How to increase the domain authority of your website?

Domain authority of a website specifies relevancy of the website to its domain or industry. Domain authority may depend on the various factors of the website. Here let’s see some organic ways to increase the domain authority of the website.

The domain authority of your website purely depends on the contents that you have published, backlinks that your site receives from other sites, social media authority, brand mentions of your website in other high authority sites.

As an initial step, fully audit your website and fix all the issues that is present in your website,

Fix all the On-Page issues
Audit your backlinks
Increase the social authority
Get more brand mentions

Fix All On Page issues:

As an initial step fix all the On-Page issues in your website like Title tag, Meta Description, URL slug, Alt tags for the images, etc.

This will help your website to appear in the top of the search results. Once you fix all the On-Page errors, then move on to the backlinks.

Audit your backlinks:

Once all the On-Page issues are fixed, then audit the backlinks that your website receives from the other domains.

Also, it is important to ensure that domains have security certificates and protection with the DMARC report. This will help you have high-quality backlinks and, therefore good ranking.

Filter the unwanted or irrelevant links and then remove them. This can be done by disavowing the links. Get links from the high-quality website relevant to your niche.

Increase the social authority:

The organic way of increasing the domain authority is by having good social reach.

Publish daily posts in the social media platforms like Facebook, Instagram, Linkedin, Google+, etc. This will help you to increase the domain authority gradually.

Get More Brand Mentions:

Try to get more brand mentions of your website or the link mentions of your website in the other high authority websites.

Having more brand mentions in the relevant websites will help you in increasing the domain authority. No matter whether it is do follow link or the no-follow link, try to get some brand mentions for your website.

What is Citation Flow & How to increase it?

What is a Citation Flow?

Citations flow of a domain is a number ranging from 0 to 100, Citation flow denotes that how influential that the link is. It is calculated based on the links that are pointing to the site from the other sites.

Citation flow usually denotes the quality and the relevancy of a particular website. Google gives more importance to the metrics like Domain authority, trust flow and the citation flow as an important ranking factor.

If you get links from the sites with the high citation flow, then your website’s citation flow also will increase considerably. This will not impact the trust flow of your website.

How to increase the citation flow?

Citation Flow can be increased in an organic way by building the high-quality backlinks.

Try to build the links from the sites which has good authority on the Web. Build links from the websites which has the citation flow and trust flow more than your website.

Try to outreach and find some guest posting sites, Good authority guest posts will help you in increasing the site authority and also the ranks of your website in the Google SERP.

Even you can gain links from the high authority websites by blog commenting. If you cant gain links from the posts of the high authority blogs, then try to get links via blog commenting.

Not only the backlinking but also the strong internal linking structure will help you to increase the citation flow of your website.

Ensure that your home page has many links pointing to it from the other web pages.

Build links from the .gov or .edu sites, The links from these type of domains will increase your trust flow and the citation flow of your website. Even blog commenting on these sites will help you increase the citation flow.

Thus these are some organic ways which you can try to improve the trust flow and the citation flow of the websites,

Decide on the Old Content in Your Website

The possibilities of the content getting outdated happen on every site over a particular period of time. The reasons can be varied since every field moving towards the uphill for betterment. Every website owner has to decide on whether to update the old content or delete it since it doesn’t show any value to the website or the visitors. Here, we had given some solution on how can you decide on the old contents of your website.

Tweak the old content to present data:

There can be a content which is slightly old when compared to the current data, you can update them with the present data to show that the article meets users expectation. You have to constantly update the content to keep it relevant to the original statement. In some cases, you can merge the articles where some parts of each article are relevant and others are outdated. Make sure you have redirected this the new content to avoid broken link error. It’s all about keeping up with the original standard of the particular topic.

Decide on Irrelevant Old Content:

Every website will have a set of old contents that are not relevant to the latest standard and you no need that anymore. Take some wise action on such type of content, where most deleting it makes some sense. For instances, there can be an article for an event, old information of any particular product, an article with respect to previous year, or any information that differs from the recent statements. It includes thin content as well, where if you think that is valid add to another relevant content and redirect or else delete it.

