Keyword Research – Guide to use Keyword Research Tools

Importance of Keyword Research

Keywords are the set of words or phrases that users enter in the search box. simply known as search queries. Keyword research helps to build the most powerful content by using the best keyword to satisfy both the search engine and your audience.

What is Keyword Research?

Keyword research is the process of finding the related words or phrases relevant to your content, that people used in search engines.

Keyword research helps to understand a clear idea of how your content gets engaged with users in the online platform and how they are searching for you in the search engines like google, bing, etc.

Keyword research provides you a clear structure of search options used by users to search your content, products, and services.

Before focusing on the keywords, first, understand what your audience actually needs and how to optimize your content related to their search using top keywords.

what is keyword research


For example, if you are planning to write a blog on Title “How to Start a Blog?” you need to focus on a certain type of questions

Who is searching for blogs?

Who is planning to start a blog and make money?

Who are ready to work online?

What are the questions they have?

Who are the top bloggers?

From what location audience is searching?

Take a note and get the answer to all these kinds of questions, to craft better content.

This blog helps to understand how keywords research is important to build powerful content for your blog or website.

Why is Keyword Research Important for SEO?

Keyword research has an impact on SEO like performing on-page SEO, Content building, Promotion, and building powerful campaigns. Keyword research clearly tells you what your audience searching for, which keywords helps you to rank easily on SERP, and what are keywords your competitors using for higher rank.

Keyword Research during website design

During the website design or redesign, keyword research helps to optimize your current website by building new content or refreshing older content in terms of your audience, competitors, location, products for a higher ranking.  This helps to increase the user experience for your website.

Keywords your using should always focus on your brand, products, services, and location.

Keyword Research

Keyword Research during content optimization

Keep updating your content on a routine basis helps to maintain the SEO strategy of your website to rank on top of the SERP if any Google algorithm changes.

Frequent change of keywords on your website and changing of title tags and meta description based on keyword research push-up the old contents to rank higher.

Use the keywords having good search volume and rank your website higher on google soon on the search engines.

Keyword Research during Campaign Creation 

Keyword research is essential for successful market campaigns. Keyword research helps to select the high relevant keywords for your business to drive more traffic and also boost- up your advertisement to rank on google search and other searches.

Using irrelevant keywords on your campaigns have more chances for invalid clicks, so, to get right-clicks choose the right keywords.

Learn more about PPC and keywords here: PPC for your business

What are the tools used for keyword research?

Best keyword research tool for your business to find the most relevant keywords are

  • Google Ads Keyword Planner
  • Google Search Console
  • Ahrefs Keywords Explorer
  • UbberSuggest

1. Google Ads Keyword Planner

Google Ads keyword planner is a free tool that helps to build strong keyword-based content for your campaign. By using Google Ads keyword planner, you can search for keyword ideas and keyword lists for your website. Google Ads keyword planner helps to find the relevant phrases and potential long-tail keywords.

How to use the Google Ads Keyword Planner?

Google Ads Keyword Planner is used to find the new keywords and to get the multiple keywords.

Google Ads Keyword planner

Step 1: Get new keywords.

This tool allows you to get new keyword ideas for your website.

Step 2: Get Multiple keyword lists.

This allows you to get multiple keywords.

Step 3: Know the search volume.

This allows you to get the current trending keywords and search volume of keywords

2. Google Search Console

Use Google Search Console and get the right keywords for your website or campaign.  Google Search Console is a free tool designed for SEO purposes.

Google Search Console gives more data on SEO performance, one among the feature is for which keyword your site is ranking for. You can use the “Queries “ option to get the performance of the keyword.

Keyword Research - Google Search Console

How to use Google Search Console for keyword research?

step 1: Open your website performance in the Google Search console

Step 2: Select the particular page you want to optimize the content

Step 3: Select the Queries to check the current keywords and their ranking

Keyword Research results

3. Ahrefs Keywords Explorer

Ahref the most accurate keyword research planner on the market. Ahref

is the paid keyword tool, helps to get thousands of keyword ideas along with its search volumes. It helps to get tons of unique keywords and phrases along with the complete ranking details.  You can also get your competitor’s keyword by using the Ahrefs keyword explorer

Ahref keyword research

How to use Ahrefs Keyword planner?

Step 1:  Simply enter the URL in the search box to get the list of keywords

Step 2: Enter the single seed keyword in the search box and get thousands of keyword ideas

Step 3: You can change the search engines within the Ahref keyword explorer

Keyword Research tool

Three options to explore the best keywords using the Ahref

  • Phrase match
  • Having same terms
  • Questions

4. UbberSuggest

Ubbersuggest is the free keyword research tool, introduced by Neil Patel, used to get the long-tail keywords for your business website or blog. It helps to get more organic keywords.

ubbersuggest keyword planne

How to use Ubbersuggest?

step 1: Type the keyword in the search tab

step 2: You will notice the result of long-tail keyword

step 3: Along with the keyword, you can also get the keyword data like search volume, average CPC, PPC, and SEO competition

keyword Research tool - Ubbersuggest


Three options to explore the keywords using the ubbersuggest

  • Suggestions
  • Related
  • Questions

Author Profile

Karthiga Mohan
Jr. SEO Consultant, Blogger, & Content Specialist. Passion for writing in SEO, Digital Marketing & Tech-related Niches.
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