How to Use Keywords in Your Blog Post?

In Blogging, keyword plays a major role and it boosts your SEO value to the next level by reaching your blogs to more people on the Internet. A keyword is a single word or can be a combination of two words as a keyword phrase. Choosing the right keyword is a major part of the SEO process. Selecting the wrong keyword spoils the whole SEO process and you may never see any ROI for your SEO work. All over choosing the right keyword and using it in the right strategy matter. This blog is especially for the new bloggers who are new to blogging and keyword research, to show them how to use keywords in their blog post.

Ready to explore keyword research? check out this guide on Keyword research https://www.clickdo.co.uk/keyword-research/

What are keywords in Blogging?

In general keywords are the search term, where the user types in a search engine’s search box. After entering it search engine retrieves some results matching their search query. For each query, a search engine gives more relevant results in a second to satisfy their users.
If you are a blogger, you should try to write for these users. So, you need to understand what your users search for, and you should need to know the questions raised by these searchers (that is keywords) and deliver answers through your blogs.
Blog posts created based on keyword research have good response and it gets good traffic score from the google, as well as searchers.

How to pick the right keywords?

There are lots of keyword research tools available to make the keyword selection process easy and simple. But depending too much on these third-party tools is not a good idea. So, always create one excel file and list out all the keywords in that before use in your blogging content. After listing all the related keywords in a separate sheet, follow the below techniques to filter out the best keyword for your blogging.

1. Choose keywords of your audience

Knowing your audience is the best for keyword research and it helps you to filter the right keywords for your blog post and to avoid the keywords that are a mismatch for your audience searches.
A deeper understanding of your audience and their needs helps you to detect the right keywords from the bunch of keywords.

2. Choose keywords having a low keyword difficulty score

Choosing a keyword having a low range of keyword difficulty and a less competitive keyword helps you to rank your blog sooner. Always pick a keyword having a keyword density between 0 – 10. The keyword difficulty score determines the strength of the pages that are ranking on the #1page for that keyword.

3. Choose keywords with high search volume

Search volume gives you an exact estimation of how many people searching for that keyword per month. It’s great to pick a keyword with high search volume to target more audiences and to bring more search volume to your blog post.

How many times you can use keywords on a single Blog Post?

Many people raising a question like how many keywords should I use on blog post for the best success? The answer is there is no such thing as using a maximum number of keywords on a single post brings more value. You should learn the trick of using a keyword in the right way.

Even the usage of a single #target keyword in your post is enough for Google to identify your page as a good match. The next trick is to use the most relevant keywords and LSI keywords in your blogs to match the user’s search intent.
Same time avoid keyword stuffing, which means using target keywords more times in a paragraph, this makes

Google considers your blog as spam and it won’t help in ranking. So, after finding the right target keywords, the next step is to know the use of those keywords in the right way.

The usage of keywords may vary from one blog to another depends on the words. Always try to use your keywords in a natural way.

Use keywords 10 times in 1000 words of the article is different from using a keyword 10 times in an article contain 10, 000 words. Here the frequency is the same the density matters.

To use the keywords in the right way, you should need to focus on keyword density. From the above example, putting keywords 10 times an article contains 10,000 words are considered more natural and 1000 words may be Google flagged your page as spam due to keyword stuffing. To make the keywords look more natural on your blog posts, use the tarted keywords in the following areas

Blog Post Title
Headline (H2/H3) Tags
Meta Description
Alt Text
1st paragraph of your text

Make sure your target keyword should appear once in the above-mentioned target areas in your blog post.

Smart ways to find less competitive keywords using Ahrefs Tool

Keywords are the heart of the SEO that triggers the search volume for your content. Obviously, you won’t get traffic from the search engine if no one is searching your content.

Here I wrote this guide to understand the terms of keyword research and ways to find the less competitive keyword using the Ahrefs tool. If you use less competitive keywords to your website or blog, traffic will automatically rise within a month.

This guide is to understand the

Importance of less competitive keywords
To find the high search volume along with less competitive keywords
How to generate the long tail keyword using the content explorer

Keyword Research

If you can optimize your website content by using the same keyword having a high search volume, your website traffic will get increase and you can see your blog or website on the top search of SERP.

Always go for the long tail keyword to rank for a new blog. There are more attractive keyword research tools available to find more keywords, Ahrefs is one among them, having more features like keyword explorer, site explorer, site Audit, Content Explorer and rank tracker. Let’s see how Ahrefs tools help to find the less competitive keywords in detail.

Less Competitive Keywords

Less competitive keywords are the keywords with less keyword difficulty and high search volume ranks with little link building. Always go for the keyword with less keyword difficulty to rank faster.

This metric helps to get track of less competitive keywords that brings organic traffic to your website with less effort.

Keyword difficulty and competition are two different metrics, keyword difficulty refers to the organic search results and competition refers to the paid search results.

Features of Ahrefs

Site Explorer
Keyword Explorer
Site Audit
Rank Tracker
Content Explorer

How to find the less competitive keyword using Content Explorer?

Content Explorer is one of the features in Ahref’s tool, helps to get the long tail keyword to rank faster, and also it shows the list of websites that rank already for that particular keyword.

Content Explorer has many filters that helps to find the content that matches your search criteria

The filters are

Referring domains
Organic traffic
Traffic value
Broken Links
Published date
Republished
Shares
Site
Author
Social shares
Languages
Domain Rating

Use the filters in a proper way to find the less competitive keyword and long-tail keyword.

How to find the less competitive keyword using Keyword Explorer?

