How Anchor Text Affects Your Search Engine Ranks?

Anchor text is the clickable text available in the web pages, which redirects the users from the one webpage to the other webpage.

Anchor text not only helps the users to navigate to the other pages, it also helps the Google Crawlers or the search engine bots to move to the other web pages and discover new pages.

Anchor Text in Backlinking:

You should give more importance to the anchor text while building backlinks to the website from the other sites.

Avoid building backlinks with the direct keyword target anchors, as it will not help you to improve the ranks anymore.

Google is smart nowadays, hence try to build links with the branded anchors or the long tail anchor texts.

Don’t build multiple links from the same website, Google will spot them easily as manual link building and will deindex the site.

Build links from different sites relevant to your niche, This will make your backlink profile look more natural.

Give equal importance to both the do-follow and the no-follow links.

Naked Links are also the positive signs for SEO, Hence you can build backlinks with brand anchors, naked links, long tail anchors.

Also, you can link to your site from the other sites through images, This will help you to get an SEO boost.

What not to do with Anchor Texts?

Many people try to rank faster and hence will use the direct keyword targeted anchor texts.

Using the direct keyword anchors will not help you to rank on top for the potential terms.

Also, Build links with a wide range of anchors, Avoid using same anchor text while building links.

Even, you can use the LSI keywords as anchor text, this will greatly help to improve the ranks of your website.

Thus Being an SEO Consultant, just be smart and use the brand anchors, naked URL’s, long tail keywords as anchor texts to make the backlink profile look more natural. This will help you to budge up of the SERP for the potential search terms.

How to use SEO friendly anchors?

Most people in the motive of ranking the web pages fastly, they will use the direct keyword targetted anchors. But this kind of anchors will not help you to budge to the top of the Google.

Using keyword targetted anchors will make Google to easily spot that you are doing manual link building to improve the ranks.

To improve the ranks organically, just build links with the branded anchors or the naked URL’s.

Also, don’t build a bunch of links at the same time, Try building unique and quality links with SEO friendly anchors over a period of time.

This will make your backlink profile look more natural. You can just try building links by targetting the inner pages, blog pages, etc.

Also, give equal importance to the do follow links and the no follow links. Having No-Follow links will make your backlinks profile to look more natural.

When it comes to backlinking, give importance to the anchor text than any other factors. Anchor text plays a key role in improving the ranks of your webpage on Google.

Even you can link to your website from other sites by just using the Images or Infographics. That is if any users click on the image, then they will be taken to your website.

Even you can use long tail anchors instead of using the exact target keywords as the anchor text.

These are some of the cool tips to build quality links to your website by using the SEO friendly Anchors.

If you are a business owner in the UK, then get in touch with ClickDo to build quality links for your website from the high authority domains.

How PPC Works for your Business If SEO Doesn’t?

Well, SEO is the technique by using which you can rank the business website for the potential search terms and drive traffic to your site organically from Google.

You will get more leads for your business if your site ranks on top for the potential search terms,

But SEO is the most dynamic thing which makes it even tougher to maintain the ranks of the websites in Google.

If the rank suddenly drops for some potential terms, then the conversion rate suddenly drops. Here let’s find some solution for this.

How PPC works well for your Business?

PPC (Pay Per Click) Services is the paid advertising platform developed by Google to help the business owners to get more clicks for their business website.

When the ranks of the business website drop suddenly, then its time for you to bring the Google PPC to get more leads for your business.

Even if you are starting a brand new website, then initially it will be tough to gain some quality traffic to your site.

But, by using PPC you can get quality traffic to your brand new website by spending some considerable amount.

Different types of PPC Ads:

Google Adwords helps the business people to get more traffic and leads from the Google Search.

That is the business people will need to pay for Google only if any of the users clicks on the Ad to visit their website or call their business.

Google Search Ads:

Google Search Ads are normally displayed on the Google SERP when the user searches for any particular query.

These search ads even have many types like call only ads, etc. Call only ads are displayed only on the mobile and tablet devices.

