5 Reasons Why you Need a Social Media Manager

Social media helps to shape every business and make more interaction among online customers. People who ignore social media will face a huge loss in their business, the same time who fully utilize social media attain huge benefits. The reason for people ignoring social media is due to their laziness and others don’t know how to implement it in a correct way. Hiring a social media manager and letting them do a necessary service for your business will help to achieve more in your industry.

A dedicated social media manager puts more effort and plays a vital part in your digital marketing strategy. In this article, let’s discuss the 5 benefits of having a social media manager for your business.

There are more than 3 million business owners using Facebook alone for advertising. This clearly says Facebook alone creates such huge visibility for your business in an online platform.

Nowadays everyone has knowledge of social media platforms and the importance of social media marketing for today’s business. Not only Facebook, but all other social media networks also boost your brand and business to millions of internet users.

Social media managers only use only organic content for posting to gain benefits from the various social media platforms. And also, social media managers must update their knowledge on this field to know the all-recent updates in the social media market.

For example, recently Facebook introduced an algorithm, that would suppress all brands content in the news feed.

On other hand, Twitter announced, it won’t accept the same content twice to get posted on multiple accounts.

So, staying up to date on a subject helps for continued success for your brand on social media platforms. Instead of hiring a new member for the role of social media manager, select an existing employee who has enough knowledge of social media marketing and works on multiple tasks.

Some of the SEO agencies, outsourcing social media marketing works, or freelancers are also available. So, think twice before hiring a social media manager to manage and maintain your social media campaigns and execute social media campaigns in the best way.

5 Reasons to have a social media manager

Here we collected the top 5 reasons, to have a social media manager for your business growth.

1. Represent your brand online

The first work of social media manager is to create an online profile for your business that accurately represents your brand identity. Your social media profiles become active at all places. This will automatically help to increase your conversion rate by making you stand out on social media platforms.

Being more active on social media makes your brand and products more visible online and reaches your business among your potential customers. This will boost your brand reputation.

Creating a Business Page on Facebook, Instagram and other social media platform establishes your presence and create a strong communication strategy to achieve your business goals.

2. Creates More Engagement

Whenever you want to increase your customer rate and make them get to engage with your business, social media is the great option that drives more traffic and supports your business to reach more people. Twitter and Facebook are now at the first place that brings more products enquires

Social media is the top choice to increase your customer engagement.

3. Protects your business reputation among customers

Social media managers will take responsibility for each message, review, and comment happening on the social media platforms. They know how to respond to both positive and negative messages and handle the social media strategy in the right process. Hiring an individual person to deal with all your social media works, helps to run your business smoothly and they can concentrate on each message and tag without missing. This will improve the brand reputation of your business.

4. To Grow audience strength

Having a huge audience for your business can help you to spread the details and services of your product among a greater number of people and this will grow your leads and revenue. Only a social media manager knows how to grow your social media audience. More than 50 % of online users, decide their purchasing choice by depending on the social media presence of any business.

5. Report Tracking

Hiring a social media manager, who takes care of all your social media profiles helps to improve your existing social media campaign. Same time they will adjust the social media posts and campaigns to meet their strategy.

Conclusion:

We hope, now you understand the role of social media manager for your business growth. Hire a social media manager as a consultant who can be able to contribute 100% to achieve your business goals and brings more results.

13 Killer Ways To Get More Views On Snapchat

Tracing back to its humble beginnings in September of 2011, Snapchat’s growth has been astounding. The app currently boasts of 186 million daily users across the globe. With this huge membership comes the astronomical 3 billion snaps created every day. If you’re looking for ways to get more views on Snapchat, this post is for you.

Snapchat thrives and runs on the number of followers you have and the number of views on your posts.
Just like any other social media platform, it has created a new and exciting way for people to connect and communicate.
It is no secret; Snapchat has been a source of refuge for most millennials and centennials alike. According to some statistics in 2018, 78% of the users in Snapchat are between the ages of 15-24.
This has brought a shift in digital marketing with brands and marketers making a kill by targeting this audience on Snapchat.
Snapchat is an easy, smart, and very effective tool to help market your brand online.

