How much does SEO cost? – UK SEO Services Prices for local business search engine optimization

how-much-does-seo-cost

Many UK business owners call us and ask how does SEO services costs for their UK business. Because when they land on the ClickDo home page which is optimized for an SEO agency and if they land on the top-ranking SEO consultancy page, they have all the information but the SEO services pricing.

how-much-does-seo-cost

On this blog post, I want to cover how much does to take SEO service and what the best options depending on your business situation.

First of all, as a business owner who is seeking for SEO, you must understand that the cost of SEO is going to be directly related to the rewards you will be getting by ranking on the first page of search engines like Google.

Also, things like do you local SEO ranking prices or are you considering national SEO services for your business website. all those factors come to consider when it comes to taking SEO consultancy services.

How do we price SEO services?

Best-SEO-Consultant-In-UKWe have bee doing SEO services for the last 5 years in London and we have a good understanding of most of the lucrative niches in the UK business markets. We look at Google AdWords PPC budding prices and the worthiness for each top 3, 5 and 10 keywords and have done our analyses about SEO prices.

When the top terms are prices over £10 per click and if you expect to get 30 clicks per month, we base the prices at £300 per month. And if you expect t get 100 clicks per month and the most viable keywords for your business are prices at £5 on average the cost of your SEO services campaign is priced at £500. Likewise, if for example if you are operating in the. Let’s say “end of tenancy cleaning” niche in London where the top term costs from £9+ per click so on average £10 per click to get a visitor to your website for the keyword “end of tenancy cleaning” and say you expect 100 clicks per month on average, then we price the SEO services at £1000 per month to drive more than 100 clicks by ranking website for that keyword.

It’s hard for business owners to understand why SEO services are costly and they expect to it be cheaper than Google AdWords.

As a business owner, you must understand that once your main keywords are ranking on the first page of Google you can get as many as clicks and even if they do not convert on the first time you do not get charged like Google AdWords. When doing Google AdWords if someone click to your website from Google and did not convert it’s gone money.

But we must say that Google AdWords works well as long as your landing page tested for highest conversations.

In this post what I’m giving you an estimation of the SEO prices so you can understand how to looks the costing structures when SEO agencies offer their prices.

These SEO costs are viable for startups, small businesses and any local business that wish to get local rankings on the first page of Google for their most valuable money keywords.

What are the core factors in SEO pricing?

SEO pricing models are different by industry to industry, however there 5 things we look at when costing the SEO services.

  1. If the website built right
  2. Where does the website rank currently?
  3. What’s the competition looks like and the authority of the top-ranking sites
  4. How long will it take to get the desired results?
  5. Expectations of the business owner

We do have website audit before concluding the prices for commercial industries, however later this post I will give you the rough prices and base prices of the UK SEO services.

How much does SEO cost?

SEO costs are calculated looking at the PPC Google AdWords pricing.

For example, if you look at a tool like SEMRush they show you much would it cost to get per click for a keyword and overall how much will t cost to get the total traffic that which got organically if someone had to pay for it.

The SpyFu tool also gives a rough estimation of SEO prices.

The best is to look at the Google keyword planner and figure out how much would it cost to get per click for money keyword.

SEO prices depend and it’s also a manual work depending on the keyword value, the competition to rank and how long will it take to rank higher on Google.

The 32 steps to rank high on Google is something you should read.

The SEO Cost Calculator will give you some good ideas about the prices for 2020 and beyond.

The Ahrefs Blog wrote this article, SEO Pricing: ~350 Agencies, Consultants, and Freelancers Reveal How Much SEO Costs in 2018 and it’s worth reading.

Read about: Organic SEO Marketing Strategy To Boost Visitors From Google

Monthly SEO Roundup – August 2019

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Welcome to this months SEO roundup. We have found some interesting articles that you might like and can apply to your business.

We cover how to optimise your Google My Business, Googles new keyword changes in adwords & the new FAQ rich snippets.

 

Five Things We Discovered Analyzing 45,000 Google My Business Listings

Bright Local did an interesting study on Google My Business, they analysed 45,000 listings and found some things worth paying attention to.

One of the most interesting things they found was

The average GMB listing has 11 photos, which is pretty impressive. But photos aren’t just window dressing.

When we compared the number of images to the number of customer actions, we found that…

More images = more customer actions.

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Listings with over 100 images get 20 times more website clicks than the average listing, while listings with only one image generated 65% fewer clicks than the average listing.

