Tag: content marketing

How to generate more leads with Inbound Marketing?

How to generate more leads with Inbound Marketing

In the past decade, most businesses are busy with outbound marketing practices like sending direct mail, radio spots, newspaper advertising, and Tv advertising to drive traffic and to get leads to their business. For this people need to spend more amount to get their business online or other mediums. In that time, there is another cost-effective method raised to reach customers called Inbound marketing.

In this blog, we will discuss the benefits of inbound marketing and how to use inbound marketing tactics to generate more leads for your business.

What is Inbound Marketing?

Inbound marketing allows your brands to attract their potential customers through a variety of optimized methods, like videos, blogs, podcasts, and social media content to create brand awareness and helps more customers to identify their brands. The marketing tactics cover the customer needs and induce each stage of the buyer’s journey.  Inbound marketing efforts give more positive results and give more customer reach.

A recent survey revealed more than 500 small business owners across various industries who invested in social media, email, content marketing reaching more customers and reach more than 10 leads per week. Once your regular customers came to know your brands and their products, the contents, and social media marketing helps them to make a purchasing decision.

Also, the inbound marketing strategies allow business owners to collect the contact information from the customers who have generated leads. This helps for regular follow-up.

generate more leads with Inbound Marketing

SEO and Inbound Marketing

SEO plays an important role in the success of inbound marketing. Every content you have published online for your business growth needs to be optimized that makes your customers find your business via organic search.

Even the search engine like Google drives more traffic than social media. The businesses like Health care, travel, Beauty, Food, and marketing acquire more than half of their overall organic traffic from search engines.

So, optimization for search engines benefits your inbound marketing

For example, social media networks like Facebook, Instagram, Twitter have their own search engine to get the relevant social content for the users.

Also, the Gmail and online directories have built-in search boxes to help their users to find the specific content

Once you start ranking on organic search, you will see your inbound traffic get increase and it gives more relevant answers to the search queries.

generate more leadsHow to Improve Your Inbound Marketing to increase traffic?

To increase your inbound marketing strategy, you need to concentrate on the below-mentioned tactics.

1. Create informative content for your customers

To create more informative content, browse your competitor’s website and check for what keywords your competitor’s ranking for to their business targets and create a comprehensive content, for that you should analyze

  • The topics that your competitors cover in their blog, videos, social shares, etc.
  • Images and schemas covered in the top rankings.
  • Posts made to competitors’ profiles on social media and other local business directories.

Be clear, here your goal is not to copy your competitor’s content, just to make comprehensive content that gives more information about your brands and services among your potential customers and make them make the right decision on the purchase.

Create informative content for your customers

2. Optimize your content for Search engine

Each content that you create should be optimized for search engines. So, try to include your target keywords throughout your content, this will help Google to understand what your content is about. This will increase the chance of getting more traffic for your content in search results.

Don’t just optimize your content for the search engines, your priority is to create valuable content for your customers and optimize it by making your target keywords on the title, meta description, in the first paragraph, image alt texts in a natural and meaningful way.

optimize content

This also applies to your social media posts.

If you want to rank your content above your competitors, you need high-quality content and optimize it in the right way.

3. Include a call to Action

Include a strong call to action, on every piece of your content, whether it may be your blog or you’re creating it for social media. This creates brand awareness and makes your user understand your business’s products and services.

call to action button

Final Words

Before setting up your Inbound marketing strategy, check out the fundamental components of Inbound marketing that helps to generate more leads for your business. This will helps to get quality leads and increase the lead flow. Get started now!!

How to generate leads with an Effective Content Marketing Strategy?

How to generate leads with an effective Content Marketing Strategy

If you are creating quality content for your business, make sure you are creating and publishing content in the right way without wasting your time and effort. Good quality content brings more response by generating traffic, building trust with your customer, and by generating leads. This blog is about how to generate leads with an effective content marketing strategy.

Before defining how to develop a lead-generating content marketing strategy, let us show

  • What is a content marketing strategy and
  • Why your business needs an effective content marketing strategy

What is a content marketing strategy?

A content marketing strategy is an approach to grow your business brand by creating valuable and consistent content to attract the audience. This means growing your audience and make them get to engage with your brand to showcase your business is a great way in Infront of your potential competitors.

content marketing strategy

Research says content marketing is a great choice for generating leads for your business. More than 80% of business owners generating leads from content marketing.

