How PPC Works for your Business If SEO Doesn’t?


Well, SEO is the technique by using which you can rank the business website for the potential search terms and drive traffic to your site organically from Google.

You will get more leads for your business if your site ranks on top for the potential search terms,

But SEO is the most dynamic thing which makes it even tougher to maintain the ranks of the websites in Google.

If the rank suddenly drops for some potential terms, then the conversion rate suddenly drops. Here let’s find some solution for this.

how ppc works for businessHow PPC works well for your Business?

PPC (Pay Per Click) Services is the paid advertising platform developed by Google to help the business owners to get more clicks for their business website.

When the ranks of the business website drop suddenly, then its time for you to bring the Google PPC to get more leads for your business.

Even if you are starting a brand new website, then initially it will be tough to gain some quality traffic to your site.

But, by using PPC you can get quality traffic to your brand new website by spending some considerable amount.

Different types of PPC Ads:

Google Adwords helps the business people to get more traffic and leads from the Google Search.

That is the business people will need to pay for Google only if any of the users clicks on the Ad to visit their website or call their business.

Google Search Ads:

Google Search Ads are normally displayed on the Google SERP when the user searches for any particular query.

These search ads even have many types like call only ads, etc. Call only ads are displayed only on the mobile and tablet devices.

When the user clicks on the call only ads, you will get the direct phone call to your business from the Ads. This will make the users to get in touch with you by without visiting your website.

ppc for business

The normal search ad will make the users to land on the specific page for that particular service. This kind of Ads will help you to drive traffic to your website.

Google Display Ads:

Google Displays Ads is normally used in the Remarketing purposes. That is the ads about your business will be displayed in the form of banners and in other forms in the other websites.

Users who have visited your website previously will see the ads about your business in the other websites.

These kind of Ads will help you get more brand outreach and get more sales indeed.

Hence if you are a starting a brand new website for your business, you can try with Google Ads to get some leads initially for your business.

Once your website gets matured on the Web, then you can optimize it to rank well on the Google SERP for the potential terms.

ppc for businessPPC Works When SEO Doesn’t:

Well, SEO is not stable these days and some sites tend to drop suddenly which has been ranking well for the past years.

Hence, Bringing the Google PPC into the action for business will help you get more conversions for your business even if the site doesn’t perform well on the Google SERP.

The main advantage about the Google PPC is that the turn around time is very quick and hence you can see the results instantly.

Being a business owner, you should be capable of adapting to the latest trends in the online marketing to get more conversion for your business.

PPC is one such thing which you can give a try for your business to get more leads.



Author Profile

Dinesh Kumar VM
I'm an SEO Analyst and blogger outreach expert at ClickDo Ltd. & Expert at Building High Authority Local Citations, Also, I help Business Owners in the UK by flooding more Leads to their Business by ranking their website on top of Google for potential Keywords.

I'm an author and enjoys writing UK business blogs to help promote UK businesses online. You can also contact me for guest posting services as I manage over 100 top UK business websites.
Share to spread the knowledge!