So make sure you are adding at least 10 images to your Google My Business.

You can read more about it at Bright Local.

Five Things We Discovered Analyzing 45,000 Google My Business Listings

 

 

Google extends same-meaning close variants to phrase match, broad match modifiers

Over at Search Engine Land they have reported on Google’s latest changes to their Google Adwords keyword selection.

Phrase match and broad match modifier will match to same meaning queries 

With the changes, Google is also changing its keyword selection preferences to prevent keywords from competing against each other.

Google’s reasoning for this stream of changes is that queries evolve and machine learning has advanced to the point where it can fill in those gaps for advertisers. 

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. 

Read more over at Search Engine Land

Google extends same-meaning close variants to phrase match, broad match modifiers

 

 

How To Increase Search Visibility With FAQ Rich Snippets

Matthew Woodward wrote an interesting article on how to get FAQ rich snippets underneath your search result in Google.

It is handy because your search result takes up more space, and makes you look more authoritative.

example-search-result-with-faq-rich-snippet

Read the article at Matthew Woodward

How To Increase Search Visibility With FAQ Rich Snippets

 

 

New Google My Business Rank Tracker

If you are a local business then it is worth knowing where you rank in Google My Business. That way you can look to increase your rankings in areas that you don’t rank as highly.

Geo Mapy is worth checking out.

 

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This is especially important if you are in one of the niches in the table below because they have the most engagement on Google My Business.

 

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And Finally – Congratulations to Happy Koala

Happy Koala are friends of ours in Birmingham, and they have successfully ranked their SEO agency website in the top 3 of Google for the search phrase ‘SEO agency Birmingham’.

They were up against some stiff competition from well-established agencies, but they managed to do it in less than 5 months which is a fantastic result.

If your business is based in Birmingham, check out Happy Koala to help rank your website higher in Google.

happy koala rankings for seo agency birmingham

How to start your home based SEO business?

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Starting an SEO business can be very lucrative and anyone can start it nowadays. There are so many ways you can learn SEO skills and master the art to Rank & Bank. The home based SEO jobs are high in demand and many people look for SEO remote jobs saying they are interested in virtual SEO jobs. I get many people asking me how they can start to work from home SEO jobs.

So in this article, I will look into all those and tell you my story and how you can also start and build an SEO business from home.

I’ve started my SEO services business after reading an article back in 2013 about rising industries in the UK. The article mentioned that every business owners will demand SEO services and consultants who have the knowledge will be paid well.

So I started to read more and more about search engine optimization. Back then I used to learn about Yahoo, Bing and even how to rank on Chinese search engine. But now all you need to know is to rank on Google and you are good to rank your website and even get paid to rank business owners websites.

UK business owners are seeking SEO consultants every day. When their ranks drop they try to look new SEO experts who can support their SEO and ranks for the money keywords.

SEO business is such a money market when your current clients rank drops, they might leave you but a ton of other new business owners wants to hire you. The thing is you must be good at ranking and of course your goal should be to retain your existing clients and serve them well.

So how can you start a home based SEO business?

  • First, learn SEO skill as shown on the online SEO training course done by me.
  • Then practice it on one of your websites and seriously know that you have the skills to rank. Ideally, you should try to rank in your local area or a city where you live or planning to get clients.
  • Then, start emailing prospecting business owners with free SEO audits done by your showing how they can improve their SEO and how you can help.
  • If you have a confidence, call business owners each day. Call 50 a day and you shall have 2-3 appointments to meet and close the deals.
  • Start going to business networking events. If you are in the UK, got o BNI meetings. That’s the best place to land clients. I got my first orthodontic niche client at a BNI meeting I went back in 2014.
  • You really have to be out at places where business people gather. To tell you I got my very first client Quick Wasters through my lawyer. I have told her when I met her that i do SEO services and even asked her to send over any business people she deals with at my way. And that’s how I got my first client.

I worked from home till early 2016 doing all the  SEO work for clients. I tell my clients I work remotely and I work while traveling. Business owners really do not care where you work from as long as they feel that you can rank their business website and help them get more leads, customers and have sales.

I even got one of my till to date biggest clients FCI London when I was still working from home living in Queensbury, London. Then the client came to meet me and I said let’s meet at Morrisons supermarket and they hired me to do SEO. To be honest, at the start they only paid me £200 per month and I was happy. But they doubled, tripped and again double and started paying multiple 4 figures per month.

So what I must tell you is that you can start a home based SEO services business and work your way up.

