How to set up image extensions in Google Ads?

Image extensions in the Google Ads platform are one of the most advanced types of ad extensions that allow advertisers to use rich and relevant images in their Google ads. There are no limits for adding an image in Google Ads extensions, you can add 20 numbers of images to display your ads to look more appealing. Image extensions help to drive more performance for the text ads by compelling visuals of products and services

Image extensions appear on the Google search results page itself, so, your customer can see your ads now with

Headlines
Descriptions
Source URL and
Images

Requirements to add image Extension

Make sure, you should have all the below lists to add images extensions in your Google ads.

Your Google Ads account should have a good history of policy compliance.
Your Google Ads account should come under the eligible vertical or sub-verticals.
Your Google Ads account must reach more than 90 days.

Guidelines to add Image Extensions

Adding an image is the best way to represent your product and services. To make your Google Ads more reachable, you can add up to 20 images with high-resolution relevant to your keywords. Image extensions must follow the guidelines to avoid disapproval from Google. For the Ad approval process, go through the Google Ads image quality checks and policy to attain the eligible criteria.

Here are the Guidelines:

Aspect Ratio: Square (1×1) and for Landscape (1.91×1)
File Formats: PNG, JPG, static GIF
Image Resolution : 1200 x 1200 Pixels for Square / 1200 x 628 Pixels for Landscape images.
Fine Size: 5120 KB
Image copy Rights: Required

How to add image extensions: (step-by-step process)

Step 1: Create a new one or Sign in to your existing Google Ads account.

Step 2: In the left menu bar, click on the Ads &Extensions and select extension.

Step 3: Click the blue + button and select the Image extension.

Step 4: From the drop-down menu, select the “Add to “then select a campaign or ad group, you need to add the image extensions

If ad groups in the campaign have relevant images to promote the same product or services, then select the campaign level.

If your ad groups have different products/ services, then it is best to set the images at the ad group level.

Step 5: Click the “+” button next to the Images to select the image source from the dialog box.

Here you can add the images by selecting “ Scan Website, “ Upload”, or from Recently used”. This should be purely based on your own choice.

You can select up to 20 images for your extensions and then click the Save button.

The preview option is available on the right-side screen, you can see your image extensions in a preview window. If you want to make any changes, click the editing option.

After editing click save and runs the ad.

Key-points to remember

For the best practices, we suggest some key points to remember while setting the image extensions in your ad account.

Avoid images overlays
Avoid texts overlays
Avoid using GIFs
Avoid blurred images
Don’t use poorly cropped images
Avoid adding collages
Avoid images having more blank spaces
Avoid adding distorted images
Don’t use Prohibited content
Avoid uncleared and irrelevant images

Final Words:

Setting up Image extensions is not as a difficult task as you think. This is the same as other extensions but brings more impacts on your ads compare to others. Take your own time and ad only a high-quality image relevant to the keywords of the ads which you have created.

ClickDo™ – Google AdWords Certified Partner

About Google Ads

As everyone is aware, Google is known to be the go to place for all the internet users around the world to find any information, book any service or buy any product. Right from buying cosmetics to medicines, Users around the world depend more on Google Search Engine.

Google Ads is one of the best way to drive more potential traffic to your business website from the Google Search results.

If you are business owner in London, Its must for you to make sure that your business website is in front of the right audience on the Internet. This can be achieved by using several digital marketing strategies like Search Engine Optimization (SEO), Google AdWords, Facebook Ads, Remarketing, etc.

At ClickDo, you can find all kind of online marketing services under one place and now we are proud to share the ClickDo is now Google AdWords Certified Partner.

About Google AdWords Partner Program

Google Partners is a advertising program offered by Google for the digital marketing agencies around the world who manage/run AdWords campaigns on behalf of others business (clients business). Having Google Partner Certified will help the PPC agencies to get more access to the advertising tools of Google with more educational insights and support.

Not all the agencies are eligible for becoming a Google Partner. Only the PPC agencies who meet certain requirements are eligible.

The Criteria for becoming a Google Partner may include the following,

Agency should maintain the AdWords optimization score 70% or above for their clients.
PPC Agency should have spent at least $10,000 in the last 90 day’s time in Google Ads for their clients/businesses.
PPC Consultants who manage the account should be Google Ads Certified.

Only the agencies who reach all the above mentioned criteria are eligible to become a Google Ads Partner.

ClickDo – Google AdWords Certified Partner

There are many PPC Agencies in London and we ClickDo always take one step forward to stand ahead and unique from others with our best digital marketing services.

At ClickDo, our PPC Consultants work closely with the clients businesses to make sure that they get most out of the Google Ads from their marketing budget. ClickDo have spent thousands of £ each month on Google Ads and driven maximum conversions to the clients.

