How to Rank your Website with OFF-page SEO techniques?

How to Rank your Website with OFF-page SEO techniques

Ranking your website on Google search results needs perfect search engine optimization and SEO techniques to increase the search volume and number of visitors. The main factor of SEO is to make your website more visible for both users and search engine crawlers. Both On-page SEO and Off-page SEO have their own benefits to obtain a higher ranking on Google and earn more organic traffic.

Off-page SEO brings a possible number of search results with an efficient SEO strategy and figures out what the website is about and how it will be useful for the users.

Many website owners and online users aren’t sure of how to rank a brand-new website on Google. We have done more articles on On-page SEO factors, so this time we planned to focus on Off-page SEO techniques.

Let’s have a quick view on what are the Off-page SEO factors help to rank your website on Google Faster.

OFF – Page SEO factors

Off-page SEO is the optimization technique that performs beyond the website.  When it comes to Off-page SEO, mostly the people are only aware of the link building and guest posting. There are

  • Building High-quality backlinks
  • Broken Link -building
  • Using Skyscraper Technique
  • Using Infographics
  • Guest Posts
  • Answering on Quora
  • Commenting on Blogs
  • Social Media
  • Promoting a blog
  • Stay updated with Google Algorithm

OFF-page SEO techniques

1. Building High-quality backlinks

Link building is the most important off-page SEO factor. High-quality backlinks help to rank your website for highly competitive keywords. Websites with relevant backlinks are the trick to rank over the search engine. High-quality backlinks from the high authorized website boost your webpage for better ranking.

Link building is one of the favorites off-page SEO techniques. If you really want to rank your website on the first page of Google, you should concentrate on building high-quality backlinks from the highly authorized site and blogs.

Link Building2. Broken Link -building

Broken link building is one of the off-page SEO tactics, that involves finding broken links in their website pointing to the broken pages. The main aim of broken link building is to replace the broken links with active links.

This method creates more opportunities to rank your website soon on SERP.

To detect the broken links, lots of free SEO tools and plugins are available. You can avail the use of any one of the features to replace the dead links with live links.

3. Using Skyscraper Technique

The skyscraper technique is one of the popular and effective SEO methods to improve your website search rankings and to boost the search volume of your website. This technique doubles the organic search results. Skyscraper technique involves

  • Choosing the right keyword relevant to your niche
  • Create great content for the chosen keyword
  • Outreach- Reach out to the right people

4. Using Infographics

Another method in the Off-page SEO technique is to get the contextual backlinks by submitting the infographics on the authorized sites. This is also one of the link-building techniques, here you directly publish your infographic works on the site to build the links to your website. Submitting the same infographic on different sites brings more search volumes.

infographic submission

5. Guest Posts

Guest posting is publishing an article on someone else’s website. Guest posts on the relevant blogs are one of the off-page SEO terms that help to increase more traffic to your site. Guest posts provide backlinks from the authority sites and also bring more referral traffics to your site.

6. Answering Quora

Quora is a great source for building a great backlink. Quora is the platform where the users constantly answer questions. This is the same as yahoo answers.  Quora is great for bringing more traffic to the business sites. Authority matters. Regularly answering on Quora with backlinks to your site creates more traffic.

Quora Answering

7. Commenting on Blogs

Commenting regularly on blogs helps to create backlinks that help to bring traffic to your site. Commenting helps to drive referral traffic to your blogs and it helps to connect with the bloggers.

8. Social Media

Being active on social media helps to connect with more networks, which drives more traffic, and also it improves sites’ promotion on social media like Facebook, Google+, or Twitter. The higher number of people visiting your website increases the site traffic.

9. Promoting a blog

Promoting your blogs or website is one of the important things to let people know about your existence on the internet and to improve traffic. For the site promotion, you may create influential related new content. Once your content is published, share it on social media like LinkedIn or Twitter and with people in your network.

Promoting a blog

10. Stay updated with Google Algorithm

All you know, Google updates its algorithm frequently and made some significant changes. To rank your blogs, you should understand the strategy and plan for competitive keywords to get rank. Also, follow Google guidelines to improve the search engine rankings.

Final Words:

To conclude, all websites need optimization to rank higher on search engines. To maintain the name and trust in your industry, you should rank at least on the first page.

Author Profile

Karthiga Mohan
Jr. SEO Consultant, Blogger, & Content Specialist. Passion for writing in SEO, Digital Marketing & Tech-related Niches.
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