2021 Google Algorithm Updates: “Google Page Experience”
Google announces about the new algorithm update, the future update includes the factor called “Google Page Experience”. To handle the website without losing your page rankings you should adjust your website and optimize it so, the new algorithm change cannot affect your site traffic. This guide is to know how Google’s new algorithm affects your page rankings and the steps you need to take to stay on top of SERP.
This takes only a few second to go-through the summary to guess what the topics are covered in this article.
- Google’s new algorithm update in 2021
- This includes “Page Experience” as the main factor.
- Google page experience includes page speed, mobile-friendly, user experience, safe browsing, stability, and interactivity.
- How the site owners prepare themselves to make prior changes
- How to optimize the website for Google’s new algorithm
Google Page Experience
We are sure that you all are aware of Google’s announcement of a new algorithm update in 2021 to include the new factor called Google Page Experience. This going to create a big impact on page rankings.
Google launched the tool called web vitals is an initiative to measure the performance and user experience. Web vital tool helps to find the quality of your website and fetch the possible opportunity to improve the page speed.
Web Vitals Includes
Loading: This is to measure the loading speed of the page. For a better user experience, the loading time should be under 2.5 seconds. The loading performance is measured by LCP.
LCP – Largest Contentful Paint
Interactivity: This is to measure the time taken by the user to interact with a page, the interaction may be a click, scroll, tap, etc. The interactivity was measured by FID. For better interaction, the page should have an FID of less than 100 milliseconds.
FID – First Input Delay
Visual stability: To prevent the unexpected movement of website content. For better user experience the page should have CLS less than 0.1
CLS – Cumulative Layout shift
Here are the live results of the web vital report and page metrics for the site https://www.clickdo.co.uk/ The page speed and loading time differs from one web page to another based on the content and landing page. Here is the latest page report of the web vitals that shows the LCP, FID, and CLS range.
Now, the new Google algorithm update closely works on the organic search and brings more traffic through the organic search results to rank higher on Google.
Why consider Google’s new algorithm update?
Every website owner needs to consider the new metrics of Google page experience and optimize their site to improve the rankings on SERP.
Improve page experience to increase the user engagement to avoid droppings in the page ranking. Already Google has a set of aspects to rank the website on the top page, so the new update easily guides the people to optimize their page for a better user experience.
What is a bad page experience?
To increase the page experience to meet the metrics of new google update first you need to understand about bad page experience and how to improve it.
Slow page speed: If your website loads too slow then your customer gets frustrated and drops your site. It affects the page ranking and traffic.
Bad site design: Bad design of a website takes more time to crawl and navigate. If your site is not designed with proper content and structure, then it fails to deliver the proper information to the customer. It affects the user interaction. Avoid duplicate content for a better user experience.
No-proper engagement: Many websites fail to engage with the customer rather than they only concentrate on selling. Lack of user engagement with the website leads to a bad page experience.
How to overcome the bad page experience?
You all know that bad page experience impacts the page ranking and slows down the page speed. We have enough time for the new update. Let’s utilize this time period effectively and optimize your page to meets the need for new page experience factors.
- Optimize your site
- Improve page speed
- Have separate CTA Button
- Optimize your Image with proper Alt text
- Focus more on Content
Optimize your site for better mobile-friendly
Optimize your site for better mobile search. Reduce the code, redirects, pop-ups and make your site more responsive for mobile search.
- Check the page speed of your site.
- Check the mobile-friendly status of your site using Mobile-friendly test https://search.google.com/test/mobile-friendly
- Check your site has a secure connection and enable Https if not
- Make sure you are not using any irrelevant content
Improve page speed
Research says the delay in page speed decreases the 80 % of the conversion rate for a second. There are several factors that influence the page speed. To overcome the page speed delays you should be aware of the following terms.
- Minimize the redirects.
- Enable fine compression
- Improve the response time
- Check caching and size of image files
- Enable CDNs content delivery network
- Optimize images and other media files
To improve the user interaction with your site, you should add CTA(call to action) button for your site. CTA may be any actions like to subscribe our page, asking for an appointment. Filling the contact details, request call back, booking services, etc.
Clear about the action needed for your website from your customer and design the CTA button naturally to enlighten your need.
Optimize your Image with proper Alt text
We already stated image compression increase the page loading speed. Optimize your image with Alt-text is also another factor that improves the page experience. Alt text helps crawlers with indexing and rankings. Keep the alt text as short with relevant keywords to boost-up the organic reach.
Focus more on Content
Unique content is the key factor for better page ranking. Quality and good contents push up the page ranking automatically and bring more visitors to your page organically. If you feel your website is not flooded with quality content then optimize it with proper SEO factors before the Google algorithm updates take place.
Once your webpage is properly maintained with all the essential key factors that help to bring organic traffic, you no need to worry about the updates or new changes in the Google algorithm.
- Jr. SEO Consultant, Blogger, & Content Specialist. Passion for writing in SEO, Digital Marketing & Tech-related Niches.