SEO Copywriting: A Complete Guide for Beginners

SEO Copywriting A Complete Guide for Beginners

Search engine optimization is important for all online business websites and organic searches bring 60% of website traffic. Even Google reports that traffic from the organic SEO is 10 times better than the social media and PPC. Nowadays Google constantly changes its algorithm and makes updates to improve searches for users. So, to pursue your website position on the first page of the SERPs, make your content strong as well as make sure your content is ranking well on search engines. To build raking content, you should include SEO copywriting in your content strategy.

In this blog, you will learn the step-by-step process to optimize your content for the Google search algorithm and each phase of SEO copywriting.

What is SEO copywriting?

We all know that search engine optimization is the method that brings estimated traffic and helps to achieve high rankings on search engines.

SEO copywriting also follows a similar goal but gives more importance to the content writing process. Focus on content clarity and readability that makes convenient to both Google bots and regular user.

Simply SEO copywriting is the writing of content that satisfies the followings terms:

·       Make your content for Google crawlers to get index.

·       Try to provide relevant answers for user’s search queries.

·       Make your content engageable for users to read and share.

·       Use simple phrases that viewers and search engines can easily read.

·       Use target keywords and LSI keywords that users are searching for on search engines.

The main objective of SEO copywriting is to encourage the readers to take a specific action on your page. For example, to share your content, buy your product, make a call, etc.

SEO copywriting

These can be achieved only by focusing on quality content.

SEO Copywriting – Step-by-step process:

Check how to plan and format your content for SEO that ranks better in Google. To write high-quality SEO copywriting, you need to focus on some writing tricks and spend more time balancing your writing for both Google and Humans.

If you planned to write only for Google, then your need to stuff your focus keywords in every line. That’s not really what humans want.

If you write for your audience alone, without considering Google, then your content won’t get rank due to the lack of targeted keywords.

So, to write balanced for humans and Google, you will need to achieve SEO copywriting.

1. Effective Keyword Research

Before you start writing your content, you need to be clear with your topic and keywords. Therefore, we say, keyword research is more essential.

You will need to add specific keywords having low competition that are relevant to your website to achieve a higher chance of landing on the first page of SERP.

Effective keyword research

Use keyword planning tools like Ahref, Google keyword Planner, Google Trends, SEMrush, etc to find the specific keywords and Long-tail keywords.

These tools help you to choose the best keywords and generate more similar keyword ideas to target more audiences.

2. Know your search Intent

Search intent refers to how someone is searching for a specific keyword on the search engine, especially on Google, and how they intend to use the information.

Understanding such search intent will helps you to target your intended audience based on why they are using a search engine.

User search Intent

For example: If we are targeting [best blog] as a keyword

Your audience will be searching for

  • Best blogs 2021
  • How to choose the best blog titles?
  • Best blog hosting sites?
  • How to start a blog?

Knowing the search intent is important as your keywords, which helps to tailor your content to meet what your audience needs.

3. Plan the outline of your content

Before you dive into your content, you need to finalize the purpose of your writing and make a proper plan for your article.

outline of your content

Remember, Google rewards readability score and your content should have proper flow and structure.

So, before your start writing, ask the following questions yourself.

·       What is the main purpose of the article?

·       Who is my audience?

·       How to present my information in proper order?

·       How to achieve the target?

·       How to frame my content?

These queries will help you to outline your article with proper headings and sub-headings.

4. Structure your article

As same as the content outline, pay more attention to the structure of your content. Readability is key, not only for Google but also for readers who will go through your articles.

Structure your article

A long paragraph or long blocks of texts are difficult to read, if your readers struggle to read your article, then Google doesn’t bring any favorable value towards your article. So, avoid this situation, break up your long blocks of text by adding high-quality images, videos, and infographics.


·       Headings and subheadings

·       Lists

·       Visuals

5. Content Writing

Finally, you are done with shaping your article, now it’s time to write.

To write the right article, you should work on all these stages. SEO copywriting needs proper research, planning, and optimization to rank a single blog post.

Content Writing

While your write, keep your keywords and target audience in mind and start writing in a natural flow.

Don’t stuff the keyword for each sentence. Just make sure to include your keyword in the first paragraph or at least in the first sub-heading.

Also, make sure to add the high -quality links to your content which is more important for SEO.

6. Review your content and publish

Do not publish a rough draft without review or editing.  SEO copywriting is all about creating high-quality content. Your content should achieve the (E-A-T) expertise, authority, and trustworthiness to increase credibility.

proof reading

Proofread your content and stay your article at least for a day for the review process. Read through your article twice or thrice before you hit publish.  Reading for more times helps to identify the errors and where it loses its flow.

What to check and edit to achieve SEO copywriting?

Check out the common copywriting mistakes that you need to concentrate on and avoid while writing content.

·       Grammar and spelling errors.

·       Punctuations.

·       Active voice/ Passive voice.

·       Readability score

·       Word count

·       Article structure.

To master SEO copywriting enroll now in the SEO copywriting course Online by Manuela Willbold and for other SEO-related courses check SeekaHost University.

Author Profile

Karthiga Mohan
Jr. SEO Consultant, Blogger, & Content Specialist. Passion for writing in SEO, Digital Marketing & Tech-related Niches.
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