Ads. This would result in lot of unwanted Ads Spend. On the other hand, Google has taken lot of efforts to identify these clicks and mark them as invalid clicks automatically.

The difference on bid between Top Page Bid and First Position Bid:

This is again a game of numbers. You require lot of intelligence and market research data to play this game on Google AdWords. We should always place the bid between Top Page Bid and First Position Bid to ensure that we always get quality clicks from the most potential buyers. Again, this strategy varies from One industry to the other.

Content of the Ads:

On top of all, the content on the Ads play a vital role in getting the conversions. Consider, you are promoting an Ad to sell a product at $50. If the Market competition is around the similar price, you will definitely get a click to the Ads. But, If you are trying to sell the product at crazy price in your website — the user would bounce off and it does not make sense to run the campaign as a whole. Hence, the Ad Content and relevance to the website plays a vital role in gaining leads being at #1 position (or) in top 3.

Need a Campaign Audit?

If you require a PPC Campaign Audit, fell free to get in touch with us right now!

Read previous post:
How We Delight Local Business Owners with PPC Consultancy

PPC is the Key to Kickstart your Business! Once you start a business, you will have the dream of flooding...

Run your PPC Campaign Successfully, some tips!

Some Tips for a Successful PPC Campaign #1 Doesn’t always convert the best! Are you pushing your Ads to the Golden #1...

clickdo logo
ClickDo Week Ending 07/04/2017

It’s the end of the first week of April already and we are fast approaching the Easter holiday period and...

How PPC Can Save Your Clearance Company Business

No Leads? You must try PPC for your Clearance Company Now! Clearance Business has been one of the most profitable...