When the user clicks on the call only ads, you will get the direct phone call to your business from the Ads. This will make the users to get in touch with you by without visiting your website.

The normal search ad will make the users to land on the specific page for that particular service. This kind of Ads will help you to drive traffic to your website.

Google Display Ads:

Google Displays Ads is normally used in the Remarketing purposes. That is the ads about your business will be displayed in the form of banners and in other forms in the other websites.

Users who have visited your website previously will see the ads about your business in the other websites.

These kind of Ads will help you get more brand outreach and get more sales indeed.

Hence if you are a starting a brand new website for your business, you can try with Google Ads to get some leads initially for your business.

Once your website gets matured on the Web, then you can optimize it to rank well on the Google SERP for the potential terms.

PPC Works When SEO Doesn’t:

Well, SEO is not stable these days and some sites tend to drop suddenly which has been ranking well for the past years.

Hence, Bringing the Google PPC into the action for business will help you get more conversions for your business even if the site doesn’t perform well on the Google SERP.

The main advantage about the Google PPC is that the turn around time is very quick and hence you can see the results instantly.

Being a business owner, you should be capable of adapting to the latest trends in the online marketing to get more conversion for your business.

PPC is one such thing which you can give a try for your business to get more leads.

WordPress SEO Mistakes to Avoid

common-seo-mistakes-to-avoid-in-wordpress

Many business people and the bloggers use the WordPress CMS as the Interface to make the updates and publish blogs in the website. WordPress CMS is user-friendly and also easy to optimize for SEO.

Here let’s see the common WordPress SEO mistakes to avoid.

Configure the SEO Plugin:

When you use WordPress CMS, it’s always best to use the Yoast SEO or the All in SEO to update the Title, Meta Description and the URL of the webpage.

You should configure well either of this plugin and make sure that it’s getting updated on the web page properly.

If not configured properly then it will not be fetched by Google.

Update the Time Zone:

When you install the WordPress to your website, the first thing you should do is to set the time zone.

Based on your country set the correct time zone in the Site.

This may look like a minor factor, but it will greatly impact the ranks of your web page.

You can find the time zone of your website under Settings->General.

XML Sitemap Submission:

XML Sitemap is the must for every website, This will help the Google crawler to easily fetch and index the web pages.

Create the sitemap for the contents and the attachments present in your website.

Submit the sitemap using the search console. Before submitting the sitemap make sure that it doesn’t contain any error.

This can be checked by testing the sitemap before submitting.

Set Permalinks Properly:

Usually, the WordPress will take the auto-generated permalinks based on the title of the post or the post id.

You should edit the default permalinks and should make them SEO friendly by adding the target keywords.

Keep the permalinks short as much as you can. Even you can implement the breadcrumbs if you need.

Under Settings -> Permalinks, you can edit the default type and can update based on your need.

Broken Links & Redirects:

It’s normal that all the websites will have some broken links and as a website owner, you should make sure that all the links are redirected to a proper landing page.

Broken links will make your website ranks to drop, Even if the top ranking pages are affected, you can redirect them to the other proper webpage by using the 301 redirects.

Uploading Media Content:

Media Content will help you to engage users for more time in the website. Adding media contents like Infographics, pictures by without adding any metadata will not help you to improve the ranks.

Upload the media files to the WordPress site after adding the proper meta information.

This will help the search engines to understand about the webpage and the contents present in the webpage.

Website Backups:

Mostly the sites are affected and the owners tend to lose their data sometimes. In this scenario, a handy backup will help you to recover the site back without any data loss.

There are many plugins available for WordPress which are capable of taking automatic backups in a weekly or daily basis.

This kind of backups are safe and help you to recover your website without any data loss in case of any malware injection or other attacks.

All in one WP migration will help you to take backups regularly.

Don’t fail to implement Schema Markup:

Schema markup implementation will help you to increase the Click Through Rate (CTR) of the website.

By using schema implementation, you can show review stars for your website on the Search results.

There are several kind of Schema Markup available and you can use based on the website that you are working in.

Thus these are some of the common SEO mistakes that you should avoid when working with the WordPress CMS.