Why your business needs an effective content marketing strategy?

An effective content marketing strategy brings more leads than outbound marketing. The secret of more successful business marketers is an effective content marketing strategy. To generate more leads with a low budget of marketing, then content marketing is the best option. Content marketing brings three times more leads to your business when compared to other marketing strategies.

develop a lead-generating content strategy

We hope, you all get clear with the importance of content marketing strategy. So, without wasting time, let’s see how to develop lead-generating content.

How to develop a lead-generating content strategy?

A step-by-step guide to building a content marketing strategy and take your content to the next level. Trust us these will bring more leads and always keep your content fresh.

  1. Fix your goals

The very first step in your content marketing strategy plan is to fix your goals. For starting any plans setting your goal is the first thing to make the plan successful. Same for the content marketing strategy we recommend SMART goal to generate more leads.  SMART is the acronym that stands for

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-based

set your goals

  1. Know your audience

After setting your goal, you need to identify your audience to create engaging content. For this, you should need to take a closer look at your buyer personas. This helps to retrieve the profiles of your regular customers and it works better to build a content marketing strategy.

Know your audience

  1. Effective Keyword research

To generate leads with your content, you need to make sure whether your content reaching people or not. You can track that most of your posts and videos don’t get any organic traffic from the beginning. The reason is the post does not reach your target audience. So, to bring more traffic you should have to consider your ideal customers and create content for them. To understand your customer’s needs and interests effective keyword research is a must. Use any keyword research tool and see check the most competitive pages and which content generates more traffic. This will help to improve your writing and create better content for your customers.

Effective Keyword research

  1. Create High-Quality content

In order, to generate quality leads through your content marketing strategy, you need to give importance to high-quality content. To hold all your audience’s attention on your brand, you should focus to create great content for them.

Create High-Quality content

Creating high-quality content not only helps to get index and rank your website soon on SERP but also helps to generate quality leads for your business.

To create Quality Content for your business, enroll in the content writing course offered by SeekaHost University

https://university.seekahost.com/courses/seo-content-writing-course/

  1. Keep updating your content

Like SEO, the content marketing strategies also will get change if Google Updates any changes in its algorithms. So, to go along with the content marketing trends, you need to update your old content. Updating your content for a regular time interval is a kind of signal to Google that your site is alive. Updating the old posts also generate more traffic.

Keep updating your content

So, to generate more leads, keep your content fresh and up-to-date.

Final Words

Generating leads is purely depends on your audience. Make sure you are providing the best information to your audience through your content. Hope our tips on content marketing strategies help you to create great content to get more leads.

Now create quality content and start getting quality leads!

How to Fix Duplicate Content Issues?

How to Fix Duplicate Content Issues_

Whenever you start to optimize your website, you should analyze the website content and its quality. The quality of the website content plays a major role in SEO and ranking factors. Content is the heart of the website, if crawlers find any duplicate content in your website, then your page gets flagged by the search engine. The page having similar content for existing content can harm the SEO value of your website and it impacts the Search engine rankings.

Duplicate content is referred to as a website having a similar content or the content slightly matches with the content on other domains. Having duplicate content on your website creates a bad impact among the people if they see similar content in their search results on the search engines. Even the search engine gets confused with the duplicate content if they see multiple pages with the same content. The situation is hard for a search engine to decide which content to rank.

A search engine likes Google won’t appreciate the page with duplicate content, as a result, it will affect your site rankings or your site may be entirely removed from the Google indexing.

Summary

In this blog, you will find what is duplicate content, how duplicate content affects SEO and its rankings, how to find duplicate content, and what are the ways to remove the duplicate content.

  1. What is Duplicate content?
  2. How Duplicate content affects SEO rankings
  3. How to Find Duplicate Content
  4. Duplicate content checker tools
  5. How to remove duplicate content Issues

What is Duplicate Content?

The content that appears on one web page is like another webpage is referent as Duplicate content.

Duplicate content

Duplicate content is content that appears in more than one place on the internet. In other words, the same identical content that occurs on more than one website is considered duplicate content. Duplicate content is not only judged by the people you see the content on the website but also decided by the search engine’s crawling bot when they access the same content while crawling the webpage. The crawlers identify the pages with the source code only, so you much have different URLs for your blogs to differentiate the pages.  If a search engine sees similar pages with the same content, then it’s hard for them to decide which page to rank first.