Have you ever asked yourself; “Why don’t my posts get enough views?” My following is quite good but it does not translate to the same number of views; what could be the problem?”

Well, it’s easy. We at ClickDo have compiled a list of amazing tips that will truly help you get a higher number of views on your snaps;

Update your profile picture.

Sadly for Snapchat, the organic search feature is not readily available. It, therefore, means that it can be stressful and a little frustrating to discover others. But there is a magical stone. YourSnapcode.

ASnapcode is basically a QR code that is unique to your account. It also happens to your profile pic on Snapchat. Anytime a user takes a pic of your Snapcode, they are added to your list of followers. Create an amazing Snapcode and make sure to add it to all your popular posts. It will help you grow your followers which may convert to more views.

Even better, Snapchat allows you to customize your Snapcode. Using the Snap Tag Editor, you can change the background and the white ghost to an image of your choice. You may also download the Snapcode from the Snapchat website. You then use design apps like Canva to create your own branded profile pic.

However, there is a caveat here. You should not edit the Snapcode itself or else it will be rendered unreadable.

Change all your social media account profile pictures with the Snapcode for maximum results.

Post content more frequently.

In Snapchat, “the more the merrier” comes into play. The more you post, the more the followers which in turn translates to more views. It calls on you to share abundantly relevant content to your followers.

“Why?” You may ask. This is because public stories are added chronologically to your followers’ feed. The latest story shoots up to the top of the feed. There is where your posts ought to be.

To get more views, get to post more often which makes you stay on top of your follower’s feed. Remember, just like any digital content, your content should be clearly thought out. It should deliver pure gold to them. After all, they are investing their time in your posts.

Which brings us to our next tip:

Craft high-quality content

Like in any amazing marketing plan, great content is a must. There is no compromise. Great content will ultimately lead to more views. You also get a bonus of a loyal fan base. You followers will always get butterflies in their stomachs every single time they find your username on top of their feed.

For you to whip up the excitement in your followers, you need to come up with an amazing content strategy. You need to understand the audience that you are targeting with your pictures and videos.

Random snaps of how your day has been may appeal to your friends or family or if you are a celebrity. However, it may fail terribly to a wider audience as not everyone may be comfortable with your “oversharing”.

The value in your posts will depend on your branding and target audience. One easy way is through educating them through relevant content.

Have a clear-cut Snap structure.

Sticking on providing value to your followers, it would be prudent to have a definitive narrative for your posts. It helps to set expectations quite early. You will avoid frustrating your audience.

For us at ClickDo, if it takes you more than 3 snaps to hit your homerun, you have lost your audience. You have an average of 3 seconds on each snap to make an impact. Set precedence with the first 3 snaps. Give an assurance to your followers that the rest of the snaps will be worth their time.

An example would be informing your audience how you will teach them a skill in exactly 8 snaps or less. Trust me, it works wonders.

Create a call to action snap.

Picture this as your promotional snap. It is your personalized way of informing your friends that you’ve got a new snap out. Moreover, they need to check it out before it disappears forever.

You can create this informational snap through a short video or just a simple snap. You are selling yourself out that they need to check out your new story. It will sound something in lines of “Hey, I have come out with some amazing in my new story. Please go ahead and check it out before it disappears.”

Remember to be wise and not spam your followers! It’s bad for business. Create a captivating snap and insert a call to action to entice them to view it. Then, absolutely share it widely!

Use the power of influencer marketing.

This is a tricky one. It involves building your brand and content in front of another influencer’s audience. If done perfectly, it rakes in more views than you would ever imagine. You also get to introduce your brand to a target audience.

This is made possible through shout outs and takeovers. A shout out involves getting a mention or “shout out” by an influencer on their account. It enhances your social proof and it is a huge step towards getting more followers. A share for share agreement may also work out for you.

The account takeover feature involves an agreement to get control over another person’s account for a set period of time. This is a more preferable option as you are able to powerfully get yourself out there to the audience to know you. Not just a mere contact or mention. The end result: more views

Feel free for a social media integration.

