Grow your business online with videos in 2019

If you want to grow your business online, build a strong brand and get more customers, you need to make and post videos on your social media channels and website.
Read this article and pay attention to it. I’ll uncover the most important video statistics, facts, myths and some tips for you.

Cisco has projected that more than 80% of all Internet traffic will be video by 2021. Hurry up or else you’ll find yourself way behind your competitors.

Do you know the number one website on the Internet all the users go to? Yes, it’s Google. And do you know the second one? Youtube. When you cook and look for the recipe. How many of your kids watch fairy tales on Youtube every day? If you want to buy an iPhone, you go on Youtube. When you need some motivation for your day – you go on Youtube. The list goes on.

You don’t have a Youtube channel? WHY?


5 billion videos are watched on Youtube every single day. Only “How-to” searches on YouTube are growing 70% year over year. (Search Engine Island)

Youtube does not only gives you free attention to your videos, but it also helps SEO to get the backlinks to your website. Let me ask you something because you are also a consumer of videos on a daily basis. Would you rather read 5 pages long pdf file or watch a 1-minute video? Do you trust a customer review when you actually see and hear a person or when you just read the text?

According to Forbes, 90% of customers are saying video helps them make buying decisions.

When we say ‘a picture speaks a thousand words’, it’s double for a video [at least]. If you own a small business or you’re an entrepreneur, you can get to people easier than ever. Well you already know that, but do you actually take advantage of it? Posting photos are not enough anymore.  

Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in the text. (Wirebuzz)

The video is everywhere, and the point is that people – your potential customers are used to seeing video everywhere. So when they see your website or social media, it is weird to them that you don’t have a landing page video, or that you only post pictures and text.

76% of businesses reported an increase in traffic due to video. (Wyzowl)

You’ve got your customers, maybe not millions but they buy your products/services from you so show them what you do and how you do it. Explain, talk to them. Post. Every business should have an introduction and or promotional video about who they are, what they do. Make yourself more approachable and actually start a relationship with them by making a connection with them through video.

Want to hire someone?

A creative recruitment video will get more attention and you can target it precisely on Facebook, so only the group of people with the age/location/qualifications that you look for is going to see it. Great news for HR! You will get ‘rid off’ unqualified people. It will save you time and trouble.

Of course, you want more clients! Product videos are the most popular videos on the Internet, hand in hand with demo and explainer videos. People are more likely to buy the product online when they can actually see it and ‘test’ it through someone else’s experience.

It happened to me few times that business owners always agreed with me that video is very important and maybe the only medium in the future. There’s no advertising without a video. The content is more engaging etc.. However, did all of them actually start making videos for their business? No. So what is stopping them?

Maybe they think if it costs thousands of pounds and they can’t afford it. There are two things wrong with this. The first one is that nowadays, there are so many video agencies and freelancers, that are more and more skilled. So if you find the right people to work with, you can afford it, trust me. Secondly, you don’t only need a video maker but also a video expert first of all. Someone who gets to know your business and tells you exactly what kind of video will help your business the most. On every platform, you’re using.

This is not a game of one amazing video

…that will sell you thousands of products for 10 years. You need to post videos every day and you have to do it yourself as well. Put your face out there, talk about your brand, show you’re passionate about it. People are attracted by other people passion.

You have to show everyone your passion and you have to do it through your videos, stories on Facebook and Instagram. Show them your satisfied customers, your production or how your service looks like. Do you say you don’t look on camera, or it is embarrassing for you to do it? You don’t like your voice? Etc…. You can watch my video, where I give you some tips to overcome it and become good at it.

Everybody feels the same, also some of the most successful actors/actresses are feeling uncomfortable to see themselves in the movies. This is no excuse for you if you’re a business owner or someone building your brand. This is the game of the 21st century, this is the game of social media. You have to put your face out there if you want to succeed. In anything.

A great example of how to break social media is Will Smith. I know, I know, he’s famous and all. But he was always social media shy AND he’s 50 years old, so there really is no excuse for you anymore, no matter who you are.

Will Smith created his Instagram in 2017, currently, he’s got 27,5M followers and 90% of his posts are videos. Don’t think it’s easy for him to get himself millions of followers because he’s famous. Social media is current, people follow people who are current. So he got himself a Youtube channel to support it as well and completely broke down the social media.