As ClickDo have delivered the best with ads optimization score and the other factors, Google have certified ClickDo as the Certified Google Ads Partner recently.

Here is our Google Verified & Approved Partner link – https://www.google.com/partners/agency?id=5983249637

Below is the ClickDo’s Google Partner Badge

Benefits of Google Partner

As ClickDo is now the Google’s AdWords Partner, We at ClickDo will have the more privileged access to the resources from Google

, product certifications, quick support from Google Ads specialized team, etc. On top of all, Promotional offers allow you us give new clients’ advertising budgets a boost with free, monetary credits that are automatically applied to eligible accounts.

ClickDo – Best PPC Agency in London

At ClickDo, Our PPC Consultants have worked closely with many niches in London and have delivered the best results for our clients.

Below are some of our Google AdWords case studies which you can check out to get an idea about our works,

Google Ads for E-Commerce Website – https://www.clickdo.co.uk/case-studies/google-adwords-for-e-commerce-website/

Google Ads for Circumcision Clinic – https://www.clickdo.co.uk/case-studies/google-adwords-for-circumcision-clinic/

Google Ads for Cleaning Company – https://www.clickdo.co.uk/case-studies/google-adwords-for-cleaning-company/

Google Ads for Dental Clinic – https://www.clickdo.co.uk/case-studies/google-adwords-for-dental-clinic/

Google Ads for Payroll Services – https://www.clickdo.co.uk/case-studies/google-adwords-for-payroll-services/

Google Ads for Photography Studio – https://www.clickdo.co.uk/case-studies/google-adwords-for-photography-studio/

Google Ads for Interior Design Company – https://www.clickdo.co.uk/case-studies/google-adwords-for-interior-design-modern-furniture-company/

Google Ads for Jewellery Shop – https://www.clickdo.co.uk/case-studies/google-adwords-for-jewellery-shop/

For the complete list of SEO & Google Ads case study, check out – https://www.clickdo.co.uk/case-study/

If you need any insights with SEO or Google Ads for your business, you can email us at digital@clickdo.co.uk to book a consultation.

How to Measure Google Ads Performance?

In recent years, Google AdWords brings more success stories by helping businesses improve their online presence . Google AdWords has the option to scale the performance of each ad and allow you to improve the campaign performance to gain more traffic.

In this blog, Let’s see how to build an effective campaign and how to measure your campaign performance for successful business growth.

While analyzing your data on Google AdWords you can easily get how to track the metrics and performance of your ads.

Google AdWords contains more reporting features that help to check the performance of your current campaign and you can optimize your campaign to increase more traffic.

At end of this article, you will be more clear with all metrics which is important for the campaign’s success.

Tip: Keep your focus on the right metrics to increase more profit for your business and try to avoid the wrong metrics that impact your business growth.

What are the metrics that bring Traffic?

The metrics that help to measure your performance of an AdWords are available on your Google AdWords dashboard itself.

Traffic-based metrics are good for your campaign that gives a clear report on how your campaign works.

The metrics used to know about your performance are

CTR (Click-through rate)

Click-through rate is the easiest way to measure your advertisement. CTR clearly shows how your ads and keywords are performing among the search lists. This will display the score of your advertisement, this will help you understand like how many click you have received when compared with the total number of ad impressions.

CTR is calculated as = No of clicks / Total no of impressions

Quality score

Quality Score measures the quality of your ad copy, the keywords you are using, and your landing pages. The Good quality score depends on what are the keywords you are using and target search query that you are getting clicks for. If you are using relevant keywords, then you automatically get a higher quality score. To check the quality score, add the quality score column to your performance tracking report.

Clicks

Clicks are one of the easiest metrics to check how much traffic that your keywords bring to your campaign. Here you can get what are the most used keywords and how many times people used that keyword to reach your website.

Clicks provide enough information about your campaign performance that helps to achieve your business goals.

Conversion rate

Conversion rate is another tracking metric that helps you to understand who clicked your ads and complete your goals. Persons who purchased the clicks are tracked in the conversion rate.

Conversion rate is calculated as = Number of conversion / Total number of Interaction

Cost per conversion

Cost per conversion and cost per action is the same terms that help to track how much cost we need to spend for a single click that turns into a conversion. A successful conversion has based on the goals your fixing while running a campaign. For example, making a purchase, sign-up process,

Cost per conversion is calculated as = Cost spending for generating the traffic / Number of conversions

Why you need Google AdWords for your business?

why you need google ads for your business

Managing an online business is still a challenging task for many entrepreneurs. To reach the topmost page of a search engine is highly competitive and it takes more months or years to reach the first page even with proper SEO.