Duplicate content is classified as two types

1. Internal Content 

Having the same content on the same website through multiple URLs from the same domain.

2. External Content

Having the same content across the different domains on the web is considered external content.

Duplicate content leads to

  1. Decrease the ranking results
  2. Lower the user experience
  3. Affects the organic reach

How Duplicate content affects SEO rankings?

Whether a local business website or a large brand website, having duplicate content is vulnerable for the webpage that aims to rank first. It is harmful to the SEO rankings and affects SEO.

Search engine like Google filters the identical content from the search result, leads to the loss of web page rankings it will impacts the SEO of your web page.  The search engine only chooses identical content.

Check out the drawbacks of having duplicate content and how it harms SEO in detail.

  • The web contains the repeated phrases or duplicate content that are automatically removed by the search engine
  • Duplicate content on webpages brings negative results and it affects the growth of your business
  • Even there are possibilities of penalty for the website owners who have duplicate content on their webpage.
  • Having duplicate content reduces the number of visitors, this leads to a loss in ads and PPC
  • Sometimes your page will be flagged by the Search Engine due to the flooding of repeated phrases
  • Your brand will lose its reputation if have the same duplicate product descriptions.

To get the full benefit from the SEO you doing avoid duplicate content and make sure each and every page has unique content and URL. Also make the meta title, meta descriptions, and meta tags unique for a better ranking.

The crawling bots first crawl the heading tags so the headings on your page also differ from other pages.

Having a customized and unique meta description is better for raking soon on the search engine.

How to Find Duplicate Content?

Make sure your website contains only original content. Having rewritten or duplicate content on your website hurts your page ranking and reputation. Plagiarism is big spam for your website, stealing someone’s work without their knowledge is not an advisable thing. Google will remove your webpage if it finds duplicate content on your site. On another hand, if someone uses duplicate your content and used it their site also hurts your raking.

There are lots of free tools available on the net to find duplicate content, if you try to find duplicate content by manual then try with Google.  Now you can check your content with a single click with the help of Google search within a second.

Copy the first ten lines of your webpage content and paste it in a search box, if you see your webpage alone then the content is unique.

Some other pages also shown in a search result, the thing is your page should be in the first option, then only Google consider your page content as original source. If your website does not come on top search, then your page may have duplicate content.

Repeat the same process by picking the random sentences from your webpage and paste them into the Google search.

Duplicate content checker tools

After finishing your content writing work, check your content with the plagiarism checker tools to make sure your content is unique and there is no similar data found from the existing page. Here we listed some of the free duplicate content checking tools you can use as free of cost to check your content.

Duplichecker

Duplichecker is the free tool used to check duplicate content. You can drop your document to conduct the search.

How to fix duplicate content

After uploading your content, it starts to scan your file and shows you a result within a minute.

PlagSpotter

how to fix duplicate content issues

PlagSpotter is a free plagiarism tool, it allows you to search your content by dropping your website URL. After entering your URL, it starts to scan your web page to find the duplicate content by comparing it with more than 50 sources.

Copyscape

Fix duplicate content

Copyscape URL search tool is a free plagiarism finding tool that helps to find the exact matching sources available online. It makes the list within a few seconds.

Plagiarism checker

Fix duplicate issues

Plagiarism checker is the ultimate software designed to detect duplicate content on the internet. This helps to scan the student articles, research work, thesis, blog content, and website content. Just copy and paste your content on the box to check the plagiarism in your content.

Small SEO Tools

Duplicate content detector

Duplicate checker tool

Small SEO Tool is designed for search engine optimization, used to check plagiarism, grammar, ranking, and so on. This tool helps to detect the duplicate content in your article and also gives suggestions to rewrite your article to make your content plagiarism-free. But we are not advised to use the article rewriter option for the website content, it may hurt SEO in some terms. Always aim to have fresh and unique content for your website for a better ranking.

How to remove duplicate content Issues?

To avoid duplicate content issues you should focus on the methods we listed below,

  1. Using 301 Redirects
  2. Adding Canonical link

Using 301 Redirects

To kill the other pages stealing your own content, you should use 301 redirects.