If you want to start making videos and taking advantage of this day and age, which our grandparents could only dream of, when they started their business, here’s what you can do:

Do it yourself

Basically, all you need is a smartphone, you can film your products, you can do some vlogs and just put it online the way it is. This is the easiest and cheapest way, it’s very good to start. But then you have to step up your game because the video content on social media is getting better and it’s looking better. The quality of videos, especially the right editing to create a catchy video that keeps the viewer engaged and interested is very important.

Hire a videographer/video editor

You can hire someone who will edit the videos that you shot throughout the day or of course they will come and film you themselves. But as I mentioned before, it’s important for you to post every day. So you do the work as well. We can edit your videos, we can make you explainer videos, GIFs, photo collage. Anything that pumps up your social media and catches the attention of your buyers.

Don’t think that you need a huge budget for one video. Video production is not cheap but you can try to cut some costs, with for example using your employees or yourself as an actor. Or if you locate the shoot in your office/company, you will save money on renting office space.

Either way, don’t wait anymore and start now. Not tomorrow or next week. Start today. Get in touch with ClickDo, we’re excited to help you with your videos. Let’s create something great together and step up your game!

Facebook Re-Marketing: When is the right time to do?

facebook-remarketing-for-business-in-uk

Remarketing is the way of retargeting the customers who have visited our website previously. Facebook Remarketing is the best way to increase sales.

Here let’s see some smart ways of getting more conversions to the business with the help of Facebook Remarketing.

facebook remarketing for businessGather Customer Data using Facebook Pixel:

Facebook Pixel is the small piece of code which when integrated on your website will keep track of all the users who are visiting your website and the Facebook Id associated with them.

By using the Pixel data, you can retarget the users on Facebook with some offers and discounts.

This will make the users to make the purchase from you.

When is the right time to do Remarketing?

Facebook Remarketing with huge offers during the festive time or during any important local events will help you get more sales.

facebook remarketingNormally, more people will be in a plan to make some purchases during the festive times and special occasions,

Hence, providing good offers during these times will help you get more sales.

It’s not a myth that Remarketing only during the special occasions will bring you more sales.

Usually, Remarketing will always help you to increase the sales by more than 30%.

But, during the festive times, the conversion rate will even be higher.

 

Provide Seasonal Offers:

Normally the users will plan to buy some products during the festive times, Hence promoting the business during the festival facebook remarketing for businesstimes with the seasonal offers will help you get more sales.

Users will compare the prices on many websites before making a purchase.

Hence, it’s important to target the potential audience with the very competitive deals.

Facebook Remarketing with the seasonal offers will help you to increase the sales by more than 60%.

As a business people, try to provide the offers for the very short period of time, This will tempt the users to make a purchase quickly. Having offers for the long term will not help you to increase the sales.

For Example, Retarget the audience who have visited your website previously like Christmas Offers, New Year Offers, Month End Sale Offers, Give Away Offers, etc.

Even at the end of every month, you can promote with the special deals to get some sales.

Does Remarketing Suitable for All the business?

Remarketing is well suited for all kind of businesses, There is no myth that it is suitable only for product-based businesses.

facebook remarketingIt will help you get more sales even for service-oriented businesses.

Facebook Remarketing will help you get more brand outreach and will also help you to keep the potential audience always engaged with your business.

Even you can run remarketing for the latest blogs that you have updated on your website. This will help you to increase the traffic of your business website.

Remarketing will make your brand to be known by many people. Not only the Facebook Remarketing, Google Remarketing will also help you get more brand outreach.

Thus increase plan strategically and increase the sales with the Remarketing.

Double Your Sales:

You can easily double the sales by the Facebook Remarketing, the only thing you need to consider is that calculate the profit margin and offer quality deals based on that.

Keep your offer period very short and really crush the Ads to the target audience during that time.

Short term offers will make the customers to take quick decisions.

As a business owner in the UK, you can get in touch with the ClickDo. We have Facebook Remarketing specialists at ClickDo, who will set up a perfect seasonal Remarketing campaign for your business to increase the sales.