The process is simple,

Decide on the old content whether to delete or cut and add it to relevant content.
In both the content, if you find there is a substitute page/post for it, the gently redirect it.
It avoids the broken link errors.
If you find there isn’t any substitute page, then leave it as 404 error page.

Here, you can play a tricky role in selecting between 404 and 410. 404 will suggest the user and Searchbot that the page/post is not found, whereas the 410 will suggest that the page/post is completely gone and no longer exist or return back to the website’ live status.

Why Your Website’s Blog Traffic is Decreasing?

Most of the SEO people still believe the regular blog posting a website with proper internal linking is the best way to build a website with regular content that leads to regular traffic. It happens to work out for most of the experts since it’s logically right approach for keeping your website live and show as it is. When your website’s blog or even your whole website traffic starts to decrease then you must have a look around the blog you’re writing and the strategy you follow to outreach others with the article. Today, we are here to discuss on where you actually lag in getting traffic for your blog.

Check Existing Blog:

Every website will have a blog article that gives you a regular flow of traffic by ranking on top of the search results for a competitive keyword. When a traffic drops, you must check such kind of blogs ranking status then find a solution to tweak and make the URL back to its original solution in SERP. If the blog traffic hasn’t reduced because of a rank drop, then follow the below steps to boost them back in the graph vertically.

Better Usage Of Social Media:

Before sharing on social media, make sure your profile has the capable audience in numbers. Sharing for a sake doesn’t make value for the time you spend of thinking hashtags. So, whichever the social platform it can be, build an audience for your profile. It makes sense when you share the article on social media.

Article for success:

Similar to the effective use of social media, an article you write daily must have a motive. The motive can be reaching a particular audience of a social media community, targeting potential keyword, writing on the current trend or anything else. Here, you can easily determine the success of the article by knowing the analytics/interaction on how well you have reached the targeted audience. When you start to understand your website’s audience through analytics, you can write around that topic and get more attention.

Advertising and newsletters:

Writing an article daily and leave it as is won’t help you to widen the audience. There should be some effort around the article to show there is such content exists with clear statements. This process can be through advertising, social sharing and sending newsletters to the list of email address you have it in your pocket.

How to get started with SEO for a fresh Website?

Owning a website is not a big deal, optimizing them to rank well on the SERP is the main thing every business owner and the blog publisher should take care of. Here let’s see the basic optimization that you should do for a fresh website.

Domain Name:

Choosing a domain name may depend on many factors, some may choose them based on the brand name or some may try to choose them based on the keywords that they are going to target for.

If you are buying an old domain, then you should check whether the domain is spam free and it doesn’t been penalized by Google. Ensure that the domain doesn’t have any crazy backlinks. If so, it will spoil your future SEO works.

Content Update:

As you register the domain, the next thing you will do is the content updation. Hire the best content writers and update the unique contents on the website without any grammatical errors.

Google gives priority to the content present in the web page. Google has the main motive of delivering the best results to the user’s query. Hence update the quality contents in the site and avoid duplicate pages.

Basic Optimization:

Once the new website is updated with the fresh contents, make sure you do some basic On-Page like optimizing the title tags, meta descriptions, URL slug, etc.

Give more internal links within the website with the relevant anchors. This will help the crawlers to effectively crawl and index your Website.

Sitemap Creation & Submission:

XML sitemap will contain the URL’s of all the web pages present in your website, media files, etc. Create the well-optimized sitemap for your website and submit it using the search console.

This will help the Google Bots to find your new website, crawl them and index them to the Google Web servers.

Summary – SEO for a brand new Website:

Buy the spam free domain
Update quality contents in the web page
Optimize the contents – On Page
Create & Submit the XML Sitemap
Finally, start with backlinking

Thus these are some of the basic things which you should do when you are starting with the fresh website.

How to get Sitelinks for a website?