Cool Tips For Image Optimization in SEO

The ranking factor of Google not only depends upon the text content present on the web page. It also depends upon the media files like Images, Video.

As an SEO Consultant, you should give importance to the images present on the web page and should optimize them to make the webpage to rank on top of the Google.

Reduce the Size:

When you insert more images on the web page, it will affect your page loading speed. Hence compress the images before uploading the web page.

Usually, when you use the images taken from the camera, the size will be very high. In these cases, compression is must to make the web pages load faster.

Add Meta Information:

Google understands every image in the webpage with the meta information. Hence make sure to add the meta information like Title, Tags, Copyright information, etc.

Add Alt text to the images, This will help the search engines to understand what the image is all about. Adding all these information will help to increase the ranks on SERP.

Create & Populate Infographics:

Create the Infographic which is relevant to the content present on the webpage and embed it. This will make the user to spend more time on your website.

Add the meta information properly to the Infographic before embedding in the website,

Also, By using the Infographic, you can create quality backlinks to the website by submitting them on various Infographic submission platforms.

Build the Sitemap:

As like the web pages, create a separate sitemap to the images present in the web page and submit it.

This will make sure that all the media files present on the website are properly crawled and indexed by the Search Engines like Google.

Thus these are the some of the cool image optimization tips which you can use for your website and improve the ranks on the SERP.

Smart Ways to Optimize the Content for Voice Search

Nowadays you can find the smartphone everywhere. All the people started using the smartphone in the recent days. In fact, Google receives more searches from the mobile devices than the desktops.

Its important for all the website owners to optimize the sites well for the mobile devices to perform well on the SERP and increase the traffic.

Voice search has been familiar recently and its found that more than 50% of the searches by the year 2020 will be through voice searches. Voice search helps the users to find the relevant information more quickly.

Long Tail Keywords:

When you try to optimize the website for the voice search, then start optimizing for the long tail keywords.

Users prefer to use the long tail keywords when trying to use the voice search.

Also, optimize the contents for question-based search queries like “how to”, “what is”, “which is”, etc. This will help you to rank for the voice search terms.

Local SEO for Voice Search:

When people use the voice search, usually they will do a question-based search or they will search to find any shops/stores nearby them.

Majority of the voice searches are based on the geo keywords or location-based terms.

Hence optimize the contents in the website for the local SEO. This will help you to rank for many voice searches.

In SEO, it’s always important to be updated and to optimize the sites based on that. You should be aware of the recent updates in the search algorithms and should update the site to maintain the ranks.

Having a good online presence for the business will help you to get more conversions. Being an SEO Consultant, working on the voice search SEO will help you to drive more traffic to your website in the upcoming days organically.

SEO Tips for optimizing the new websites

SEO is the organic way of ranking the web page in the top search results of Google for the user searched query. There are many factors behind the web page rankings on the SERP.

Here let’s see some SEO tips for optimizing the brand new website.

Content is King:

Content is the backbone of all the top ranking quality websites. Google loves to rank the web pages with the quality content. Update the site with the evergreen contents which makes the users to engage with your website for more time.

Not only the text content, Add more media files like Infographics, Video files, etc.

Try to embed the YouTube video link related to the content. This will make the users to spend more time on your website.

Architecture of the site:

Help both the users and the Google crawlers to easily navigate through the different web pages present on your website.

Implement Breadcrumbs and also do more internal linking between the relevant pages,

More internal links in the website will help the users to discover more useful content for them. This will also reduce the bounce rate of the website by making the users to navigate to other pages.

Make Mobile Friendly:

The search queries for Google from the mobile devices are more than the desktop devices.

Hence Google has started giving more importance to the mobile-friendly websites.

Even if you have quality content in your website, Only the mobile-friendly websites tend to rank on the top of the SERP.

Hence optimize the website for the mobile responsiveness.

Off Page SEO:

When you make the On-Page perfect of your brand new website, Then its time to move into Off-Page works.

Backlinking & Social Media Shares are the important factors of off-Page SEO. When it comes to building links, try to build the links from the relevant high authority sites, This can be done only by guest posts outreaching.