301 redirects bring the user directly to your page by avoiding other pages.  It helps to increase your website ranking.

301 redirects are the permanent one and the best choice for solving duplicate content issues.

Adding Canonical link

Adding canonical URL  to your webpage initiates the search engine to rank your content by using a simple code.

rel=”canonical”

By adding this tag you can resolve the duplicate content issues and make your site visible to more users.

To improve the page ranking and to clarify the duplicate content issues add the Canonical Link to your website.

Canonical Tag to fix duplicate content

If your website is built with WordPress, you can easily add the Canonical link by Installing the SEO plugins like All-in-one -SEO.

Keyword Research – Guide to use Keyword Research Tools

Importance of Keyword Research

Keywords are the set of words or phrases that users enter in the search box. simply known as search queries. Keyword research helps to build the most powerful content by using the best keyword to satisfy both the search engine and your audience.

What is Keyword Research?

Keyword research is the process of finding the related words or phrases relevant to your content, that people used in search engines.

Keyword research helps to understand a clear idea of how your content gets engaged with users in the online platform and how they are searching for you in the search engines like google, bing, etc.

Keyword research provides you a clear structure of search options used by users to search your content, products, and services.

Before focusing on the keywords, first, understand what your audience actually needs and how to optimize your content related to their search using top keywords.

what is keyword research

 

For example, if you are planning to write a blog on Title “How to Start a Blog?” you need to focus on a certain type of questions

Who is searching for blogs?

Who is planning to start a blog and make money?

Who are ready to work online?

What are the questions they have?

Who are the top bloggers?

From what location audience is searching?

Take a note and get the answer to all these kinds of questions, to craft better content.

This blog helps to understand how keywords research is important to build powerful content for your blog or website.

Why is Keyword Research Important for SEO?

Keyword research has an impact on SEO like performing on-page SEO, Content building, Promotion, and building powerful campaigns. Keyword research clearly tells you what your audience searching for, which keywords helps you to rank easily on SERP, and what are keywords your competitors using for higher rank.

Keyword Research during website design

During the website design or redesign, keyword research helps to optimize your current website by building new content or refreshing older content in terms of your audience, competitors, location, products for a higher ranking.  This helps to increase the user experience for your website.

Keywords your using should always focus on your brand, products, services, and location.

Keyword Research

Keyword Research during content optimization

Keep updating your content on a routine basis helps to maintain the SEO strategy of your website to rank on top of the SERP if any Google algorithm changes.

Frequent change of keywords on your website and changing of title tags and meta description based on keyword research push-up the old contents to rank higher.

Use the keywords having good search volume and rank your website higher on google soon on the search engines.

Keyword Research during Campaign Creation 

Keyword research is essential for successful market campaigns. Keyword research helps to select the high relevant keywords for your business to drive more traffic and also boost- up your advertisement to rank on google search and other searches.

Using irrelevant keywords on your campaigns have more chances for invalid clicks, so, to get right-clicks choose the right keywords.

Learn more about PPC and keywords here: PPC for your business

What are the tools used for keyword research?

Best keyword research tool for your business to find the most relevant keywords are

  • Google Ads Keyword Planner
  • Google Search Console
  • Ahrefs Keywords Explorer
  • UbberSuggest

1. Google Ads Keyword Planner

Google Ads keyword planner is a free tool that helps to build strong keyword-based content for your campaign. By using Google Ads keyword planner, you can search for keyword ideas and keyword lists for your website. Google Ads keyword planner helps to find the relevant phrases and potential long-tail keywords.

How to use the Google Ads Keyword Planner?

Google Ads Keyword Planner is used to find the new keywords and to get the multiple keywords.

Google Ads Keyword planner

Step 1: Get new keywords.

This tool allows you to get new keyword ideas for your website.

Step 2: Get Multiple keyword lists.

This allows you to get multiple keywords.

Step 3: Know the search volume.

This allows you to get the current trending keywords and search volume of keywords

2. Google Search Console

Use Google Search Console and get the right keywords for your website or campaign.  Google Search Console is a free tool designed for SEO purposes.

Google Search Console gives more data on SEO performance, one among the feature is for which keyword your site is ranking for. You can use the “Queries “ option to get the performance of the keyword.