 

 

Increase the conversion rate with the E-Mail Marketing

email-marketing-for-business

Well, If your website receives more traffic then you can use the E-Mail marketing strategy to increase the conversion rate.

You can get in touch with your customers frequently with some newsletters, offers, new products/services, etc.

This will help you to keep the customers in touch with your brand and engaged.

email marketing to increase the conversion rateE-Mail Marketing Setup:

As a business owner, you need not spend more money in buying the potential users data from other agencies or E-Mail database sellers.

Instead, you can gather the data from the traffic that you are receiving to your business website.

This can be done by the perfect E-Mail marketing strategy.

Also, you can get in touch with them later with your offers & latest products.

How to gather the user’s data?

As a business owner, you should give something like a user guide or free coupons or offers when they subscribe to you.

This can be done by having an attractive popup in your website when they land on your web page.

email marketing to increase salesWhen the users land on your site, they should be able to see the popup with offers, then the users will automatically give their information and will subscribe to the popup.

This will help you to gather the potential user’s data from the traffic that you receive.

Integrate SUMO & Increase the E-Mail list:

SUMO is the E-Mail marketing setup platform by using which you can show different kinds of Popups in your website and collect the user’s data.

By showing different kinds of Offer Pop-ups in the website, users will be tempted to provide their data like Name, E-Mail id to get the offer.

email marketing campaignHence once you receive a good volume of users data, then you can outreach to the customers and make them converted.

E-Mail marketing setup will help you to increase the conversion rate by more than 50%. Even you can set up the autoresponder mail with the SUMO popups.

Being a business owner, you should adapt to the latest trending techniques to get more sales. When your business website has enough traffic then by using SUMO integration you can increase the conversion rate.

Features Of SUMO:

By using SUMO you can send the custom E-Mail to the users who are subscribing to your Website, That is you can set up autoresponder mail when they subscribe to you.

You can connect the SUMO to other platforms like Hubspot. MailChimp, etc.

E-Mail marketing for businessBy using SUMO, you can show popups only to specific pages, hide popups from some pages, etc.

You can also setup Exit intent popup by using the SUMO setup.

Also, you can hide the pop-ups from the users who have already subscribed to you.

SUMO is compatible with major E-Mail services like Hubspot, Mailchimp, Mailjet, Constant Contact, etc.

Thus as a business people, its right time for your to unwrap the latest features and get more conversions for your business.

We at ClickDo help the business owners in the UK to setup the perfect E-Mail marketing campaign and increase the conversions.

How to increase the conversion rate?

Once you gather the good volume of user’s data in your hand, then you can outreach them with the best deals to get them converted.

Big corporate giants like Amazon use the E-Mail marketing to increase their sales.

If you need perfect E-Mail marketing setup to your business, then you can get in touch with us or just drop a mail to digital@clickdo.co.uk

Our E-Mail marketing experts at ClickDo will set up the perfect E-Mail marketing campaign for your business and will help you to increase the conversion rate.

 

 

How to maintain online reputation for your Brand?

maintain-online-reputation-for-the-brand

Every business owner should make sure that their brand has a good online presence. As the internet usage is increased by the users in the recent days. It’s always important to maintain the online reputation for the business.

Here let’s see some smart tips to maintain the online reputation for your business in the best way.

maintain online reputationOptimize your website:

It’s always important to take care of the business website and optimize it to look better and perform better when the user lands on the website.

Business Website remains as a medium to showcase to the target audience that what you are offering.

Website UI, Content and the performance of the website in the search engines will have the significant effect in the conversion rate.

Optimize your Social profiles:

Having well optimized social media profiles will help you get more reach for your business.

online reputation for the brandShare the regular updates on the official social media profiles to keep the users engaged. This will help you get more reach.

Even if you are starting a new business, you can use the Facebook Advertising to get likes and shares for the posts from the custom targeted audience.

Create official business profiles in all the social media platforms like Facebook, Instagram, Linkedin, Twitter, etc.

Even having company profiles at platforms like Medium, Quora will help you get more reach for your brand online.

Keep sharing the regular updates daily on the social media profiles, this will make the new users to follow your page and keep the existing ones engaged.