Simply put, you need to “cross-pollinate” your social media accounts. It would be a great idea to start by sharing your Snapcode on all your social media pages.Facebook, Twitter , Pinterest,Instagram, all of them. Even better change your profile picture in them to be our Snapcode.

People following you in these other social media accounts will soon start following you on Snapchat. The more the platforms the better the reach for your target audience. Don’t feel shy to frequently remind your followers of your Snapchat account. Utilize the hashtags on Twitter and Instagram to the maximum. They work magic in finally getting those beloved views you yearn for.

Bonus tip: Instagram is the best platform to utilize. Through the bio link on Instagram, you will easily promote your brand. Simply add your account name to the URL https://www.snapchat.com/add//on the bio link.

Make it more fun.

Bring out the creative and playful spirit in you to craft simple but effective competitions. You entice the audience to keep on following you for the rewards. The audience will participate in Snapchat exclusive competitions and stand a chance of winning.

The competition ought to be a simple one. It will reduce the hassle for you and for your followers. It may just include taking a screenshot and sharing it or a reaction in a ten-second video. Remember that you are committing yourself to go through all entries to pick out a winner. This might be important to factor in as it may be time-consuming.

When executed perfectly, competitions may get you astronomical views for your posts.

Follow back those who follow you.

As your account grows in numbers, it is vital to build a rapport and a relationship with your followers. To start with, it makes them feel appreciated. Additionally, it straightens your path for a good word of mouth for your brand.

One of the ways to create a rapport is to simply follow back. It will help you generate a larger followers’ list to build on your viewership. Follow as many people as you can to cement your online presence. It will be a solid foundation for a successful Snapchat account.

Top up on all of your posts

We have already established that having your post at the top of your follower’s feed is essential. One of the best methods to achieve this is through building on your story. You get to constantly add on the initial post keeping your posts at the top as they scroll downwards.

The benefit is that if they had missed the earlier post, they most definitely would not miss the second, third and fourth. Building on a story is quite easy. You may request feedback on your post and take screenshots of the responses. You then post the pics of the feedback to your Snap, keeping you on top of the buzz.

Make your followers feel valued.

Your followers are very important beacons in your Snapchat journey. They are your heart and soul. They are the ones who sacrifice 20 to 30 minutes each and every day to give you the views. You ought to make them feel valued.

One simple way is just to give them a simple shout out. It goes a long way in appreciating your loyal fan base. Find the serial Snapchat follower and give them a shout out on your account and you may have changed their Snapchat life.

You may also reward them with amazing offers and gifts that will definitely make you their favourite. They will always be smiling when they see your post at the top of their feed.

Call out the people you already know.

Are you struggling to improve your traffic to your Snapchat account? Are your followers too few to make a substantial impact on the views? You might be shocked that even the best of your friends might not be following your posts as avidly as you may have earlier thought.

So be a dear and send a call to action snap to all your friends and family and grow your following from there. The snap will remind them passively to check out on your new post and this might reignite their interest. Who knows, their views may turn out to be a daily routine for them.

Amazing apps that greatly improve your Snapchat experience.

There are many apps out there that may help you create a better Snapchat experience. Examples include Slinger and Ghostcodes.

Slinger is a beautiful app that has come to be commonly referred to as Snapchat’sBFF. This is because it works hand in hand with Snapchat to save and display your stories. You are also able to browse other profiles. Their vertical video feature is revolutionary to Snapchat video streaming. Here is a guide to using Slinger.

Ghostcodes is another amazing app that allows you to discover different categories such as brands, adventure, fitness and so much more.

In Summary;

There you have them. 13 simple and effective tips that will help you boost the views on your post. For over 10 years now, ClickDo has been your professional and reliable digital marketing company here in the UK. At a time when social media is emerging as the most powerful marketing tool for serious brands, don’t be left behind. Snapchat is all about the image and impression you create. Strive to get as many views as possible via the above tips; the rest will fall in place seamlessly.

3 best ways to increase your sales online

Achieve Higher Rankings with London's SEO Experts

Want to know the best ways to increase sales online? – Then listen to what I have to share with you in this blog post. Sales are one of the most important things to grow your business and without increasing sales, your business isn’t growing.

