Web Content Writing

Content is king everywhere both online and offline. Knowing how to manage and optimize your content for search engines as well as web users will establish you as a credible and authoritative source in the particular niche that you operate in. Content is a blanket term referring to text and other media such as images, graphics and videos.

What Is SEO Content?

The term SEO content refers to content which has been optimized for search engines. Usually, search engines such as Google, Bing and Yahoo send their spiders all over the web to index fresh and unique content which is keyword optimized to enable web surfers find the information they are looking for. Our content development experts are experienced in optimizing content to enhance its visibility on the web. Among the things they do include:

Keyword Optimization – Getting converting keywords that attract a lot of relevant traffic can be a game changer in organic ranking. Our specialists have systems and tools they use to search for the top and less competitive keywords which search engines prefer for ranking.

Content Organization – Apart from keyword optimization, the manner in which your content is organized on the website will help you attract traffic and make it easier for search engine bots to crawl it. As more and more visitors stay on your website for longer, the higher the retention rate you will have which is a key metric in search engine ranking.

Content Promotion – The visibility of your content is by far a critical factor than the value of the content. Good content which is not visible online will not serve the purpose it was developed for. Our content promotion services leverage on social media and link building to create authority and deepen the reach of the content.

Types of SEO Content We Develop

Depending on the needs of our clients, we develop various types of SEO content including the following:

  • Product Pages – If you are running ecommerce sites, product pages are the bread and butter of your website. A well-developed product page can serve a PPC landing page and SEO content.
  • Blog Posts – A blog can help you create a stream of fresh SEO content that attracts traffic and ranks well on search engines.
  • Articles – Magazine or newspaper-style websites have their content predominantly in article formats. It could be news articles, feature pieces or interviews.

Apart from the above SEO content, we create guides, videos, infographics and slideshows to help our clients display their images.

Our professional web content writers assess your target audience, create an editorial calendar and develop unique and informative content that will keep your site visitors longer on your webpages.