Earn Positive Reviews:

Being a business owner, without the positive feedback from the existing users, its always tough to take it forward.

Get good online reviews for your business, even though if you have some poor reviews, sort out the issue and reply to them.

Having good online reviews for your business will help you get quality customers from online.

Not only Google reviews matters, Give importance to other sources of reviews like CrunchBase, etc.

Having a good number of reviews from the wide range of websites will help you get new customers.

Even at times, you may have negative reviews due to some unavoidable reasons, In such cases, you can solve the customer’s issue and can reply to them

Even big corporates will have some negative reviews, but it depends on how you work on the client’s issues and make them sustain.

positive reviews for brand reachE-Mail Newsletter:

Be in touch with the existing customers, Send them weekly/monthly newsletters and keep them engaged with your business.

Sharing quality contents to the users will make them to be engaged with your business for a long time.

Send seasonal offers through E-Mails, this will help you to get more conversions.

This will make the customers to be in touch with you. Even this will bring in more sales for your business.

Thus these are some of the few tips to maintain the good online reputation for your business.

facebook advertisingPaid Advertising:

Use Facebook Advertising to get good reach for your latest blogs and new services.

By using the Facebook Ads you can target the customers who have visited your website previously and also the people whom you may think are the right audience.

Facebook Ads helps you to target a wide range of audience based on the user interests, job titles, etc.

Hence as a business people, spend some bucks in Online Advertising to get good brand outreach and keep the customers engaged with your business.

We at ClickDo Ltd help business owners in the UK to get good online reach for their brand. For Facebook Marketing or Remarketing services just drop a mail to digital@clickdo.co.uk, Our Expert team will get back to you with the Business plan.

 

How PPC Works for your Business If SEO Doesn’t?

how-ppc-works-for-your-business

Well, SEO is the technique by using which you can rank the business website for the potential search terms and drive traffic to your site organically from Google.

You will get more leads for your business if your site ranks on top for the potential search terms,

But SEO is the most dynamic thing which makes it even tougher to maintain the ranks of the websites in Google.

If the rank suddenly drops for some potential terms, then the conversion rate suddenly drops. Here let’s find some solution for this.

how ppc works for businessHow PPC works well for your Business?

PPC (Pay Per Click) Services is the paid advertising platform developed by Google to help the business owners to get more clicks for their business website.

When the ranks of the business website drop suddenly, then its time for you to bring the Google PPC to get more leads for your business.

Even if you are starting a brand new website, then initially it will be tough to gain some quality traffic to your site.

But, by using PPC you can get quality traffic to your brand new website by spending some considerable amount.

Different types of PPC Ads:

Google Adwords helps the business people to get more traffic and leads from the Google Search.

That is the business people will need to pay for Google only if any of the users clicks on the Ad to visit their website or call their business.

Google Search Ads:

Google Search Ads are normally displayed on the Google SERP when the user searches for any particular query.

These search ads even have many types like call only ads, etc. Call only ads are displayed only on the mobile and tablet devices.

When the user clicks on the call only ads, you will get the direct phone call to your business from the Ads. This will make the users to get in touch with you by without visiting your website.

ppc for business

The normal search ad will make the users to land on the specific page for that particular service. This kind of Ads will help you to drive traffic to your website.

Google Display Ads:

Google Displays Ads is normally used in the Remarketing purposes. That is the ads about your business will be displayed in the form of banners and in other forms in the other websites.

Users who have visited your website previously will see the ads about your business in the other websites.

These kind of Ads will help you get more brand outreach and get more sales indeed.

Hence if you are a starting a brand new website for your business, you can try with Google Ads to get some leads initially for your business.

Once your website gets matured on the Web, then you can optimize it to rank well on the Google SERP for the potential terms.

ppc for businessPPC Works When SEO Doesn’t:

Well, SEO is not stable these days and some sites tend to drop suddenly which has been ranking well for the past years.

Hence, Bringing the Google PPC into the action for business will help you get more conversions for your business even if the site doesn’t perform well on the Google SERP.

The main advantage about the Google PPC is that the turn around time is very quick and hence you can see the results instantly.

Being a business owner, you should be capable of adapting to the latest trends in the online marketing to get more conversion for your business.