Keyword explorer by the ahref’s is an efficient keyword research tool in a market that shows thousands of keyword suggestions from more than 100 countries. You can get accurate search volume by using the keyword explorer.

Get the keyword having the less competitive by referring to the keyword difficulty and the search volume. After entering the keyword, the keyword explorer will generate thousands of keyword ideas in six smart ways.

Phrase match
Having same terms
Also, rank for
Search suggestions
Newly discovered
Questions

Same as a context explorer, keyword explorer also have a filter option to get the exact keyword. The filters are

Clicks
Clicks per search
Cost per Click
Return Rate

Keyword explorer also lists the parent topic for your targeted keyword. Parent topic nothing but the raking on #1 for your keyword.

To explore more about less competitive keywords check out this video :

Keyword Research – Guide to use Keyword Research Tools

Keywords are the set of words or phrases that users enter in the search box. simply known as search queries. Keyword research helps to build the most powerful content by using the best keyword to satisfy both the search engine and your audience.

What is Keyword Research?

Keyword research is the process of finding the related words or phrases relevant to your content, that people used in search engines.

Keyword research helps to understand a clear idea of how your content gets engaged with users in the online platform and how they are searching for you in the search engines like google, bing, etc.

Keyword research provides you a clear structure of search options used by users to search your content, products, and services.

Before focusing on the keywords, first, understand what your audience actually needs and how to optimize your content related to their search using top keywords.

For example, if you are planning to write a blog on Title “How to Start a Blog?” you need to focus on a certain type of questions

Who is searching for blogs?

Who is planning to start a blog and make money?

Who are ready to work online?

What are the questions they have?

Who are the top bloggers?

From what location audience is searching?

Take a note and get the answer to all these kinds of questions, to craft better content.

This blog helps to understand how keywords research is important to build powerful content for your blog or website.

Why is Keyword Research Important for SEO?

Keyword research has an impact on SEO like performing on-page SEO, Content building, Promotion, and building powerful campaigns. Keyword research clearly tells you what your audience searching for, which keywords helps you to rank easily on SERP, and what are keywords your competitors using for higher rank.

Keyword Research during website design

During the website design or redesign, keyword research helps to optimize your current website by building new content or refreshing older content in terms of your audience, competitors, location, products for a higher ranking. This helps to increase the user experience for your website.

Keywords your using should always focus on your brand, products, services, and location.

Keyword Research during content optimization

Keep updating your content on a routine basis helps to maintain the SEO strategy of your website to rank on top of the SERP if any Google algorithm changes.

Frequent change of keywords on your website and changing of title tags and meta description based on keyword research push-up the old contents to rank higher.

Use the keywords having good search volume and rank your website higher on google soon on the search engines.

Keyword Research during Campaign Creation

Keyword research is essential for successful market campaigns. Keyword research helps to select the high relevant keywords for your business to drive more traffic and also boost- up your advertisement to rank on google search and other searches.

Using irrelevant keywords on your campaigns have more chances for invalid clicks, so, to get right-clicks choose the right keywords.

Learn more about PPC and keywords here: PPC for your business

What are the tools used for keyword research?

Best keyword research tool for your business to find the most relevant keywords are

Google Ads Keyword Planner
Google Search Console
Ahrefs Keywords Explorer
UbberSuggest

1. Google Ads Keyword Planner

Google Ads keyword planner is a free tool that helps to build strong keyword-based content for your campaign. By using Google Ads keyword planner, you can search for keyword ideas and keyword lists for your website. Google Ads keyword planner helps to find the relevant phrases and potential long-tail keywords.

How to use the Google Ads Keyword Planner?

Google Ads Keyword Planner is used to find the new keywords and to get the multiple keywords.

Step 1: Get new keywords.

This tool allows you to get new keyword ideas for your website.

Step 2: Get Multiple keyword lists.

This allows you to get multiple keywords.

Step 3: Know the search volume.

This allows you to get the current trending keywords and search volume of keywords

2. Google Search Console

Use Google Search Console and get the right keywords for your website or campaign. Google Search Console is a free tool designed for SEO purposes.

Google Search Console gives more data on SEO performance, one among the feature is for which keyword your site is ranking for. You can use the “Queries “ option to get the performance of the keyword.

How to use Google Search Console for keyword research?

step 1: Open your website performance in the Google Search console

Step 2: Select the particular page you want to optimize the content

Step 3: Select the Queries to check the current keywords and their ranking

3. Ahrefs Keywords Explorer

Ahref the most accurate keyword research planner on the market. Ahref

is the paid keyword tool, helps to get thousands of keyword ideas along with its search volumes. It helps to get tons of unique keywords and phrases along with the complete ranking details. You can also get your competitor’s keyword by using the Ahrefs keyword explorer

How to use Ahrefs Keyword planner?

Step 1: Simply enter the URL in the search box to get the list of keywords

Step 2: Enter the single seed keyword in the search box and get thousands of keyword ideas

Step 3: You can change the search engines within the Ahref keyword explorer

Three options to explore the best keywords using the Ahref

Phrase match
Having same terms
Questions

4. UbberSuggest

Ubbersuggest is the free keyword research tool, introduced by Neil Patel, used to get the long-tail keywords for your business website or blog. It helps to get more organic keywords.

How to use Ubbersuggest?

step 1: Type the keyword in the search tab

step 2: You will notice the result of long-tail keyword

step 3: Along with the keyword, you can also get the keyword data like search volume, average CPC, PPC, and SEO competition

Three options to explore the keywords using the ubbersuggest

Suggestions
Related
Questions