Keyword Research - Google Search Console

How to use Google Search Console for keyword research?

step 1: Open your website performance in the Google Search console

Step 2: Select the particular page you want to optimize the content

Step 3: Select the Queries to check the current keywords and their ranking

Keyword Research results

3. Ahrefs Keywords Explorer

Ahref the most accurate keyword research planner on the market. Ahref

is the paid keyword tool, helps to get thousands of keyword ideas along with its search volumes. It helps to get tons of unique keywords and phrases along with the complete ranking details.  You can also get your competitor’s keyword by using the Ahrefs keyword explorer

Ahref keyword research

How to use Ahrefs Keyword planner?

Step 1:  Simply enter the URL in the search box to get the list of keywords

Step 2: Enter the single seed keyword in the search box and get thousands of keyword ideas

Step 3: You can change the search engines within the Ahref keyword explorer

Keyword Research tool

Three options to explore the best keywords using the Ahref

  • Phrase match
  • Having same terms
  • Questions

4. UbberSuggest

Ubbersuggest is the free keyword research tool, introduced by Neil Patel, used to get the long-tail keywords for your business website or blog. It helps to get more organic keywords.

ubbersuggest keyword planne

How to use Ubbersuggest?

step 1: Type the keyword in the search tab

step 2: You will notice the result of long-tail keyword

step 3: Along with the keyword, you can also get the keyword data like search volume, average CPC, PPC, and SEO competition

keyword Research tool - Ubbersuggest

Keywords

Three options to explore the keywords using the ubbersuggest

  • Suggestions
  • Related
  • Questions

How can local business owners in the UK thrive when Google hits hard?

what-to-do-when-Google-hit

Most of the local business owners in the UK are dependent on Google! And that’s a good thing for us because we can help them get ranked and bank…

In this article, I want to share with you how to build sustainable businesses and be ready to thrive in the challenging economic condition. Just imagine (or remember) Google’s algorithm update hit on your website and it dropped dramatically in ranks…What can you do? Can you get back to the same volume of leads that you used to get?

Since the last August 1st, 2018 update more and more business owners started to worry. Some decided to part ways with us and even hesitated continuing to run their business.  However, if you read this article where I cover the comeback story of the cleaning company you can see there is hope and you should never give up on your SEO game!

What can you do to thrive when Google hits hard?

You should have built your business ready for that. If you were playing with Google AdWords or had a budget ready you were more likely to get a ton of leads from Google.

I sometimes feel that updates come to shake you and see how you react as a business owner.

The person who is strong and ready to increase their spending during such times will win.

I’ve seen this rubbish removal company, Clearabee, recovering really well moving back to the top, which surprised us all in the SEO industry. They were utilizing Google AdWords at all times during 2016 and 2017, which must have given them the boost as one of our clients, Quick Wasters, outranked them back in 2015 for every single keyword in the rubbish removal niche. You can read the case study here.

So, if you are a local business owner in the UK, that’s a great recovery success story for you. You should try to find and meet the owners of Clearabee and get some ideas.

Right now, as I’m writing this article, I feel them having a Wikipedia page created was a major key contributor to ranking #1 for every keyword in the rubbish removal niche. So if you are one of the local business owners in the UK, seriously consider that. And if you wish to learn local SEO for yourself or train some of your staff about the local SEO game, get our local SEO blueprint today! It will save you a ton of money as instead of hiring SEO services you and your team will know how local SEO works and apply it.

If you have a good understanding of SEO, you can get our local SEO secrets

Now let’s look at the best ways to overcoming Google ranking fluctuations and losses in business leads!