There are many ways to increase sale, but utilizing online marketing strategies are the best way to grow your sales…

All of our customers, in fact, all of the people who want to buy something including us, only use 3 tools to decide. If you’re missing all of them, you should rethink your business strategy. And if you’re using just a few of them, maximize your profits by using all of them.

How to increase your online sales?

Before we buy or even consider to buy a product or service, we ask our friends if they can recommend us some company or agency or a person. This is a no brainer, if they have a good experience, we will too. And don’t forget that this goes both ways. If one person had a really bad experience, all of their friends won’t use your product and services because they definitely heard their friends complaining.

How to use Google to get traffic?

If our friends don’t have experience with a certain product or service, we go to Google and try to find the best companies that offer it. We barely go to page 2 on Google, so you better be on the first page and shine. Think about your SEO and try to get on the first page so people can find you easier.

The part of this is web design. You can be on the first page of Google but if your website is not functioning properly, you have broken links and error messages, people won’t buy anything because it’s not trustworthy. Also if your design is old fashioned looking like from the 90’s, it’s not such an appealing sales tool.

Videos can help you increase traffic

Youtube or any other social media is the place where we go every single day. If we see a video of an awesome hairdresser nearby, it gets into our mind and we might actually go there. Maybe not on the same day but later on.

If we see a photo of a hairdresser, do you think it does have the same impact as video? Seeing different creations of a haircut, hair care, nice studio in movement is much more powerful.

Before we buy something like electronics or something that needs to function well, we go to Youtube and see any customer reviews or just to see how this product works. If you have a product, you need those videos on your Youtube channel so people don’t go to someone else’s channel to see how your products work.

If you offer a service, you can have video testimonials of your happy clients and put it on youtube and all social media channels as well as your website.

The ideal situation for your business is definitely having your site optimized, being on the first page of Google. Treating your clients like kings and queens. Having a good looking and functional website and having videos all over the place. You can get to this stage step by step, not all at once but now it’s time to start. If you need help creating your video testimonials, definitely visit my website NicoleVen.com and get in touch with me.

Grow your business online with videos in 2019

If you want to grow your business online, build a strong brand and get more customers, you need to make and post videos on your social media channels and website.
Read this article and pay attention to it. I’ll uncover the most important video statistics, facts, myths and some tips for you.

Cisco has projected that more than 80% of all Internet traffic will be video by 2021. Hurry up or else you’ll find yourself way behind your competitors.

Do you know the number one website on the Internet all the users go to? Yes, it’s Google. And do you know the second one? Youtube. When you cook and look for the recipe. How many of your kids watch fairy tales on Youtube every day? If you want to buy an iPhone, you go on Youtube. When you need some motivation for your day – you go on Youtube. The list goes on.

You don’t have a Youtube channel? WHY?

5 billion videos are watched on Youtube every single day. Only “How-to” searches on YouTube are growing 70% year over year. (Search Engine Island)

Youtube does not only gives you free attention to your videos, but it also helps SEO to get the backlinks to your website. Let me ask you something because you are also a consumer of videos on a daily basis. Would you rather read 5 pages long pdf file or watch a 1-minute video? Do you trust a customer review when you actually see and hear a person or when you just read the text?

According to Forbes, 90% of customers are saying video helps them make buying decisions.

When we say ‘a picture speaks a thousand words’, it’s double for a video [at least]. If you own a small business or you’re an entrepreneur, you can get to people easier than ever. Well you already know that, but do you actually take advantage of it? Posting photos are not enough anymore.

Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in the text. (Wirebuzz)

The video is everywhere, and the point is that people – your potential customers are used to seeing video everywhere. So when they see your website or social media, it is weird to them that you don’t have a landing page video, or that you only post pictures and text.

76% of businesses reported an increase in traffic due to video. (Wyzowl)

You’ve got your customers, maybe not millions but they buy your products/services from you so show them what you do and how you do it. Explain, talk to them. Post. Every business should have an introduction and or promotional video about who they are, what they do. Make yourself more approachable and actually start a relationship with them by making a connection with them through video.

