Internal Links Vs. External Links in SEO
Linking is the most important factor when it comes to the SEO, Interlinking will help both the users and the Google bots to crawl/move easily from the one webpage to the other.
This will help the users to find the relevant information that they are looking for. But in the perspective of Google, it helps to find and index the new web pages.
Internal Link Vs. External Link:
The internal link is the one which points to the other web pages on the same website,
More the internal links you provide on the web page, then there will be more possibility for the new web pages to be indexed by Google.
The external link is the one which points to the web page present in the other website.
Giving external links to the high authority websites will help to improve your site’s authority. Linking to the quality sites will increase the credibility of your website.
Increase the crawlability with Internal Links:
Google finds and indexes the new web pages by crawling them with the help of the Google Bots. The Spiders/Google Bots will visit the web pages initially and will follow the links that page to find the new pages.
This process is repeated by following the links on the pages that it visits. When it finds the new page, it will index them based on the ranking factors.
Hence more the internal links that you give, then more will be the chances for the new pages to get indexed and rank on the Google SERP.
When the users land on your website from Google by searching some keywords, then the internal links will make the users to engage with your website for more time making them to navigate to the other pages.
Thus while optimizing the web page with the On-Page SEO, try to give more internal links. Add some external links to increase the authority of your site on the Internet.