Helping you to get Clicks, Visitors and Customers

The world is tech-driven, and everyone around you has a smartphone or laptop, making the digital domain cyberspace where all the action is. With the digitized era to thank, successful businesses have relied on digital marketing strategies to:

• Foresee faultless projected marketing avenue streams.

• Tactfully set effective KPIs in place.

• Meet optimized outcomes.

With digital marketing services growing annually by 11% from 2016 to 2021, business owners are investing billions of dollars in digital marketing strategies because 70% of consumers want to learn about a product online rather than through old-fashioned advertisements (check these marketing statistics for reference).

With the digitally dynamic world of marketing constantly creating ever-changing trends in technology and online tactics, a great way to remain relevant and keep up with the latest happenings is to keep an eye on marketing statistics.

The credible nature of accurately meaningful marketing data lays the foundation to fortify effective content strategies by providing insight into many ways content marketers develop target audience solutions and generate leads.

With 82% of marketers actively using content marketing, HubSpot’s insightful content strategy stats from 2020 can help determine what data-driven digital marketing technique works best for your business, customers, and leads:

1. Nearly 40% of marketers swear by content marketing as a vital component of their overall marketing strategy.

2. 70% of marketers are actively investing in content marketing.

3. 24% of marketers planned to increase their investment in content marketing in 2020.

The primary characteristics of digital marketing and their added value to any business or organisation converge around the four focal points below:

The price of advertising on television or print is sky-high.

Very few business owners can regularly run a campaign through these channels.

Digital marketing services are extremely affordable. You get the word out about your product, but the cost is negligible.

Tailor the message specifically for your audience because they are the only ones on the receiving end

The magic of digital marketing is that it only reaches the desired audience.

All it takes is a bit of imagination, and your content could go viral.

Millions will retweet it or share it on Facebook.

With online virality, there is always the potential to go blockbuster, and your brand will never look back.

There is no way to tell how many have read newspaper ads, as this does not happen with digital marketing. It produces accurate and verifiable metrics, and at all times, you know what works and what does not. Garnering an enviable level of tracking ensures the proper allocation of marketing dollars.

Also, applying to ‘work-from-home’ (WFH) online money-making opportunities, digital navigators from different niches are growing eager to learn crucial cyber marketing skills to see their WFH business models gradually meet profitable outcomes.