I started with SEO and in this article, I explained how to start an SEO business easily. Have a read and you will get some good ideas.

With that being said, if you really want to learn the most advanced SEO skills to rank local business websites check how to start an SEO business easily

Guys SEO is the most amazing skill set you should learn. I can tell you about my experience because I learned SEO skills and become the #1 SEO Consultant in London, I’m here right now living the life in Canary Wharf, London.

If you have any questions, connect with me on Facebook and shoot me an email to learn more about how to start your home based SEO consultancy services business.

If you are looking for some SEO jobs that you can join and work from home, you may check this website for more details.

How to Become an SEO Expert in 7 Steps – How I did it and How You Can do it Too!

How to Become an SEO Expert

Let me tell you how to become an SEO expert and help local business owners to get their business websites rank higher on Google.

7-Steps-to-Become-an-SEO-Expert

I remember when I first got into SEO…

…it was absolutely hectic!

I didn’t know what the hell I was doing.

All I knew was I wanted to learn how to do SEO and make money.

I was determined to do anything to learn how to do it.

Every day I was learning how to optimise websites, get traffic to them and make money.

It was extremely tough and disheartening when I worked super hard at something and had nothing to show for it.

But I kept persevering and I was determined to rank and bank.

When finally, I had cracked the code and managed to rank my site for a couple of keywords.

The only problem was…

…I didn’t know how I did it.

So I tried my best to reverse engineer how I ranked, but I just couldn’t do it.

So what did I do?

I kept on testing different ranking methods of course.

After much time of learning and implementing, I finally figured out my own little formula on how to rank a website.

And I decided I wanted to keep ranking websites and making money.

As time went on, I got some clients and made some money.

I could finally rank websites at will.

It was safe to say I had learned enough to be considered an SEO expert by some people.

So in this post, I’m going to be revealing 7 steps on how to become an SEO expert.

Why become an SEO expert

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An SEO expert doesn’t necessarily have to be someone who does SEO as a profession,

An expert is someone who has a vast amount of knowledge in a particular area.

Even if you don’t plan on doing SEO you should learn it.

WHY?

Step 1: Understand Google and how it works

seo-techniques-no-one-tells-youUnderstanding Google and how it works is critical if you want to rank.

What is the purpose of Google?

The purpose of Google is to serve users. To give them the best possible result for their search query. To answer any question users have.

So every time you’re creating a piece of content and plan on getting it ranked on Google.

Ask yourself;

  • “Am I answering the user’s search query?”
  • “Have I explained it as best I can?”
  • “What else can I add to this that will help the user?”

It doesn’t matter if you’re writing an article, creating a video or recording a podcast, these questions are critical.

What I recommend is every time you’re about to create a piece of content, write these questions out and answer them.

By doing this exercise, you will get clarity on what you’re doing and you’ll be able to serve the user much better.

Keyword research

How does Google deal with the Keyword Stuffing in the content

There are 3 main steps to getting ranked in Google:

  1. Keyword research
  2. On page SEO
  3. Off page SEO

Keyword research is identifying user search queries.

You need to figure out what users are typing into Google

If you’re targeting a keyword that no one is typing into Google, then what’s the point?

No one will find your piece of content.

So you would have spent all that time working hard on a piece of content that no one is interested in.

Keyword research is making sure you’re not shooting in the dark.

How do I identify what users are typing into Google?

There are many ways to identify what users are typing into Google.

The main way is using a keyword tool. We’ll cover this but later on in the article.

On page SEO

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On page SEO is optimising your content for the search engines.

For example, if you had an image of a kitten, Google would not be able to understand that’s an image of a kitten.

You would have to optimise that image so Google could understand it.

This doesn’t just apply for blog posts but also YouTube videos.

You need to optimise it for the Google and YouTube search engine.

There are many on page SEO tweaks you will have to make to your content such as your images, titles, images etc.

Off page SEO

Best Links

So we went over on page SEO which was optimising your content.

Off page SEO is what happens off your site.

Simply put, this is link building.

You see, if you want your content to rank, you have to build backlinks.

Backlinks are links from one website to another.

There are many types of backlinks you can build such as:

  • Social profiles
  • Web 2.0s
  • Guest posts
  • Blog comments
  • Forum links
  • Local citations
  • Directories and more

You need to make sure you’re building different types of links to diversify your link profile.

Make sure you don’t get links from spammy looking sites. This will hurt your ranking efforts.

Step 2: Make sure you absorb the right information

information

One of the biggest SEO mistakes I ever made was absorbing the wrong information.

