SEO Facts That All Internet Marketers Should Be Aware Of

SEO is a technique which has some updates every single day and as an internet marketer, you should be aware of the trending updates. This will help you to sustain in your industry and rank the web pages top of the Google SERP.

Here are some SEO Facts which you should know to make the sites perform well on the Google Search.

On Page (50%) : Off Page (50%)

Give equal importance to both the On Page and Off Page, The main thing to notice here is that moving on to the Off-Page activities without the perfect On Page will not help you in improving the ranks.

Start Building links only after fixing all the On-Page issues. This will help you to rank on the Google SERP very easily in a strategic way.

Page Titles are More Important:

In the On-Page, Page titles are more important than the other elements. Try to embed the target keyword in the page title.

Also, at the same time provide the title which makes sense and helps users who are searching for some information.

Top 5 Results Get More Clicks:

Whether your webpage ranks at the bottom of the first page of the Google, it doesn’t matter.

Top 5 search results of the Google tend to recieve more clicks than the other.

There is no myth that only the sites which rank on #1 recieve more clicks,

Based on the catchy Title & Crispy Description, you can get more clicks even if your site ranks on top 5 search results.

Use Google+:

Social signals are always a ranking factor in the SEO. Using Google+ you can make the newly created web pages to be indexed by Google quickly.

When you share any links on Google+, By default it will be fetched by Google. Once the web pages are fetched by the Google, then the particular web pages will be indexed at the same time.

How Duplicate Contents affect Your SEO?

When it comes to SEO, Content is the first and the foremost important thing which you should more priority. Updating the site with the quality contents with the proper On-Page SEO will help you to rank your websites easily on Google.

Copied or Plagiarized contents will not help you to rank your website on top. Always have the high-quality content on your website without grammatical flaws.

How Duplicate Contents Affect Your SEO?

Usually, Google crawls the web pages and indexes them. Based on some ranking factors and the contents present in the site, Google ranks them on the SERP.

The main thing to note here is that the Google crawls only the web pages which have unique content.

If the site contains the duplicate content, the Google will just ignore those pages as the content is indexed by Google already from other web pages.

Even try to avoid duplicating the contents within your web pages. Spend some time and give more importance for content writing. Before publishing the content in the site make sure it is free from grammatical errors and its unique.

How Quality Contents helps your SEO?

When it comes to the content, it not only denotes the text content, but it also includes media files like images, videos, etc.

All these should be well optimized to make them rank well on the SERP.

Optimizing the images with the proper meta information and the alt tags will help in SEO. Also, try to embed the target keywords in the content.

Having target keywords on the Title, Meta Descriptions, Heading Tags and the image alt tags will help you to rank on the Google SERP.

Hence when you start optimizing the site, start with finding the duplicate contents and removing them. Updating the fresh contents on the website will help to improve the ranks on the SERP.

How to find the right source for Guest Posts to get quality backlinks?

Well, Backlinks is the core factor of SEO which should be done in a more strategic manner to improve the ranks of the web page on the Google SERP.

Many people are selling guest posts from the nasty websites for the high price, Its difficult to find the right person to get the quality backlinks to the website. Here let’s see some smart ways to find the right person for guest post outreaching.

Use Facebook Groups:

Facebook is used by most of the people around the world, There are tons of groups in the Facebook for Guest Post outreaching and for getting the paid backlinks.

Use the groups effectively on Facebook and get connected with the right people,

This will help you to get some SEO tips for you from them and also quality guest posts indeed.

Use other online platforms:

Not only Facebook, there are many other online platforms like Legiit, Konker, Fiver, etc where you can find the right people selling the guest posts for you.

You can go through the profile of the people who are offering paid guest posts and can review the client feedbacks. Based on the client reviews you can choose the right guest post seller.

Finding the right website:

Most of the people would search for the high domain authority site for getting the backlinks, but it’s not the case.

