Link Building – A complete Guide

Link Building in SEO A complete Guide

What is Link Building?

Link Building is the process of a link back another website to your website. Link Building helps all business owners and bloggers to drive referral traffic from high authorized domains to increase their site’s authority and ranking. If the webpage gets more links from the other authorized domains, then google considers that page has more value.  The main target of Link Building is to add authority to the site and drives more traffic.

According to Google’s Algorithms websites with more backlinks are supposed to rank higher and building links is one of the tactics used in SEO to reach the top ranking in SERP.

Link building is mainly for the newly build website to make a website visible for more sources and it helps to get an index on Google.

Link Building

The only concern is you should do link building in the right way. You should always focus to build natural links to your site instead of buying it that refers to black-hat SEO. If the search engine does not consider the link which you build as natural then it automatically blocks your site from the search results. It impacts the other SEO factors.

Why Link Building Is Important for SEO?

Link building is the process of getting links from the other website page to your website page to help them to get a higher ranking.

Links are like votes to your website, if you want your website to rank high in a google search, definitely you will need more links.

In general, Google considers the links from the other sites as a vote, and these votes help their bots to crawl your website out of thousands of sites and place your site at the top of its search results.

While choosing the links, always go for the topmost result and choose the best link from the well-authorized site to boost the SEO value of your blog or website. Keep in mind, the links should be in a natural way and don’t give one than one link to the same page.

Importance of Link Building

  • Brings more visibility to your blogs.
  • Gains more traffic from the other sites.
  • Website authorization will get increase.
  • Link buildings help to get index faster.
  • Link building is considered an important aspect of on-page SEO.

Link Building in SEO

How to build quality Links?

Link building can be done in many ways and in many aspects, but the goal behind link building is the same for all. Here we addressed some of the Link Building tactics that will help your website to get more links from the other sources.

  1. Guest Blogging

Guest blogging or guest posting is one of the best ways to build effective links. Look for the high authority domains that accepting a guest posting and publish your blog on their site and give the link to your website. This will automatically bring more traffic to your site from the website where you posted your guest blog. Publish your guest post only in a trusted and high authorized domain. To make your post to visible on the top 10 on the search result, you should publish your post on the site which is raking already high. Regularly connect with some of the trustworthy sites and publish your blogs.

  1. Infographic Submission

Infographic plays a major role in the Link building game. Infographic submission brings more organic traffic to your blog and it helps to earn more quality links. Visual content speaks a lot than your blog post. So whenever you creating a blog post, design a good infographic and submit it on a standard platform to drive more traffic. Infographics are one of the natural ways for link building.

  1. Social Media

Social media also one of the common ways of link building. Social media helps to drive more organic traffic to your website. Be active on social media and engage with the people to get more shares and visit. Sharing a blog or page on social media brings more value to your website. This easily boost the page traffic and site value

Link Building Strategies

Simple Link Building Strategies

Good Links will help you to get a good traffic source. Here are some of the simple link-building strategies to help the growth of your website.

  • Know your audience 

If you want your website to grow, try to know about your audience. Knowing about your audience and connecting with people helps you to expand your audience group.

  • Create Quality content

To get links from the other website, build quality content. Make your content well structured and build amazing content.

  • Match content to the Link 

Try to deliver the matching content to the blog you are planning to give links to. Only relevant links from the website to your page adds value to the website.

  • Utilize social media to get more reach

To reach more audiences and to get more links to use the social media platforms in the right way.

  • Connect with the Website Owners

You make free feel to connect with the website to fit your content.

To get your desired traffic and rankings for your website approach the SEO agency that offers Linking Building services for SEO Boost.

Link Building services

Internal Link Building

Internal Links are the hyperlink that targets the same domains. This is a link from one page to another page under the same domain.  Website is the best example for internal links. There are no limits for the internal links, you can any number of internal links to the blog post or page that helps to drive more traffic. The main purpose of giving an internal link is to navigate a website and to spread the equal ranking weightage for each page in the website.

External Link Building

External links are the hyperlinks from another website to your blog or page. This helps your blog or website to get noticed on the top search and it simultaneously increases the page rank. External links are also known as outbound links. one of the most important factors on On-page SEO. Giving a Limited number of external links is good for your website.

Things to be avoided in Link Building

The links from the quality page add value to your website. Make sure the links should in a natural way. Here are some tips you should avoid in link building.

  1. Avoid links from the spammy websites
  2. Don’t build any unnatural links
  3. Don’t add any links from the low- quality websites
  4. Avoid buying or purchasing a links
  5. Link Exchanging

Author Profile

Karthiga Mohan
Jr. SEO Consultant, Blogger, & Content Specialist. Passion for writing in SEO, Digital Marketing & Tech-related Niches.
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