I remember purchasing a course that had completely outdated SEO tactics. (At the time I never knew the tactics were outdated)

So I started implementing these tactics and it actually hurt my SEO. My rankings were shot down.

As time went on I figured out these tactics were useless and outdated.

I had to figure out how to rank all by myself.

Don’t make the same mistakes I made. Make sure you absorb relevant information.

If you don’t you will greatly damage your SEO and you would have spent time and money doing so.

You see, there’s a ton of content out there full of outdated SEO techniques. Unfortunately, this content ranks on Google and people are also selling it in their courses.

Step 3: Keep on top of the SEO updates and strategies

Google Algorithm Update

SEO is constantly changing and Google is constantly rolling out new updates.

People are constantly creating new strategies that will assist you in ranking on Google.

You need to keep on top of this.

HOWEVER…

This can be overwhelming and tough to do.

That’s why I would recommend checking out only a few blogs to get your SEO content from.

Make sure to check out:

These 3 blogs will help you keep on top of your SEO.

Step 4: Make sure you have the right tools

tools

You need to have the right tools if you’re serious about getting ranked in Google.

These tools can be used for many things such as keyword research, analysing backlinks and many other things.

SEMrush

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SEMrush is a very well rounded tool. It pretty much covers everything you’d want in an SEO tool.

You’ll be able to do keyword research, steal your competitor’s keywords, analyse backlinks and much, much more!

It’s $99 per month and if you’ve got the money, I would highly recommend it. You also get a free 7-day trial.

Keywords Everywhere

keywords everywhere

Keywords everywhere is a super handy tool and just as the name implies…

…it leaves keywords everywhere.

When you’re typing into a search engine like Google, YouTube or Bing…

…when one of the search engines suggests something, the search volume for the keyword comes up.

This is by far my favourite feature.

It also allows you to save the keywords you find for a later time.

Keywords everywhere allows you to analyse a page. This is great if you want to figure out what keywords your competitors are using and the density.

Step 5: Test, test, test

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You’re going to find a ton of different strategies and ways to do SEO.

But which methods actually work?

How do you know if a method is effective or outdated?

You need to test things out!

This can be very time consuming and grinding,

HOWEVER…

If you’re serious about ranking on Google, you’re going to have to test things out.

You can’t always listen to these gurus and so-called “experts”.

I would recommend setting up a few different WordPress blogs and testing out a ton of different stuff.

If you really want to get into the nitty-gritty parts of SEO…

…I would recommend you test out different methods on an established domain.

By doing this, you’ll be able to see the results of your tests much faster.

And trust me, nothing is more valuable than time in the SEO game.

You can acquire these established domains by working for an agency, getting clients or purchasing an expired domain.

Step 6: Understand content is king

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Content is king.

Without it, you won’t rank. It’s as simple as that.

Content is the very lifeblood of the internet.

It’s what makes you come online and check your social media.

When you’re typing in “restaurants near me”, you’re looking for helpful content.

You need to be answering the user’s search intent.

Don’t just post linear pieces of content that’s 300, 500 or even 800 words long.

If you’re really looking to rank for a particular keyword, you must go above and beyond.

You want over at least 1,000 words and I would still consider that to be short.

And I’m not just talking about your word count but also your multimedia.

You want to make sure your article is full of images and videos.

If it applies to you, you can go ahead and post audio files. Maybe you’re a site about books, I don’t know.

The point is, make sure you have a lot of multimedia.

Make sure the multimedia is actually helpful and your not just throwing up stuff to simply tick a box.

You want your images and videos to help with your explanation and further the point you’re making.

Step 7: Don’t always listen to the experts

The experts don’t always know best.

For example, a lot of these experts tell us to publish content frequently if we want to get more traffic and rankings.

When in reality, this couldn’t be further from the truth.

I would publish content frequently and I wouldn’t see a traffic increase.

It does not matter how often you publish content. Google doesn’t rank your content like that.

Publishing content frequently is one of the most dangerous SEO myths out there.

It’s something that I fell for and it hurt me badly.

These so-called “experts” will say, publish great content and you will rank.

This is completely ridiculous advice.

I’ve personally published in-depth guides and wasn’t anywhere close to the first page…

…UNTIL

I optimized the page for SEO.

That’s when my rankings shot through the roof.

These experts will tell you a lot of things like publishing content frequently, build it and they will come and then they’ll try to sell their crappy little course.