PPC is one such thing which you can give a try for your business to get more leads.

 

 

SEO Tips for optimizing the new websites

seo-for-new-websites

SEO is the organic way of ranking the web page in the top search results of Google for the user searched query. There are many factors behind the web page rankings on the SERP.

Here let’s see some SEO tips for optimizing the brand new website.

Content is King:

Content is the backbone of all the top ranking quality websites. Google loves to rank the web pages with the quality content. Update the site with the evergreen contents which makes the users to engage with your website for more time.

Notseo for brand new website only the text content, Add more media files like Infographics, Video files, etc.

Try to embed the YouTube video link related to the content. This will make the users to spend more time on your website.

Architecture of the site:

Help both the users and the Google crawlers to easily navigate through the different web pages present on your website.

Implement Breadcrumbs and also do more internal linking between the relevant pages,

More internal links in the website will help the users to discover more useful content for them. This will also reduce the bounce rate of the website by making the users to navigate to other pages.

Make Mobile Friendly:

seo for new websitesThe search queries for Google from the mobile devices are more than the desktop devices.

Hence Google has started giving more importance to the mobile-friendly websites.

Even if you have quality content in your website, Only the mobile-friendly websites tend to rank on the top of the SERP.

Hence optimize the website for the mobile responsiveness.

Off Page SEO:

When you make the On-Page perfect of your brand new website, Then its time to move into Off-Page works.

Backlinking & Social Media Shares are the important factors of off-Page SEO. When it comes to building links, try to build the links from the relevant high authority sites, This can be done only by guest posts outreaching.

 

How to take data driven decisions for your business with the help of Google Analytics?

google-analytics-for-business

Google Analytics is the website analytics platform offered by Google to help the site owners to find some useful data like traffic to their website, source of traffic, unique page views, average session duration, etc.

Now let’s see about how to make data-driven decisions for your business based on the Google Analytics data. By planning strategically for your business based on the Google Analytics data, you can increase the sale/conversion rate.

What Insights should you gather from Google Analytics?

business decisions with google analyticsWhen you are running the business which is fully dependant on the online sales. Then you should monitor the Google analytics in a very serious manner and should take decisions based on that.

Try to find out the pages which you recieve more traffic and the pages which have very less traffic,

Make some improvements in the pages which has less traffic and increase the incoming users to the site.

Keep an eye on the bounce rate, Add more media files like videos and infographics to your web page and make the users engage with your website for more time.

This will reduce the bounce rate and will help you improve the ranks as well.

google analytics for businessWhat decision should you take?

If you recieve more traffic to the particular page, but if the sales is very less.

Then you have to plan E-Mail outreach for the users who have visited that page. You should plan strategically and should execute the same.

Show the pop-ups for the users who are landing on the page. Pop-ups in your sites should be pleasing and should make the users to subscribe to your Brand. Later by using the data, you can outreach to them with the offers and can increase the sales.

Thus by using the Google Analytics, you should be capable of taking better decisions which will help to take your business to the next level.

HTTPS – Why is it important for the Business Websites?

why-https-is-important-for-websites

What is HTTPS?

HTTPS is the security protocol which secures the data or the information which is being shared between the user’s computer and the web server. It doesn’t mean that it will protect the site from the hackers, it will just protect the information that is being shared between the user’s system and the web server.

Does it only important for E-Commerce sites?

https for websitesUsually, business owners and the website owners have a myth that the SSL is only required for the sites which handle the sensitive information of the users like credit card details, online payments, etc.

SSL is important for all the websites, even the intruders may try to misuse the communication between the user’s browser and the web server and try to inject some inappropriate Ads into the site.

SSL For E-Commerce Sites?

No more second thoughts, SSL is the must for the sites which handle the online transactions and also for the websites which store the user’s payment information like credit card details, net banking information, etc.

HTTPS will secure the connection between the browser and the web server. That is no intruder can able to bypass the information that is being shared.