Quality Backlinks Vs. Bad Backlinks in SEO

Backlinks are the core off-page factor which will help to improve your ranks on the Google SERP in a more strategic way. You should be aware of the sites from which you are building links and ensure that it won’t affect your SEO Badly.

Quality Backlink:

A quality backlink is the one which points to your website from a trusted source. The links from the sites which are related to your niche and receives more traffic organically are the quality links.

If the website linking to you has high domain authority and the relevant content to your website, then it’s good for your organic SEO.

As an SEO Consultant, you should not always try to get do-follow links to your site. No-follow links are equally important.

No-Follow links will make your backlink profile look more natural and help to improve the ranks.

A quality backlink is the one which comes from the niche relevant website.

Always build one or two links from the particular website, don’t try to build a bunch of links from the same website.

Google gives priority to the quality of the links than the quantity, hence always build unique links from the niche relevant websites.

If you need quality backlinks from quality websites then have a look at https://www.clickdo.co.uk/guest-posting-websites/

Bad Backlinks:

The links which are built from the spammy or the sites which are irrelevant to your niche are bad backlinks.

This kind of links will spoil all the SEO work that you have done so far and will result in rank drops.

Also, getting a bunch of backlinks from the same website will result in the rank drops, Google doesn’t give importance to the quantity of the links, only the quality matters.

Hence try to build links from the websites which are relevant to your niche. Don’t build the bunch of links from the same website or from the sites hosted on the same IP.

To build the quality links to your website and improve the ranks organically, do guest post outreach.

Get connected with the site owners and publish the guest posts in the relevant sites to your niche and get backlinks from the same.

This is the organic and natural way of building backlinks to the website and improve the ranks. At ClickDo, We offer paid guest posts in all the niches from the different websites.

What do we do at ClickDo to build links?

we at ClickDo have more than 100+ high-quality websites which are updated regularly.

We publish posts in these sites regularly and will link to our target websites with the proper anchors.

The main thing to note here is that we don’t build a bunch of links at the same time. We do write quality blogs and will publish one or two posts for a week in the guest posting sites,

Publishing posts like this will make your backlinks to look more natural and will avoid Google from picking up as manual link building.

It’s all about building links in a natural way, hence give equal importance to both the do-follow links and the no-follow links.

You can easily get the no-follow links from the platforms like Quora, Medium. Also, you can get some source of traffic from these platforms.

Don’t just give more importance to factors like domain authority, etc. Just make sure that the site is indexed by Google and also updated regularly.

If you need any guest posts from the high authority websites, just drop a mail to dinesh@clickdo.co.uk. I will help you to publish your posts on quality sites and get links in return.

How Bounce Rate effects Your Search Engine Ranks?

What is Bounce Rate?

Bounce Rate is the percentage of the people who are visiting your website from the search results and reverting back to the SERP’s within the short period of time.

That is if the users visit your webpage and leave the site immediately without making any interactions with your site, then the bounce rate increases.

Increase in the bounce rate indicates that the content in the webpage is not fulfiling the users need and hence some tweaking should be done in order to make the users stay on your page,

Google uses the bounce rate as one of the main ranking signals.

How bounce rate impacts SEO?

More the bounce rate indicates that the content present in your website is not relevant to the users who are visiting your site searching for a particular keyword. Hence Google will not show your website on top if your site has more bounce rate.

How to Reduce the Bounce Rate?

There are many ways by which you can reduce the bounce rate of your website. You can add some media files like Infographics, Videos, etc. This will make the users to spend more time on your website.

In the meantime, try to find out what the users are looking for and add update the web pages based on that. This will result in a low bounce rate.

If your website receives a very low bounce rate, then from the Google’s view, your website has quality content what the users are looking for. This will result in the rank boost for your website.

Not only the content matters, but even the website interface also plays a vital role in reducing the bounce rate.

Even though the site has quality content, users will bounce back to the SERP if the interface doesn’t look to be pleasing.

