Why Lead Tracking is Critical to Retain PPC Clients

Documented Conversion Tracking is the Key to Success!

If you are running PPC Ads for your clients, you should be aware that they may close the retainer any time. The main reason is that the campaigns are all set and running smoothly, they would think twice to pay every month just for maintenance. So, you should have a firm hold on the account and make sure you do not disclose every tiny detail in campaign setup process.

Possible Reasons!

Clients may showcase tonnes of reasons for closing the PPC Retainer. One of the best reason is “No Leads”. Yeah, they would definitely say that they do not have an ROI for PPC AdWords and other crazy reasons. Even if they have many, you should have proper data to showcase that the campaigns are running smooth.

Tracking Website Forms

Collecting and monitoring website forms is the primary way to track conversions. It can be achieved by storing collected data on the web server for checking monthly (or) using a 3rd party tool like “HubSpot LeadIn” to measure the contact form fills along with traffic sources.

Tracking Phone Calls

This may sound weird. But, Google Provides best tools to measure the phone calls through AdWords Dynamic numbers that are injected into the website through codes. Hence, when a user visits the website from Ads, it would display the dynamic phone number. While the users are from other sources of traffic (like Direct, Organic, Referral and Social) — It would display the normal phone number.


If you have all the ROI Data in your hands, the clients has no way to close the PPC Retainer. Unless you ask them to do so! 😉

Read previous post:
Google ads on SERPs
What to do when your local business website is lacking leads from thh web?

Most of the business owners in UK are experiencing this problem these days. The thing is some business owners who...

3 Benefits of SEO For Your Business Website

A lot of online businesses look for products through search engines, therefore having a online presence is essential for your...

Should you Combine Google PPC and Facebook Pixel?

Interesting Question, but it depends on your Niche! Whats a Facebook Pixel? The Facebook pixel is a piece of code for...

happy Easter from ClickDo
Easter Holiday Update

The Easter Holidays are here and we are tying up the loose ends before the long weekend. Everyone has been...