You need to learn how to identify and avoid these fake experts.

Unfortunately, these people who start to randomly name themselves SEO experts, give a bad rep to the rest of us.

Want to skip the tedious learning curve?

frustrated

SEO can be a long and tough game.

Remember what I said about testing?

If you didn’t then I basically said in-order to figure out how to rank, you’re going to have to run your own tests.

This can become really tough to do.

I would recommend learning SEO from a real SEO expert.

Someone who already knows how to rank on the top of Google.

Someone who can actually show you real-life rankings in person.

Someone who can take you from your current level and understanding of SEO to an expert.

The person who I described is myself.

I’ve ranked for many keywords and continue to do so.

Make sure you email me at digital@clickdo.co.uk

Tell me what you’re interested in being coached in SEO and we can set a time and date.

And I’ll show you exactly how to rank.

What’s the best SEO course?

Are you looking for an SEO course that will show you how to rank?

Well, you’re in luck.

A bunch of proven SEO experts came together and created a course called the SEO Blueprint.

This course will show you everything from creating a website all the way to ranking it and making money online.

In this course, you will learn all the different types of SEO and how to do it.

Read more about the best SEO for beginners.

The SEO Techniques That Most Experts Won’t Tell You About

seo-techniques-no-one-tells-you

In this day and age of SEO is very turbulent and is very secretive. Oh, I remember well weathered SEO gurus telling me of the golden age of SEO, and how Search Engine Optimization or digital marketing use to be a gold mine for anyone getting into the industry these guys where not content marketers. Even back then they were secretive of how SEO works but we had a shepherd the all mighty Matt from google.

Matt told us the guide lines for SEO and directly from google which was a god send for the average SEO come google update time. Matt as it would be the inevitable left and left flocks of SEOs spinning. Sure a few rose to the challenge and started doing testing and discovering the knowledge themselves this is the knowledge I will share with you guys today. To be completely honest I will a lot out and will not share all my secrets cause as all good gold miners we never reveal our golden vines. But I will however share this beginners guide to SEO and the absolute must and latest seo techniques to get you guys in the Google searches.

But before I get started I want to go through a quick history of Search Engine Optimization, when SEO or SEM first entered the profitable market all you had to do was write the keyword you wished to rank for more times than the competition. Which you can imagine, lead to a lot of abuse of search engines so started googles algorithms. And surely year after year the results have gotten better and the internet in general has gotten a whole lot safer and quality filled thanks to SEO’s following googles guidelines. But unfortunately like with any system exportations started to appear, and money hungry SEOs took advantage some knowing full well there would be consequences for spam.

seo-in-2018So, let’s get started what has changed in SEO 2018? Or better yet how-to SEO, what are the best practices to get your website on search results as easily and quickly as possible. For starters let’s do a list and elaborate on each of the list items because there is simply too much. I won’t even have time to mention the very first steps of Search Engine Optimization which is good quality keyword research for all long tail keywords to transactional keywords otherwise how else you going to know under what terms your clients are looking for you under and start optimizing for keywords. So, this is just a quick check list a review of website SEO.

  1. Technical SEO
  1. On Page SEO
  • Site Structure
  • Internal links
  • Content optimization
  • Supporting Content
  1. Off Page SEO

Let’s start with Technical SEO, the latest ranking factors for getting your site in tip top performance is getting a SSL certificate, making sure your site is mobile responsive since mobile searching will soon overtake or might of already desktop searchers. This is a must and has become common practice. URL structure is something most people know about but what’s not widely known yet is that EMD or exact match domains have become to harder to rank compared to branded domains (hot seo tip!). H1 and meta is always a much sure you can rank without them but why have anything going against you. Schema markup is fairly new and I recommend it 100% it basically just tells the search engine google searches what your page is all about.  It helps ranking a lot especially since not a lot of SEOs have caught on. Accessibility is a given that all sites should have the internet is for everyone. Page speed is also a must to follow general guide lines nothing over 3s and if you’re looking to rank internationally a CDN or content delivery network is a must. I won’t even mention AMP Accelerated Mobile Pages if your using this you’re a head of the game and I bid you good day sir!

Now let’s move on to On Page, site structure has become very important, always make sure you have an easily navigable site with lots of supporting blogs posts. This shouldn’t be a SEO rule but since yall are lazy to write a decent amount of information on their professions we SEOs are left to pick up the pieces. If you’re looking to rank for a competitive keyword the more quality content the better this is a great marketing strategy too. Naturally you want whoever visits your site to be intrigued and interested. You want them to be able to find all the information they are looking for in regards to that topic on your site, ergo giving you a low bounce rate and keeping visitors on your site for even longer! Which is also a ranking technique same as social media (social media likes, comments, shares, link clicks ect).