Google AdWords is the perfect solution for business people who like to see their brand name on the top of the Google search. Google AdWords is the paid business model that allows Google to easily pick your business name and display ads on Google SERPs.

Google AdWords is the effective marketing strategy for the new as well as existing business to get more online customers and to reach their brand among all customers.

Here, in this blog let’s see how to use Google AdWords more effectively for your business and how to set up a Google AdWords account for your business profile.

Advantages of Google AdWords

Before starting with Google AdWords check out what are the benefits of using Google AdWords. Google AdWords is the most powerful tool among other advertising platforms. Below are some advantages of Google AdWords and answer for why all business need Google AdWords as their marketing platform

1. Google AdWords works faster than SEO

The main advantage of Google AdWords is that it works faster and generate more leads when compared to the results of SEO. Both Google AdWords and SEO are online marketing strategies that help to generate more traffic, but Google AdWords works faster.

Here are the reasons why AdWords are more effective than SEO

Google Ads will display on the top of the page immediately once you activate the campaign
You can concentrate on Multiple Keywords
You can pause or resume the campaign whenever you need

At the same time we should not ignore the traffic from organic sources, but we can achieve more leads instantly by using Google AdWords.

2. To Increase Brand Awareness

Google AdWords is an efficient marketing platform to reach more people and create more awareness about your brand. In addition to increasing the click rates and conversion rate, Google Ads increase more awareness of your brand through the increased traffic to your site from SERP.

3. Remarketing Option

Remarketing helps to reconnect with your website visitors and target them to purchase any products from your site through your ads.

For example, if you running an eCommerce website, Google AdWords supports reconnecting with the people who have visited your website and left without a purchase.

When you are running a remarketing campaign on Google AdWords, the ads will display on their social networks as a banner ad and target the users to generate leads.

By adding keywords on the campaign helps to match the customer’s search query and to display the relevant ads on their page.

The main aim of remarketing is to target the existing visitors who already visit your website and left without taking any action. While seeing the same ads there are more possibilities to convert those users to leads.

4. Live Performance Tracking

If you are running the advertisements on other platforms like newspapers, brochures, radio, etc. you can’t see the live tracking of an exacting source where the leads coming from.

But running a Google AdWords campaign showcase

Who clicked your Ad, from which device, and from where
Number of leads generated for your Ads
Website traffic rate you got from your Adwords
From which keyword you got more traffic and leads
How many visitors currently on your page
Bounce rate
Details of new users and more

How to set up a Google AdWords account for your business profile

Step by step process on How to create a new Google AdWords account and run your first campaign

Step 1: Create New Account

Simply visit the Google AdWords website and sign up with your new google account or already existed one. It will take only a couple of minutes to sign- inGet started with your account and fill in the necessary details, It will take you to the next page to create your first campaign for your business.

Step 2: Start with New Campaign

Now your Google AdWords account is ready to use. Here the option is there for you to create your campaign by setting up goals or you can create your account without a campaign

Step 3: Set up your Goals

Currently, you are the page to set up the goals for your advertisement. The aim of creating Google Ads. Pick any one of the options and then click next it will take you to the next page – Creating New campaign

Step 4: Select your Network

Create a new campaign by setting any goals. Name your campaign and select the network where you want to display your ads

Step 5: Select your target Locations and Language

Now choose the Target locations and languages for your campaign. Select the location on the list or enter the territories by manual and choose the language.

Step 6: Select your Audience

Select the audience for your campaign. You can select two or more or else you can create a new audience using Audience manager.

Step 7: Fill in Budget details

Budget and Bidding

Enter your budget details- the average amount you want to spent each day for your ad and set a bidding cost for each click

Keep the expenditure limit in your mind while setting a budget, you should not cross your limits. Always fix the average amount based on your website visitors.

Step 8: Add New lead form extension (Optional)

Filling a new lead form extension. This is an optional one that helps to capture the customer’s data when they search for your products and service on Google

Step 9: Choose a keyword

Keywords play a vital role in the search engine. Adding keywords while creating a campaign helps to appear on their search list and trigger your ads to appear on top of SERP. Here you can set more relevant keywords for your Ads

Step 10: Run Your First Campaign

All Done. Once again check your bidding terms, the amount you spent for each click, and write your ad by filling the headline and description

Keep the headline short
Point out the message you want to deliver to your customer
Set clear call to action

Once you are done with creating your first Google ad, click the save and continue button. Next Google will ask you for the payment details and start running your campaign.

You can easily track your Google ads and check the conversion rates

Final Words

As mentioned earlier Google AdWords is an excellent marketing tool for business profiles. Keep tracking and optimize your ads for better performance. If you need any assistance with Google Ads for your business, you can contact one of our PPC Consultant from ClickDo and we can help you generate more leads from Google.