A website is all about providing trust to the visitors and share right information. It can only happen when a user feel that your website is authoritative enough to make them believe. This kind of belief to the users can be given in a different way, where one in that is Sitelinks in Search Results.

Sitelinks are the sub-links(sub-pages) appear under the main link(main page) when you search for a query, which can be a brand name or a direct anchor. It helps you to bring in the visitors wide into your website for different pages and purposes at the same time. It gives the clear visibility of website navigation even before entering into a website.

How to get Sitelinks to your website?

People are curious about many things in and around search engine optimization. Most of the times they end up with just curiosity and sometimes they end up with a clear statement that solves their curiosity.

Everyone starts to ask/search about Sitelinks only when they see somewhere in the name of their competitors. As every business owner needs to be better than what their competitors show to the audience.

To be precise, you cannot actually set/change/modify anything to make your website’s search results with Sitelinks. It happens to be how a Searchbot crawl, index and see your website. It can be a navigation, internal link, user-friendliness or user behaviour.

Here, I can give you a small tip on this Sitelinks, where you can trigger the Searchbot and user to see in that way as expected. It starts with proper internal linking which means one page is literally linked to other pages of the website only to provide additional information and not for the matter of just doing for a purpose. In such case, It directly reflects on the user navigation and behaviour inside the website.

For Searchbot, it has to understand that the users are visiting these pages often from the landing page, so the relation between the page increases the relevancy that ends up as Sitelinks in the search results.

How to Increase Page Speed in a WordPress Website?

The page speed of a website had got bigger only after Google officially confirms it as a ranking signal from an SEO perspective. It all starts from a website designing, since minified JS, CSS along with less complexity will reduce the loading time. Among website designing, more than half of the websites fall under WordPress Content management system. By taking all this into consideration, let’s discuss on how to increase page speed in a WordPress website.

Before getting into the topic make sure you use PageSpeed Insights tool to check where your website actually stands before optimization.

Images:
- The biggest issue behind the loading of a website. It always important consider the size of an image before uploading it to your website, as it can spoil the webpage completely and ends up with the bad user experience.
- You can do this in two ways, one, before uploading it to website reduce the resolution or size of the image using Photoshop-> file -> save for web option. Second, use plugins like Smush.it to reduce the size and helps in the page speed of a website.
Cache Setup:
- The second most important that can assist you in loading time of a website. The best possible solution for cache setup is installing a cache plugin in your website.
  - Most of them highly recommend W3 Total Cache because of its wide option to configure in the free edition.
- Browser Cache:
  - Start with browser cache, as it will help in HTTP compression and add headers to decrease file load time and reduce server load as well.
- Page Cache and Minification:
  - Improve server response time with page cache and minification. Minification is a bigger issue when you consider page speed and SEO. Page cache enables to load a page from its static copy instead of visiting server each time.
  - In minification, it implies on HTML, CSS and JavaScript. The most important thing in the minification process is, it may affect some pages to load properly which depends on such code. So, once minification is configured make sure every page in your website loads properly.

In addition to this, here I provide you with some value-added point. As most of the website has SSL configured but missed it to redirect from HTTP to HTTPS that leaves a bad sign. For that, Install Really Simple SSL plugin and configure the plugin in a single click. It will really help your website to load the actual page for the request.

What Makes a Great Mobile Website?

Mobile phone and its usage have been immense when compared to Desktop. It directly reflects on the traffic flow as well, since the global traffic reaches 52%, which is way higher than desktop/tablet devices. It matters the most when your business starts to depend on the online market, as it has been increasing potentially. Here, we are going to discuss the process of making a great mobile website for a business.

Design and Responsiveness:

The stats or any releases around the mobile-friendly website is always a buzz after the release of Mobilegeddon in 2015. After this update, the

search results clearly show that mobile-friendly and responsive websites are performing way better in Google Search Engine Results Page. A website on any device has to respond properly to the visitors, so the impact provided through the responsiveness results in engaging users.

These factors help in SEO for a website to perform well than their competitors when it loads fast. For a user, two things will make them engage in a website, one is loading time of a website and the required present at the right place with attractive designs. It never varies when a user visits through different devices.