Don’t give more importance to the domain authority, instead give check whether the site is spam free and it is indexed by Google.

Links from the spammy website will spoil all the SEO works that you have done so far,

Hence it’s important to check the quality of the sites before getting into the action.

We at ClickDo offer the Guest Posting services from all the relevant niches. Our websites are well indexed by Google and its spam free. If you need paid guest posts, just drop a mail to dinesh@clickdo.co.uk.

What is Trust Flow And Citation Flow in SEO

SEO is getting wider day by day with it’s factors to cope up with the algorithm and understand the outcome through different metrics. Though it is tough to determine the factors to rank in search results, experts left some metrics that can help you to understand how well is your website performing when compared to your competitors. Today, let’s breakdown two new metrics that evolved in recent years and put them in simple words at the level of newbie’s understanding. Trust Flow and Citation flow in SEO.

Trust Flow
Citation Flow

Trust Flow:

Trust = Quality.
The trust flow determines the quality of the backlinks from the refer domain. If a domain has trustworthy and authority backlinks to it, then that domain will have a good trust flow. To be said, these metrics are calculated based on the backlinks to a website. When a website has high trust flow, it shows the website has good quality of backlinks, so that can boost to rank on top of Google Search Results. Meanwhile, one has to understand, even-though you’re conscious on getting only quality backlinks, you can never avoid getting backlinks from low quality websites or directories that are auto generated by the websites.

Citation Flow:

Citation = Influence.
Citation flow determines the influence of a websites, where it doesn’t consider the quality of a backlinks. To put in very simple words, citation flow directly means the how many different domains are referring (influencing) a website. If there are many domains referring to a website, then the influence will be higher so, that will reflect on the citation flow metrics. Influence can occur when there is an interest towards your website/blog.

Q: Why you should bother of TF and CF in SEO?

A: At end of the day both are just metrics to understand how well it is performing.

Q: Which One is Better Trust Flow or Citation Flow?

A: One can’t be left out while considering the other, since both co-relate with each other. Increase in citation flow CAN increase Trust flow of the website only when the number of referring domains are of high quality.

Q: TF or CF – Which one will be higher?

As already said, it is difficult to get all the backlinks as quality backlinks. So, trust flow number cannot overtake citation flow at most of the scenarios.

Q: How you can increase Trust Flow and Citation Flow of a website?

Trust Flow can be increased when there is good number of organic traffic and quality

Citation Flow can be increased when there is more number of referring domains to a website.

If you are in need of quality backlinks for your website, then mail our team at aslam@clickdo.in and dinesh@clickdo.co.uk for the list of websites in different niches to get backlinks.

How Infographics Helps to Boost Your SEO & Improve the ranks on SERP?

Infographics are the pictorial representation of any process or service that you are offering. This will help the users to understand the concepts better.

As a business owner, you can create Infographics based on your niche and populate them on the web to gain traffic to your website and also to boost your ranks on SERP.

Link Building:

Infographics will help you to build some natural backlinks to your website.

Creating and submitting the Infographics in many online platforms like Flickr, Visual.ly will help your site get authority backlinks.

Backlinks from the Infographic platforms will look more natural. This will help you to budge the ranks to the top of Google.

Link building is one of the important ranking factors which the Infographics helps to solve again.

Source of Traffic:

Even if you can generate traffic to your website by using the Infographics. A nicely designed Infographics will have the good reach among the social media.

Try to share the Infographics in all the social media platforms, Question/Answer forums like Quora and give a link to your website. This will act as a new traffic source and will help you get more visitors.

Embed Infographics on the Website:

When you create Infographics on the certain topic, Embed them on your website as a blog post. Also, enable the social sharing buttons in the Blogs.

Thus when the user lands on your web page, they can share your Infographics if the content is really good and useful. This will increase the authority of your site on the web.

Increased Brand Awareness:

Add the brand logo and the contact details in the Infographics, this will help you to increase the brand authority on the web and get more reach.

