Keyword Research – Guide to use Keyword Research Tools
Keywords are the set of words or phrases that users enter in the search box. simply known as search queries. Keyword research helps to build the most powerful content by using the best keyword to satisfy both the search engine and your audience.
What is Keyword Research?
Keyword research is the process of finding the related words or phrases relevant to your content, that people used in search engines.
Keyword research helps to understand a clear idea of how your content gets engaged with users in the online platform and how they are searching for you in the search engines like google, bing, etc.
Keyword research provides you a clear structure of search options used by users to search your content, products, and services.
Before focusing on the keywords, first, understand what your audience actually needs and how to optimize your content related to their search using top keywords.
For example, if you are planning to write a blog on Title “How to Start a Blog?” you need to focus on a certain type of questions
Who is searching for blogs?
Who is planning to start a blog and make money?
Who are ready to work online?
What are the questions they have?
Who are the top bloggers?
From what location audience is searching?
Take a note and get the answer to all these kinds of questions, to craft better content.
This blog helps to understand how keywords research is important to build powerful content for your blog or website.
Why is Keyword Research Important for SEO?
Keyword research has an impact on SEO like performing on-page SEO, Content building, Promotion, and building powerful campaigns. Keyword research clearly tells you what your audience searching for, which keywords helps you to rank easily on SERP, and what are keywords your competitors using for higher rank.
Keyword Research during website design
During the website design or redesign, keyword research helps to optimize your current website by building new content or refreshing older content in terms of your audience, competitors, location, products for a higher ranking. This helps to increase the user experience for your website.
Keywords your using should always focus on your brand, products, services, and location.
Keyword Research during content optimization
Frequent change of keywords on your website and changing of title tags and meta description based on keyword research push-up the old contents to rank higher.
Use the keywords having good search volume and rank your website higher on google soon on the search engines.
Keyword Research during Campaign Creation
Keyword research is essential for successful market campaigns. Keyword research helps to select the high relevant keywords for your business to drive more traffic and also boost- up your advertisement to rank on google search and other searches.
Using irrelevant keywords on your campaigns have more chances for invalid clicks, so, to get right-clicks choose the right keywords.
Learn more about PPC and keywords here: PPC for your business
What are the tools used for keyword research?
Best keyword research tool for your business to find the most relevant keywords are
- Google Ads Keyword Planner
- Google Search Console
- Ahrefs Keywords Explorer
1. Google Ads Keyword Planner
Google Ads keyword planner is a free tool that helps to build strong keyword-based content for your campaign. By using Google Ads keyword planner, you can search for keyword ideas and keyword lists for your website. Google Ads keyword planner helps to find the relevant phrases and potential long-tail keywords.
How to use the Google Ads Keyword Planner?
Google Ads Keyword Planner is used to find the new keywords and to get the multiple keywords.
Step 1: Get new keywords.
This tool allows you to get new keyword ideas for your website.
Step 2: Get Multiple keyword lists.
This allows you to get multiple keywords.
Step 3: Know the search volume.
This allows you to get the current trending keywords and search volume of keywords
2. Google Search Console
Use Google Search Console and get the right keywords for your website or campaign. Google Search Console is a free tool designed for SEO purposes.
Google Search Console gives more data on SEO performance, one among the feature is for which keyword your site is ranking for. You can use the “Queries “ option to get the performance of the keyword.
How to use Google Search Console for keyword research?
step 1: Open your website performance in the Google Search console
Step 2: Select the particular page you want to optimize the content
Step 3: Select the Queries to check the current keywords and their ranking
3. Ahrefs Keywords Explorer
Ahref the most accurate keyword research planner on the market. Ahref
is the paid keyword tool, helps to get thousands of keyword ideas along with its search volumes. It helps to get tons of unique keywords and phrases along with the complete ranking details. You can also get your competitor’s keyword by using the Ahrefs keyword explorer
How to use Ahrefs Keyword planner?
Step 1: Simply enter the URL in the search box to get the list of keywords
Step 2: Enter the single seed keyword in the search box and get thousands of keyword ideas
Step 3: You can change the search engines within the Ahref keyword explorer
Three options to explore the best keywords using the Ahref
- Phrase match
- Having same terms
Ubbersuggest is the free keyword research tool, introduced by Neil Patel, used to get the long-tail keywords for your business website or blog. It helps to get more organic keywords.
How to use Ubbersuggest?
step 1: Type the keyword in the search tab
step 2: You will notice the result of long-tail keyword
step 3: Along with the keyword, you can also get the keyword data like search volume, average CPC, PPC, and SEO competition
Three options to explore the keywords using the ubbersuggest