Finally, we look at the Off-Page SEO, the lucky last or gloomy bottom, links have a history of being manipulators and we have now seen google not give a rats behind about link juice citation flow or any other made up metric in regards to links. Google is just looking for a good quality site with a few relative links. Now I’m not say no links are needed but you’re not going to get the boosts we saw previously with any site being able to rank for anything with the right amount of links. These days are gone PBNs are still in the grey but poor quality PBNs are going to get you disavowed just get, quality backlinks and devise solid link building strategies. All I can say is don’t build your own PBNs just buy them. Its basically the same thing as paying for a guest post being published, in googles eyes that is which is the main thing. Since Off-Page let alone the other two components is a whole article in its self I won’t go too much deeper.

All these things are doable and don’t require much more effort than setting up your website in the first place. You’ll need content either way why not take the time to write it yourself, that way you can proudly stand behind your website and its information. It also makes a huge difference on the visitors they can see that someone has taken the effort to enhance their online experience. And if possible connect your domain to the search console.

In conclusion what have we learned? That SEO is ever evolvFmaing game that basically just needs sites to keep bringing their A game in regards to content writers, web developers, owners and SEOs. Honestly if you can get all these things done on your site and can get the afro mentioned people working in harmony and at their A game the sky’s the limit. Literally anything is possible, because at the end of the day SEO or SEM is not about gaming the system but being the best in the system and brining a quality internet experience to everyone using the world wide web.

John-BucaloJust a short biography my name is John Bucalo, I am from Adelaide, Australia. I have travelled well around the world and so far have lived in three different county’s and two continents I love SEO and take pride in my work as a SEO Expert and SEO consultant at Nickey Pickorita SEO. We have also started talks to expand the ClickDo brand name to my home turf of Australia.

Is SEO Best Performed In-House or Via Outsourcing?

SEO-outsourcing

Many businesses go through a jittery phase when it comes to the decision-making process for implementing the SEO strategies. The main problem lies in the fact that they fail to figure out whether it’s good to recruit a team of professionals (in-house) for the SEO implementation or get it outsourced to a third-party team of professionals.

Focusing on the Advantages of an In-house SEO Team

As far as recruiting an in-house team to handle your company’s SEO needs is concerned, the beneficial parts stem primarily from collaboration, cost, and control.  If you want to observe the way your SEO team is performing, remaining in a close association is the key. You need to appoint an in-house team for handling the SEO. The team will remain close to you, and it would become easier to manage the same.

The in-house SEO professionals are totally dedicated to the organization they have been working for. On the other hand, if you assign the responsibilities to a third-party resource team, the effort would be shared with other business processes too. Third-party professionals will have multiple teams to manage. Also, the cost savings part is a major aspect of having an in-house team. You would never have to face price hike for handling multiple layers of strategic oversight.

What is the Need to Hire an Agency for SEO Services?

This is the second option to manage the SEO for your business. If you are planning to transfer the SEO responsibilities of your company to some kind of third-party SEO service providers, then focus on certain external matters followed by a strong level of experience and market expertise would be the key factors to benefit your organization.

The primary benefit of availing an SEO agency is the sheer market expertise and a wide level of experience. These experts would be involved in carrying out the hiring process. The experts would be involved in monitoring and manage the SEO strategies and implementation aspects. They would be involved in developing those methodologies that tend to have a standardized appeal and promise the highest level of efficiency and effectiveness. The acumen of an agency in handling the SEO services helps in paving a smooth path to take decisions. Due to the strong market experience and exposure, a reputed SEO agency would be able to handle the norms of a search engine perfectly, with higher chances of gaining recommendation and priority. Tayloright and the likes are of the opinion that working directly with the external team would help in focusing more on the user development, copy-writing, and creative idea conceptualization.

There are benefits associated with both the types of SEO services, internal or external. However, it depends upon your personal preferences and present financial status that would decide the option to avail. While in-house SEO teams can be controlled physically on a regular basis, external agencies definitely possess a  higher level of expertise and work experience to handle things that assure better results within a shorter time-level.

Author bio: Maria Jones is a digital art fellow and multidisciplinary artist who is into design and development for the last ten years. She now specializes in the responsive design and used to write blogs and tayloright.com about evolving graphics and web design concepts.