  • Be ready to run Google AdWords (ideally you should be doing it simultaneously while doing organic SEO)!
  • Have other income streams built while things are going great. Never rely on one income stream only – you must evaluate your business within the market and do whatever you can to stay in the game and remain profitable. Investing in other or more businesses during successful periods is key as when the business doesn’t perform well you’ll have the other businesses as back-up options. I started SeekaHost UK, a web hosting company, to have a nice income stream from the web every day. So think about it. Read the book 24 Assets by Daniel Priestley.
  • Start a blog and get your partners to follow suit. Because a blog will help you reach your true 1000+ fans and customers, no matter what industry you operate in. Write stories daily about your business or hire authors to write them. This will enable your audience to understand your business better and to create a personal bond with it. Share how your company is performing and don’t be afraid to be open and emotional about it too. Examples from our clients are writing about eco-friendly living and the benefits of your business as a rubbish removal company. As a modern furniture company, you would share latest innovations in your industry on your blog as well as on all the social media channels.
  • You must be the PR person for your business. See what I do as the CEO of ClickDo, I share, let people know what’s happening. I built SeekaHost starting with my Facebook. My first 100 customers came from a Facebook group I built for fun and helping people.
  • Know the season for your business and when things are bad make sure you increase focusing on your creative work to build your business brand. The winter is a good time for you to build your brand.
  • Start a podcast as I’ve done here as this will bring you closer to your customers: https://soundcloud.com/clickdo

How can local business owners rank #1 on Google and bank again?

It’s a long-term game and you must keep up with the content creation and marketing more than your competition.

If you are relying on Google, it’s time to think if your business can get customers from other channels like Facebook and Instagram! For some like dentists and modern furniture niches, you can and we’ve got tons of leads for these niches from Facebook.

Go big on your media and become a PR powerhouse. That’s the way your trigger Google and all the people in the UK to know your business.

And finally, if you are serious about how to win the local business game with SEO, I advise you get our local SEO blueprint and if you are starting out to understand SEO and how it can help your business, start here.

 

3 Tips To Write Better Content For Your Website

3-tips-for-writing-contents

Content plays the major role in the SEO. Having quality content without grammatical errors will help you improve the ranks of your web page in the Google.

As a content writer, you should keep in mind several things while writing the contents. Here let’s see some content writing tips for the better SEO.

tips for content writingAudience:

Always keep the audience in mind for whom you are writing the contents. Make sure that your content matches the need of the target audience who are visiting the website.

Having the plagiarized or the low-quality contents in the site will result in the huge bounce rate. As a content writer, you should always make ways to add some media files like Infographics, Videos to the content.

Don’t write contents in the motive of ranking it on top of the Google and driving more traffic to the website.

Provide contents by keeping the users in mind, because ranking on top for the useless contents will not make the users to stay in their website for the long time.

Though Google’s RankBrain AI gives more importance to the dwell time of the users in the website. Try to engage the users with your content as much as you can.

Reducing the bounce rate of the users in the website and making the users spend more time in your website will help you to improve the ranks of the website organically.

Be Specific to the Topic:

Write the content which is more specific to the topic. Always keep the target keywords in mind and write the contents specifically for that.

Avoid adding contents which are irrelevant to the topic and the one which will not add any value to the users. Be more specific and update the contents based on the particular topic.

content writing tipsGive Least Preference to the Search Engines:

Always keep the target audience in mind and give very least preference to the Search Engine. Don’t try to stuff the keywords in the motive of ranking them.

Google is capable of picking the contents which are really unique and free from grammatical errors. Hence try to update the contents in the web page which makes the users to engage more time.

To keep the users engaged with your web page for more time, add some more media files like Infographics, Videos, etc to the landing page. This will reduce the bounce rate and will help you to improve the rank on the Google SERP.

Add more Media Content:

It’s not about only updating the sites with the text content. Users will engage more time with your website only if it has some quality media files like videos, infographics.

Infographics will make the users to spend some time in your blog and even share on their social media profiles.

Try to add the video files like, how to do videos, product review videos, etc. Just you can upload the videos to the YouTube channel and can embed the code in the webpage.

engage users in the website
Give more internal links in the blog. That is try to make the users know about the other useful relevant blogs present in your website.

Internal links will help both the search engines crawlers and the users to navigate to the other pages in the website and discover the new content.

Add long content with the more media contents, internal links, etc to make both the search engines and the users to explore more about your website

Even you can give some reference links to other blogs, that is in case if you own many websites.

Thus these are the smart tips for writing better contents to rank well on Google SERP.

How to Optimize as Google-Friendly Content?

Optimize as Google Friendly Content

A topic between SEO and Google will always revolve around content optimization to make everything perfect. Everybody expects their content to be of high quality, but what does it actually mean? A high-quality content is when it is meaningful and return quality results for a business, when one must do proper keyword research, quality content writing and follow on-page SEO metrics.