Having SSL integrated for the E-Commerce sites, Banking sites will ensure the safety of the user’s data that is being shared.

https for websites

Advantages of SSL:

  • Secures the information shared between the user’s browser and the web server
  • Increases the site authority on the web
  • Helps in SEO to improve the ranks
  • Provides authentication
  • Secures the payment details
  • Safeguards from Phishing
  • Improves the customer trust

These are the main reasons for which you should integrate SSL to your business website.

We at ClickDo help the business owners in the UK by securing their websites. We provide SSL integration services to all the business websites and ensure the user’s security.

Mail us to digital@clickdo.co.uk for SSL Integration services. We will help you to upgrade your website from http to https.

 

 

 

 

How to choose the right SEO company for your business in UK?

how-to-choose-best-seo-company

Well, we are living in the digital era. Each and every business needs the SEO Service to reach their potential customers organically and get more conversions at the end of the day.

In the UK, most of the businesses are dependant on the online search engine platforms like Google, Bing, etc. As the people started using the Google more to find any products or services they need, its must for every business to have a top ranking business website.

Business owners in the UK should think about multiple things before choosing an SEO Company. Since they are going to invest a lot in them, it’s very important to choose the right company. Here let’s see some important things to consider before choosing an SEO company.

Previous Success Stories:

As a business owner, you should go through the company profile and should find the previous success stories of the company.

Ensure that the company has worked with many tough keywords previously and ranked them. When it comes to the SEO, it always important for you to choose the company by checking the live results.

Client Portfolio & Reviews:

Have a look at the client portfolio, this will give you a good idea about the company. SEO Company which is giving good results will have the better client portfolio.

Also, Customer reviews are always the first thing you should take it into account. London’s #1 SEO Company like ClickDo Ltd. has the positive review from the valuable clients.

Check the ranks:

First, check the rankings of the particular SEO Company. If they don’t appear on the top of Google for the search terms related to their domain. Then it’s totally impossible for them to make your website to rank on top.

how to choose seo company

Choosing a company like ClickDo will help you get more leads from Google. ClickDo ranks #1 in the UK for the term “seo consultant london”, “ppc consultant london” by competing with the competitors in the own domain.

So below are summarized tips for choosing the best SEO company in London like ClickDo Ltd.

  • Check the previous works of the company
  • Check the client portfolio
  • Check the client reviews
  • Check whether they rank for the potential terms

Thus these are some of the important things which you should consider before hiring an SEO Consultant in the UK for your business.

 

 

Increase the ROI of your Business by using Facebook Remarketing

facebook-remarketing-to-increase-roi

Facebook Remarketing is the way of retargeting the customers who have visited your website previously. This can be done by integrating the Facebook Pixel with your website.

Facebook Pixel in your website will keep track of all the users who are visiting your website and the Facebook Id’s associated with them. Later by using the Pixel data, you can retarget the users on Facebook.

Increase your ROI:

Many people don’t avail service from you or buy the product from your website when they visit for the first time. Users will take some time to buy the product or avail services.

facebook remarketingBefore buying any product user will visit multiple websites, compare the pricing on each site and will take the decision based upon them. Hence when the user lands on your site you should follow them wherever they go by using the Remarketing Ads.

How will Remarketing help to increase the sales?

When the user visits your site and bounces back without making any purchase. Then you can show the custom offer Ad for the particular specific users who have visited your website.

Most of the people will tend to make the purchase when they see the Ad about the products or services what they are looking for. Even the conversion rate may increase if you provide some offer for them.

Will Suit for all kind of business?

Well, the answer is Yes. Most business people think that remarketing is going to suit for only the E-Commerce sales. But the fact is that it is going to help all kind of business to get more conversions if it is planned well and executed in a strategic way.

We at ClickDo work with clients from multiple verticals. We do the best plan for Remarketing & also execute them in a more strategic way to get more ROI.

facebook remarketing for businessBenefits of Facebook Remarketing:

  • Get more brand outreach
  • Get more ROI
  • Fine-tuned targeting
  • Target wide range of mobile audience
  • Increase in Conversion rate
  • Target the potential audience

Thus by using the Facebook Remarketing, you can increase the conversion rate of your business.

Learn the Facebook Remarketing & plan your own strategy for your business. Get instant access to the Facebook Remarketing course by ClickDo – https://www.go.clickdoacademy.com/facebook-re-marketing-course