Google Rolls Out New Schema – Now Display Data Tables On SERP

google-update

Schema Markup is the organic way by using which you can present more additional information about your business website on the Google SERP. Schema Markup will help the Google to fetch additional information about your business and display it on the SERP.

The main important thing to note about the schema markup is that it will make the users click on your link to visit the website. In turn, it will increase the Click Through Rate (CTR) of your website.

google update

Google Introduced New Type Of Schema:

Google has introduced a new type of schema for displaying the data tables in the search results. By using this schema you can display the data tables in the search results from your website.

What Kind of data formats will Google accept for this schema type?

  • CSV File or Tables with data
  • Collection of More Tables
  • Data represented in some structured format
  • Anything that is represented as a dataset

That is the ultimate aim of the Google is to make the users discover the more important data that they are looking for very easily. Website owners can make this job easy for Google by implementing the Schema markup.

It’s not that simple for Google to understand and retrieve the contents in the table format. Hence it is the responsibility of the publishers to make it easy for Google.

schema markup

Other types of Schema Markups:

Google has many markups to display the information in the best possible way on the SERP. The other important markup type is the review schema markup.

This will help you to display the review stars on the Google SERP below the site link. This will help you build trust in the customer’s mind and make them click on your link on the SERP.

Hence its time for your to unwrap the new updates that are rolled out by the Google and make your sites perform well on SERP.

 

7 Common Mistakes Webmasters do that Harm SEO

In the pursuit of achieving a high SEO, crucial decisions must be made to adapt to frequently changing SEO factors and requirements. Despite the best intentions, these decisions are sometimes wrong and will ultimately harm a page’s SEO. Here are some errors to avoid:

  1. Choosing the Wrong Keywords: Keywords are crucial to a website’s SEO, as they are how a search engine categorises each web page and part of how its significance is determined. However, there are two key errors people make when deciding which keywords to use.

               The first is choosing the regular, generic keywords that everyone else has chosen. This means that when a search is conducted, a website has to compete with all the other sites that have also made use of the same keyword. For instance, when a user needs website design services and keys in “web design Birmingham”, the site which uses relevant keywords in that area will pop up at the top. This puts most smaller sites at a disadvantage. There’s a fairly simple solution however, which is long tail keywords. These are slightly less common words that mean the same thing. For example, rather than using the keywords ‘SEO mistakes’, the keyword for this article would be ‘SEO oversights’.

               The second error is the use of keywords not known to the audience. Each industry or niche has its own terminology; when taken out of context, they might mean something entirely different. It is therefore always best to stay within the industry meaning when choosing keywords. There are many tools that help to show keywords currently in use, including Google AdWords, SEMrush and Moz Keyword Explorer.

  1. Keyword Stuffing: Keyword stuffing refers to the number of times a keyword is mentioned in an entry against the number of words in that particular article. A high keyword density was encouraged previously, as it was believed to improve a page’s SEO. The thinking was that the search engine would see the words constantly repeated and take the page more seriously for that keyword. This is certainly no longer the case. Using keywords too often in an article is now understood to be counterproductive, as overly high keyword density will see a page regarded as spam. Keywords should be mentioned in articles, but in reasonable quantities. 
  2. Duplicate or Plagiarised Content: Content is the core of any webpage. Whether it be stories, pictures, videos, music, games, applications or a combination of any, it’s still the most important component of any website. However, some websites don’t give due regard to the quality and originality of their content, and how it relates to their SEO. They try to skip steps by plagiarising entire contents or parts of them from other sources. This has been taken into consideration by search engines, which now label some pages with duplicate content as spam. It’s therefore well worth taking the time to create original content, which will help to attract new viewers.

duplicate-content

  • Linking to unpopular or unrelated sites: Search engines have been programmed to investigate and rank pages based on a number of factors – one of these being the links that exist within these pages. Such links help to confirm the authenticity and relevance of the page. While this makes it a good idea to include links within a page, it’s just as important to carefully curate these links. When including them, it’s best to keep quality in mind over quantity. Links should be made to relevant sites whose content is related to the article in question. The standing of the site being linked to is taken into consideration by search engines, so it’s prudent to link to well managed and respected sites. The anchor texts used should be varied to avoid the content being labelled as spam or low quality. 