Make your content go viral by sharing them on the Facebook groups. You can get more reach for your site if you use the reddit effectively.

These are some cool tips for you to boost the ranks of the web page on Google.

Common SEO Risks You Must Avoid

SEO has been tricky everyday considering the algorithm updates and factors around it. The hardest part is to find on what factor the algorithm is updated and work accordingly. In SEO, it will be a worth of taking risks but at the same time you must be strategic in a way that should not affect your website SEO and it’s traffic at any cost. Here, i have listed the risks you should avoid in SEO.

Poor Doorway Pages:

Doorways pages/posts are created on batches by targeting keywords which are specific for that pages. The most trusted SEO persons will avoid doing such doorway page activity since it is not trustworthy and disliked by Google. When you are taking such risk with respect to increase traffic to your websites, it may end up spoiling your website. Google will accept such pages only when they have quality and unique content.

Avoiding Natural Backlinks:

Every websites motive is to get quality backlinks which should not affect in any possible way. When you receive some natural backlinks which you haven’t created, it may not benefit in SEO but at the same time it will not take any harsh actions. The natural links are organic that will not harm your website. So, restricting them or disavowing such websites can only be followed when the websites are of low quality and highly spammy.

Deleting Content:

Deleting a content can be easy, but handling them in a website is the most tedious task, since it has to updated with recent original statement and avoid thin contents. You must decide on the old contents in your website which we has clearly discussed. Here, deleting a content which have been giving regular traffic will reflect on the website analytics. To take it further, it may lead to broken links and 404 errors for your website, which is actually not a good sign.

What is Citation Flow & How to increase it?

What is a Citation Flow?

Citations flow of a domain is a number ranging from 0 to 100, Citation flow denotes that how influential that the link is. It is calculated based on the links that are pointing to the site from the other sites.

Citation flow usually denotes the quality and the relevancy of a particular website. Google gives more importance to the metrics like Domain authority, trust flow and the citation flow as an important ranking factor.

If you get links from the sites with the high citation flow, then your website’s citation flow also will increase considerably. This will not impact the trust flow of your website.

How to increase the citation flow?

Citation Flow can be increased in an organic way by building the high-quality backlinks.

Try to build the links from the sites which has good authority on the Web. Build links from the websites which has the citation flow and trust flow more than your website.

Try to outreach and find some guest posting sites, Good authority guest posts will help you in increasing the site authority and also the ranks of your website in the Google SERP.

Even you can gain links from the high authority websites by blog commenting. If you cant gain links from the posts of the high authority blogs, then try to get links via blog commenting.

Not only the backlinking but also the strong internal linking structure will help you to increase the citation flow of your website.

Ensure that your home page has many links pointing to it from the other web pages.

Build links from the .gov or .edu sites, The links from these type of domains will increase your trust flow and the citation flow of your website. Even blog commenting on these sites will help you increase the citation flow.

Thus these are some organic ways which you can try to improve the trust flow and the citation flow of the websites,

3 Most Important Things You Must Do Right Now in SEO

SEO is all about updating yourself and implementing them in your website for daily betterment in SEO results. The matter of concern towards your website to show at every point, since any website in search result can face its downfall at any point because of minor mistakes. Here, we list 3 such things to implement in your website without any delay since these are the most important factors as of now and future as well.

Speed Optimization
Mobile Optimization
Content Optimization

Speed Optimization:
- Everyone around SEO starts to stress on the importance of page speed of a website after the release of its related algorithm update and Google confirms it as well.
- Start your optimization from the attachments and files in your website. Reduce their resolution, compress the file size with effective tools and avoid using too many plugins such activities. Try to implement such things with external software/tools itself.
- The best part to optimize for speed is to implement cache mechanism in your website. Either it can be a plugin like W3 Total cache or through the Content Delivery Network(CDN). Initiate from configuring for browser cache to handling the scripts like JS and CSS as an optimized file.
Mobile Optimization:
- There is no difference between mobile and speed optimization with regards to its importance given by Google. If making a mobile website user-friendly is more important like desktop version of a website.
- Feel like you are a new user to your website and visit through mobile, then check whether it works for your comfortability. If you don’t feel anything fishy then ask someone who hasn’t visited your website to review.
- Design a website for its look and performance as well. The look determines the easy visibility of your USP(Ultimate Selling Point), whereas performance determines for its easy accessibility.

