ClickDo Collaborates with Mother Root: Remote Lifestyle Meets Fresh Drinks Concept

At ClickDo we realise that video content is becoming a vital marketing tool and we constantly expand our content creation and marketing scope.

Shorts are one of the fastest ways for brands to earn attention right now — especially when the content feels authentic, useful, and native to the platform.

That’s exactly what we focused on in our recent content collaboration between ClickDo and Mother Root, where Mother Root approached ClickDo CEO Fernando Raymond to explore a social-first partnership.

After aligning on goals and messaging, we agreed on a collaboration concept that felt natural: showcasing how the drink fits into real remote working routines, rather than forcing a scripted ad. Fernando wanted to ensure that the campaign aligns with his values and principles and Mother Root were absolutely open to his and his team’s creative ideas. In fact, they encouraged the content to be natural and shared their suggestions so that the campaign took shape very organically.

How the Collaboration came together

Once Mother Root reached out, our team moved quickly through a lightweight collaboration process:

Concept & content planning: Together we mapped out a short series of reels-style videos designed for fast retention and clear product context. Mother Root provided the products and some instructions.
Creator-led storytelling: The videos feature Fernando Raymond (CEO) and Manuela Willbold (CMO) using Mother Root in real-life moments — keeping the tone personal and professional, credible, and “scroll-stopping”.
Editing & publishing: The ClickDo team handled the content creation workflow and publishing across the selected social channels, ensuring the videos were optimised for each of the chosen platform’s format and audience behaviour.
Offer integration: We also included Mother Root’s discount code FERNANDO100 in the content and captions to make it easy for viewers to take action immediately.

The Campaign Content – tailored Videos for selected Channels

The result were short videos for different channels that were selected based on their suitability and audience:

Fernando Raymond Channels:

- - Facebook: https://www.facebook.com/FernandoRaymondOnline/

Video:

- - - Instagram: https://www.instagram.com/fernandoraymond and https://www.instagram.com/nomadceoway

Videos:

Manuela Willbold channels:

Facebook: https://www.facebo facebook.com/manuwblogger

Videos:

Instagram: https://www.instagram.com/manuw_blogger/

Why Short Video Formats Work Well Right Now

Short-form content performs best when it delivers three things quickly:

A real person + real context (not just product shots)
A simple “how it’s used” moment (so the viewer instantly understands the fit)
A low-friction next step (like a discount code or link)

This collaboration was built around those principles — and it’s a great example of how brands can turn social content into measurable awareness and demand. It also highlights how influencer marketing can be utilised in many ways and formats, depending on the campaign goals and brand voices.

How the Campaign performed so far

The videos were popular with hundreds of likes and thousands of views within the first week:

Want to collaborate with ClickDo too?

If you’re a brand looking to grow through creator-led short-form content, ClickDo can support the full workflow — from planning and scripting to editing, publishing, and performance optimisation. ClickDo also works with selected influencers and media platforms to get content tailored, customised and delivered to the right audiences.

Book a consultation with our team to explore a collaboration campaign tailored to your particular brand, needs and goals.