 

  1. Neglecting Mobile Optimisation: These days most people look for ways to get information with less hassle. This has led to a boost in smartphone ownership, and lots of people spend a significant portion of their day on one. In fact, it’s previously been documented that more searches are conducted on smartphones than on computers in over ten countries, including the USA and Japan. This fact is obviously taken into consideration in search engine SERPs. Webpages that gives users a great experience on mobile phones have become an industry standard. Subsequently, websites not optimised for mobile users will have a much lower ranking than those that are. 
  2. Ignoring Meta Tags: Meta tags have been less regarded in recent times, with many people ignoring them or making minimal effort when filling them out. This is a huge SEO error, as these tags are still considered by search engines. While meta keywords are less relevant as they once were, meta descriptions are still highly regarded by Google. They are also the first thing seen by those using search engines, and determine whether a particular site will be chosen by users or not. It also doesn’t hurt to set the keywords, as this shows good page management. 
  3. Ignoring Basic Search Engine Optimisation Techniques: This is a basic error many people make, especially those with large or already popular websites. Here, there is an assumption that once a website has effective content or an already established audience, all content will automatically receive viewership. This is not true however, as the sheer amount of websites, blogs, applications, and other web based platforms mean that there is always fierce competition for audiences. This is the case even amongst the titans of industry, who each have to continually improve SEO simply to sustain their audience.

Since the advent of synapse SEO, search engines are constantly working on the algorithms for ranking pages. It’s often difficult to stay on top of this at all times, but it’s nevertheless still required. For those who would like some help, there are experts who specialise in keeping clients up to date on the changing SEO trends.

Did Google De-Indexed Your Website? Reason & Recovery Solutions !

Did Google De-Indexed Your site, reasons & recovery solutions

Being an SEO consultant, life becomes more difficult when your client site gets de-indexed though you put lots of efforts in making the site to rank on top. It’s a weird feeling when the site de indexes for the unknown reasons. Here are some factors which make the website to be de-indexed by Google.

Domain name validity:

Domain name is the identity of the website where all the SEO works points to. Be aware and make sure that your domain doesn’t get expire. In advance, renew the domain name and save yourself from being in the danger zone.

Domain name expiration will remove the entire site from Google and will drop the sites rankings instantly.

Google De Indexed Your Website

No Index:

This is the common mistake which all website owners make and are not aware of. Every website has an option in it called No Index which will not allow the Google and other search engines to crawl the web page.

If this option is enabled, your web page will be nowhere found on the web though if you put lots of efforts in SEO.

More Outbound Links:

If you provide more outbound links to your website in a short period of time, then Google will think that you are spamming the web by providing more links to other sites (i.e) more paid links and will de-index the website. Be careful while providing external links and be limited.

why website gets deindexed from Google

Website Recovery Tips On Google:

Well, if your website is de-indexed by Google, then there is no point in feeling worried. Analyze the website what went wrong and try to fix the same to bring back the site soon.

If your site is penalized due to some backlinks, then try to disavow the backlinks from the webmaster tools if it not possible to remove it. Thus as an SEO Consultant, you should be aware of this kind of issues and be ready to fix them.

Caution ! Don’t Try this in SEO

dont-try-this-in-seo

Search Engine Optimization is a critical game these days, you should be very careful in each and everything that you do for your website in the motive of improving the ranks. Here lets see some common factors which you should not try in SEO by any means.

Content Matters:

In general, Google loves to rank the web pages which has good quality content in it. You should avoid updating the web page with the copied content or irrelevant content to the target keyword. Your site will be nowhere on the web if you try to update the webpage with the plagiarized content.

Don’t Stuff Keywords:

Keyword density matters for SEO, But stuffing the keywords more than the recommended amount will make the content toxic and will spoil all the SEO works that have been done so far. Be genuine to both users and the search engine and update the web page with the best content with the minimal amount of target keywords embedded in it.

Don’t Spam with backlinks:

things to not to do in seo

Many people try to rank the website by giving the bunch of backlinks to the target site. But according to Google, the quantity of the link doesn’t matters, only the quality matters. Hence just build links from the high authority sites with the SEO friendly anchor texts. Don’t try to obtain the bunch of backlinks from the same site and spam the backlink profile of your website.

Hidden Text:

Many people try to rank the website by using more hidden text, that is to increase the number of words in the web page. In the older days, Google used this factor to rank the website, but in the recent time search engines became more smarter and started spamming the web pages with the hidden texts and links.

things not to do in seo

Don’t ever try these things in the motive to rank the sites in quick time, In SEO, patience is more important to improve the ranks organically in Google for the target keyword.