Want to hire someone?

A creative recruitment video will get more attention and you can target it precisely on Facebook, so only the group of people with the age/location/qualifications that you look for is going to see it. Great news for HR! You will get ‘rid off’ unqualified people. It will save you time and trouble.

Of course, you want more clients! Product videos are the most popular videos on the Internet, hand in hand with demo and explainer videos. People are more likely to buy the product online when they can actually see it and ‘test’ it through someone else’s experience.

It happened to me few times that business owners always agreed with me that video is very important and maybe the only medium in the future. There’s no advertising without a video. The content is more engaging etc.. However, did all of them actually start making videos for their business? No. So what is stopping them?

Maybe they think if it costs thousands of pounds and they can’t afford it. There are two things wrong with this. The first one is that nowadays, there are so many video agencies and freelancers, that are more and more skilled. So if you find the right people to work with, you can afford it, trust me. Secondly, you don’t only need a video maker but also a video expert first of all. Someone who gets to know your business and tells you exactly what kind of video will help your business the most. On every platform, you’re using.

This is not a game of one amazing video

…that will sell you thousands of products for 10 years. You need to post videos every day and you have to do it yourself as well. Put your face out there, talk about your brand, show you’re passionate about it. People are attracted by other people passion.

You have to show everyone your passion and you have to do it through your videos, stories on Facebook and Instagram. Show them your satisfied customers, your production or how your service looks like. Do you say you don’t look on camera, or it is embarrassing for you to do it? You don’t like your voice? Etc…. You can watch my video, where I give you some tips to overcome it and become good at it.

Everybody feels the same, also some of the most successful actors/actresses are feeling uncomfortable to see themselves in the movies. This is no excuse for you if you’re a business owner or someone building your brand. This is the game of the 21st century, this is the game of social media. You have to put your face out there if you want to succeed. In anything.

A great example of how to break social media is Will Smith. I know, I know, he’s famous and all. But he was always social media shy AND he’s 50 years old, so there really is no excuse for you anymore, no matter who you are.

Will Smith created his Instagram in 2017, currently, he’s got 27,5M followers and 90% of his posts are videos. Don’t think it’s easy for him to get himself millions of followers because he’s famous. Social media is current, people follow people who are current. So he got himself a Youtube channel to support it as well and completely broke down the social media.

If you want to start making videos and taking advantage of this day and age, which our grandparents could only dream of, when they started their business, here’s what you can do:

Do it yourself

Basically, all you need is a smartphone, you can film your products, you can do some vlogs and just put it online the way it is. This is the easiest and cheapest way, it’s very good to start. But then you have to step up your game because the video content on social media is getting better and it’s looking better. The quality of videos, especially the right editing to create a catchy video that keeps the viewer engaged and interested is very important.

Hire a videographer/video editor

You can hire someone who will edit the videos that you shot throughout the day or of course they will come and film you themselves. But as I mentioned before, it’s important for you to post every day. So you do the work as well. We can edit your videos, we can make you explainer videos, GIFs, photo collage. Anything that pumps up your social media and catches the attention of your buyers.

Don’t think that you need a huge budget for one video. Video production is not cheap but you can try to cut some costs, with for example using your employees or yourself as an actor. Or if you locate the shoot in your office/company, you will save money on renting office space.

Either way, don’t wait anymore and start now. Not tomorrow or next week. Start today. Get in touch with ClickDo, we’re excited to help you with your videos. Let’s create something great together and step up your game!

Impact of Social Media Signals in SEO

Social Signals plays a vital role in the Search Engine Optimization (SEO), Google uses the social signals as one of the important ranking factors of the websites.

Google+ is considered as the powerful social media tool in impacting the search engine ranks, But Google has recently announced that it is going to close the Google+ as the usage is very less.

Here let’s see some smart tips on how to use the social media to improve the ranks.

Quality Backlinks from Social Media’s:

You may put more efforts in finding the quality sites to build backlinks to your website.

But you can use the social media’s like Reddit, Plurk, etc to build quality links.