Content Optimization:
- This topic may look bored of reading it often, but proper optimization will stand and deliver results for you. The content optimization majorly includes the subfactors like readability and combination of target keywords.
- Write a content in a way that the visitors can easily read and understand what publishers like to deliver to the end user. It matters a lot when you include schematic keywords to your content instead of using repeated keywords.

Interlinking Structure – Best Metrics to Boost Your SEO

Interlinking in SEO plays a vital role in defining the ranks of the web page in the search engines. Interlinking helps both the search engine crawlers and the users to navigate to the different pages of the same website.

Google bot visits one specific web page and then follows the links on that page and discovers the new webpage. This process repeats and Google bot starts indexing the new web pages that it is discovering.

Hence the main purpose of the interlinking is to make the Google crawlers and the users to easily navigate to the other pages within the website.

Give Importance to User first

While doing the interlinking, make sure you give more importance to the users first than the search engines,

Give the links to the other pages in the same domain which make some sense.

Don’t give meaningless links in the motive of making the Google Bots to navigate to the other pages, It should be taken into account, but Users should be given first priority while linking.

Anchor Text:

Anchor text is the hyperlink or the link text which is pointing to some other web pages on the same domain. Anchor text should be relevant to the page that it is linking to.

Users will spend more time on your website only if they are taken to the right pages via interlinking, Also,

Anchor text helps the Google Bots to identify about the content that is present in the particular web page.

Internal links for effective Crawling:

Give as many as internal links you can, This will help the Google Bots to navigate to all the other pages in your website and effectively crawl them.

Internal links will help the Google Crawlers to find the new pages in your website and index them.

Crawling and indexing is the important thing to consider in SEO.

Though the XML Sitemap contains the URL’s of all the pages present in the site, Internal links will help the Google Bots to index them more effectively.

How to get started with SEO for a fresh Website?

Owning a website is not a big deal, optimizing them to rank well on the SERP is the main thing every business owner and the blog publisher should take care of. Here let’s see the basic optimization that you should do for a fresh website.

Domain Name:

Choosing a domain name may depend on many factors, some may choose them based on the brand name or some may try to choose them based on the keywords that they are going to target for.

If you are buying an old domain, then you should check whether the domain is spam free and it doesn’t been penalized by Google. Ensure that the domain doesn’t have any crazy backlinks. If so, it will spoil your future SEO works.

Content Update:

As you register the domain, the next thing you will do is the content updation. Hire the best content writers and update the unique contents on the website without any grammatical errors.

Google gives priority to the content present in the web page. Google has the main motive of delivering the best results to the user’s query. Hence update the quality contents in the site and avoid duplicate pages.

Basic Optimization:

Once the new website is updated with the fresh contents, make sure you do some basic On-Page like optimizing the title tags, meta descriptions, URL slug, etc.

Give more internal links within the website with the relevant anchors. This will help the crawlers to effectively crawl and index your Website.

Sitemap Creation & Submission:

XML sitemap will contain the URL’s of all the web pages present in your website, media files, etc. Create the well-optimized sitemap for your website and submit it using the search console.

This will help the Google Bots to find your new website, crawl them and index them to the Google Web servers.

Summary – SEO for a brand new Website:

Buy the spam free domain
Update quality contents in the web page
Optimize the contents – On Page
Create & Submit the XML Sitemap
Finally, start with backlinking

Thus these are some of the basic things which you should do when you are starting with the fresh website.