How to Create A Quality Content?

A high-quality content will not happen in quick, as there needs some accuracy to bring the best out of it and perform well among the targeted audience. For such things to happen, one can follow the below steps,

  • Trending Topics
  • Keyword Research
  • Competitor Spy
  • Content Plan

 

  • Trending Topics:

    • There always falls trending topics on this earth at every point, figure out what you can bring out of it and utilize it in a right way. A content can be labelled as high quality when it has its quantity.
    • Analyze the market and know what the market actually demands its audience, so you can a writer who can give a solution to the market’s requirement.

  • Keyword Research:

    • Use the Google keyword planner tool wisely to decide on which keyword you’re going to target and how potential the target audience is to give back traffic.
    • The keyword research must be based on the trending topics, so the end content will be fresh and answerable to new industry questions which you covered in the article.

  • Competitor Spy:

    • Do some research on competitors of your business, so you will get a clear idea of what you can perfect in your process.
    • Analyze their website, for what are the keywords they are ranking so far and how potential it can be for your growth in online platforms.
    • Go through their website manually and have a read, so you may get a point to set your content level, quality and quantity.

  • Content Plan:

    • As everyone knows, the Google algorithm is smart enough to know whether the content is highly relevant to the search query. So everything you write must be relevant or semi-relevant to the search query, where the semi-relevant covers LSI (Latent Semantic Indexing) keywords.
    • So, save your time and put some effort to build a quality content give it to the audience in a single shot.

Top tips for Successful Content Marketing

hot-tips-for-content-marketing

Content marketing is the way of creating and sharing the contents on online such as articles, videos, infographics, social media posts, etc. The content marketing is not done purposely to promote a brand. It is done with the intent to create interest of the users on certain products or services.

Here are some of the tips for the successful content marketing.

content marketingContent should be well written by doing the in-depth research about the domain and should provide the detailed information for the user as what they are looking for.

Content should satisfy the user’s needs and also should provide the extra information about the particular niche what the user is searching for on the web.

Add the call to action wherever needed. Make the people to click on the Call to action immediately when they read the content. This will help you to increase the conversion rate.

Add multiple content formats to lead the people to the landing page that you are looking for. Use more media content like Infographics, Videos, etc. This will make the users engage more time with your website.

content marketing strategiesIf you are selling some products, then add more media files about the products, try to add the videos about using the products. This will help the users to get the information that they are looking for.

Guest blogging will help you in two ways. One is that it will increase your traffic rate to the website and the other is that it will act as a natural backlink to your website. This will help you to improve the ranks on SERP.

Try to promote the content organically. You can share the content in Social Media’s, Forums, etc. This will help you to get more reach for your content.

At ClickDo We offer paid guest posts for all the niches from the quality websites. If you need any guest post, feel free to contact me at dinesh@clickdo.co.uk

Content Marketing Pitfalls – How To Avoid Them?

content-marketing-pitfalls

Content marketing is the way of generating high-quality contents on any particular niche and populating the same on the web. Content marketing is done mainly to bring more traffic to the website and also to promote any product or services.

Here let’s see some pitfall in the content marketing and also some simple ways to overcome them.

Relevant Content:

Make sure that the content that you are providing is more relevant to the title. Avoid updating the content which is not relevant to the topic. This will make the users bounce back even if they reach your website by some means.

Build content for the users and not for the Google, don’t try to over optimize the content in the motive of ranking them in SERP.

content marketing

Don’t provide flat content:

Add more media and images in the content. Avoid publishing the blogs with plain text content. Add Infographics, Images, Videos, etc in the content to make the users engage with it.

Try to give more visual representations of the content. This will make the users to read it and even share externally.

Present the content:

Though you have quality data, it can only reach the target audience if you present them in the best way on the Web. Just don’t add more paragraphs as text, users will ignore the blog and will bounce back.

Add the contents in steps or in bullet points. This will make the users read and understand the concepts better.

content marketing pitfalls

Optimize the content:

The most common mistake that occurs in the content marketing is the Optimization. Optimize the content to rank well on SERP. This can be done by providing the proper title, meta tags, internal linking, etc.

Thus these are some of the common mistakes that usually the publishers make in the content marketing, Just follow some quality tips which are listed above and provide the best content for the users.