Sharing the blog posts or any important updates of the website on the platforms like Reddit will help you get backlinks to your website.

These links are more natural and will help you to boost your ranks organically on the Google SERP.

Increases Visibility:

Social Media increases the visibility of your content, which will make more users to know about your blog or business website.

Also, Social Media’s will help you get more traffic to the business website.

Social Media’s are the place which will help you get more reach for your posts.

Build the Brand:

When it comes to online business, it’s all about building the brand and making it visible to more people.

You can get more brand reach for your business in the Social Media’s.

You can use the Paid Advertising on Facebook & Instagram to get more conversions for your business.

You can target the custom audience for your business by using the Facebook Advertising.

As a business people, if you would like to start a Facebook Advertising Campaign, Then you can get in touch with us. Our experts will help you in setting up the Facebook Advertising Campaigns by custom targeting the audience.

Impact Of Social Media Marketing:

As the online presence of the people has increased in the social media platforms like Facebook, Instagram, etc. As a business people its always important for you to promote the brand on Social Media’s

By using Facebook Advertising, you can target the custom audience based on their interests, Job TItle, Life Events, etc.

Thus it’s the right time for you to adapt to the latest trending digital marketing strategies and increase the sales/conversions.

Facebook Remarketing will help you to get in touch with the customers who have visited your website previously. That is you can retarget the customers with some special offers and make them buy.

Nowadays even big corporate giants are increasing their sales by more than 30% with the help of Remarketing.

Targeting the right customers by showing Ads on the Social Media’s will help you get more reach for your brand.

Even you can promote the latest products/services that you have launched recently. This will help the target audience to know about the latest launches.

More than updating the site regularly, You should make sure that those updates are well known to the target customers.

By using the Facebook Marketing, you can get more ROI when compared to the Google Ads.

As a Business People in London, you can get in touch with the ClickDo Ltd team to plan the Social Media Marketing Campaign and increase the sales.

We will help you in getting more sales by promoting in Social Media’s like Facebook, Instagram, etc. Having good online reputations will help you increase the authority of your website on Google and will help you rank on top for the potential keywords.

For Facebook Advertising & Remarketing, just drop a mail to digital@clickdo.co.uk, Our team will get back to you!

Social Media Engagement and ROI For Your Business

The social media platforms get expanded, it directly impacts the number of internet users as well. It will be a false statement if someone says smartphone users are not a freak for social media. Every smartphone users’ app usage lists tops with social media, which truly can’t be avoided at some point in everyone’s life. In such case, social media engagement had played a huge role in both personal and business purposes. These social media engagement for a business is measured with various metrics that depends on the motive of the business and the audience they would like to reach. Here, Let’s discuss on how you can measure the metrics and ROI for your Business,

Metrics To Consider For ROI Through Social Media Engagement:

The Goal of Your Business:
- Increase brand awareness for your business and get an identity based on the Unique Selling Point of your service/product. It is based on the number of followers for your business and the like-minded audience around them.
- Gain some traffic through social media platforms, which you can track through Google Analytics. In case, this traffic can be useful for remarketing purpose. If possible create a dedicated landing page and convert them into a lead.
Time Taken:
- Once a goal set for your business, the streamline the work which has to be processed one by one. It is similar to designing a software where you develop module by module to result in a final product.
- The time taken includes selecting best of your product/service and strategy you are building around it to enhance the audience engagement towards your business.

Choose a campaign:
- There are two different campaigns, one is to reach the audience based on the interest and another one is to reach the audience who already shown interest towards your product/service.
- The first way is direct marketing and the other is remarketing. A new business must start with a direct marketing campaign to get the exposure, whereas some experienced business can start with targeted marketing and can soon get into remarketing as they have a high/regular flow of audience into the website.
Understand the Audience:
- When you run a campaign understand the audience at where they engage a lot or what type of content they actually expect from your business.
- The type of content can be text, image, video, infographic, sample showcase, customer review, owner review, etc.,

We at ClickDo have specialised consultants for each marketing platforms, who dedicatedly work for that platform, starting from strategies build to lead flow to your business.

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