Business and Mobile Website:

For business, having an app become so mainstream. Meanwhile, it can’t be avoided as the stat stands for itself. The mobile internet users engage 85% of their time in apps instead of direct search through browsers. Business owners expect the same, as the mobile app gives the simplified access to the business service/product.

Here, let me list the four factors you must consider on mobile websites,

Responsive Display
Readability for the Users
Font Size, Type and Formatting.
Optimized Attachment Files in the Content
Avoid Broken Links

These four are defined for itself, where you must keep mind while designing a mobile website. If you want to design a proper website with great mobile responsiveness, then contact us, as we are into developing the various business website across the globe.

Why Your Website Ranks Drop Suddenly?

Rank drop is a phase which every website must have come across in their process. For certain reasons, it happens frequently for some websites. The website owner or the person who is into SEO must have the capability to understand where the website actually lags in case of rank drop or traffic fluctuation. Here, we listed some few key points to note that may affect your website and its ranks.

Avoiding Local Search:
- Local search what people and google search algorithm expects. Experts from itself suggest every SEO person to work
- on local search as they want to build a better user experience. Analyze the keywords which will be searched by the people around you, so it will turn around as a potential keyword and traffic

Backlink Activities:
- The SEO experts still believe that they can rank any website with the huge set of backlinks generated to the website. It is not the case now, as Google considers the quality of a backlink to help a website to move up in search engine results page. There is no point in getting backlinks which have low health status or not relative to the landing page niche, then it will not help you at case any cost. In turn, it will bring a downfall to your ranking
- Understand the health and its backlinks flow, then get backlink from that particular website, since quality and relevance is more important than numbers.

On Page Practices:
- The Search Algorithm will always to do competitor analysis for a certain keyword. In such a process, the Google search algorithm can easily understand which website has followed best practices at the most to show their favour to rank at the top for a particular keyword.
- While doing on page SEO practices, avoid too much of target keywords, improper internal linking, broken links, an image without alt tags, improper design and most importantly irrelevant content
- While filling up a page with content write it with quality, relevancy and give it at one shot. So, Google understands the quality of content at first index itself.

How to get started with SEO for a Brand new website?

Search Engine Optimization is the way of optimizing the contents present in the website and making them easily crawlable by Google. The ultimate aim of the SEO is to rank the website on Google’s Search Engine Results Page for the user’s search query.

Here let’s see on how to get started with SEO for a brand new website.

1.Content & On Page:

The first and the most important thing to look upon is the content present in the web pages. Make sure that the content is unique and not copied from any other source.

Next, you can get started with the On-Page optimization, That is optimizing the title tags, meta descriptions, URL, meta keywords, etc. Also, you should focus on adding alt text to the images, internal linking, etc.

Make sure to complete the On-Page SEO perfectly before moving into the Off-Page optimization.

2.XML Sitemap Creation & Submission:

Once the On-Page issues are fixed perfectly. Then its time for you to integrate the Google Search Console & the Google Analytics with the website.

Create the XML sitemap for your website, this sitemap will contain all the URL’s that is present in your webpage. Next, submit the XML sitemap to the Google using the Search Console.

Make sure the sitemap contains no errors and also it is easy for the Google bots to crawl and index the web pages.

3.Off-Page SEO:

Once you fix all the On-Page issues right from the content to the page speed, then you can move into Off-Page optimization. Off-Page works mainly involve building high authority backlinks to the website.

You should try to build the links from the sites which is relevant to your niche. Avoid building the bunch of links from the same website. Google gives more priority to the quality of the links than the quantity.

Thus these are the organized ways in SEO which you can try for the brand new website and make it rank on SERP for the potential terms.

If you are new to SEO and want to learn how to do search engine optimisation for your business website, you can join the online SEO training academy

For any questions about SEO, join the SEO Consultants Facebook group

As you know SEO is very important when it comes to online sales because at the end of the day, your website has to bring in ROI for your business.