How Anchor Text Affects Your Search Engine Ranks?


Anchor text is the clickable text available in the web pages, which redirects the users from the one webpage to the other webpage.

Anchor text not only helps the users to navigate to the other pages, it also helps the Google Crawlers or the search engine bots to move to the other web pages and discover new pages.

Anchor Text in Backlinking:

You should give more importance to the anchor text while building backlinks to the website from the other sites.

importance of anchor text in SEOAvoid building backlinks with the direct keyword target anchors, as it will not help you to improve the ranks anymore.

Google is smart nowadays, hence try to build links with the branded anchors or the long tail anchor texts.

Don’t build multiple links from the same website, Google will spot them easily as manual link building and will deindex the site.

Build links from different sites relevant to your niche, This will make your backlink profile look more natural.

Give equal importance to both the do-follow and the no-follow links.

Naked Links are also the positive signs for SEO, Hence you can build backlinks with brand anchors, naked links, long tail anchors.

anchor text in seoAlso, you can link to your site from the other sites through images, This will help you to get an SEO boost.

What not to do with Anchor Texts?

Many people try to rank faster and hence will use the direct keyword targeted anchor texts.

Using the direct keyword anchors will not help you to rank on top for the potential terms.

Also, Build links with a wide range of anchors, Avoid using same anchor text while building links.

seo friendly anchors for backlinkingEven, you can use the LSI keywords as anchor text, this will greatly help to improve the ranks of your website.

Thus Being an SEO Consultant, just be smart and use the brand anchors, naked URL’s, long tail keywords as anchor texts to make the backlink profile look more natural. This will help you to budge up of the SERP for the potential search terms.

How to use SEO friendly anchors?

Most people in the motive of ranking the web pages fastly, they will use the direct keyword targetted anchors. But this kind of anchors will not help you to budge to the top of the Google.

Using keyword targetted anchors will make Google to easily spot that you are doing manual link building to improve the ranks.

To improve the ranks organically, just build links with the branded anchors or the naked URL’s.

using seo friendly anchorsAlso, don’t build a bunch of links at the same time, Try building unique and quality links with SEO friendly anchors over a period of time.

This will make your backlink profile look more natural. You can just try building links by targetting the inner pages, blog pages, etc.

Also, give equal importance to the do follow links and the no follow links. Having No-Follow links will make your backlinks profile to look more natural.

When it comes to backlinking, give importance to the anchor text than any other factors. Anchor text plays a key role in improving the ranks of your webpage on Google.

Even you can link to your website from other sites by just using the Images or Infographics. That is if any users click on the image, then they will be taken to your website.

Even you can use long tail anchors instead of using the exact target keywords as the anchor text.

These are some of the cool tips to build quality links to your website by using the SEO friendly Anchors.

If you are a business owner in the UK, then get in touch with ClickDo to build quality links for your website from the high authority domains.


Author Profile

Dinesh Kumar VM
I'm an SEO Analyst and blogger outreach expert at ClickDo Ltd. & Expert at Building High Authority Local Citations, Also, I help Business Owners in the UK by flooding more Leads to their Business by ranking their website on top of Google for potential Keywords.

I'm an author and enjoys writing UK business blogs to help promote UK businesses online. You can also contact me for guest posting services as I manage over 100 top UK business websites.
Share to spread the knowledge!