Hence overall you should make the webpage look good with fruitfull contents to reduce the bounce rate and improve the ranks on the Google SERP.

Google RankBrain and the Bounce Rate:

Google’s RankBrain is the AI which modifies the ranks on the website based on the user’s behavior on the Google SERP.

Bounce rate has a huge impact in the effecting the ranks of your website.

Let’s take a scenario here, say your website is ranking at #2 for some keyword if the users landing on your webpage from Google bounces back to the SERP in a quick time without taking any action on your website.

The same user if visits the webpage which is ranking on #4 or #5 and if spends more time there. Then Google’s RankBrain will note this action.

If Google finds similar actions from many people around the web, then it will give a rank boost to the website which is ranking at #4 or #5

That is the Google’s RankBrain AI uses the dwell time as the important factor in the ranking of the webpage. If the user spend more time on the website, then it has more dwell time which is a good sign for SEO.

Nowadays, AI plays a vital role in defining the ranks of the webpage by monitoring the users activity on Google SERP.

Hence as an SEO Consultant, you should give importance to reduce the bounce rate of the website and engage the users in the website for more time.

It’s fine to build lnks and move it to first page. But to sustain the ranks on the Web, you should be smart enough to engage the users with your website for more time.

You can get in touch with the ClickDo team and can get some ideas on making the perfect landing page design to engage the users in the website.

Internal Links Vs. External Links in SEO

Linking is the most important factor when it comes to the SEO, Interlinking will help both the users and the Google bots to crawl/move easily from the one webpage to the other.

This will help the users to find the relevant information that they are looking for. But in the perspective of Google, it helps to find and index the new web pages.

Internal Link Vs. External Link:

The internal link is the one which points to the other web pages on the same website,

More the internal links you provide on the web page, then there will be more possibility for the new web pages to be indexed by Google.

The external link is the one which points to the web page present in the other website.

Giving external links to the high authority websites will help to improve your site’s authority. Linking to the quality sites will increase the credibility of your website.

Increase the crawlability with Internal Links:

Google finds and indexes the new web pages by crawling them with the help of the Google Bots. The Spiders/Google Bots will visit the web pages initially and will follow the links that page to find the new pages.

This process is repeated by following the links on the pages that it visits. When it finds the new page, it will index them based on the ranking factors.

Hence more the internal links that you give, then more will be the chances for the new pages to get indexed and rank on the Google SERP.

When the users land on your website from Google by searching some keywords, then the internal links will make the users to engage with your website for more time making them to navigate to the other pages.

Thus while optimizing the web page with the On-Page SEO, try to give more internal links. Add some external links to increase the authority of your site on the Internet.

SEO Facts That All Internet Marketers Should Be Aware Of

SEO is a technique which has some updates every single day and as an internet marketer, you should be aware of the trending updates. This will help you to sustain in your industry and rank the web pages top of the Google SERP.

Here are some SEO Facts which you should know to make the sites perform well on the Google Search.

On Page (50%) : Off Page (50%)

Give equal importance to both the On Page and Off Page, The main thing to notice here is that moving on to the Off-Page activities without the perfect On Page will not help you in improving the ranks.

Start Building links only after fixing all the On-Page issues. This will help you to rank on the Google SERP very easily in a strategic way.

Page Titles are More Important:

In the On-Page, Page titles are more important than the other elements. Try to embed the target keyword in the page title.

Also, at the same time provide the title which makes sense and helps users who are searching for some information.

Top 5 Results Get More Clicks:

Whether your webpage ranks at the bottom of the first page of the Google, it doesn’t matter.

Top 5 search results of the Google tend to recieve more clicks than the other.

There is no myth that only the sites which rank on #1 recieve more clicks,

Based on the catchy Title & Crispy Description, you can get more clicks even if your site ranks on top 5 search results.

Use Google+:

Social signals are always a ranking factor in the SEO. Using Google+ you can make the newly created web pages to be indexed by Google quickly.

When you share any links on Google+, By default it will be fetched by Google. Once the web pages are fetched by the Google, then the particular web pages will be indexed at the same time.