Is Trend-Driven or Evergreen Content Marketing Winning in 2026?
What Our ClickDo Platform Data from 2025 Reveals About What Gets Eyeballs!
In 2026, 61 % of UK marketers plan to expand their content marketing efforts, focusing on trend‑driven formats. (Source: localiq.co.uk)
But which type of content really delivers results?
Visibility and engagement are becoming increasingly harder to earn as AI-generated content floods organic search results. But people still look online for answers, inspiration, and tips!
At ClickDo, we analysed our highest-performing content from 2025 to understand what
genuinely drives views, clicks, and sustained audience engagement beyond automated trend-chasing.
Here’s what our review reveals and why it matters in content marketing in 2026:
Curiosity Drives Engagement: Remote Work Surges
The UK workforce is evolving rapidly. Interest in remote and flexible work jumped 36% in 2025, reflecting a strong desire for work-life balance and career flexibility. Searches for remote job opportunities surged, showing that audiences are actively looking for practical advice and actionable pathways to adapt to this shift (Source: ONS, 2025).
Our guide on Remote Working Jobs earned 561K+ impressions and 7.9K+ clicks on Google alone — proving that curiosity‑driven, practical, keyword‑targeted content about trending yet lasting topics performs exceptionally well. The strong performance of this piece illustrates that content addressing real workflow transformations resonates deeply when it meets search intent with clarity and depth.
Authenticity Over Hype: Earning Money from Home
Beyond remote work, UK audiences are increasingly seeking legitimate ways to earn from home. Research shows that 39% of UK adults now have a side hustle, illustrating a strong demand for guidance that is reliable and actionable (Source: Finder, 2025).
Our Earn Money from Home guide achieved 190K+ impressions, reflecting that audiences respond best to trustworthy insights and actionable steps rather than superficial or exaggerated “get rich quick” advice. Practical, vetted content that speaks to real economic pressures and opportunities builds credibility and keeps readers returning for more guidance.
Practical Wins: Work-from-Home Job Guides Keep Audiences Engaged
Practical content continues to outperform flashy trend pieces. Demand for flexible, actionable career guidance grew 32% in 2025, with audiences seeking clear pathways to earn remotely. Hybrid and remote working models are becoming the norm, with UK employees averaging 1.8 remote days per week, among the highest in Europe (Source: itdeskuk.com, 2025).
Our Work from Home Jobs content reached 74K+ impressions, demonstrating that well‑researched, actionable guides retain long‑term engagement. Readers gravitate toward content that not only informs them about opportunities but also helps them understand how to access and succeed in them.
Shape the Digital Marketing Trends That Matter in 2026
Marketing trends are driven by real insights, practical strategies, and authentic voices. At ClickDo, we believe the future of digital marketing is human-led storytelling, even as AI-generated campaigns become more widespread. Real strategies, real results, and real expertise create engagement that lasts.
Turn Our 2025 Insights Into Smarter 2026 Marketing Success
Position your brand alongside the UK’s most searched and high-performing digital marketing content in 2026. From evergreen guides on remote working opportunities to trend-driven marketing strategies, we help your message reach the right audience, spark meaningful engagement, and build long-term visibility.
We invite you to share your marketing insights, emerging strategies, or work-from-home trends on our Trendspotter page. Join the stories shaping 2026, showcase your expertise, and connect your brand with UK marketers and professionals in an authentic way.
Submit your content and make your digital marketing voice heard today.
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- Passionate content creator, contributor, freelance writer and content marketing allrounder.
